Historical buildings contain elements of art in the city of Tangerang, which have good potential to become a tourist destination, but they must be appropriately managed to generate a source of income for the region. The diversity of ethnicities, races, and religions is an important supporting factor in influencing the diversity of artistic values. One of them is the Lenggang Cisadane Dance which is typical art of Tangerang City. And many historical buildings such as the Thousand Doors Mosque, Fortress Museum, Kalipasir Mosque, Al-Adzhom Mosque, etc. Every historical asset needs to be introduced to the public, and this is the authority of the Communication and Information Technology Office (DisKomInfo). However, the information media used is still very minimal. Therefore, a study was conducted using the KPM method, which outputs video using the Adobe Creative Suite. The media needed to maximize promotion and information is the Video Art, Tourism, and Historic Buildings, with an informative and practical display. The beauty of Tangerang City holds history and high artistic value, so it is hoped that this research can increase public interest in studying history and doing tourism.
{"title":"Media Promotional for Art in Tangerang City with Audio Visual Adobe Creative","authors":"Yamato Shino, Hiroshi Kenta, I. K. Mertayasa","doi":"10.34306/att.v4i2.115","DOIUrl":"https://doi.org/10.34306/att.v4i2.115","url":null,"abstract":"Historical buildings contain elements of art in the city of Tangerang, which have good potential to become a tourist destination, but they must be appropriately managed to generate a source of income for the region. The diversity of ethnicities, races, and religions is an important supporting factor in influencing the diversity of artistic values. One of them is the Lenggang Cisadane Dance which is typical art of Tangerang City. And many historical buildings such as the Thousand Doors Mosque, Fortress Museum, Kalipasir Mosque, Al-Adzhom Mosque, etc. Every historical asset needs to be introduced to the public, and this is the authority of the Communication and Information Technology Office (DisKomInfo). However, the information media used is still very minimal. Therefore, a study was conducted using the KPM method, which outputs video using the Adobe Creative Suite. The media needed to maximize promotion and information is the Video Art, Tourism, and Historic Buildings, with an informative and practical display. The beauty of Tangerang City holds history and high artistic value, so it is hoped that this research can increase public interest in studying history and doing tourism.","PeriodicalId":143921,"journal":{"name":"Aptisi Transactions on Technopreneurship (ATT)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122945328","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
A public blockchain simulation, which bears some resemblance to Bitcoin. All players are interconnected with several possibilities to form coin and block transactions and the power to get a taste of the consensus algorithm controlling transactions and blocks. A software medium that is based on blockchain games began using whiteboards to become web-based simulation games with various teaching scenarios. Contributive tool-based instruction with experience in blockchain concepts that can be used in the classroom as well as online. Along with this, simulations can give students the opportunity to experiment with all relevant blockchain operations like signing, creating transactions, building blocks, etc. This post was written to offer our firsthand experience teaching evolving blockchain technology to business and business information technology students at the undergraduate and graduate levels using newly built gamification teaching applications. This research is based on a design-based research methodology. We describe the process from identifying the problem, to designing the tool and demonstrating its implementation.
{"title":"Blockchain Teaching Simulation Using Gamification","authors":"Haznah Latifah, Zaleha Fauziah","doi":"10.34306/att.v4i2.236","DOIUrl":"https://doi.org/10.34306/att.v4i2.236","url":null,"abstract":" A public blockchain simulation, which bears some resemblance to Bitcoin. All players are interconnected with several possibilities to form coin and block transactions and the power to get a taste of the consensus algorithm controlling transactions and blocks. A software medium that is based on blockchain games began using whiteboards to become web-based simulation games with various teaching scenarios. Contributive tool-based instruction with experience in blockchain concepts that can be used in the classroom as well as online. Along with this, simulations can give students the opportunity to experiment with all relevant blockchain operations like signing, creating transactions, building blocks, etc. This post was written to offer our firsthand experience teaching evolving blockchain technology to business and business information technology students at the undergraduate and graduate levels using newly built gamification teaching applications. This research is based on a design-based research methodology. We describe the process from identifying the problem, to designing the tool and demonstrating its implementation.","PeriodicalId":143921,"journal":{"name":"Aptisi Transactions on Technopreneurship (ATT)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129566047","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In the era of the digital revolution, the use of technology has made technology a major demand, coupled with the development of insight and techniques, technology in this era has been widely used in all scientific fields. In the field of monetary economics, there are payment instruments that can be used to transact both in the form of goods and services. However, nowadays it is difficult to obtain information as technology develops, the term digital transaction appears. Because many activities are carried out manually, such as searching for customer information, entering inventory items, and payment transactions, the required data display time becomes very long for users and in the process of recording reports including paper, notes, receipts, pens, filing cabinets, etc. . equipment when an error occurs during the input process, generally used simultaneously. Therefore, in this paper, the aim of this DLCS (Digital iLearning Chain Scheme) researcher to utilize Bitcoin technology can help overcome the current problem of how to use Bitcoin cryptocurrency technology in the education payment system in Indonesia. This can give birth to a Bitcoin-based scholarship system. This study uses the Blockchain method to build the system, and uses Google Forms to collect information through digital observations and questionnaires. Based on the characteristics of the system, the Slovin formula is used to analyze various aspects of system satisfaction, and the results of 0.840>0.6 are used for processing, which means if alpha>0.6 then the system can be classified as "reliable". The reliability test proved that the evaluation was based on the provided questionnaire.
{"title":"Digital Ilearning Chain Scheme in Education Blockchain Based","authors":"Kim Beom Rii","doi":"10.34306/att.v4i2.122","DOIUrl":"https://doi.org/10.34306/att.v4i2.122","url":null,"abstract":"In the era of the digital revolution, the use of technology has made technology a major demand, coupled with the development of insight and techniques, technology in this era has been widely used in all scientific fields. In the field of monetary economics, there are payment instruments that can be used to transact both in the form of goods and services. However, nowadays it is difficult to obtain information as technology develops, the term digital transaction appears. Because many activities are carried out manually, such as searching for customer information, entering inventory items, and payment transactions, the required data display time becomes very long for users and in the process of recording reports including paper, notes, receipts, pens, filing cabinets, etc. . equipment when an error occurs during the input process, generally used simultaneously. Therefore, in this paper, the aim of this DLCS (Digital iLearning Chain Scheme) researcher to utilize Bitcoin technology can help overcome the current problem of how to use Bitcoin cryptocurrency technology in the education payment system in Indonesia. This can give birth to a Bitcoin-based scholarship system. This study uses the Blockchain method to build the system, and uses Google Forms to collect information through digital observations and questionnaires. Based on the characteristics of the system, the Slovin formula is used to analyze various aspects of system satisfaction, and the results of 0.840>0.6 are used for processing, which means if alpha>0.6 then the system can be classified as \"reliable\". The reliability test proved that the evaluation was based on the provided questionnaire.","PeriodicalId":143921,"journal":{"name":"Aptisi Transactions on Technopreneurship (ATT)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126992179","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Cicilia Bangun, A. Jalil, Derajat Amperajaya, R. Rasjidin
CNG Mother Station focused to distribute Compressed Natural Gas for various industries. In the period from December 2020 to November 2021, there were 40 breakdowns in the distribution process machine causing delays in distribution of CNG. Company has to pay attention to the maintenance scheduling for vulnerabl components. This study aims to determine Preventive Maintenance scheduling and calculating maintenance costs using Age Replacement method for the critical components. The results showed that the critical components are Air Supply’s Hose (ASH) and Double Nipple Stage 4 (DNS-4). The proposed optimal replacement time interval for the ASH is 20 days where 19 component replacements are scheduled in 1 year with a cost reduction up to 4.8% compared to existing. The optimal replacement time interval for DNS-4 components is 24 days, which is scheduled for 16 component replacements in 1 year with cost reduction up to 29.1% compared to existing.
{"title":"Preventive Maintenance Scheduling with Age Replacement Method at CNG Station","authors":"Cicilia Bangun, A. Jalil, Derajat Amperajaya, R. Rasjidin","doi":"10.34306/att.v4i2.260","DOIUrl":"https://doi.org/10.34306/att.v4i2.260","url":null,"abstract":"CNG Mother Station focused to distribute Compressed Natural Gas for various industries. In the period from December 2020 to November 2021, there were 40 breakdowns in the distribution process machine causing delays in distribution of CNG. Company has to pay attention to the maintenance scheduling for vulnerabl components. This study aims to determine Preventive Maintenance scheduling and calculating maintenance costs using Age Replacement method for the critical components. The results showed that the critical components are Air Supply’s Hose (ASH) and Double Nipple Stage 4 (DNS-4). The proposed optimal replacement time interval for the ASH is 20 days where 19 component replacements are scheduled in 1 year with a cost reduction up to 4.8% compared to existing. The optimal replacement time interval for DNS-4 components is 24 days, which is scheduled for 16 component replacements in 1 year with cost reduction up to 29.1% compared to existing.","PeriodicalId":143921,"journal":{"name":"Aptisi Transactions on Technopreneurship (ATT)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-07-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129286122","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Creativity is the act of coming up with an idea. In order to contribute to economic growth, entrepreneurs are currently adapting creativity in their business operations. Creativity is increasingly critical to business success in order to achieve the competitive edge in the aggressive business world. Thus, realizing the importance of this criterion, this study seeks to find out the level of creativity of science and technology (S&T) cluster students’ of University Technology Mara (UiTM) and how it affects them in terms of technopreneurship intention. The outcome of this study will illustrate whether S&T cluster students of UiTM have the creativity level in becoming the future technopreneurs and their ability to survive by adapting creativity and innovation at their workplace. It is found that creativity does impact one’s entrepreneurial intention and should be considered as part of the overall analysis in identifying one’s entrepreneurial competencies.
{"title":"Application of the C4.5 Algorithm for Identifying Regional Zone Status Using a Decision Tree in the Covid-19 Series","authors":"U. Rahardja","doi":"10.34306/att.v4i2.234","DOIUrl":"https://doi.org/10.34306/att.v4i2.234","url":null,"abstract":"Creativity is the act of coming up with an idea. In order to contribute to economic growth, entrepreneurs are currently adapting creativity in their business operations. Creativity is increasingly critical to business success in order to achieve the competitive edge in the aggressive business world. Thus, realizing the importance of this criterion, this study seeks to find out the level of creativity of science and technology (S&T) cluster students’ of University Technology Mara (UiTM) and how it affects them in terms of technopreneurship intention. The outcome of this study will illustrate whether S&T cluster students of UiTM have the creativity level in becoming the future technopreneurs and their ability to survive by adapting creativity and innovation at their workplace. It is found that creativity does impact one’s entrepreneurial intention and should be considered as part of the overall analysis in identifying one’s entrepreneurial competencies.","PeriodicalId":143921,"journal":{"name":"Aptisi Transactions on Technopreneurship (ATT)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-07-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114122349","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
R. Donny M. Iskandar, Tatik Maryanti, Acep R. Jayaprawira, Siti Nurindah Sari
This study aims to analyze the problems, solutions, and strategies of making a fintech model in Indonesian Islamic banking. This study uses non-parametric non-Bayesian qualitative methods for decision-making with a general framework without making assumptions with the Analytical Networking Process (ANP) approach. The researcher selected 11 informants consisting of 2 fintech practitioners, 3 Islamic banking practitioners, one industry 4.0 academic and Islamic sharia banking, one person from the Financial Services Authority, two people from the National Sharia Board, and one from Bank Indonesia. And one person from KNEKS. This study indicates that the problems and solutions for developing the fintech model in Indonesian Islamic banking are divided into internal and external aspects. The main priority of the problem is internal problems, namely the lack of Islamic banking Human Resources who understand IT and Islamic finance. The priority solution is an internal priority, namely a Reliable IT System. The primary importance of the development strategy for forming a fintech model for Islamic banking in Indonesia is the synergy of Islamic banks and Fintech to develop a fintech model for Islamic banks. The theoretical contribution and the results of this study are a novelty in the strategy of Islamic banks in implementing and developing Fintech in Islamic banking. Practical Implication, The managerial implications for Islamic banking practitioners in Indonesia are more focused on procuring a reliable IT system and improving the Human Resources of Islamic banks in mastering IT and Islamic finance.
{"title":"Indonesian Islamic Banking Fintech Model Strategy: ANP Method","authors":"R. Donny M. Iskandar, Tatik Maryanti, Acep R. Jayaprawira, Siti Nurindah Sari","doi":"10.34306/att.v4i2.257","DOIUrl":"https://doi.org/10.34306/att.v4i2.257","url":null,"abstract":"This study aims to analyze the problems, solutions, and strategies of making a fintech model in Indonesian Islamic banking. This study uses non-parametric non-Bayesian qualitative methods for decision-making with a general framework without making assumptions with the Analytical Networking Process (ANP) approach. The researcher selected 11 informants consisting of 2 fintech practitioners, 3 Islamic banking practitioners, one industry 4.0 academic and Islamic sharia banking, one person from the Financial Services Authority, two people from the National Sharia Board, and one from Bank Indonesia. And one person from KNEKS. This study indicates that the problems and solutions for developing the fintech model in Indonesian Islamic banking are divided into internal and external aspects. The main priority of the problem is internal problems, namely the lack of Islamic banking Human Resources who understand IT and Islamic finance. The priority solution is an internal priority, namely a Reliable IT System. The primary importance of the development strategy for forming a fintech model for Islamic banking in Indonesia is the synergy of Islamic banks and Fintech to develop a fintech model for Islamic banks. The theoretical contribution and the results of this study are a novelty in the strategy of Islamic banks in implementing and developing Fintech in Islamic banking. Practical Implication, The managerial implications for Islamic banking practitioners in Indonesia are more focused on procuring a reliable IT system and improving the Human Resources of Islamic banks in mastering IT and Islamic finance.","PeriodicalId":143921,"journal":{"name":"Aptisi Transactions on Technopreneurship (ATT)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132709977","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The world has entered the digital era 4.0. Zakat and infaq are the drivers of economic improvement. This is because zakat and infaq funds are a source of funds for the community. Internal control is very necessary because good internal control is a reflection of good managerial practices. In order to maintain good trust, good managerial practices, one of which is through the existence of an internal control system. The company is expected to pay attention to human resources or employees by understanding the factors that can support employee performance. This study uses research design methods and data analysis methods. The aim is to empirically test the effect of internal control on accountability and management at BAZNAS Riau Province. Thus, it is hoped that the distribution of zakat, infaq, and appropriate funds can break the chain of poverty caused by income. Internal control is very necessary.
{"title":"The Effect of Commitment to Managerial Performance Intervening variable at the National Baznas of Riau Province","authors":"Yusrawati, Tatik Mariyanti, Nanda Septiani","doi":"10.34306/att.v4i2.249","DOIUrl":"https://doi.org/10.34306/att.v4i2.249","url":null,"abstract":"The world has entered the digital era 4.0. Zakat and infaq are the drivers of economic improvement. This is because zakat and infaq funds are a source of funds for the community. Internal control is very necessary because good internal control is a reflection of good managerial practices. In order to maintain good trust, good managerial practices, one of which is through the existence of an internal control system. The company is expected to pay attention to human resources or employees by understanding the factors that can support employee performance. This study uses research design methods and data analysis methods. The aim is to empirically test the effect of internal control on accountability and management at BAZNAS Riau Province. Thus, it is hoped that the distribution of zakat, infaq, and appropriate funds can break the chain of poverty caused by income. Internal control is very necessary.","PeriodicalId":143921,"journal":{"name":"Aptisi Transactions on Technopreneurship (ATT)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117131801","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Muhammad Rehan Anwar, Siti Nurindah Sari, Siti Maesaroh, Haryanto, S. Widada
Industry 4.0 has been referred to as a new modern stage in which various developing technologies come together to deliver continuous innovation. After all, there is no understanding of how the organization does this innovation. After all, no one knows how the company performs this type of innovation. In this way, we expect to gain a better understanding of how Industry 4.0 ideas are accepted in assembly plants. We present a theoretical framework for this advancement, which we divide into two categories: front-end and base innovation. Front-end innovation considers four factors: smart manufacturing, smart products, a smart inventory network, and smart work, whereas basic advancement considers four factors: the internet of things, cloud administration, big data, and investigation. The sampling method, variable definition, sample and variance method, and data analysis are all used in this study. To focus on adopting these advancements, we reviewed 92 assembly organizations. Our findings imply that Industry 4.0 is linked to a fundamental embrace of front-end innovations, with Smart Manufacturing taking center stage. Our findings also suggest that implementing basic innovations is putting the organization to the test, given the sample in question still has very little knowledge and testing. We propose the creation of an Industry 4.0 innovation layer and demonstrate the extent of adoption of these advancements as well as their company-building ideas.
{"title":"Implementation Design In the Creation of Companies In the 4.0 Technology Era","authors":"Muhammad Rehan Anwar, Siti Nurindah Sari, Siti Maesaroh, Haryanto, S. Widada","doi":"10.34306/att.v4i1.244","DOIUrl":"https://doi.org/10.34306/att.v4i1.244","url":null,"abstract":"Industry 4.0 has been referred to as a new modern stage in which various developing technologies come together to deliver continuous innovation. After all, there is no understanding of how the organization does this innovation. After all, no one knows how the company performs this type of innovation. In this way, we expect to gain a better understanding of how Industry 4.0 ideas are accepted in assembly plants. We present a theoretical framework for this advancement, which we divide into two categories: front-end and base innovation. Front-end innovation considers four factors: smart manufacturing, smart products, a smart inventory network, and smart work, whereas basic advancement considers four factors: the internet of things, cloud administration, big data, and investigation. The sampling method, variable definition, sample and variance method, and data analysis are all used in this study. To focus on adopting these advancements, we reviewed 92 assembly organizations. Our findings imply that Industry 4.0 is linked to a fundamental embrace of front-end innovations, with Smart Manufacturing taking center stage. Our findings also suggest that implementing basic innovations is putting the organization to the test, given the sample in question still has very little knowledge and testing. We propose the creation of an Industry 4.0 innovation layer and demonstrate the extent of adoption of these advancements as well as their company-building ideas.","PeriodicalId":143921,"journal":{"name":"Aptisi Transactions on Technopreneurship (ATT)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-03-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128735386","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Readiness to change is a basic thing that teachers must have to be able to adapt to technology and scientific developments. This study aims to determine the effect of self-efficacy and transformational leadership on job engagement. Then to determine the effect of self-efficacy and transformational leadership on readiness to change. This research is descriptive and quantitative research conducted on 124 junior high school teachers in Pringsewu Lampung using the Partial Least Square-Structural Equation Modeling (PLS-SEM) method. The results showed that self-efficacy and transformational leadership had a positive effect on work engagement. Transformational leadership also has a positive effect on readiness to change, but self-efficacy does not directly affect readiness to change. Furthermore, job engagement mediates the effect of self-efficacy and transformational leadership on readiness to change. This research has implications for being applied to teachers during the process of being more open to accepting change
{"title":"The Influence of Transformational Leadership, Self-Efficiency On Readiness To Change with Work Engagement Mediation","authors":"Lista Meria, Saukani, Desy Prastyani, Amit Dudhat","doi":"10.34306/att.v4i1.242","DOIUrl":"https://doi.org/10.34306/att.v4i1.242","url":null,"abstract":"Readiness to change is a basic thing that teachers must have to be able to adapt to technology and scientific developments. This study aims to determine the effect of self-efficacy and transformational leadership on job engagement. Then to determine the effect of self-efficacy and transformational leadership on readiness to change. This research is descriptive and quantitative research conducted on 124 junior high school teachers in Pringsewu Lampung using the Partial Least Square-Structural Equation Modeling (PLS-SEM) method. The results showed that self-efficacy and transformational leadership had a positive effect on work engagement. Transformational leadership also has a positive effect on readiness to change, but self-efficacy does not directly affect readiness to change. Furthermore, job engagement mediates the effect of self-efficacy and transformational leadership on readiness to change. This research has implications for being applied to teachers during the process of being more open to accepting change","PeriodicalId":143921,"journal":{"name":"Aptisi Transactions on Technopreneurship (ATT)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-03-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117208555","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Suryari Purnama, C. Bangun, Arop Ria S. Panjaitan, Agung
This study aims to determine the effect of digital marketing and the use of the marketplace for Culinary MSMEs on increasing sales turnover during the COVID-19 pandemic. The research population is Culinary MSMEs in DKI Jakarta whose number is unknown. Determination of the number of samples by Hair et.al (2014) which is a minimum of 50 culinary traders in Jakarta by sampling using the purposive sampling method, with the following criteria: Respondents are limited to small and micro entrepreneurs (UMK) Culinary, which sell heavy/main food, snacks (snacks) and various drinks, Culinary UMK actors who have used digital marketing as a promotional tool, Culinary UMK actors who have sold on marketplaces such as Gofood, Grabfood or Tokopedia. This research is a quantitative research that aims to see the effect of the data processing method used, namely Multiple Linear Regression Analysis. The results show: 1). There is an influence of digital marketing for Culinary MSMEs on increasing sales turnover during the covid 19 pandemic, 2). There is an effect of using marketplaces on increasing sales turnover of Culinary MSMEs, 3). There is an influence of digital marketing and the use of marketplaces on increasing Simultaneous sales turnover for Culinary SMEs. The novelty of this research is that it is found that the influence of the use of the marketplace is significant in increasing sales turnover, but specifically for Culinary MSMEs (Micro entrepreneurs) it turns out that the use of this marketplace reduces the sales turnover of these culinary Micro entrepreneurs.
{"title":"The Effect Of Digitalization On Culinary Msmes On Increasing Sales Turnover During Covid 19 Pandemic","authors":"Suryari Purnama, C. Bangun, Arop Ria S. Panjaitan, Agung","doi":"10.34306/att.v4i1.228","DOIUrl":"https://doi.org/10.34306/att.v4i1.228","url":null,"abstract":"This study aims to determine the effect of digital marketing and the use of the marketplace for Culinary MSMEs on increasing sales turnover during the COVID-19 pandemic. The research population is Culinary MSMEs in DKI Jakarta whose number is unknown. Determination of the number of samples by Hair et.al (2014) which is a minimum of 50 culinary traders in Jakarta by sampling using the purposive sampling method, with the following criteria: Respondents are limited to small and micro entrepreneurs (UMK) Culinary, which sell heavy/main food, snacks (snacks) and various drinks, Culinary UMK actors who have used digital marketing as a promotional tool, Culinary UMK actors who have sold on marketplaces such as Gofood, Grabfood or Tokopedia. This research is a quantitative research that aims to see the effect of the data processing method used, namely Multiple Linear Regression Analysis. The results show: 1). There is an influence of digital marketing for Culinary MSMEs on increasing sales turnover during the covid 19 pandemic, 2). There is an effect of using marketplaces on increasing sales turnover of Culinary MSMEs, 3). There is an influence of digital marketing and the use of marketplaces on increasing Simultaneous sales turnover for Culinary SMEs. The novelty of this research is that it is found that the influence of the use of the marketplace is significant in increasing sales turnover, but specifically for Culinary MSMEs (Micro entrepreneurs) it turns out that the use of this marketplace reduces the sales turnover of these culinary Micro entrepreneurs.","PeriodicalId":143921,"journal":{"name":"Aptisi Transactions on Technopreneurship (ATT)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-03-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121841265","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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