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The Business Model Transformation of Short-form Video Enterprise Based on Business Model Canvas: A Case of KWAI 基于商业模式画布的短视频企业商业模式转型——以桂花为例
Pub Date : 2022-04-27 DOI: 10.1145/3537693.3537720
Zong-Jie Dai, W. Chiu, Hui-Ru Chi, Pei-Kuan Lin
The rapid development of short-form video is a vital topic worldwide. Clarifying the business model transformation of short-form video enterprise has both theoretical and practical significance. Based on the nine elements of business model canvas, this research tried to explore how China's first short-form video producer Kwai became one of the market leaders in the competitive market. This research adopts an exploratory single case study as the research method. According to time series analysis, the development of Kwai can be divided into 4 stages (2011-2021). Important milestone events are chosen to emphasis the business model transformation of Kwai, and the nine elements shows different characteristics in each stage. Finally, business model transformation in the four stages from start-up till present as well as how Kwai creates value are summarized. This study contributes to provide a holistic perspective on the evolution of business model transformation. Moreover, it provides new ideas based on the business model canvas and nine elements for business model transformation and innovation.
短视频的迅速发展是一个世界性的热门话题。阐明短视频企业的商业模式转型具有重要的理论意义和现实意义。基于商业模式画布的九个要素,本研究试图探索中国第一个短视频制作商桂桂如何在竞争激烈的市场中成为市场领导者之一。本研究采用探索性的单案例研究方法。根据时间序列分析,葵的发展可分为4个阶段(2011-2021年)。选取重要的里程碑事件来强调桂花的商业模式转型,九要素在每个阶段表现出不同的特点。最后总结了桂花从创业到现在四个阶段的商业模式转型,以及桂花如何创造价值。本研究有助于对商业模式转型的演变提供一个整体的视角。并基于商业模式画布和九要素为商业模式转型创新提供了新的思路。
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引用次数: 0
The Complexity of E-Business and Markets in Central-Asia, and Impact on Economic Development 中亚地区电子商务与市场的复杂性及其对经济发展的影响
Pub Date : 2022-04-27 DOI: 10.1145/3537693.3537748
F. A. Rasch
The development of digital economy and e-business platforms, is intertwined with Foreign Direct Investment (FDI), as a key element and driving force behind economic growth and regional economic integration. This paper focuses on the dynamic relationship and impact of e-business infrastructure on FDI's, and how such relationship may determine progress. This research explores challenges to the dynamic region of Central-Asia, and to derive lessons to other regions around the world on how to go about integration, growth and attracting sustainable FDI's because of effective e-business infrastructure. Methodology in this paper consisted of examination of essential elements of e-business applications, and key economic indicators in Central-Asia as published by the World Bank, IMF, OECD and Asian Development Bank, to determine key performance indicators. Analyses shows that the Central-Asian region is suffering from low-competitiveness as a direct result of poor infrastructures, lack of effective administrative systems, oversized-state owned companies, low-digitalization, low per-capita income, low productivity-based competitiveness, and concentration of wealth within a minority of the population. All of which, is limiting the attractiveness of FDI in the region. Yet, this does not deter China and Russia from attempting to dominate FDI in this vital region. E-business infrastructure and digitalization remains a core-driver in the economic development of the region. The legacy of the Soviet Union, coupled with rich energy-based natural resources, and vast population in search of a low-wage employment in nonboring countries, will continue to dominate the region's ability to pave a way in the global economy and prevents generating dominant highly skilled supply of digital-based expertise.
数字经济和电子商务平台的发展与外商直接投资(FDI)密切相关,是推动经济增长和区域经济一体化的关键因素和动力。本文主要研究了电子商务基础设施对外商直接投资的动态关系和影响,以及这种关系如何决定外商直接投资的进展。本研究探讨了中亚这个充满活力的地区所面临的挑战,并为世界其他地区借鉴如何通过有效的电子商务基础设施实现一体化、增长和吸引可持续的外国直接投资。本文采用的方法包括审查电子商务应用的基本要素,以及世界银行、国际货币基金组织、经合发组织和亚洲开发银行公布的中亚主要经济指标,以确定主要业绩指标。分析表明,中亚地区竞争力低下的直接原因是基础设施落后、缺乏有效的行政体系、国有企业规模过大、数字化程度低、人均收入低、以生产率为基础的竞争力低以及财富集中在少数人手中。所有这些都限制了该地区对外国直接投资的吸引力。然而,这并不能阻止中国和俄罗斯试图主导这一重要地区的外国直接投资。电子商务基础设施和数字化仍是本地区经济发展的核心动力。苏联的遗产,加上丰富的以能源为基础的自然资源,以及在不无聊的国家寻找低工资就业的大量人口,将继续主导该地区在全球经济中铺平道路的能力,并阻止产生占主导地位的高技能数字技术供应。
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引用次数: 0
Study of Online Shopping Behavior Differences Between Goal-Directed Search and Exploratory Browsing in Intermediate Choice List on E-Commerce: How Do People Shop With Purpose and Without Purpose in E-Commerce and What Role ICL Be in the Online Shopping Process 电子商务中间选择列表中目标导向搜索与探索性浏览的网上购物行为差异研究:人们如何在电子商务中有目的和无目的购物以及ICL在网上购物过程中的作用
Pub Date : 2022-04-27 DOI: 10.1145/3537693.3537717
Chi-Hsuan Fan, Tseng-Ping Chiu
With the development of the internet and shipping, and also the appearance of COVID-19, the growth of E-commerce is rising in a fast way. People change their shopping behavior from offline to online. It means there is a significant change in customers’ shopping process. Lots of scholars did research about it, such as from AIDMA [1] to AISAS [2], and also from Buyer Decision Process [3] to Dynamic Buyer Decision Process [4]. Both of them talk about how customers change their behavior and process of shopping in the digital generation. So it's necessary to know clearly how customers do and think to make the serve, user interface, and user experience in websites better. But the study found that most of those existing models are for “goal-directed search” shopping (shopping with purpose). But in fact, “exploratory browsing” shopping is rising these days, it's better to know more about it, so this study focuses on the process of how people do online shopping in “goal-directed search” shopping and “exploratory browsing” shopping. Besides, this study also found because there is too much information on the internet now, people will make the two phases of the decision in the process of online shopping [5], and they need to mark and record some product information in the middle of these two phases. Hence, they need a space to save this information is called “Intermediate Choice List(ICL)” [6]. Therefore, this study also explored how ICL takes a hand in the whole online shopping process. At the end of the study built a complete shopping process model for future use in E-commerce website design.
随着互联网和航运的发展,以及新冠肺炎疫情的出现,电子商务的增长正在快速上升。人们的购物习惯从线下转向线上。这意味着顾客的购物过程发生了重大变化。从AIDMA[1]到AISAS[2],从Buyer Decision Process[3]到Dynamic Buyer Decision Process[4],都有很多学者对此进行了研究。他们都谈到了消费者如何在数字时代改变他们的行为和购物过程。因此,有必要清楚地了解客户的行为和想法,以使网站的服务,用户界面和用户体验更好。但研究发现,大多数现有的模式都是针对“目标导向搜索”的购物(有目的的购物)。但事实上,“探索性浏览”购物在这段时间正在兴起,更好的了解它,所以本研究主要关注人们在“目标导向搜索”购物和“探索性浏览”购物中的网购过程。此外,本研究还发现,由于现在互联网上的信息太多,人们在网上购物的过程中会进行两个阶段的决策[5],在这两个阶段中间需要对一些产品信息进行标记和记录。因此,他们需要一个空间来保存这些信息,称为“中间选择列表(ICL)”[6]。因此,本研究也探讨了ICL如何在整个网上购物过程中发挥作用。在研究的最后,建立了一个完整的购物过程模型,供未来电子商务网站设计使用。
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引用次数: 0
Developing an Internationalisation Process through Digital Transformation: An Evidence in British MSMEs 通过数字化转型发展国际化进程:以英国中小微企业为例
Pub Date : 2022-04-27 DOI: 10.1145/3537693.3537698
Tamado Efraim Edgar, I. Spencer, Ira Fachira
This paper gathered British MSMEs data if they are using the appropriate internationalisation theories and DTs as an independent variable for internationalising. This paper also includes criticism concerning internationalisation theories, DTs usage, and how the deployment of DTs might assist these theories as moderators and their relevance to addressing the MSMEs issue amid the COVID-19 epidemic. The dynamic capability is recognised to help MSMEs operate more effectively because it allows them to specialise more goods and readily adjust to changing company demands, and it can help MSMEs internationalise 77 times more than those that do not use this mechanism. Website and electronic sharing use, also known as DTs adoption, may impact MSMEs to internationalise 1750 and 49 times, respectively, since they enable MSMEs to reach a larger region, establish new sales channels, and simplify knowledge transfer to develop for new products. The existence of DTs as internationalisation theories moderators, on the other hand, produces distinct effects. Resource internalisation can benefit MSMEs’ export if paired with a website, online selling, and electronic sharing, albeit only online selling, has a significant influence. However, the dynamic capability, which is proven, can assist MSMEs export individually, but it is less effective in supporting export when combined with DTs since only online selling fits it to support export. In contrast to its partnership with resource internalisation, moderation has little influence on exports.
本文收集了英国中小微企业的数据,如果他们使用适当的国际化理论和dt作为国际化的自变量。本文还包括对国际化理论、DTs使用的批评,以及DTs的部署如何帮助这些理论作为调节因素,以及它们与解决2019冠状病毒病流行期间中小微企业问题的相关性。动态能力被认为可以帮助中小微企业更有效地运作,因为它允许他们专门生产更多的商品,并随时适应不断变化的公司需求,它可以帮助中小微企业国际化,比那些没有使用这种机制的中小微企业多77倍。网站和电子共享的使用,也被称为DTs的采用,可能分别对中小微企业的国际化产生1750倍和49倍的影响,因为它们使中小微企业能够到达更大的区域,建立新的销售渠道,并简化知识转移以开发新产品。另一方面,作为国际化理论调节者的技术专家的存在产生了明显的效果。如果与网站、在线销售和电子共享相结合,资源内部化可以有利于中小微企业的出口,尽管只有在线销售具有显著影响。然而,事实证明,动态能力可以帮助中小微企业单独出口,但当与直销相结合时,它的支持效果较差,因为只有在线销售才适合支持出口。与其与资源内部化的伙伴关系相比,适度对出口的影响微乎其微。
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引用次数: 1
Impact of Gender, CEO Strategy and CSR Implementation on Corporate Growth Moderated by Financial Performance in Banking Sector 性别、CEO战略和企业社会责任实施对企业成长的影响受银行业财务绩效的调节
Pub Date : 2022-04-27 DOI: 10.1145/3537693.3537702
B. Handoko, Santi
Development of the business world today is growing rapidly. Business certainly wants corporate growth. Every effort and effort are being made to increase corporate growth. We try to examine the factors that influence corporate growth. Our research is descriptive quantitative research. We use an ordinary least square analysis using independent variables: gender difference, CEO strategic, Corporate Social Responsibility with the addition of a moderating variable of financial performance on the dependent variable of corporate growth. We use secondary data taken from banking sector companies listed on the Indonesian stock exchange in the 2016-2020 period. We use statistical analysis with the help of statistical software SPSS 26. Our results state that gender difference and strategic CEO can only affect corporate growth if moderated by financial performance, but corporate social responsibility can affect corporate growth directly without having to be moderated.
今天的商业世界发展迅速。企业当然希望企业增长。正在尽一切努力和努力来促进企业的增长。我们试图检验影响公司成长的因素。我们的研究是描述性定量研究。我们使用普通最小二乘分析,使用自变量:性别差异,CEO战略,企业社会责任,并在企业成长的因变量上添加财务绩效的调节变量。我们使用的二手数据来自2016-2020年期间在印尼证券交易所上市的银行业公司。采用SPSS 26统计软件进行统计分析。我们的研究结果表明,性别差异和战略CEO只有在财务绩效的调节下才能影响企业成长,但企业社会责任可以直接影响企业成长,而无需调节。
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引用次数: 0
Evaluating IT Governance Implementation in The Plantation Company Using COBIT 5 Framework DSS01 Domain 使用COBIT 5框架DSS01域评估种植园公司的IT治理实施
Pub Date : 2022-04-27 DOI: 10.1145/3537693.3537752
Alif Shofa Danutirta, Rizqi Prima Hariadhy, M. Lubis
Information technology is developing more rapidly causing the business transformation of plantation companies, especially in the field of information technology, which must be taken seriously. PT. XYZ is a plantation company whose main commodities are palm oil, tea and rubber. Companies must be able to understand how to manage and maximize the function of their information technology that can be used optimally to support the company's business processes. One of the frameworks that can be used to help manage information technology is COBIT 5. In this paper, the author will analyze the application and management of information technology within PT. XYZ uses the COBIT 5 framework with interview, survey and observation methodologies. The author focuses on the DSS01 (Manage Operations) domain to find out how to manage services delivery and support business processes using information technology from an operational management perspective.
信息技术的飞速发展,导致种植业企业的业务转型,特别是在信息技术领域,必须引起重视。XYZ是一家种植园公司,其主要商品是棕榈油、茶叶和橡胶。公司必须能够理解如何管理和最大限度地发挥其信息技术的功能,这些功能可以最佳地用于支持公司的业务流程。可用于帮助管理信息技术的框架之一是COBIT 5。在本文中,作者将分析信息技术在PT. XYZ中的应用和管理,使用COBIT 5框架与访谈,调查和观察方法。作者将重点放在DSS01(管理运营)领域,以了解如何从运营管理的角度使用信息技术管理服务交付和支持业务流程。
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引用次数: 0
Effect of COVID-19 Pandemic and Macroeconomic Factors on the US Capital Market 新冠肺炎疫情及宏观经济因素对美国资本市场的影响
Pub Date : 2022-04-27 DOI: 10.1145/3537693.3537735
Zhihang Pan
The pandemic showed strong initial shock to the capital market. It has lasted over 20 months and is expected to continue in 2022. Test how the market responses to the COVID-19 cases now considering the economy recovery would be valuable to forecast the market's movement. In this paper, the effects of the COVID 19 pandemic and US economic performance on the S&P 500 index are analyzed. A time series analysis is conducted with a multivariate vector autoregressive model using data from Jan 22, 2020 to Oct 8, 2021. The analysis suggested that the market has mostly recovered and turns out less sensitive to the pandemic as the increasing COVID-19 cases show a negative causality while the treasury 10-year yield curve rate and foreign exchange rate show a much stronger causality.
大流行对资本市场产生了强烈的初步冲击。它已经持续了20多个月,预计将持续到2022年。考虑到经济复苏,测试市场对COVID-19病例的反应,对预测市场走势有价值。本文分析了新冠肺炎疫情和美国经济表现对标准普尔500指数的影响。利用2020年1月22日至2021年10月8日的数据,采用多元向量自回归模型进行时间序列分析。分析认为,新冠肺炎患者增加呈负因果关系,而10年期国债收益率曲线和汇率的因果关系更强,市场已基本恢复,对新冠疫情的敏感性有所降低。
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引用次数: 0
A Research on the Impact of Female CEOs on R&D in Public Companies 上市公司女性ceo对研发的影响研究
Pub Date : 2022-04-27 DOI: 10.1145/3537693.3537695
Cuifeng Wu, Yongsi He
In recent years, companies have relied more on technology and innovative research and development capabilities to enhance their competitiveness. Scholars have also begun to pay attention to the impact of different influencing factors on corporate research and development. As society attaches importance to gender equality and the proportion of female CEOs continues to increase, the influence of female CEOs on the decision-making of listed companies has also attracted more attention. This paper uses GEM listed companies from 2010 to 2020 as the research sample. The empirical results show that female CEOs will have a significant negative impact on the R&D of listed companies, that is when the CEO is female, the R&D of the company will be significantly reduced. This study may provide reference for listed companies and investors.
近年来,企业更多地依靠技术和创新研发能力来提高竞争力。学者们也开始关注不同影响因素对企业研发的影响。随着社会对性别平等的重视和女性ceo比例的不断提高,女性ceo对上市公司决策的影响也越来越受到关注。本文以2010 - 2020年创业板上市公司为研究样本。实证结果表明,女性CEO会对上市公司的研发产生显著的负向影响,即当CEO为女性时,公司的研发会显著降低。本研究可为上市公司和投资者提供参考。
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引用次数: 0
Can Management Innovation Promote the Financial High-Quality Development of Enterprises? 管理创新能促进企业财务高质量发展吗?
Pub Date : 2022-04-27 DOI: 10.1145/3537693.3537715
Yao Liu, Huawei Luo
China's economy is in the transition from “high-speed development” to “high-quality development”. In order to achieve the overall improvement of product quality and service quality, innovation becomes the “first power source”. Although China has made good achievements in the field of technological innovation in recent years, but according to the assessment, compared with many enterprises in developed countries, China's enterprises are still lagging behind in management, the gap is far greater than the gap on the technical level. Therefore, this paper takes A-share listed companies in Shanghai and Shenzhen stock markets from 2015 to 2019 as samples to investigate whether management innovation can effectively improve enterprise financial quality. It is found that management innovation can promote the high-quality development of enterprise finance; property right has significant moderating effect on the relationship between management innovation and financial quality. This study has important theoretical significance and reference value for enterprise management innovation to carry out management innovation and improve financial quality.
中国经济正处于从“高速发展”向“高质量发展”的转变中。为实现产品质量和服务质量的全面提升,创新成为“第一动力”。虽然近年来中国在技术创新领域取得了不错的成绩,但据评估,与发达国家的许多企业相比,中国企业在管理上仍存在落后,差距远远大于技术水平上的差距。因此,本文以2015 - 2019年沪深两市a股上市公司为样本,考察管理创新能否有效提升企业财务质量。研究发现,管理创新能够促进企业财务的高质量发展;产权对管理创新与财务质量的关系具有显著的调节作用。本研究对企业管理创新开展管理创新,提高财务质量具有重要的理论意义和参考价值。
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引用次数: 0
Research on the Heterogeneous Impact of Government Subsidies on Technological Innovation of China's New Energy Enterprises 政府补贴对中国新能源企业技术创新的异质性影响研究
Pub Date : 2022-04-27 DOI: 10.1145/3537693.3537736
Yue Yu
With the proposal of the concept of carbon peaking and carbon neutralization, the development of low-carbon economy has become a consensus. In order to deal with a series of environmental problems caused by the greenhouse effect, countries all over the world have begun to take actions to develop the new energy industry. Under the background of China's “14th Five-Year Plan” and innovation driven strategy, the new energy industry has become a strategic emerging industry to accelerate development and innovation. At the same time, the government also adopts financial subsidy policies actively, in order to help new energy enterprises improve their independent innovation ability, but this method is still controversial. According to the above background, The heterogeneous impact of government subsidies on technological innovation in new energy firms will be investigated in this research. It shows that government subsidies have an overall positive influence on the technological innovation of new energy firms. The influence of government subsidies on new energy technology innovation is more remarkable in large and medium-sized firms, according to the heterogeneity analysis, the effect on new energy technology innovation in the eastern region is more clear.
随着碳调峰和碳中和概念的提出,发展低碳经济已成为共识。为了应对温室效应带来的一系列环境问题,世界各国都开始采取行动发展新能源产业。在中国“十四五”规划和创新驱动战略背景下,新能源产业已成为加快发展创新的战略性新兴产业。同时,政府也积极采取财政补贴政策,以帮助新能源企业提高自主创新能力,但这种方式仍存在争议。在此背景下,本文将考察政府补贴对新能源企业技术创新的异质性影响。研究表明,政府补贴对新能源企业的技术创新具有总体正向影响。政府补贴对新能源技术创新的影响在大中型企业中更为显著,根据异质性分析,东部地区对新能源技术创新的影响更为明显。
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引用次数: 0
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电子政务
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