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A New Normal - Purchasing Seafood Online: An Investigation of Consumers’ Purchase Intention 新常态——网上购买海产品:消费者购买意愿调查
IF 0.1 Pub Date : 2022-02-28 DOI: 10.7187/gjatsi022022-9
Chia-Ying Tan, Yen-Nee Goh, Mao-Seng Ting
Grocery nowadays offers fresh and frozen seafood to people in Malaysia on the internet platform. The phenomenon is driven by the growing seafood industry market with 17.4 percent compound annual growth (CAGR). Besides, the phenomenon also helped the rising trend statistics for online retailing as well as the growing market of online grocery. The purpose of this article is to study the direct relationship between the determinants (Attitudes, Freshness, Product Variety, Perceived Risk, Perceived Novelty, and Trust) and online purchase intention towards purchasing fresh seafood. This study also intends to examine the mediating effect of attitudes between the determinants (Perceived Usefulness and Perceived Ease of Use) and online purchase intention towards seafood. Data from 202 samples are collected and analysed using the partial least square methodology via an online survey. The findings showed that attitudes were significantly affected by perceived ease of use and perceived usefulness. Furthermore, Attitudes and Perceived Novelty, freshness, and Trust have a significant effect on online purchase intention of seafood, whereas Product Variety has insignificant effect on purchasing seafood by ordering online. It is also proposed that attitudes have significantly mediated the effects of perceived usefulness and Perceived Ease of use on online purchase intention of seafood. The findings have significant implications for Seafood Company to provide an efficient and effective online grocery website based on the need of online customers.
如今,食品杂货店在互联网平台上为马来西亚人提供新鲜和冷冻海鲜。这一现象是由不断增长的海鲜产业市场推动的,其复合年增长率(CAGR)为17.4%。此外,这一现象也有助于在线零售趋势统计的上升以及在线杂货市场的增长。本文的目的是研究决定因素(态度、新鲜度、产品种类、感知风险、感知新颖性和信任)与购买新鲜海鲜的在线购买意愿之间的直接关系。本研究亦旨在探讨态度在决定因素(感知有用性和感知易用性)与海鲜在线购买意愿之间的中介作用。通过在线调查,使用偏最小二乘法收集和分析了202个样本的数据。结果表明,感知易用性和感知有用性对态度有显著影响。此外,态度、感知新颖性、新鲜度和信任对海鲜在线购买意愿有显著影响,而产品种类对在线订购海鲜的影响不显著。态度在感知有用性和感知易用性对海鲜在线购买意愿的影响中起着显著的中介作用。研究结果对海鲜公司提供基于在线客户需求的高效在线杂货网站具有重要意义。
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引用次数: 0
Motives Behind Active Facebook, Instagram and Other Social Media Users Facebook、Instagram和其他社交媒体用户活跃背后的动机
IF 0.1 Pub Date : 2022-02-28 DOI: 10.7187/gjatsi022022-8
Nabsiah Abdul Wahid, Zebedeus Henry Bakim, Shaizatulaqma Kamalul Ariffin
Social media (SM) is ‘the’ place individuals use to socialize, connect and share up-to-date information with other parties. According to The Uses and Gratification theory (U>), individuals have needs to satisfy to feel gratified; they use SM to satisfy these personal needs to achieve self-gratification. Gratifications differ for individuals depending on their background and types of SM medium used. Question is, what are the motives behind SM user’s activeness behaviour in their medium of choice in Malaysia’s scenario? Seven common motives, namely, watching, impressing, acting, surveillance, documentation, coolness and creativity were hypothesized to have significant influences over SM users’ activeness behaviour. The study disseminated online surveys to targeted and willing active SM users in the research; it resulted in 397 useable data for analysis. Overall, the study managed to identify four motives, namely, watching, impressing, documentation and coolness as the drivers behind activeness behaviour of SM users in Malaysia. The study also identifies FB as the most popular SM, followed by IG. Further segmentation analysis on each FB-active (n=125), IG-active (n=100) and other SM-active (n=82) found that the main motive for FB users was to impress (impressing) others; for IG users, the main reason was to watch others (watching). As for other SM-active, three motives emerged, i.e. watching, surveillance and documentation. The findings imply the usefulness of U> in explaining individual’s motives for being active SM user as well as importance of motives behind activeness of SM user’s behaviour for different types of SMs.
社交媒体(SM)是个人用来社交、联系和与他人分享最新信息的地方。根据使用与满足理论(U>),个体需要满足才能感到满足;他们使用SM来满足这些个人需求,实现自我满足。根据个人的背景和SM媒介的类型不同,他们的满足感也不同。问题是,在马来西亚的情况下,SM用户在他们选择的媒介上的活跃行为背后的动机是什么?假设观察、印象、表演、监视、记录、冷静和创造力这七种常见动机对SM用户的活跃行为有显著影响。研究将在线调查传播给研究中有针对性和有意愿的活跃SM用户;它产生了397个可用于分析的数据。总体而言,该研究设法确定了四个动机,即观看,印象深刻,记录和冷静,作为马来西亚SM用户活跃行为背后的驱动因素。该研究还指出,facebook是最受欢迎的SM,其次是IG。对FB活跃用户(n=125)、ig活跃用户(n=100)和sm活跃用户(n=82)的进一步细分分析发现,FB用户的主要动机是给他人留下深刻印象;对于IG用户来说,主要的原因是看别人(看)。至于其他sm活跃者,出现了三种动机,即监视、监视和记录。这一发现暗示了U>在解释个人成为活跃短信用户的动机以及不同类型短信用户行为活跃背后动机的重要性方面的有用性。
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引用次数: 0
Development of Entrepreneurial Competencies and Business Performance in SMEs: Between Government Support and Empowerment of Malaysian Women Entrepreneurs 中小企业创业能力和经营绩效的发展:政府支持与马来西亚女企业家赋权之间的关系
IF 0.1 Pub Date : 2022-02-28 DOI: 10.7187/gjatsi022022-3
Joanne Chian, Haniruzila Hanifah, Ali Vafaei-Zadeh
The important aspect of business performance among women-owned SMEs in Malaysia is scarce and still underperformed. Hence, Malaysian SMEs needs to empower the entrepreneurial competencies among women-owned entrepreneurs and the support of Malaysian government. In this study, the questionnaire survey has been selected as the data collection method for this research. A total of 116 responses from the women-owned entrepreneur in Malaysia were obtained and analysis was carried out using Smart PLS software to generate findings. The results reveal that strategic competencies, opportunity competencies and conceptual competencies have significantly impacted the business performance of women-owned entrepreneurs among SMEs in Malaysia. The moderating effect of government support on the relationship between strategic competencies, opportunity competencies and business performance proved to be significant. Surprisingly, the interaction of government support between conceptual competencies and business performance is not supported in the findings. Hence, the current paper will further provide a women-owned SME with substantial information to focus on fostering entrepreneurial competencies within their respective companies to ensure peak business performance. Findings from this study anticipated being extremely useful to the Malaysian government, in specific Policy Makers. With these results, authorities will be better informed when implementing new strategies and programmes to enhance the skills of entrepreneurs, which will result in better business performance.
在马来西亚女性拥有的中小企业中,企业绩效的重要方面很少,而且仍然表现不佳。因此,马来西亚中小企业需要增强女性企业家的创业能力,并得到马来西亚政府的支持。在本研究中,选择问卷调查作为本研究的数据收集方法。从马来西亚的女性拥有的企业家获得了116个回应,并使用智能PLS软件进行了分析,以产生调查结果。研究结果表明,战略能力、机会能力和概念能力对马来西亚中小企业中女性企业家的经营绩效有显著影响。政府支持对战略能力、机会能力与企业绩效之间的关系具有显著的调节作用。令人惊讶的是,政府支持在概念能力和企业绩效之间的相互作用并没有在研究结果中得到支持。因此,本文件将进一步为妇女拥有的中小企业提供大量信息,以重点培养各自公司内的企业能力,以确保最高的业务业绩。这项研究的结果预计对马来西亚政府,特别是政策制定者非常有用。有了这些成果,当局在执行新的战略和方案以提高企业家的技能时将得到更好的信息,这将导致更好的商业业绩。
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引用次数: 0
Alumni Engagement and Financial Sustainability of Higher Education Institutions: An Interpretative Phenomenological Analysis 高等教育机构的校友参与与财务可持续性:解释性现象学分析
IF 0.1 Pub Date : 2022-02-28 DOI: 10.7187/gjatsi022022-10
Nabeel Nisar, Ellisha Nasruddin
The purpose of this paper is to describe the various attitudes of alumni towards engagement in Higher Education Institutions (HEIs) of Pakistan, based on a phenomenological study of their lived experiences. Empirical data was collected in the form of semi-structured interviews and focus group discussions with 26 alumni from eight selected public HEIs of Pakistan, which was later analysed through employing Interpretative Phenomenological Analysis (IPA). This paper highlights six superordinate themes which indicated that alumni held strong determination to engage with institutions to meet the financial sustainability challenge, provided that institutions observed adequate communication and engagement efforts with them. Theoretically, this paper extended the use of S-O-R framework in the higher education philanthropic domain where institutional engagement efforts and personal connection, coupled with emotional bonding, led to alumni engagement with institutions. In addition, this study also contextually extended the use of social exchange theory where the inclination of alumni to engage with institutions is driven by their sense of indebtedness and serving the community.
本文的目的是描述校友对参与巴基斯坦高等教育机构(HEIs)的各种态度,基于对他们生活经历的现象学研究。实证数据以半结构化访谈和焦点小组讨论的形式收集,来自巴基斯坦8所选定的公立高等教育机构的26名校友,随后通过解释现象学分析(IPA)对其进行分析。本文强调了六个突出的主题,这些主题表明,只要院校与校友进行充分的沟通和接触,校友就有坚定的决心与院校合作,以应对财务可持续性挑战。从理论上讲,本文将S-O-R框架的使用扩展到高等教育慈善领域,其中机构参与努力和个人联系,加上情感联系,导致校友与机构的参与。此外,本研究还在背景下扩展了社会交换理论的使用,即校友参与机构的倾向是由他们的负债意识和服务社区驱动的。
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引用次数: 0
Social Capital as Innovative Performance Driver in SMEs: Leveraging on Innovation Culture and Government Support 社会资本对中小企业创新绩效的驱动作用:创新文化与政府支持的杠杆作用
IF 0.1 Pub Date : 2022-02-28 DOI: 10.7187/gjatsi022022-5
Haniruzila Hanifah, Hasliza Abd Halim, Ali Vafaei-Zadeh
Innovation creates value for customers and helps companies to stay competitive in the market. It is however found that little attention has been given in previous studies in looking at innovation culture among Small and Medium Enterprises (SMEs). Given that innovation provides a competitive advantage for SMEs, they hence need to inculcate innovation culture within themselves in order to achieve their business performance objectives. The purpose of this study is to investigate the importance of innovation culture towards innovation performance and the influence of social capital (relational capital and social network) on innovation culture. Additionally, government support will also be investigated as it mediates between innovation culture and performance in the growth of SMEs in Malaysia. A quantitative method design was employed in this research to produce interesting findings. Research findings indicate that social capital has a significant impact on innovation culture, but an indirect impact on innovation performance. Government support also plays an important role in strengthening the link between innovation culture and performance. This study contributes to our understanding of the factors that promote the innovation culture within business organizations. As such, it is hoped that this study will encourage researchers to establish more definitive evidence on the culture of innovation among Malaysian SMEs, thereby creating the basic framework for further investigation.
创新为客户创造价值,帮助企业在市场上保持竞争力。然而,在以往的研究中,很少有人关注中小企业的创新文化。创新为中小企业提供了竞争优势,因此他们需要在内部灌输创新文化,以实现其业务绩效目标。本研究旨在探讨创新文化对创新绩效的重要性,以及社会资本(关系资本和社会网络)对创新文化的影响。此外,政府支持也将被调查,因为它在马来西亚中小企业成长的创新文化和绩效之间起到中介作用。本研究采用定量方法设计,以产生有趣的结果。研究发现,社会资本对创新文化有显著影响,但对创新绩效有间接影响。政府的支持在加强创新文化与绩效之间的联系方面也发挥着重要作用。本研究有助于我们理解企业组织创新文化的促进因素。因此,希望这项研究将鼓励研究人员在马来西亚中小企业的创新文化中建立更明确的证据,从而为进一步调查创造基本框架。
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引用次数: 0
Consuming Halal Products: The Dynamics of Trustworthiness, Self-Efficacy and Purchase Intention 清真产品消费:信任、自我效能和购买意愿的动态关系
IF 0.1 Pub Date : 2022-02-28 DOI: 10.7187/gjatsi022022-13
Zairina Bahjam, Shaizatulaqma Kamalul Ariffin, Nabsiah Abdul Wahid
This study aims to investigate the factors that affect the purchasing intention of halal products among Malaysian Muslim consumers in East Malaysia. In specific, this study will examine the relationship between trustworthiness, self- efficacy, attitude, subjective norm, perceived behavior control, and purchase intention. Data of this study were collected from 142 consumers from East Malaysia who consume Halal products by using an online questionnaire survey. The data were analysed using Partial Least Squares Structural Equation Modeling (PLS-SEM) technique. This study found that the intention to purchase halal products was influenced by attitude, subjective norm, and perceived behavioral control. Besides, it was found that determinants such as self-efficacy, and trustworthiness have a significant positive impact on attitude, subjective norm, and perceived behavioral control. This study helps marketers and producer to understand the factors that influence East Malaysia consumers to purchase Halal products. Hence, the findings will enhance the marketing strategy on any promotional material that relates to Halal products according to appropriate Halal guidelines.
本研究旨在调查东马马来西亚穆斯林消费者购买清真产品意愿的影响因素。本研究将探讨诚信、自我效能感、态度、主观规范、行为知觉控制与购买意愿之间的关系。本研究的数据是通过在线问卷调查从东马142名消费清真产品的消费者中收集的。采用偏最小二乘结构方程建模(PLS-SEM)技术对数据进行分析。本研究发现,清真产品购买意愿受态度、主观规范和感知行为控制的影响。此外,研究发现自我效能感、可信度等决定因素对态度、主观规范和感知行为控制有显著的正向影响。本研究有助于营销人员和生产者了解影响东马消费者购买清真产品的因素。因此,调查结果将根据适当的清真准则加强与清真产品有关的任何宣传材料的营销策略。
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引用次数: 0
Translation Analysis of Figurative Language in the Novel of Khān Al- Khalīlī By Naguib Mahfouz 纳吉布·马哈福兹小说《Khān - Al- khal<e:1> l ā》中比喻语言的翻译分析
IF 0.1 Pub Date : 2021-12-31 DOI: 10.7187/gjat122021-2
Muh. Naim Madjid
This study presents an analysis of translation of the Figurative Language (FL) in the novel of Khān AlKhalīlī by Naguib Mahfouz and its translation book, Lelaki Dalam Pasungan by Pahruroji M. Bukhori. The theory stems from the author’s analysis of several problems: there are many words that do not reflect the original meanings, particularly in figurative expression, the other words have been wrongly translated, and some words in the source text have not been translated into their target language. The result is that the translation given seems awkward and blurred. Descriptive analysis approach is used in this qualitative research based on the generalization of a corpus literary study, that the collection of standardized samples would yield a reliable response. Data was obtained using a Simple Random Sampling (SRS) with a fishbowl drawing method from 11 chapters of the story evaluated in four categories of FL: metonymy, synecdoche, paradox, and hyperbole. The translator used four translation methods: Literal Translation (LT), Free Translation (FT), Idiomatic Translation (IT), and Semantic Translation (ST). The consequence of the analysis reports 3 samples of LT for synecdoche, two for paradox, and one for hyperbole. There are two examples of metonymy, one in paradox and one in hyperbole. One IT sample appears in the metonymy and one ST sample appears in the hyperbole. Furthermore, this work is expected to help the readers to resolve translation problems, especially in literary texts.
本研究分析了纳吉布·马赫福兹的小说《Khān AlKhalīlī》及其翻译书Pahruroji M.Bukhori的《Lelaki Dalam Pasungan》中形象语言的翻译。该理论源于作者对几个问题的分析:有许多单词没有反映出原意,特别是在比喻表达方面,其他单词被错误翻译,源文本中的一些单词没有被翻译成目标语言。结果是,给出的译文显得笨拙而模糊。这项定性研究采用了描述性分析方法,基于语料库文学研究的概括,即标准化样本的收集将产生可靠的反应。数据是使用简单随机抽样(SRS)和鱼缸绘图方法从故事的11章中获得的,分为四类FL:转喻、提喻、悖论和夸张。译者使用了四种翻译方法:直译(LT)、自由翻译(FT)、习语翻译(IT)和语义翻译(ST)。分析的结果报告了3个提喻的LT样本,两个悖论的LT样本和一个夸张的LT样本。转喻有两个例子,一个是悖论,另一个是夸张。一个IT样本出现在转喻中,一个ST样本出现在夸张中。此外,这部作品有望帮助读者解决翻译问题,尤其是文学文本中的翻译问题。
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引用次数: 0
Takharuj-Based Model to Optimize Productive Land Distribution 基于takharuj的生产用地优化配置模型
IF 0.1 Pub Date : 2021-12-31 DOI: 10.7187/gjat122021-5
Noordin, N., A. Kadir, N., Mhd Saiful Anuar, D.S.
Most Muslims believe that Faraid is the ultimate rule to distribute inheritance. Faraid implementation may cause issues on land distribution. When a small piece of land is subdivided among the legal heirs, the portion of land received might be insufficient to even build a house. The awareness on Takharuj concept which is based on mutual consent in inheritance distribution may help solve this problem. The aim of this research is to optimize land distribution and land use. Specific assumptions were made to lineage, family ties and land criteria. This article reports the use of Goal Programming to formulate a Takharuj-based model that can solve issues regarding productivity of land that has been distributed using Faraid laws. Goals set for the programming were to minimize the deviations for the portion of land and to minimize the number of heirs who owns the piece of land after combination. A list of possible combinations of the arable land size was generated. The model was able to select the optimal combination based on the minimum weighted sum of deviations from the goals that were set. Therefore, this research has successfully provided a useful Takharuj-based model to optimize the arable land size where the land owned by each qualified heir can be categorized as a productive land to be developed.
大多数穆斯林认为法里德是分配遗产的最终规则。Faraid的实施可能会导致土地分配问题。当一小块土地在合法继承人之间被分割时,所获得的那部分土地甚至可能不足以建造房屋。对继承分配中基于双方同意的Takharuj概念的认识可能有助于解决这一问题。本研究的目的是优化土地分配和土地利用。对血统、家庭关系和土地标准进行了具体假设。本文报告了使用目标规划来制定基于Takharuj的模型,该模型可以解决使用Faraid定律分配的土地生产力问题。为规划设定的目标是最大限度地减少这部分土地的偏差,并最大限度地降低合并后拥有这片土地的继承人数量。生成了可耕地面积的可能组合列表。该模型能够根据与设定目标偏差的最小加权和来选择最佳组合。因此,本研究成功地提供了一个有用的基于Takharuj的模型来优化耕地规模,其中每个合格继承人拥有的土地都可以归类为待开发的生产性土地。
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引用次数: 0
Prominent Islamic Features in Selected Novels of Najeeb al-Kilani: A Critical Analysis 纳吉布·基拉尼小说选集中突出的伊斯兰特征:批判性分析
IF 0.1 Pub Date : 2021-12-31 DOI: 10.7187/gjat122021-11
Pabiyah Toklubok, Muhd Zulkifli Ismail
Writers possess their own literary styles in expressing their literary creativities whereupon it is concurrently argued that their surrounding environment may have produced evocative impacts on their literary works. Indeed, almost all literary inspirations behind their creative works can be traced to reflections of their vibrant life experiences. However, these experiences, coupled with facts expressed creatively, differ from those of scholars in their presentations of information, where it is argued that writers also depict elements of imaginations and express them in aesthetic ways. With this claim in view, this study aims to examine the prominent Islamic literary features in nine selected novels by Najeeb Al-Kilani, one of the pioneers of contemporary Arabic and Islamic literature. Najeeb’s literary works have contributed immensely to the literary evolution of Arabic and Islamic literature with his novels filling the annals in the mid-twentieth of literary scholarship century. Thus, it is concluded that Najib’s immediate environment and his own meaningful life experiences have been reflected in his novels suggesting their own life-changing impacts. Among Najib’s notable experiences influencing his literary works are his village, hometown community and the prison society he experienced. Equally important are his medical profession and the roles of the Sheikhs in the reform of the society.
作家在表达自己的文学创作时具有自己的文学风格,同时也认为他们所处的环境可能对他们的文学作品产生了唤起性的影响。事实上,他们创作背后的几乎所有文学灵感都可以追溯到他们充满活力的生活经历的反映。然而,这些经验加上创造性地表达的事实,与学者们对信息的呈现有所不同,他们认为作家也描绘了想象的元素,并以审美的方式表达出来。带着这样的观点,本研究旨在考察当代阿拉伯和伊斯兰文学的先驱之一Najeeb Al-Kilani的九部精选小说中突出的伊斯兰文学特征。纳吉布的文学作品对阿拉伯和伊斯兰文学的文学演变做出了巨大贡献,他的小说在20世纪中期的文学学术年鉴中占据了一席之地。因此,我们可以得出结论,纳吉布的直接环境和他自己有意义的生活经历都反映在他的小说中,暗示他们自己改变生活的影响。影响纳吉布文学创作的重要经历包括他的村庄、家乡社区和他所经历的监狱社会。同样重要的是他的医疗职业和酋长在社会改革中的作用。
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引用次数: 0
Differentiated Pedagogical Instructions in the Context of Learning Style and Fairness to Students: The Thoughts of Ibn Sahnun 学风与公平语境下的差异化教学——伊本·萨农的思想
IF 0.1 Pub Date : 2021-12-31 DOI: 10.7187/gjat122021-9
Zurina Mustaffa, Z. Hussin, Abdul Muhsein Sulaiman
This article discusses a new teaching approach that is in line with the latest education that focuses on student -centered learning. This approach to teaching Differentiated Instruction is in line with Imam Ibn Sahnun's thinking on the importance of teacher teaching that focuses on student learning style and justice to all students regardless of their level of ability and capability in the classroom. This approach is an appropriate paradigm shift in responding to the call of the Ministry of Education Malaysia in fulfilling the objectives of the Malaysian Education Development Plan 2013- 2025 which is to close the achievement gap among students and the expectations of the Ministry of Education Malaysia in the release letter number 14 of 2018 which states teacher evaluation to pupils are holistic (Ministry of Education Malaysia, 2018). Differentiated Instruction is a relevant teaching method and suitable for use in teaching because it has a teaching aspect that involves all students without differentiating between students whether the students have excellent, moderate, or poor level of learning mastery. This article focuses on the philosophy of Differentiated Instruction which emphasizes on the learning style of students and also the thinking of Imam Ibn Sahnun who emphasizes on the teaching of teachers who should give justice to all students regardless of the background of students and so on and should be the method of teaching Differentiated Instruction very appropriately used in teaching to diverse pupils.
本文讨论了一种新的教学方法,这种方法符合以学生为中心的最新教育。这种差异化教学的教学方法符合伊玛目·伊本·萨农对教师教学重要性的思考,即关注学生的学习风格和对所有学生的公平,无论他们在课堂上的能力和能力水平如何。这种方法是为了响应马来西亚教育部的呼吁,实现《2013-2025年马来西亚教育发展计划》的目标,即缩小学生之间的成绩差距,以及马来西亚教育部在2018年第14号发布信中的期望,该信指出,教师对学生的评估整体(马来西亚教育部,2018)。差异化教学是一种相关的教学方法,适合在教学中使用,因为它的教学方面涉及所有学生,而不区分学生的学习掌握水平是优秀、中等还是较差。本文着重探讨了注重学生学习风格的差异化教学哲学,以及伊玛目伊本·萨农强调教师教学的思想,即无论学生背景如何,都应公平对待所有学生等,并应将差异化教学方法非常恰当地用于教学多样化的学生。
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引用次数: 0
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