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Television Dependency in Independent Kazakhstan 独立的哈萨克斯坦对电视的依赖
Pub Date : 2005-08-01 DOI: 10.1177/0016549205054282
A. O. Thomas
With little written on media in this oft-forgotten part of Asia, this article seeks to analyse a model of television development within a key post-Soviet state. The research found that there was little programme production or adaptation in Kazakhstan but much done by Russian television on which the former’s channels were dependent. The Russian programming was either broadcast directly, relayed in part by domestic channels or comprised individual programmes purchased for use locally. Thus this article argues that Russia acts as a sub-franchisor in redistributing global creative products, exploiting commonalities in the regional geolinguistic market created through its past communist imperialism. A national policy placing increasing emphasis on Kazak-ization of media has triggered demand for ‘localized’ programming in this transitional Central Asian economy. Yet given the market imperatives of privatized media, this has encouraged the dubbing and adaptation of successful regional and global programmes formats in Russian, rather than production of local originals. In doing so, Kazakhstan may be discerned to be supporting Russia in its role as a semi-periphery country in global cultural production and export, thus mediating capitalism within its non-European region of transitional economies.
在这个经常被遗忘的亚洲地区,很少有关于媒体的文章,本文试图分析一个重要的后苏联国家的电视发展模式。研究发现,哈萨克斯坦几乎没有节目制作或改编,但前者的频道所依赖的俄罗斯电视台做了很多。俄罗斯的节目要么直接播出,部分由国内频道转播,要么包括购买供当地使用的个别节目。因此,本文认为,俄罗斯在重新分配全球创意产品方面扮演了一个特许经销商的角色,利用其过去的共产主义帝国主义创造的区域地理语言市场中的共性。国家政策日益强调媒体的哈萨克化,在这个转型中的中亚经济体引发了对“本地化”节目的需求。然而,鉴于私有化媒体的市场需求,这鼓励了用俄语配音和改编成功的区域和全球节目格式,而不是制作当地原创节目。在这样做的过程中,哈萨克斯坦可能被认为是在支持俄罗斯作为全球文化生产和出口的半外围国家的角色,从而在其非欧洲转型经济区域内调解资本主义。
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引用次数: 7
Chinese Newspapers and Market Theories of Web Journalism 中国报纸与网络新闻市场理论
Pub Date : 2005-08-01 DOI: 10.1177/0016549205054285
Brian L. Massey, Wei Luo
This article tests market-based theories of online journalism on the web editions of printed-page Chinese newspapers. It focuses on differentiation, defined as the extent to which a newspaper gives its online readers internet-specific features with news content. The findings suggest a relationship between print circulation and the technical complexity that a newspaper builds or not into its online news content. They also are consistent with the notion of a global, perhaps capitalist-driven, template for web newspaper journalism. General theoretic rules for web journalism are proposed.
本文以中国印刷版报纸的网络版为例,对网络新闻市场化理论进行了检验。它侧重于差异化,定义为报纸在新闻内容中为其在线读者提供互联网特定功能的程度。研究结果表明,印刷版发行量与报纸在其在线新闻内容中构建或不构建的技术复杂性之间存在关系。它们也与网络报纸新闻业的全球(或许是资本主义驱动的)模板的概念相一致。提出了网络新闻的一般理论规则。
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引用次数: 10
Relative Constancy of Advertising Spending 广告支出的相对稳定性
Pub Date : 2005-08-01 DOI: 10.1177/0016549205054283
Byeng-Hee Chang, Sylvia M. Chan-Olmsted
This study empirically examines the principle of relative constancy (PRC) across more than 70 nations over time (1991-2001). Focusing on the relationship between advertising spending and national economy as reflected by GDP, the authors found that while GDP is the most obvious explanatory variable for advertising spending, the relationship is not proportionate and there is the potential that other variables also affect a country’s advertising expenditures. The degree of applicability of the PRC might be different depending on the types of media and the characteristics of the nations as the notion of the PRC seems to be more apparent in developed nations.
本研究对70多个国家(1991-2001)的相对恒常性原则(PRC)进行了实证检验。关注广告支出与GDP所反映的国民经济之间的关系,作者发现,虽然GDP是广告支出最明显的解释变量,但这种关系并不成比例,其他变量也有可能影响一个国家的广告支出。中华人民共和国的适用程度可能会因媒体类型和国家特征而有所不同,因为中华人民共和国的概念似乎在发达国家更为明显。
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引用次数: 32
The Development of Cable Television in East Asian Countries 东亚国家有线电视的发展
Pub Date : 2005-06-01 DOI: 10.1177/0016549205052225
Goro Oba, Sylvia M. Chan-Olmsted
This study assesses the country-specific factors that might influence the development of cable television in 10 East Asian countries. Specifically, the authors reviewed the cable markets and their economic, regulatory, technological, consumer, supporting and substitution environments for the countries of China, Hong Kong, Indonesia, Japan, South Korea, Malaysia, the Philippines, Singapore, Taiwan and Thailand. It was found that the penetration of cable television and the corresponding market structure, conduct and performance in these countries vary tremendously. While Taiwan has the most developed cable industry with a concentrated market, an active cable advertising sector, low subscription rates and programming packages of most channels, Indonesia has the lowest penetrated cable market, a concentrated industry, an almost non-existent advertising sector and average subscription rates and channel choices. In addition, the regulation/policy, technology, consumer, supporting and substitution factors seem to play an important role in the development of cable television in these countries.
本研究评估可能影响10个东亚国家有线电视发展的国家特定因素。具体来说,作者回顾了中国、香港、印度尼西亚、日本、韩国、马来西亚、菲律宾、新加坡、台湾和泰国等国家的电缆市场及其经济、监管、技术、消费者、支持和替代环境。调查发现,这些国家有线电视的普及程度和相应的市场结构、行为和业绩差别很大。台湾的有线电视产业最发达,市场集中,有线电视广告部门活跃,大多数频道的订阅率和节目包都很低,而印度尼西亚的有线电视市场渗透率最低,行业集中,广告部门几乎不存在,订阅率和频道选择平均。此外,管制/政策、技术、消费者、支持和替代因素似乎在这些国家的有线电视发展中起着重要作用。
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引用次数: 14
The Telecom Crisis and beyond 电信危机及其他
Pub Date : 2005-06-01 DOI: 10.1177/0016549205052232
D. Jin
The global telecom system has undergone dramatic change under neoliberal globalization. A swift restructuring of the telecom industries, which began in the early 1980s, was possible because governments around the world adopted neoliberal telecom polices, as they confronted intensifying pressure not only from corporations but also directly from international organizations and the US government. Telecom companies, however, have in recent years begun to present symptoms of what appears to be the same life-threatening disease. This in turn has expedited new strategies such as spin-off and/or split-off strategies as well as counter-deregulation. This article examines who set the agenda for telecom policy over the last two decades to analyze a long-term change in the global telecom system. It investigates how transnational corporations were involved in the reshaping of the global telecom system by exploring the consolidation through mergers and acquisitions. It also examines the relationship between national policies and institutions on the one hand and international organizations on the other. Then, it attempts to clarify whether the transformation of the global telecom system has influenced the telecom crisis in recent years, and to find new strategies and/or new business models.
在新自由主义全球化下,全球电信系统发生了巨大变化。从20世纪80年代初开始,电信业的迅速重组成为可能,因为世界各国政府采取了新自由主义的电信政策,因为他们不仅面临来自公司的压力,而且直接来自国际组织和美国政府的压力。然而,近年来,电信公司也开始出现类似威胁生命疾病的症状。这反过来又加速了新的战略,如分拆和/或分拆战略,以及反放松管制。本文考察了谁在过去二十年中制定了电信政策议程,以分析全球电信系统的长期变化。研究跨国公司如何参与全球电信系统的重塑,探索通过并购整合。它还研究了国家政策和机构与国际组织之间的关系。然后,它试图澄清全球电信系统的转型是否影响了近年来的电信危机,并找到新的战略和/或新的商业模式。
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引用次数: 13
Multiple Proximities between Television Genres and Audiences 电视类型和观众之间的多重接近性
Pub Date : 2005-06-01 DOI: 10.1177/0016549205052231
Antonio C. La Pastina, Joseph D. Straubhaar
How can a Mexican telenovela be more attractive to viewers in Brazil than a nationally produced telenovela? This seems to be the question posed by the increasing transnational flow of cultural products. Most of the data indicate that viewers prefer locally produced programs. Nevertheless, some of the transnational success of Latin American telenovelas abroad seems to question this truism. This article argues that audience preferences are formed within the overall trend toward cultural proximity within both national and cultural-linguistic boundaries. However, within this logic of cultural proximity, other forces also apply. It is important to understand cultural proximity working not only at the national and supranational levels but also at the subnational and regional spheres. With this in mind, the authors first examine the attraction or proximity of genres, from the virtually global attraction of melodrama, as a macro genre, to subgenres within the telenovela. Second, they discuss the sense of shared historical experience of specific groups within nations and how this particular form of proximity might operate at the reception level.
一部墨西哥电视剧怎么能比一部国家出品的电视剧更能吸引巴西观众呢?这似乎是文化产品日益跨国流动所带来的问题。大多数数据表明,观众更喜欢本地制作的节目。然而,拉丁美洲电视剧在海外取得的一些跨国成功似乎对这一真理提出了质疑。本文认为,受众偏好是在民族和文化语言边界内文化接近的总体趋势中形成的。然而,在这种文化接近的逻辑中,其他力量也适用。重要的是要理解文化接近性不仅在国家和超国家层面,而且在次国家和区域领域发挥作用。考虑到这一点,作者首先研究了类型的吸引力或接近性,从情节剧的几乎全球吸引力,作为一个宏观类型,到电视剧中的子类型。其次,他们讨论了国家内部特定群体的共同历史经验,以及这种特殊形式的接近如何在接收层面上发挥作用。
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引用次数: 193
A Global Hypothesis for Women in Journalism and Mass Communications 新闻与大众传播领域女性的全球假设
Pub Date : 2005-06-01 DOI: 10.1177/0016549205052226
Ramona R. Rush, Carol Oukrop, K. Sarikakis
This article examines the status of women in communications industries and on university faculties. It specifically tests the Ratio of Recurrent and Reinforced Residuum or R3 hypothesis, as developed by Rush and colleagues in the early 1980s. The R3 hypothesis predicts that the percentage of women in the communications industries and on university faculties will follow the ratio residing around a 1/4:3/4 or 1/3:2/3 proportion females to males. This article presents data from a nationwide US survey and compares them to data from global surveys and UN reports. The evidence is overwhelming and shows the relevance and validity of the R3 hypothesis across different socioeconomic and cultural contexts. The article argues that the ratio is the outcome of systemic discrimination that operates at multiple levels. The obstacles to achieving equality in the academy as well as media industries are discussed and suggestions for breaking out of the R3 ratio are included.
本文考察了妇女在通信行业和大学教员中的地位。它专门测试了拉什及其同事在20世纪80年代初提出的循环和强化残留物的比率或R3假设。R3假设预测,在通信行业和大学教职员工中,女性的比例将遵循1/4:3/4或1/3:2/3左右的男女比例。本文提供了一项美国全国调查的数据,并将其与全球调查和联合国报告的数据进行了比较。证据是压倒性的,显示了R3假设在不同社会经济和文化背景下的相关性和有效性。文章认为,这一比例是在多个层面上运作的系统性歧视的结果。讨论了在学术界和媒体行业实现平等的障碍,并提出了打破R3比例的建议。
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引用次数: 22
Market or Party Controls? 市场还是政党控制?
Pub Date : 2005-06-01 DOI: 10.1177/0016549205052228
B. Winfield, Zengjun Peng
This study examines, distinguishes and discusses as grounded theory the changes of the past 20 years in the Chinese media system as a result of the economic reforms. While the new media market challenges the current Chinese Party orthodoxy by initiating a redistribution of power and interests, this study argues that the western model of a libertarian press system is hardly a possibility. With a convolution of the Party line and the bottom line, a Chinese media system is moving from totalitarianism to market authoritarianism. Building on the premise that previous western press systems based on the Four Theories and their updates have failed to fit the unique case of China, the authors propose new theoretical perspectives in studying media systems in transition.
本研究以理论为基础,考察、区分并讨论了过去20年中国传媒体制因经济改革而发生的变化。虽然新媒体市场通过发起权力和利益的再分配挑战了当前中国党的正统观念,但本研究认为,西方自由主义新闻体系的模式几乎不可能实现。随着党的路线和底线的交织,中国的媒体体系正在从极权主义走向市场威权主义。基于以往以四大理论为基础的西方新闻制度及其更新未能适应中国的特殊情况,作者提出了研究转型中的媒体制度的新理论视角。
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引用次数: 98
Where Freedom Matters 自由至上
Pub Date : 2005-04-01 DOI: 10.1177/0016549205050130
D. Dimitrova, R. Beilock
The goal of this study was to explore inter-country differences in Internet connectivity among the formerly socialist countries of Eastern Europe, the former Soviet Union and Mongolia. Of particular interest was investigating if, in a region where per capita income and infrastructure differences are not extreme, other factors would become the dominant determinants. The results of the multivariate analysis show that the openness of society and cultural factors, using religion as a proxy, play critical roles. Countries with higher levels of civil liberties and those with Christian majority populations tend to have higher Internet connectivity.
本研究旨在探讨前社会主义国家东欧、前苏联和蒙古在互联网连接方面的国家间差异。特别令人感兴趣的是调查在一个人均收入和基础设施差别不大的区域,其他因素是否会成为主要的决定因素。多元分析结果表明,以宗教为代表的社会开放程度和文化因素发挥了关键作用。公民自由程度较高的国家和基督教人口占多数的国家往往拥有更高的互联网连通性。
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引用次数: 21
Ready... Ready... Drop! 准备好了…准备好了…下降!
Pub Date : 2005-04-01 DOI: 10.1177/0016549205050128
A. M. Clark, Thomas B. Christie
This content analysis of coalition leaflets dropped in Iraq during the recent war is viewed through a framework developed to analyze government international communication efforts to affect international public opinion and policy support. Under the framework, such messages have three main functions: survival, countering disinformation and facilitative communication. The study’s hypothesis that most leaflets would have ‘survival’ messages is supported. Such messages have the strongest potential to influence public opinion, based on the positive effects of limiting casualties and ensuring economic survival. Messages countering disinformation address enemy propaganda, and messages used for facilitative communication create a friendly atmosphere. The study also analyzed intended audiences and categorized specific leaflet messages. The study is useful in understanding the nature and effectiveness of government efforts to influence public opinion during times of crisis or war.
对最近战争期间联军在伊拉克投放的传单的内容分析是通过一个框架来分析政府为影响国际舆论和政策支持而进行的国际传播努力。在这个框架下,这些信息有三个主要功能:生存、反击虚假信息和促进沟通。该研究的假设是,大多数传单都有“生存”信息,这一假设得到了支持。基于限制伤亡和确保经济生存的积极影响,这种信息最有可能影响公众舆论。反对虚假信息的信息解决了敌人的宣传,用于促进交流的信息创造了友好的气氛。该研究还分析了目标受众,并对特定的传单信息进行了分类。这项研究有助于理解政府在危机或战争时期影响公众舆论的努力的性质和有效性。
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引用次数: 11
期刊
Gazette
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