The purpose of this study is to understand the relationship between e-service quality and customer satisfaction, the trust and revisit intentions toward potential businesses, for Online Food Delivery services in Yangon, Myanmar. This study assesses e-service quality to examine its influence on customer satisfaction and trust. Also, the study explores the relationship between customer satisfaction, and trust and revisit intentions towards Online Food Delivery services. Regression analysis was used to find the relationship between the variables. The findings reveal that Fulfillment (FUL) has the strongest influence on customer satisfaction and that Contact (CON) is the strongest predictor of customer trust. Likewise, customer’s satisfaction and trust have a positive relationship with customer intention to visit Online Food Delivery services again. Therefore, online food delivery service providers should focus on fulfilling customer satisfaction by providing a user-friendly app. Also, they should improve customer service and ensure customers’ needs are fulfilled in order to increase customer satisfaction. Finally, they should focus on trust which leads to customers revisiting the service.
{"title":"An Assessment of E-Service Quality for Online Food Delivery Services in Yangon, Myanmar","authors":"Ma Eaint","doi":"10.55766/fbuy4386","DOIUrl":"https://doi.org/10.55766/fbuy4386","url":null,"abstract":" The purpose of this study is to understand the relationship between e-service quality and customer satisfaction, the trust and revisit intentions toward potential businesses, for Online Food Delivery services in Yangon, Myanmar. This study assesses e-service quality to examine its influence on customer satisfaction and trust. Also, the study explores the relationship between customer satisfaction, and trust and revisit intentions towards Online Food Delivery services. Regression analysis was used to find the relationship between the variables. The findings reveal that Fulfillment (FUL) has the strongest influence on customer satisfaction and that Contact (CON) is the strongest predictor of customer trust. Likewise, customer’s satisfaction and trust have a positive relationship with customer intention to visit Online Food Delivery services again. Therefore, online food delivery service providers should focus on fulfilling customer satisfaction by providing a user-friendly app. Also, they should improve customer service and ensure customers’ needs are fulfilled in order to increase customer satisfaction. Finally, they should focus on trust which leads to customers revisiting the service.","PeriodicalId":145995,"journal":{"name":"Suranaree Journal of Social Science","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132946564","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research paper examined Chinese tourists’ perceived importance and performance risk in Thailand using an Importance-Performance Analysis (IPA). The factor analysis classified 24 risk attributes into 5 dimensions of risk: Social risk, Satisfaction risk, Service/performance risk, Physical risk, and Political/financial risk. The IPA grids illustrated that the Satisfaction risk fell into the Concentrate Here quadrant; Physical and Service/performance risks in the Keep Up the Good Work quadrant; Social risk in the Low Priority quadrant; and Political/financial risk in the Possible Overkill quadrant. Implications for tourism management, tourism planners and industry were discussed.
{"title":"An Importance-performance Analysis of Chinese Tourists’ Perceived Risk in Thailand","authors":"Lertporn Parasakul","doi":"10.55766/rcxc8198","DOIUrl":"https://doi.org/10.55766/rcxc8198","url":null,"abstract":"This research paper examined Chinese tourists’ perceived importance and performance risk in Thailand using an Importance-Performance Analysis (IPA). The factor analysis classified 24 risk attributes into 5 dimensions of risk: Social risk, Satisfaction risk, Service/performance risk, Physical risk, and Political/financial risk. The IPA grids illustrated that the Satisfaction risk fell into the Concentrate Here quadrant; Physical and Service/performance risks in the Keep Up the Good Work quadrant; Social risk in the Low Priority quadrant; and Political/financial risk in the Possible Overkill quadrant. Implications for tourism management, tourism planners and industry were discussed.","PeriodicalId":145995,"journal":{"name":"Suranaree Journal of Social Science","volume":"123 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134179017","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Ethics of Sports Fandom By Adam Kadlac","authors":"Theptawee Chokvasin","doi":"10.55766/cxiq2372","DOIUrl":"https://doi.org/10.55766/cxiq2372","url":null,"abstract":"<jats:p>-</jats:p>","PeriodicalId":145995,"journal":{"name":"Suranaree Journal of Social Science","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117034601","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper proposes the moderating role of perceived risk on the impact of partnership quality, trust and perceived towards successful outsourcing relationship of airconditioning system maintenance service for hotels in Thailand. A total of 528 questionnaires were distributed and 489 filled surveys were usable (92.61%) for quantitative analysis. The data collection process was completed within three months between July-September 2021. Data were collected through online and onsite survey process, and analyzed through Partial Least Squares Structural Equation Modeling. The result of PLS-SEM analysis confirmed that partnership quality, trust and perceived commitment has positive impact on outsourcing relationship. On the other hand, perceived risk moderates the relationship between partnership quality, trust, perceived commitment and successful outsourcing relationship. Discussion and limitation are discussed in this paper.
{"title":"The Role of Partnership Quality, Trust, Perceived Commitment and Perceived Risk on Successful Outsourcing Relationship","authors":"Prasert Sutthiparinyanon, Jenette Villegas Puyod","doi":"10.55766/hruk4070","DOIUrl":"https://doi.org/10.55766/hruk4070","url":null,"abstract":"This paper proposes the moderating role of perceived risk on the impact of partnership quality, trust and perceived towards successful outsourcing relationship of airconditioning system maintenance service for hotels in Thailand. A total of 528 questionnaires were distributed and 489 filled surveys were usable (92.61%) for quantitative analysis. The data collection process was completed within three months between July-September 2021. Data were collected through online and onsite survey process, and analyzed through Partial Least Squares Structural Equation Modeling. The result of PLS-SEM analysis confirmed that partnership quality, trust and perceived commitment has positive impact on outsourcing relationship. On the other hand, perceived risk moderates the relationship between partnership quality, trust, perceived commitment and successful outsourcing relationship. Discussion and limitation are discussed in this paper.","PeriodicalId":145995,"journal":{"name":"Suranaree Journal of Social Science","volume":"53 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131758946","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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