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PERAN KEPUASAN PELANGGAN DALAM MEMEDIASI PENGARUH KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN 顾客满意度在调解服务质量对顾客忠诚度的影响中的作用
Pub Date : 2023-09-30 DOI: 10.24843/ejmunud.2023.v12.i09.p01
Ketut Alit Amerta, I. G. K. Warmika
Perkembangan pesat dalam industri percetakan mendorong peningkatan kebutuhan masyarakat terhadap layanan cetak, termasuk pemanfaatan cetakan sebagai media periklanan oleh berbagai industri kecil. Penelitian ini bertujuan untuk menguji peran mediasi kepuasan pelanggan dalam hubungan antara kualitas layanan dan loyalitas pelanggan di Percetakan Prima Grafika. Metodologi penelitian ini melibatkan 100 responden sebagai sampel yang dipilih menggunakan metode non probability sampling, khususnya purposive sampling. Hasil penelitian mengungkapkan bahwa kualitas layanan memiliki pengaruh positif dan signifikan terhadap loyalitas pelanggan. Kualitas layanan juga memiliki dampak positif dan signifikan terhadap kepuasan pelanggan. Kepuasan pelanggan juga terbukti memiliki pengaruh positif dan signifikan terhadap loyalitas pelanggan. Temuan ini mendukung gagasan bahwa kepuasan pelanggan berperan sebagai variabel mediasi dalam pengaruh kualitas layanan terhadap loyalitas pelanggan di industri percetakan. Implikasi dari temuan ini adalah perlunya perhatian yang lebih besar terhadap kualitas layanan dan kepuasan pelanggan untuk memperkuat loyalitas pelanggan serta memastikan kesinambungan bisnis di tengah persaingan yang semakin ketat. Kata kunci: Kepuasan Pelanggan; Kualitas Layanan; Loyalitas Pelanggan
印刷业的快速发展导致公众对印刷服务的需求增加,包括各种小型行业将印刷品用作广告媒介。本研究旨在探讨客户满意度在 Prima Grafika 印刷公司服务质量与客户忠诚度之间的中介作用。本研究采用非概率抽样法,特别是目的性抽样法,选取 100 名受访者作为样本。研究结果表明,服务质量对客户忠诚度有积极而显著的影响。服务质量对客户满意度也有积极而重要的影响。顾客满意度对顾客忠诚度也有积极而重要的影响。这些研究结果支持这样一种观点,即客户满意度是服务质量影响印刷业客户忠诚度的中介变量。这些发现的意义在于,在竞争日益激烈的情况下,需要更加重视服务质量和客户满意度,以加强客户忠诚度,确保业务的连续性。 关键词客户满意度;服务质量;客户忠诚度
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引用次数: 0
PERAN KEPUASAN PELANGGAN DALAM MEMEDIASI PENGARUH KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN 顾客满意度在调解服务质量对顾客忠诚度的影响中的作用
Pub Date : 2023-09-30 DOI: 10.24843/ejmunud.2023.v12.i09.p06
I. Komang, Vikky Aditya Karuniawan1, Wayan Santika2
Rapid development in the printing industry has increased the public's need for printing services, including the use of print as an advertising medium by various small industries. This study aims to examine the mediating role of customer satisfaction in the relationship between service quality and customer loyalty at Prima Graphic Printing. The research methodology involved 100 respondents as a sample which was selected using a nonprobability sampling method, especially purposive sampling. The results of the study reveal that service quality has a positive and significant influence on customer loyalty. Service quality also has a positive and significant impact on customer satisfaction. Customer satisfaction is also proven to have a positive and significant influence on customer loyalty. These findings support the idea that customer satisfaction acts as a mediating variable in the effect of service quality on customer loyalty in the printing industry. The implication of these findings is the need for greater attention to service quality and customer satisfaction to strengthen customer loyalty and ensure business continuity in the midst of increasingly fierce competition. Keywords: Customer Satisfaction; Service Quality; Customer Loyalty
印刷业的快速发展增加了公众对印刷服务的需求,包括各种小型行业将印刷品用作广告媒介。本研究旨在探讨客户满意度在 Prima Graphic Printing 公司服务质量与客户忠诚度之间的中介作用。研究方法采用非概率抽样法,特别是目的性抽样法,选取 100 名受访者作为样本。研究结果表明,服务质量对客户忠诚度有积极而重要的影响。服务质量对客户满意度也有积极而重要的影响。顾客满意度也被证明对顾客忠诚度有积极而重要的影响。这些研究结果支持这样一种观点,即客户满意度是服务质量对印刷业客户忠诚度影响的中介变量。这些研究结果的意义在于,在竞争日益激烈的情况下,需要更加重视服务质量和客户满意度,以加强客户忠诚度,确保业务的连续性。 关键词客户满意度;服务质量;客户忠诚度
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引用次数: 0
PENGARUH RASIO KEUANGAN TERHADAP PERTUMBUHAN LABA PADA INDUSTRI CONSUMER GOODS DI BURSA EFEK INDONESIA 财务比率对印度尼西亚证券交易所消费品行业利润增长的影响
Pub Date : 2023-08-31 DOI: 10.24843/ejmunud.2023.v12.i08.p06
Taesal Ryadi, Nyoman Abundanti
Pertumbuhan laba merupakan persentase kenaikan laba yang diperoleh perusahaan. Penelitian bertujuan untuk menguji dan mengetahui pengaruh rasio keuangan terhadap pertumbuhan laba pada industri Consumer Goods di Bursa Efek Indonesia periode 2018 – 2022. Sampel yang digunakan sebanyak 11 perusahaan di industri Consumer Goods pada subsektor makanan dan minuman. Rasio keuangan diproksikan oleh Current Ratio (CR), Debt to Equity Ratio (DER), Return on Asset (ROA), dan Total Asset Turnover (TAT). Pengujian dilakukan dengan metode regresi linier berganda. Hasil penelitian menunjukkan bahwa Current Ratio (CR) berpengaruh negatif signifikan terhadap pertumbuhan laba dan Return on Asset (ROA) berpengaruh positif signifikan terhadap pertumbuhan laba. Debt to Equity Ratio (DER) dan Total Asset Turnover (TAT) tidak memiliki pengaruh terhadap pertumbuhan laba. Hasil penelitian memberikan implikasi bahwasanya rasio likuiditas dan rasio profitabilitas dapat menjadi determinan prediktor pertumbuhan laba dan dapat menjadi acuan bagi investor untuk mengambil keputusan investasi, serta dapat menjadi acuan perusahaan untuk meningkatkan laba. Kata kunci: Aktivitas; Likuiditas; Pertumbuhan Laba; Profitabilitas; Solvabilitas
盈利增长是指公司所获利润的增长百分比。本研究旨在检验和确定 2018 - 2022 年期间印尼证券交易所消费品行业财务比率对利润增长的影响。使用的样本是消费品行业中食品和饮料子行业的 11 家公司。财务比率由流动比率(CR)、资产负债率(DER)、资产收益率(ROA)和总资产周转率(TAT)表示。测试采用多元线性回归方法。结果显示,流动比率(CR)对盈利增长有显著的负向影响,资产回报率(ROA)对盈利增长有显著的正向影响。资产负债率(DER)和总资产周转率(TAT)对盈利增长没有影响。研究结果表明,流动性比率和盈利性比率可以预测盈利增长,可以作为投资者进行投资决策的参考,也可以作为企业增加利润的参考。 关键词活动;流动性;盈利增长;盈利能力;偿债能力
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引用次数: 0
PERAN EMOSI POSITIF MEMEDIASI PENGARUH KUALITAS PELAYANAN TERHADAP NIAT PEMBELIAN KEMBALI 积极情绪在服务质量对再购买意愿的影响中起中介作用
Pub Date : 2023-08-30 DOI: 10.24843/ejmunud.2023.v12.i08.p04
Putu Krisna Dharma Jaya, I. Sukaatmadja
Penelitian ini memiliki tujuan untuk menguji dan menjelaskan peran emosi positif dalam memediasi pengaruh kualitas pelayanan terhadap niat pembelian kembali. Penelitian ini dilakukan di Kota Denpasar, dan subjeknya adalah orang-orang yang pernah membeli produk Fore Coffee sebelumnya. Ukuran sampel yang digunakan dalam penelitian ini sebanyak 200 responden dengan teknik non probability sampling, terutama metode purposive sampling. Data dikumpulkan melalui metode kuesioner, yang pengumpulannya dilakukan secara online maupun offline. Studi ini menggunakan analisis jalur untuk mengevaluasi pola hubungan antar variabel dan uji Sobel untuk menentukan peran variabel mediasi. Hasil analisis dan pembahasan penelitian ini menemukan bahwa kualitas pelayanan berpengaruh positif dan signifikan terhadap niat pembelian kembali, kualitas pelayanan berpengaruh positif dan signifikan terhadap emosi positif, emosi positif berpengaruh positif dan signifikan terhadap niat pembelian kembali, dan emosi positif berpengaruh secara parsial dalam memediasi pengaruh kualitas pelayanan terhadap niat pembelian kembali. Fore Coffee diharapkan dapat meningkatkan kualitas pelayanan dan emosi positif untuk meningkatkan niat pembelian kembali pelanggan. Memberikan layanan dan penawaran yang lebih baik kepada pelanggan harus dipertimbangkan untuk menumbuhkan perasaan atau emosi yang positif pada pelanggan sehingga mereka ingin membeli kembali. Kata kunci : Kualitas Pelayanan; Emosi Positif; Niat Pembelian Kembali
本研究旨在测试和解释积极情绪在调解服务质量对再次购买意愿的影响方面所起的作用。本研究在登巴萨市进行,研究对象是曾经购买过 Fore Coffee 产品的人。本研究采用非概率抽样技术,特别是目的性抽样方法,样本量为 200 名受访者。数据收集采用问卷调查法,通过在线和离线方式进行。本研究使用路径分析来评估变量之间的关系模式,并使用 Sobel 检验来确定中介变量的作用。本研究的分析和讨论结果发现,服务质量对回购意向有正向显著影响,服务质量对积极情绪有正向显著影响,积极情绪对回购意向有正向显著影响,积极情绪对服务质量对回购意向的影响有部分中介作用。预计 Fore Coffee 将提高服务质量,改善积极情绪,从而提高顾客的再购买意愿。应考虑为顾客提供更好的服务和优惠,以培养顾客的积极情绪或情感,从而使其产生回购意愿。 关键词服务质量;积极情绪;回购意向
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引用次数: 0
PENGARUH WORK LIFE BALANCE, KEPUASAN KERJA, DAN STRES KERJA TERHADAP KINERJA PEGAWAI 工作生活平衡、工作满意度和工作压力对员工绩效的影响
Pub Date : 2023-08-30 DOI: 10.24843/ejmunud.2023.v12.i08.p05
Anak Agung Bayu Adhitarma, I. D. Adnyani
The rapid development of competition in the era of globalization makes employees required to work more and also work harder to achieve organizational goals and to place the organization in a competitive position. An imbalance arises in the work-life balance, a feeling of dissatisfaction in completing work, and pressure at work which causes work stress which can reduce employee performance. The purpose of this study was to test empirically the effect of work-life balance, job satisfaction, and work stress on employee performance. This research was conducted at the Department of Population and Civil Registration of Denpasar with a total sample of 125 employees which consist of 49 contracted employees and 76 non contracted employee using multiple regression analysis techniques. The results of the study show that work - life balance has a positive and significant effect on employee performance. Job satisfaction has a positive and significant effect on employee performance. Work stress has a negative and significant effect on employee performance. Theoretical implications based on Abraham Malow's Hierarchy of Needs theory, show that work - life balance is an aspect of balance needed in human social activities, job satisfaction shows being able to fulfill all the needs of the theory, and work stress is a form of employee failure in dealing with pressure and in managing time. Practical implications can be taken into consideration and input for the head management Department of Population and Civil Registration of Denpasar in improving employee performance by considering work - life balance, job satisfaction, work stress. Keywords : Employee Performance; Work – Life Balance; Job Satisfaction; Job Stress
全球化时代竞争的快速发展要求员工付出更多的努力,以实现组织目标,使组织处于竞争地位。工作与生活的平衡失衡、对完成工作的不满情绪以及工作压力都会造成工作压力,从而降低员工的绩效。本研究的目的是实证检验工作与生活的平衡、工作满意度和工作压力对员工绩效的影响。本研究在登巴萨市人口与民事登记局进行,采用多元回归分析技术,共收集了 125 名员工样本,其中包括 49 名合同员工和 76 名非合同员工。研究结果表明,工作与生活的平衡对员工绩效有积极而显著的影响。工作满意度对员工绩效有积极而显著的影响。工作压力对员工绩效的影响为负且显著。以亚伯拉罕-马洛的需求层次理论为基础的理论意义表明,工作-生活平衡是人类社会活动中所需平衡的一个方面,工作满意度表明能够满足该理论的所有需求,而工作压力则是员工在应对压力和管理时间方面的一种失败形式。登巴萨市人口与民事登记局的领导层在考虑工作-生活平衡、工作满意度、工作压力的同时,还可以考虑到工作-生活平衡、工作满意度和工作压力对提高员工绩效的实际影响。 关键词:员工绩效;工作-生活平衡;工作满意度;工作压力
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引用次数: 0
PERAN BIAS PERILAKU DALAM MEMEDIASI PENGARUH LITERASI KEUANGAN DAN FAKTOR SOSIODEMOGRAFI TERHADAP KEPUTUSAN INVESTASI SAHAM 行为偏差在金融知识和社会人口因素对股票投资决定的影响中的中介作用
Pub Date : 2023-08-30 DOI: 10.24843/ejmunud.2023.v12.i08.p02
Nyoman Devi Novita Sri Jayati, I. G. B. Wiksuana, I. M. Jatra
Investment is an economic activity that involves investing directly or indirectly, so that owners of capital have the opportunity to benefit from secured capital in the future. The research was conducted to determine the role that behavioral bias has in mediating the factors of stock investment decision making. The population used in this study were all stock investors in Denpasar City, with a total sample of 100 respondents based on a purposive sampling technique. SEM PLS is an analysis technique used in this study using the SmartPLS 4.0 application. Based on the analysis above, the results show that financial literacy, sociodemographic factors, and behavioral biases have a significant positive effect on stock investment decisions. Financial literacy and sociodemographic factors can influence investor behavior bias. Meanwhile, the effect of financial literacy and sociodemographic factors on investment decisions cannot be influenced by behavioral biases indirectly. From this study, it appears that in making stock investment decisions, Denpasar City investors have considered financial literacy, sociodemographic factors, and behavioral biases in order to avoid investment risks. Keywords: Behavioral Bias; Financial Literacy; Sociodemographic Factors; Investment Decsion.
投资是一种经济活动,它通过直接或间接投资,使资本所有者有机会在未来从有保障的资本中获益。本研究旨在确定行为偏差在股票投资决策因素中的中介作用。本研究使用的研究对象是登巴萨市的所有股票投资者,根据目的性抽样技术共抽取了 100 名受访者。SEM PLS 是本研究使用 SmartPLS 4.0 应用程序的一种分析技术。根据上述分析,结果显示金融知识、社会人口因素和行为偏差对股票投资决定有显著的积极影响。金融知识和社会人口因素会影响投资者的行为偏差。同时,金融素养和社会人口因素对投资决策的影响不会受到行为偏差的间接影响。从本研究来看,登巴萨市的投资者在做出股票投资决定时,会考虑金融知识、社会人口因素和行为偏差,以规避投资风险。 关键词行为偏差;金融知识;社会人口因素;投资决策。
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引用次数: 0
ANALISIS PERBANDINGAN TINGKAT KESEHATAN BANK SELAMA PANDEMI COVID-19 DENGAN METODE CAMELS DAN RGEC 使用骆驼和 RGEC 方法比较分析科维德-19 大流行期间的银行健康水平
Pub Date : 2023-08-30 DOI: 10.24843/ejmunud.2023.v12.i08.p03
I. B. P. Aditya, Made Reina Candradewi
Sektor Perbankan secara umum mengalami penurunan pertumbuhan akibat Pandemi Covid19, bank BRI menjadi salah satu bank yang terdampak yang dibuktikan dari total aset yang berbanding terbalik dengan laba bersih. Oleh karena itu, penting dilakukannya penilaian tingkat kesehatan bank dalam upaya menjaga stabilitas ekonomi dalam ketidakpastian ekonomi dan risiko ekonomi yang meningkat akibat Pandemi Covid-19. Penelitian ini bertujuan mengetahui tingkat kesehatan pada PT. Bank Rakyat Indonesia (Persero) Tbk selama Pandemi Covid-19 dengan Metode CAMELS dan metode RGEC pada tahun 2020-2022. Penelitian ini berjenis deskriptif komparatif dengan membandingkan hasil akhir peringkat komposit masingmasing metode serta menggunakan data sekunder dari laporan keuangan tahunan PT. Bank Rakyat Indonesia (Persero) Tbk Periode 2020-2022. Hasil penelitian menunjukkan bahwa PT. Bank Rakyat Indonesia (Persero) Tbk dihitung dengan metode CAMELS berada pada kategori Sehat, berbeda dengan PT. Bank Rakyat Indonesia (Persero) Tbk yang dihitung dengan metode RGEC, yang berada pada kategori Sangat Sehat. Perbedaan ini terjadi karena metode RGEC berfokus pada risiko dan prinsip GCG, sedangkan metode CAMELS berfokus pada pencapaian laba. Implikasi Penelitian ini semakin memperkuat ketepatan penggunaan metode Penilaian Tingkat Kesehatan Bank Berbasis Risiko sebagai standar yang telah ditetapkan oleh Bank Indonesia dan Otoritas Jasa Keuangan. Keterbatasan Penelitian ini yaitu tidak menggunakan indikator sensitivity to market risk dikarenakan keterbatasan sumber data sehingga tidak dapat diperhitungkan dalam menilai tingkat kesehatan bank. Kata Kunci: CAMELS; RGEC; Kesehatan Bank.
受 Covid-19 大流行病的影响,银行业的增长速度普遍下降, BRI 银行就是受影响的银行之一,其总资产与净收入成反比。因此,在 Covid-19 大流行病导致经济不确定性和经济风险增加的情况下,评估银行的健康水平以努力保持经济稳定非常重要。本研究旨在利用 CAMELS 方法和 RGEC 方法确定 PT Bank Rakyat Indonesia (Persero) Tbk 在 2020-2022 年 Covid-19 大流行期间的健康水平。本研究通过比较每种方法的综合评级最终结果,并使用印尼人民银行2020-2022年年度财务报表中的二手数据,进行比较描述型研究。结果显示,采用CAMELS方法计算的印尼国家银行属于 "健康 "类别,而采用RGEC方法计算的印尼国家银行属于 "非常健康 "类别。出现这种差异的原因是 RGEC 方法侧重于风险和 GCG 原则,而 CAMELS 方法侧重于利润实现。本研究的意义在于进一步加强了使用基于风险的银行健康水平评估方法作为印尼银行和金融服务管理局制定的标准的准确性。本研究的局限性在于,由于数据来源有限,没有使用市场风险敏感性指标,因此在评估银行健康水平时无法将其考虑在内。 关键词CAMELS;RGEC;银行健康。
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引用次数: 0
PENGARUH BRAND IMAGE, BRAND SATISFACTION DAN BRAND TRUST TERHADAP BRAND LOYALTY FINANCIAL: E-WALLET 品牌形象、品牌满意度和品牌信任度对品牌忠诚度的影响 金融:电子钱包
Pub Date : 2023-08-30 DOI: 10.24843/ejmunud.2023.v12.i08.p01
I. G. B. Ngurah Divta Ananta, Ni Nyoman Rsi Respati
The number of domestic companies in the fintech industry makes e-wallet applications still the primadonna for cashless solutions in Indonesia. LinkAja is a server-based payment service provider which is a product of PT. Fintek Karya Nusantara (Finarya) and has been registered with Bank Indonesia. With so much e-wallet competition in Indonesia, LinkAja must set effective strategic steps in order to create and grow a positive brand loyalty in the minds of LinkAja users. This study aims to explain the influence of brand image, brand satisfaction, and brand trust on brand loyalty. This research was conducted in Denpasar City with a total sample of 130 respondents with a data collection method in the form of a questionnaire using the Google form. The sample was determined using the purposive sampling method. The data analysis technique used is multiple linear regression with the help of the SPSS program. The results of the analysis show that brand image has a positive and significant effect on brand loyalty, brand satisfaction has a positive and insignificant effect on brand loyalty, brand trust has a positive and significant effect on brand loyalty. Keywords: Brand Image; Brand Satisfaction; Brad Trust; Brand Loyalty
金融科技行业的国内公司数量之多,使得电子钱包应用仍然是印尼无现金解决方案的主力军。LinkAja 是一家基于服务器的支付服务提供商,是 PT.Fintek Karya Nusantara (Finarya) 公司的产品,并已在印尼银行注册。在印尼电子钱包竞争如此激烈的情况下,LinkAja 必须制定有效的战略步骤,以便在 LinkAja 用户心目中建立和发展积极的品牌忠诚度。本研究旨在解释品牌形象、品牌满意度和品牌信任度对品牌忠诚度的影响。本研究在登巴萨市进行,共有 130 名受访者参与,数据收集方法是使用谷歌表格进行问卷调查。样本采用目的抽样法确定。在 SPSS 程序的帮助下,采用了多元线性回归的数据分析技术。分析结果表明,品牌形象对品牌忠诚度有显著的正向影响,品牌满意度对品牌忠诚度有显著的正向影响,品牌信任度对品牌忠诚度有显著的正向影响。 关键词品牌形象;品牌满意度;品牌信任度;品牌忠诚度
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引用次数: 0
PENGARUH MOTIVASI, KOMPENSASI DAN LINGKUNGAN KERJA TERHADAP KEPUASAN KERJA KARYAWAN (STUDI PADA PT BALI BUSANA KREASI DI KABUPATEN BADUNG) 激励、薪酬和工作环境对员工工作满意度的影响
Pub Date : 2023-06-30 DOI: 10.24843/ejmunud.2023.v12.i06.p04
Ni Kadek Sari Jayanti Dhani, I. Surya
Job satisfaction is an attitude of employees who totally do all their work. This satisfaction will be a driver for HR to work harder, resulting in satisfactory performance and benefiting the company. This study aims to explain the influence between motivation, compensation and work environment on employee job satisfaction at PT. Bali Fashion Creations. All employees of PT. Bali Busana Kreasi with 114 employees was used as a population, and 89 employees as a sample. The sampling method used in is simple random sampling, with data analysis techniques using descriptive statistical analysis and inferential statistical analysis in the form of multiple linear regression, model feasibility, and hypothesis testing (t test). The result of this research is that motivation, compensation and work environment have a positive and significant effect on job satisfaction which means that if motivation is higher and compensation and work environment are getting better, then employee job satisfaction is also getting better and consistently strengthens the previous theory, namely the two-factor theory by Frederick Herzberg and can be taken into consideration in deciding matters related to employee job satisfaction through motivation, compensation, and work environment. Keywords: Motivation, Compensation, Work Environment, and Job Satisfaction
工作满意度是员工全身心投入工作的一种态度。这种满足感会成为HR更加努力工作的动力,从而产生令人满意的绩效,并使公司受益。本研究旨在探讨PT. Bali Fashion Creations的动机、薪酬及工作环境对员工工作满意度的影响。以PT. Bali Busana Kreasi公司114名员工为总体,89名员工为样本。采用的抽样方法为简单随机抽样,数据分析技术采用描述性统计分析和推理统计分析,采用多元线性回归、模型可行性和假设检验(t检验)的形式。本研究的结果是,动机、薪酬和工作环境对工作满意度有显著的正向影响,这意味着如果动机越高,薪酬和工作环境越好,那么员工的工作满意度也会越好,并不断加强了之前的理论。即Frederick Herzberg的双因素理论,可以通过激励、薪酬和工作环境来决定与员工工作满意度相关的事项。关键词:激励、薪酬、工作环境、工作满意度
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引用次数: 0
PERAN GRIT TERHADAP TASK PERFORMANCE PADA TENAGA PENJUAL DI WILAYAH JABODETABEK
Pub Date : 2023-06-30 DOI: 10.24843/ejmunud.2023.v12.i06.p03
Rizka Nafi Thalia, Nabilah Khansa Giartriweni, Paramitha Mudita Sumantri, Risa Ivanka, K. D. Saraswati
Intensifying business competition forces companies to formulate sales strategies through their sales force. Salesperson are liaison between sellers and customers, both in person and online. Grit is an important aspect that salespeople need to have to maintain task performance. Grit is persistence and perseverance to achieve long-term goals. This study aims to determine the role of grit on task performance in salesperson in the Jabodetabek. The research method used a causality associative quantitative methods research with 75 salesperson working in the Jabodetabek area as participants. Data was collected using questionnaires, namely Individual Work Performance: Task Performance developed by Koopmans et al. the Grit-O Scale developed by Duckworth et al. Regression test was conducted to determine the relationship between variables. Data analysis revealed a coefficient value of 0.462 (R = 0.462) and a significance level of 0.000 (p < 0.05) which indicates there is positive and significant influence of grit towards task performance. The higher the grit, the better the salesperson’s task performance. The magnitude of the role given by grit to the task performance of salesperson in the Jabodetabek area is 21.3%, while 79.7% of the contribution to task performance of salesperson is influenced by other factors. Keywords: Grit, Task Performance, Salesperson
激烈的商业竞争迫使企业通过销售人员制定销售战略。销售人员是卖家和客户之间的联络人,无论是面对面的还是网上的。毅力是销售人员维持任务绩效所需要具备的一个重要方面。毅力是实现长期目标的坚持和毅力。本研究旨在确定坚毅在Jabodetabek销售人员任务绩效中的作用。研究方法采用因果关联定量方法,以Jabodetabek地区75名销售人员为研究对象。数据收集采用问卷调查,即Koopmans等人开发的个人工作绩效:任务绩效和Duckworth等人开发的Grit-O量表。通过回归检验确定变量之间的关系。数据分析显示,系数值为0.462 (R = 0.462),显著性水平为0.000 (p < 0.05),表明毅力对任务绩效有正显著影响。毅力越强,销售人员的任务表现就越好。在Jabodetabek地区,毅力对销售人员任务绩效的贡献幅度为21.3%,而其他因素对销售人员任务绩效的贡献幅度为79.7%。关键词:毅力,任务绩效,销售人员
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E-Jurnal Manajemen Universitas Udayana
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