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Analysis of Key Factors for Improved Customer Experience, Engagement, and Loyalty in the E-Commerce Industry in Indonesia 印尼电子商务行业提升客户体验、参与度和忠诚度的关键因素分析
Pub Date : 2023-09-03 DOI: 10.34306/att.v5i2sp.350
Antonius Felix, G. Rembulan
In Indonesia's rapidly growing e-commerce industry, customer experience, engagement, and loyalty are pivotal variables for business success and sustainability. By addressing gaps in understanding these critical factors to enhance positive customer experiences, optimize engagement levels, and fortify customer loyalty. This research aims to identify key factors influencing customer experience, engagement, and loyalty in Indonesia's e-commerce industry, hence resulting in practical implementation recommendations for companies interested in developing an e-commerce platform or as a reference for future research. This study employs an explanatory qualitative approach to explore the intricate relationship between customer experience, engagement, and loyalty in the dynamic landscape of the e-commerce industry. Data is gathered from five prominent e-commerce platforms in Indonesia. The qualitative analysis delves into the narratives of these respondents, uncovering rich insights into their perceptions. Recommendations to bridge these gaps include implementing live chat with sellers, elevating personalized content and recommendations, prioritizing responsiveness and page loading speed, emphasizing security in online shopping, and amplifying personalized content and recommendations during customer engagement. Adopting these strategies, e-commerce companies can deliver more gratifying customer experiences, elevate engagement, and strengthen loyalty, thus establishing a competitive advantage in this dynamic market and fostering sustainable business growth. The research identifies factors impacting customer experience, engagement, and loyalty in e-commerce. Key factors for a positive experience include discounts, product quality, user interface, and customer support. Addressing gaps between factors and expectations can enhance satisfaction and loyalty. Recommendations include live chat, personalization, speed, security, and content improvement for a competitive advantage and sustainable growth. The recommendations for future research include conducting a comparative analysis, undertaking a longitudinal study, testing implementation strategies, and measuring long-term loyalty effects.
在印尼快速发展的电子商务行业中,客户体验、参与度和忠诚度是企业成功和可持续发展的关键变量。通过解决在理解这些关键因素方面的差距,以增强积极的客户体验,优化参与水平,并加强客户忠诚度。本研究旨在确定影响印尼电子商务行业客户体验、参与度和忠诚度的关键因素,从而为有兴趣开发电子商务平台的公司提供实际的实施建议或作为未来研究的参考。本研究采用解释性质的方法来探讨电子商务行业动态环境中顾客体验、参与和忠诚度之间的复杂关系。数据来自印度尼西亚的五个主要电子商务平台。定性分析深入研究了这些受访者的叙述,揭示了他们的看法的丰富见解。弥补这些差距的建议包括与卖家进行实时聊天,提升个性化内容和推荐,优先考虑响应能力和页面加载速度,强调在线购物的安全性,以及在客户参与过程中扩大个性化内容和推荐。通过这些策略,电子商务公司可以提供更令人满意的客户体验,提高参与度,增强忠诚度,从而在这个充满活力的市场中建立竞争优势,促进业务的可持续发展。该研究确定了影响电子商务中客户体验、参与度和忠诚度的因素。积极体验的关键因素包括折扣、产品质量、用户界面和客户支持。解决因素和期望之间的差距可以提高满意度和忠诚度。建议包括实时聊天、个性化、速度、安全性和内容改进,以获得竞争优势和可持续增长。对未来研究的建议包括进行比较分析、进行纵向研究、测试实施策略和测量长期忠诚效应。
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引用次数: 1
Implications of Distributed Energy Development in Blockchain-Based Institutional Environment 基于区块链的制度环境下分布式能源发展的意义
Pub Date : 2023-09-01 DOI: 10.34306/att.v5i2sp.343
Karno Diantoro, Dedeh Supriyanti, Ardi, Yulia Putri, Ayu Sanjaya, Sri Watini
This research focuses on the high urgency of utilizing Artificial Intelligence (AI) and the Internet of Things (IoT) to enhance Smart Tourism Destinations (STDs). The integration of AI and IoT technologies offers unprecedented opportunities to revolutionize various aspects of tourism, from personalized recommendations to real-time data collection. The research aims to provide a comprehensive analysis of the current state, challenges, and future direction of STDs in the context of AI and IoT integration. It explores various AI techniques and IoT-enabled data collection mechanisms that can enrich the traveler experience and improve destination management. However, challenges such as privacy and data security issues need to be addressed. The research also provides foresight into future technologies like Augmented Reality (AR) and Virtual Reality (VR) that can further enhance STDs. The ultimate goal is to contribute to the development of smarter, visitor-oriented tourism destinations. The research highlights the significance of AI in shaping STDs and emphasizes the importance of addressing ethical considerations, data quality, interpretability, and human-AI collaboration to ensure responsible and effective use of AI in the tourism industry.
本研究的重点是利用人工智能(AI)和物联网(IoT)来增强智能旅游目的地(STDs)的高度紧迫性。从个性化推荐到实时数据收集,人工智能和物联网技术的融合为旅游业的各个方面带来了前所未有的机遇。本研究旨在全面分析人工智能与物联网融合背景下性传播疾病的现状、挑战和未来方向。它探索了各种人工智能技术和物联网支持的数据收集机制,可以丰富旅行者体验并改善目的地管理。然而,隐私和数据安全问题等挑战需要解决。这项研究还为未来的技术提供了远见,如增强现实(AR)和虚拟现实(VR),这些技术可以进一步提高性病的发病率。最终目标是促进更智能、以游客为导向的旅游目的地的发展。该研究强调了人工智能在形成性传播疾病方面的重要性,并强调了解决伦理问题、数据质量、可解释性和人类与人工智能合作的重要性,以确保人工智能在旅游业中得到负责任和有效的使用。
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引用次数: 1
Examining the Joint Effects of Air Quality, Socioeconomic Factors on Indonesian Health 考察空气质量、社会经济因素对印度尼西亚人健康的共同影响
Pub Date : 2023-08-30 DOI: 10.34306/att.v5i2sp.338
Ahmad Wijaya Kusuma, Yuwan Jumaryadi, Samidi, Richard, Anandha Fitriani
 This study addresses the pressing need to comprehensively manage air pollution by examining the roles of local and national public agencies from the perspective of the general public. Air quality poses a critical challenge that profoundly impacts various aspects of human life. To enhance our understanding and generate both theoretical and practical insights for public management, this research introduces several key variables: the engagement of authorities in mitigating air pollution, citizen involvement in pollution reduction efforts, financial incentives for individuals and businesses to adopt air-friendly behaviors, urban green investments, the communal consequences of air pollution, and the necessity for industrial participation. Employing Partial Least Squares Structural Equation Modeling (PLS-SEM) as the research approach, data was gathered from residents of Indonesia's largest cities, where pollution significantly affects society and governing bodies. The findings are pertinent for public managers at both local and national levels, providing valuable input to enhance strategies for curbing air pollution, enhancing air quality, and ultimately improving the well-being of inhabitants.
本研究通过从公众的角度审视地方和国家公共机构的作用,解决了全面管理空气污染的迫切需要。空气质量是一项重大挑战,对人类生活的各个方面产生深远影响。为了增进我们对公共管理的理解并产生理论和实践上的见解,本研究引入了几个关键变量:当局对减轻空气污染的参与、公民对减少污染努力的参与、个人和企业采取空气友好行为的财政激励、城市绿色投资、空气污染的公共后果以及工业参与的必要性。采用偏最小二乘结构方程模型(PLS-SEM)作为研究方法,从印度尼西亚最大城市的居民中收集数据,这些城市的污染对社会和管理机构产生了重大影响。这些发现对地方和国家各级的公共管理人员都有意义,为加强遏制空气污染、提高空气质量并最终改善居民福祉的战略提供了宝贵的投入。
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引用次数: 0
The Role of Information Technology in Empowering the Creative Economy for Sustainable Tourism 信息技术在增强创意经济能力、促进旅游业可持续发展中的作用
Pub Date : 2023-08-29 DOI: 10.34306/att.v5i2sp.352
Asep Sutarman, U. Rahardja, Fitra Putri Oganda, S. Millah, Nadia Nur Azizah
 This research aimed to assess IT's role in the creative economy. Three goals were: to gauge creative economy impact on tourist satisfaction, identify its influence on satisfaction, and provide smart tourism advice. Using a quantitative approach, data was gathered from 100 Smart Tourism users. Hypotheses were tested via Partial Least Squares Regression using SmartPLS. The model proved valid and reliable. Findings showed positive creative economy impact on tourist satisfaction. Despite its insights, the research is limited by a small sample size, potentially causing generalizability and bias issues. Practical implications include advocating smart tech adoption for improved satisfaction, promoting sustainable tourism collaboration, involving communities for aligned development, and considering environmental impacts in initiatives.
这项研究旨在评估信息技术在创意经济中的作用。三个目标是:衡量创意经济对游客满意度的影响,确定其对满意度的影响,并提供明智的旅游建议。采用定量方法,从100名智能旅游用户中收集数据。使用SmartPLS通过偏最小二乘回归对假设进行检验。该模型被证明是有效和可靠的。研究结果显示,创意经济对游客满意度有正向影响。尽管有其见解,但该研究受到样本量小的限制,可能会导致普遍性和偏见问题。实际影响包括倡导采用智能技术以提高满意度,促进可持续旅游合作,让社区参与协调发展,并在倡议中考虑环境影响。
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引用次数: 3
Village Tourism Empowerment Against Innovation, Economy Creative, and Social Environmental 乡村旅游赋权与创新、经济创造和社会环境
Pub Date : 2023-08-29 DOI: 10.34306/att.v5i2sp.342
Mochamad Heru, Riza Chakim, Mulyati, P. A. Sunarya, Vertika Agarwal, Ihsan Nuril Hikam
This study explores the vital role of village tourism in fostering innovation and elevating the creative economy. Through enhancing tourist experiences and advancing local innovation, it investigates the intricate impacts of village tourism on innovation, the creative economy, and society. Utilizing a qualitative approach, 145 participants are engaged via surveys to analyze factors that influence Tourism Village: Environment (En), Economic (Ec), Socio-Culture (SC), Innovation Promotion (IP), and Tourism (Tr). Employing partial quadratic-structural equation modeling through SmartPLS, it examines how citizen engagement and tourism-induced economic gains influence psychological, social, and political empowerment, and place attachment. The findings emphasize village tourism's vast potential in driving innovation, igniting creativity, and contributing significantly to economic and social growth. Nonetheless, its sustainability relies on harmonizing social, economic, and environmental aspects. The study underscores the urgency of sustainable management for lasting benefits for locals and visitors alike. Synthesizing impacts, contributions, challenges, solutions, novel insights, and revelations, this research highlights village tourism's transformative power in propelling innovation-focused advancement in the creative economy, highlighting the necessity of responsible management approaches.
本研究探讨乡村旅游对促进创新及提升创意经济的重要作用。通过提升旅游体验和促进地方创新,研究乡村旅游对创新、创意经济和社会的复杂影响。利用定性方法,145名参与者通过调查分析了影响旅游村的因素:环境(En)、经济(Ec)、社会文化(SC)、创新促进(IP)和旅游(Tr)。通过SmartPLS采用偏二次结构方程模型,研究了公民参与和旅游引发的经济收益如何影响心理、社会和政治赋权以及地方依恋。研究结果强调了乡村旅游在推动创新、激发创造力以及为经济和社会发展做出重大贡献方面的巨大潜力。然而,它的可持续性依赖于社会、经济和环境方面的协调。该研究强调了可持续管理的紧迫性,以便为当地人和游客带来持久的利益。综合影响、贡献、挑战、解决方案、新见解和启示,本研究强调了乡村旅游在推动创意经济创新发展方面的变革力量,强调了负责任管理方法的必要性。
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引用次数: 0
Integrating Buddhist Principles Into Management Control Systems: A Cattari Ariya Saccani Approach 将佛教原则整合到管理控制系统:卡塔里·阿里亚·萨卡尼方法
Pub Date : 2023-08-22 DOI: 10.34306/att.v5i2sp.326
Irma Cahyani Kawi, Wiyono Pontjoharyo
An organization or business entity has multiple goals, including providing happiness to stakeholders, fostering harmony with the surrounding environment and nature, and instilling universal, transcendental values in each member. The role of each individual in an organization or business entity is crucial as they are the source of human power. Therefore, self-control is an important aspect that must be addressed. According to various studies, organizations or business entities that incorporate spirituality in their activities have proven to be sustainable and successful. The Management Control System (MCS) can play a role in achieving this.  This study adopts a qualitative, exploratory research approach to gain a deeper understanding of the essence of the MCS based on the Cattari Ariya Saccani approach. which is not well known to the public and could lead to the creation of a new conceptual model. Cattari Ariya Saccani is a Buddhist teaching that integrates self-control with noble values and spiritual dimensions, different from the general MCS, making it suitable for exploring its unique essence. This study aims to contribute to existing theory by providing insights into the Cattari Ariya Saccani approach to MCS, which balances material, rational, and formal aspects of MCS with spiritual and ethical considerations. This research contributes to the literature by advancing the understanding of integrating religious principles into the business and management context. The practical implications suggest that organizations could consider adopting Buddhist principles through the Cattari Ariya Saccani approach as a means to enhance wisdom and ethical decision-making, as well as to promote sustainability in their operations.
一个组织或商业实体有多个目标,包括为利益相关者提供幸福,促进与周围环境和自然的和谐,以及向每个成员灌输普遍的、超越的价值观。每个人在组织或商业实体中的角色都是至关重要的,因为他们是人力资源的来源。因此,自我控制是必须解决的一个重要方面。根据各种研究,将灵性融入其活动的组织或商业实体已被证明是可持续和成功的。管理控制系统(MCS)可以在实现这一目标方面发挥作用。本研究在Cattari Ariya Saccani方法的基础上,采用定性、探索性的研究方法,对MCS的本质进行更深入的理解。这是不为公众所熟知的,并可能导致创造一个新的概念模型。Cattari Ariya Saccani是一种佛教教义,它将自我控制与高尚的价值观和精神维度相结合,不同于一般的MCS,适合探索其独特的本质。本研究旨在通过对卡塔里·阿里亚·萨卡尼(Cattari Ariya Saccani)的MCS方法提供见解,为现有理论做出贡献,该方法将MCS的物质、理性和形式方面与精神和伦理考虑相平衡。本研究通过促进对将宗教原则整合到商业和管理环境中的理解,对文献做出了贡献。实际意义表明,组织可以考虑通过Cattari Ariya Saccani方法采用佛教原则,作为提高智慧和道德决策的手段,并促进其业务的可持续性。
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引用次数: 0
Image-based Air Quality Prediction using Convolutional Neural Networks and Machine Learning 使用卷积神经网络和机器学习的基于图像的空气质量预测
Pub Date : 2023-08-21 DOI: 10.34306/att.v5i1sp.337
Marviola Hardini, Mochamad Heru Riza Chakim, Lena Magdalena, Hiroshi Kenta, Ageng Setiani Rafika, Dwi Julianingsih
Air quality has become a major public concern due to the significant threat posed by air pollution to human health, and rapid and efficient monitoring of air quality is crucial for pollution control and human health. In this paper, deep learning and image-based models are proposed to estimate air quality. To evaluate the level of air quality, the model collects feature information from landscape photos taken by mobile cameras. To analyze public perception of air quality, researchers collected questionnaire data from 257 people. The Smartpls method allows for structural analysis to determine the influence of each variable on other variables and the extent of their contribution to the final variable of overall perception of air quality. This study aims to develop a novel approach for air quality prediction using image-based data and machine learning techniques. The research used convolutional neural networks to extract features from images and predict the air quality index. The study was conducted using a dataset obtained from a network of air quality sensors across the city. The results of the study showed that the proposed approach can provide accurate air quality predictions compared to the traditional methods. The developed model was able to capture the complex relationships between air quality and environmental factors, such as temperature and humidity. The implications of the study suggest that image-based air quality prediction can be a powerful tool for improving public health and reducing the impact of air pollution. The study's findings hold promise for a healthier future by facilitating more effective pollution management and improved air quality regulation. The study's primary novelty lies in its approach to air quality prediction by deploying convolutional neural networks to extract image features for predicting air quality indices. This application of advanced machine learning techniques to image-based data for air quality estimation marks a significant advancement.
由于空气污染对人类健康构成重大威胁,空气质量已成为公众关注的主要问题,快速有效地监测空气质量对污染控制和人类健康至关重要。本文提出了深度学习和基于图像的模型来估计空气质量。为了评估空气质量水平,该模型从移动相机拍摄的风景照片中收集特征信息。为了分析公众对空气质量的看法,研究人员收集了257人的问卷数据。Smartpls方法允许进行结构分析,以确定每个变量对其他变量的影响,以及它们对空气质量整体感知的最终变量的贡献程度。本研究旨在利用基于图像的数据和机器学习技术开发一种新的空气质量预测方法。该研究使用卷积神经网络从图像中提取特征并预测空气质量指数。这项研究使用了从整个城市的空气质量传感器网络获得的数据集。研究结果表明,与传统方法相比,所提出的方法可以提供准确的空气质量预测。开发的模型能够捕捉空气质量与环境因素(如温度和湿度)之间的复杂关系。这项研究的意义表明,基于图像的空气质量预测可以成为改善公众健康和减少空气污染影响的有力工具。这项研究的发现通过促进更有效的污染管理和改善空气质量监管,为更健康的未来带来了希望。该研究的主要新颖之处在于它通过部署卷积神经网络提取用于预测空气质量指数的图像特征来预测空气质量的方法。将先进的机器学习技术应用于基于图像的空气质量估计数据是一个重大的进步。
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引用次数: 3
Examining the Impact of Artificial Intelligence and Internet of Things on Smart Tourism Destinations: A Comprehensive Study 人工智能和物联网对智慧旅游目的地的影响:一项综合研究
Pub Date : 2023-08-10 DOI: 10.34306/att.v5i2sp.332
Chandra Lukita, Greian April Pangilinan, Mochamad Heru, Riza Chakim, Dimas Bagus Saputra, Aliyah
This research focuses on the high urgency of utilizing Artificial Intelligence (AI) and the Internet of Things (IoT) to enhance Smart Tourism Destinations (STDs). The integration of AI and IoT technologies offers unprecedented opportunities to revolutionize various aspects of tourism, from personalized recommendations to real-time data collection. The research aims to provide a comprehensive analysis of the current state, challenges, and future direction of STDs in the context of AI and IoT integration. It explores various AI techniques and IoT-enabled data collection mechanisms that can enrich the traveler experience and improve destination management. However, challenges such as privacy and data security issues need to be addressed. The research also provides foresight into future technologies like Augmented Reality (AR) and Virtual Reality (VR) that can further enhance STDs. The ultimate goal is to contribute to the development of smarter, visitor-oriented tourism destinations. The research highlights the significance of AI in shaping STDs and emphasizes the importance of addressing ethical considerations, data quality, interpretability, and human-AI collaboration to ensure responsible and effective use of AI in the tourism industry.
本研究的重点是利用人工智能(AI)和物联网(IoT)来增强智能旅游目的地(STDs)的高度紧迫性。从个性化推荐到实时数据收集,人工智能和物联网技术的融合为旅游业的各个方面带来了前所未有的机遇。本研究旨在全面分析人工智能与物联网融合背景下性传播疾病的现状、挑战和未来方向。它探索了各种人工智能技术和物联网支持的数据收集机制,可以丰富旅行者体验并改善目的地管理。然而,隐私和数据安全问题等挑战需要解决。这项研究还为未来的技术提供了远见,如增强现实(AR)和虚拟现实(VR),这些技术可以进一步提高性病的发病率。最终目标是促进更智能、以游客为导向的旅游目的地的发展。该研究强调了人工智能在形成性传播疾病方面的重要性,并强调了解决伦理问题、数据质量、可解释性和人类与人工智能合作的重要性,以确保人工智能在旅游业中得到负责任和有效的使用。
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引用次数: 0
Predicting Patient Satisfaction Levels Using Artificial Intelligence Technology for Food Service at ERI Soedewo RSPAD Gatot Soebroto 利用人工智能技术预测患者对食品服务的满意度
Pub Date : 2023-08-07 DOI: 10.34306/att.v5i2sp.334
Suhermi, Rinto, Singgih, Sri Watini, Nova Ramadhona
Satisfaction is one aspect that assesses the quality of health services, namely in serving food in hospitals. The purpose of this study was to describe the level of patient satisfaction with food at the Eri Soedewo Pavilion, Gatot Soebroto Army Hospital. The results of a study of 47 patients in the Eri Soedewo Pavilion in June 2021 showed that the remaining food of patients who consumed 20%, 35 patients were categorized as good, while 12 patients had the remaining food consumed 20%, which was classified as not good. Therefore, researchers are interested in conducting this research. Methods: The type of research used is observational with a cross-sectional design. Samples were taken using purposive sampling with inclusion criteria: male and female inpatients aged18 years admitted for at least two days, patients who received oral food from the hospital, were not illiterate and could communicate, had signed the PSP form and were willing as research samples. The model in this study was 47 patients taken in June 2021. Results: Based on the sample size calculation, 47 people were determined. The results of the level of patient satisfaction at the Eri Soedewo Pavilion, Gatot Soebroto Army Hospital, found that the performance of food serving has not met the minimum standard set, namely 90%. With a higher percentage of reality, namely with an average of 82.0%, the average expectation percentage is 76.7%. However, suppose the real results are compared with patient expectations. In that case, the result is that the patient is satisfied with the services provided. Artificial intelligence can assess medical data, food preferences, and patient feedback to improve food serving performance.
满意度是评估医疗服务质量的一个方面,即医院提供食物的质量。本研究的目的是描述病人对食物的满意度水平在Eri Soedewo亭,Gatot Soebroto陆军医院。2021年6月,对47名患者进行的一项研究结果显示,食用剩余食物20%的患者中,35名患者被归类为“良好”,而食用剩余食物20%的患者中,有12名患者被归类为“不良”。因此,研究人员有兴趣进行这项研究。方法:采用横断面设计的观察性研究。样本采用有目的抽样,纳入标准为:18岁住院至少2天的男性和女性患者,从医院接受口服食物的患者,非文盲且会沟通的患者,已签署PSP表格并愿意作为研究样本。本研究的模型为2021年6月选取的47例患者。结果:根据样本量计算,确定了47人。gaot Soebroto陆军医院Eri Soedewo Pavilion的患者满意度结果发现,食品服务的表现未达到最低标准,即90%。现实百分比较高,即平均为82.0%,平均期望百分比为76.7%。但是,假设实际结果与患者期望进行比较。在这种情况下,结果是病人对所提供的服务感到满意。人工智能可以评估医疗数据、食物偏好和患者反馈,以提高服务质量。
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引用次数: 0
Factors Affecting Stock Prices In Jakarta Islamic Index (JII) For The Period 2018-2020 2018-2020年期间影响雅加达伊斯兰指数(JII)股价的因素
Pub Date : 2023-08-01 DOI: 10.34306/att.v5i1sp.321
M. Purno, Faridah Nurbaiti, Syaeful Bakhri, Ayus Ahmad Yusuf
The stock price of a company reflects the value of the company, the higher the share price of a company, the better the value of the company in the eyes of investors and vice versa. Stock Indices or Indices.The purpose of this study is to simultaneously and partially examine the effect of Earning Per Share, Return On Equity and Gross Domestic Product on stock prices in Consumer Goods sector companies listed in the Jakarta Islamic Index (JII) for the 2018-2020 period. This research uses quantitative research methods. This type of research is secondary data research. The sampling technique in this study uses the Purposive Sampling technique which is a sampling technique using certain considerations, where based on the selected sample there are 4 companies that are sampled, namely Indofood CBP Sukses Makmur Tbk., Indofood Sukses Makmur Tbk., Kalbe Farma Tbk., and Unilever Indonesia Tbk. Data analysis method used is the panel data regression analysis method.
公司的股价反映了公司的价值,公司的股价越高,在投资者眼中公司的价值越高,反之亦然。股票指数或指数。本研究的目的是同时和部分检验2018-2020年期间雅加达伊斯兰指数(JII)中上市的消费品行业公司的每股收益、股本回报率和国内生产总值对股票价格的影响。本研究采用定量研究方法。这种类型的研究是二级数据研究。本研究中的抽样技术使用了有目的抽样技术,这是一种使用某些考虑因素的抽样技术,根据所选样本,有4家公司被抽样,即Indofood CBP Sukses Makmur Tbk。印度食品suks Makmur Tbk。, Kalbe Farma Tbk。联合利华印度尼西亚Tbk。采用的数据分析方法是面板数据回归分析方法。
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引用次数: 0
期刊
Aptisi Transactions on Technopreneurship (ATT)
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