Pub Date : 2023-06-30DOI: 10.52660/jksc.2023.29.3.551
Su-A Choi, Eun-Jun Park
This study investigated AI acceptability expectations for AI beauty experience services and the use of ecological AI. Based on these results, the purpose of providing evidence on why AI beauty experience is necessary was revealed twice. As for the survey method, a self-administered questionnaire method was used for beauty workers in their 20s and 30s. For analysis, 350 survey paper analysis data were collected, excluding 12 unsuitable copies. The collected data were analyzed using the SPSS 22.0 program, and the usual rights were analyzed for conspicuousness, and the validity and reliability of the proof using AI were analyzed for characteristics and reliability. For the specific analysis, the Varimax analysis method was used for the principal component analysis. The analysis results are as follows. AI acceptability and expectations for the use of AI beauty experience services and positive results for the use of AI continued to speak. 1. In order to meet the user's acceptance expectations and usability with effect expectations, simulations, and beauty information based on the requirements of AI service acceptance expectations, expectations for the three requirements should be raised.
{"title":"The Effect of Voice AI Beauty Experience Service on Voice AI Acceptance Expectancy and Voice AI Usage Satisfaction: Focused on beauty workers in their 20s and 30s","authors":"Su-A Choi, Eun-Jun Park","doi":"10.52660/jksc.2023.29.3.551","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.3.551","url":null,"abstract":"This study investigated AI acceptability expectations for AI beauty experience services and the use of ecological AI. Based on these results, the purpose of providing evidence on why AI beauty experience is necessary was revealed twice. As for the survey method, a self-administered questionnaire method was used for beauty workers in their 20s and 30s. For analysis, 350 survey paper analysis data were collected, excluding 12 unsuitable copies. The collected data were analyzed using the SPSS 22.0 program, and the usual rights were analyzed for conspicuousness, and the validity and reliability of the proof using AI were analyzed for characteristics and reliability. For the specific analysis, the Varimax analysis method was used for the principal component analysis. The analysis results are as follows. AI acceptability and expectations for the use of AI beauty experience services and positive results for the use of AI continued to speak. 1. In order to meet the user's acceptance expectations and usability with effect expectations, simulations, and beauty information based on the requirements of AI service acceptance expectations, expectations for the three requirements should be raised.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"63 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84117191","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-30DOI: 10.52660/jksc.2023.29.3.561
Mi-seon Lee, DaeHun Jeong, Hwa-Jung Choi
Now, the life span of human by aging, life expectancy and development of science technology extend and the human attended health and beauty according to aging. Also, new groups consumed items such as inner beauty, well-aging and anti-aging focused on beauty industry. in this study, we known definition of inner beauty and investigated factor analysis on recognition of inner beauty, skin health and beauty care behavior in 40 age’s women, Furthermore, the medication of beauty care behavior analyzed by the correlation among the recognition of inner beauty, skin health and beauty care behavior analyzed. The survey was obtained with questionnaire with 297 middleaged women living Busan and Gyeongsangnam-do between June 2021 and August 2021. The collected data were analyzed SPSS WIN 21.0. As the results, the standard suitability of Kaiser-Meyer-Olkin (KMO) in recognition of inner beauty was 0.782, the standard suitability of KMO in beauty care behavior was 0.794 and the standard suitability of KMO in skin health was 0.739. Therefore, all items showed reliability with positive correlation among recognition of inner beauty, beauty care behavior and skin health. In effect analysis on skin health of recognition of inner beauty, the results showed effect of perfective medication. The beauty care behavior had effect on skin health indirectly, after the recognition of inner beauty had effect on beauty care behavior. The data from these results will be use basic data to develop study of inner beauty.
{"title":"The Effect on Skin Health Status of Inner-Beauty’s Consumption Recognition through Beauty Care Behavior in Middle-Aged Women","authors":"Mi-seon Lee, DaeHun Jeong, Hwa-Jung Choi","doi":"10.52660/jksc.2023.29.3.561","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.3.561","url":null,"abstract":"Now, the life span of human by aging, life expectancy and development of science technology extend and the human attended health and beauty according to aging. Also, new groups consumed items such as inner beauty, well-aging and anti-aging focused on beauty industry. in this study, we known definition of inner beauty and investigated factor analysis on recognition of inner beauty, skin health and beauty care behavior in 40 age’s women, Furthermore, the medication of beauty care behavior analyzed by the correlation among the recognition of inner beauty, skin health and beauty care behavior analyzed. The survey was obtained with questionnaire with 297 middleaged women living Busan and Gyeongsangnam-do between June 2021 and August 2021. The collected data were analyzed SPSS WIN 21.0. As the results, the standard suitability of Kaiser-Meyer-Olkin (KMO) in recognition of inner beauty was 0.782, the standard suitability of KMO in beauty care behavior was 0.794 and the standard suitability of KMO in skin health was 0.739. Therefore, all items showed reliability with positive correlation among recognition of inner beauty, beauty care behavior and skin health. In effect analysis on skin health of recognition of inner beauty, the results showed effect of perfective medication. The beauty care behavior had effect on skin health indirectly, after the recognition of inner beauty had effect on beauty care behavior. The data from these results will be use basic data to develop study of inner beauty.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"3 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75516784","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-30DOI: 10.52660/jksc.2023.29.3.574
Hou Yige, Ji-An Lee
To develop functional cosmetic material using Rhodiola rosea, the biological activities such as anti-oxidant, anti-inflammatory, astringent, anti-tyrosinase, and anti-elastase activity were investigated with methanol, n-hexane, chloroform, ethyl acetate, n-butanol, and water fractions of R. rosea Root. DPPH and ABTS radical scavenging activities of ethyl acetate fraction were increased in a dosedependent manner; the activities were higher than other fractions. The total phenolic content of ethyl acetate fraction also showed a relatively high value of 500.485±4.848 mgGAE/g. The ethyl acetate fraction also significantly decreased LPS-induced NO production and IL-6 secretion compared with untreated control cells at above 5-100 μg/mL concentrations. The astringent activity of ethyl acetate fraction was 94.31% at a concentration of 500 μg/mL, and the activity of ethyl acetate fraction was similar to that of tannic acid. The mushroom tyrosinase inhibition abilities of hexane, ethyl acetate, and butanol were 10.44%, 17.53%, and 14.55%, respectively, at 100 μg/mL. Furthermore, an elastase inhibition rate showed a relatively high effect at 100 μg/mL, 45.46% of inhibition rate in the ethyl acetate and 45.07% of inhibition rate in the butanol fraction. These results indicate that R. rosea Root would be used as a natural material in the functional cosmetic and beauty-food industries.
{"title":"Evaluation of Rhodiola rosea Root Fraction as a Functional Cosmetic Ingredient","authors":"Hou Yige, Ji-An Lee","doi":"10.52660/jksc.2023.29.3.574","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.3.574","url":null,"abstract":"To develop functional cosmetic material using Rhodiola rosea, the biological activities such as anti-oxidant, anti-inflammatory, astringent, anti-tyrosinase, and anti-elastase activity were investigated with methanol, n-hexane, chloroform, ethyl acetate, n-butanol, and water fractions of R. rosea Root. DPPH and ABTS radical scavenging activities of ethyl acetate fraction were increased in a dosedependent manner; the activities were higher than other fractions. The total phenolic content of ethyl acetate fraction also showed a relatively high value of 500.485±4.848 mgGAE/g. The ethyl acetate fraction also significantly decreased LPS-induced NO production and IL-6 secretion compared with untreated control cells at above 5-100 μg/mL concentrations. The astringent activity of ethyl acetate fraction was 94.31% at a concentration of 500 μg/mL, and the activity of ethyl acetate fraction was similar to that of tannic acid. The mushroom tyrosinase inhibition abilities of hexane, ethyl acetate, and butanol were 10.44%, 17.53%, and 14.55%, respectively, at 100 μg/mL. Furthermore, an elastase inhibition rate showed a relatively high effect at 100 μg/mL, 45.46% of inhibition rate in the ethyl acetate and 45.07% of inhibition rate in the butanol fraction. These results indicate that R. rosea Root would be used as a natural material in the functional cosmetic and beauty-food industries.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"29 5 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76618381","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-30DOI: 10.52660/jksc.2023.29.3.764
Yeon-Hee Kim, Yeon-sook Song
This study attempted to investigate people’s satisfaction with service quality and re-treatment intention according to the perception of eyebrows, semi-permanent makeup and motives for eyebrow treatment against those in their 20-50s or older, who had semi-permanent makeup or eyebrow treatment before, and the results found the followings: In terms of eyebrow shape, ‘standard’ was the highest with 37.7%, followed by ‘straight (21.7%)’ and ‘angular (18.3%)’. When asked how much satisfied they are with their eyebrow shape, ‘not satisfied (2 points)’ was responded with 2.33 points in average. When asked what bothers them about their eyebrows, ‘loss of eyebrows (18.7%)’ was most responded, followed by ‘unsatisfying shape (18.5%)’. When asked if an eyebrow shape has an influence on their personal image, ‘4.52 points’ was observed in average, being positioned between ‘likely (4 points)’ and ‘very likely (5 points)’. Concerning the effects of the motives to get a semi-permanent makeup or eyebrow treatment on satisfaction with service quality, ‘aesthetic interest’ and ‘pursuit of convenience’ revealed a positive influence with statistical significance. Regarding the effects of satisfaction with such service quality on re-treatment intention, ‘satisfaction with the process’ and ‘satisfaction with the results’ showed a positive influence with statistical significance. In addition, motives to get a semi-permanent makeup or eyebrow treatment, satisfaction with service quality and re-treatment intention were very high with 3.84 points in average. In other words, the above results confirm that motives to get a semi-permanent makeup or eyebrow treatment and satisfaction with service quality have a positive correlation with retreatment intention.
{"title":"Satisfaction with Service Quality and Re-treatment Intention according to Perception of Eyebrows and Motives for Semi-permanent Makeup Eyebrow Treatment","authors":"Yeon-Hee Kim, Yeon-sook Song","doi":"10.52660/jksc.2023.29.3.764","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.3.764","url":null,"abstract":"This study attempted to investigate people’s satisfaction with service quality and re-treatment intention according to the perception of eyebrows, semi-permanent makeup and motives for eyebrow treatment against those in their 20-50s or older, who had semi-permanent makeup or eyebrow treatment before, and the results found the followings: In terms of eyebrow shape, ‘standard’ was the highest with 37.7%, followed by ‘straight (21.7%)’ and ‘angular (18.3%)’. When asked how much satisfied they are with their eyebrow shape, ‘not satisfied (2 points)’ was responded with 2.33 points in average. When asked what bothers them about their eyebrows, ‘loss of eyebrows (18.7%)’ was most responded, followed by ‘unsatisfying shape (18.5%)’. When asked if an eyebrow shape has an influence on their personal image, ‘4.52 points’ was observed in average, being positioned between ‘likely (4 points)’ and ‘very likely (5 points)’. Concerning the effects of the motives to get a semi-permanent makeup or eyebrow treatment on satisfaction with service quality, ‘aesthetic interest’ and ‘pursuit of convenience’ revealed a positive influence with statistical significance. Regarding the effects of satisfaction with such service quality on re-treatment intention, ‘satisfaction with the process’ and ‘satisfaction with the results’ showed a positive influence with statistical significance. In addition, motives to get a semi-permanent makeup or eyebrow treatment, satisfaction with service quality and re-treatment intention were very high with 3.84 points in average. In other words, the above results confirm that motives to get a semi-permanent makeup or eyebrow treatment and satisfaction with service quality have a positive correlation with retreatment intention.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"109 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76270769","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-30DOI: 10.52660/jksc.2023.29.3.647
Eui-Hyoung Kim
This study attempted to investigate the factors of a team-teaching method and its educational effects to realize convergence education under the goal of nurturing cosmetology leaders. In terms of overall team-teaching factors and educational effectiveness by school year, academic major and GPA, juniors were higher than seniors while makeup/nail-care major and those with high GPA were greater than other academic majors and those with low GPA respectively. According to analysis of correlations between team-teaching factors and educational effectiveness, curriculum, interactions, learning convenience, self-directedness and learning achievement had a positive effect on learning satisfaction and learning transfer with statistical significance. In terms of the influence of team-teaching factors on learning satisfaction and learning transfer, curriculum and learning convenience had an effect on learning satisfaction while curriculum, interactions and learning achievement were important factors in the transfer of learning. The above results confirm that team-teaching factors have a positive influence on educational effectiveness.
{"title":"Correlations between Team-Teaching Factors and Educational Effectiveness in Convergence Education: Focusing on college students majoring in cosmetology","authors":"Eui-Hyoung Kim","doi":"10.52660/jksc.2023.29.3.647","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.3.647","url":null,"abstract":"This study attempted to investigate the factors of a team-teaching method and its educational effects to realize convergence education under the goal of nurturing cosmetology leaders. In terms of overall team-teaching factors and educational effectiveness by school year, academic major and GPA, juniors were higher than seniors while makeup/nail-care major and those with high GPA were greater than other academic majors and those with low GPA respectively. According to analysis of correlations between team-teaching factors and educational effectiveness, curriculum, interactions, learning convenience, self-directedness and learning achievement had a positive effect on learning satisfaction and learning transfer with statistical significance. In terms of the influence of team-teaching factors on learning satisfaction and learning transfer, curriculum and learning convenience had an effect on learning satisfaction while curriculum, interactions and learning achievement were important factors in the transfer of learning. The above results confirm that team-teaching factors have a positive influence on educational effectiveness.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72829545","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-30DOI: 10.52660/jksc.2023.29.3.582
Han-sol Kim, Jeong-ae Park
Identifying academic research trends is an essential task to understand the development patterns of how the discipline has changed in the times and social trends based on the accumulated research results so far, and further establish academic identity. This study was conducted according to the following procedure to analyze the trend of Cosmetology Education Research using text mining. The research procedure proceeded to the stages of data collection, data cleaning, text mining, network analysis, and CONCOR analysis. This study conducted a trend analysis of Cosmetology Education Research using text mining, one of the big data analysis methods, to suggest that the beauty field also needs to respond to changes in the times. Through this, it was confirmed that research on the curriculum and learning satisfaction is most actively conducted, and there is a research variations in the school system and the major. However, as this study has been limited to the field of cosmetology education, it is believed that it can be meaningful as more valuable basic data if big data analysis is conducted by expanding the scope of research.
{"title":"Analysis of Research Trends in Cosmetology Education using Text Mining","authors":"Han-sol Kim, Jeong-ae Park","doi":"10.52660/jksc.2023.29.3.582","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.3.582","url":null,"abstract":"Identifying academic research trends is an essential task to understand the development patterns of how the discipline has changed in the times and social trends based on the accumulated research results so far, and further establish academic identity. This study was conducted according to the following procedure to analyze the trend of Cosmetology Education Research using text mining. The research procedure proceeded to the stages of data collection, data cleaning, text mining, network analysis, and CONCOR analysis. This study conducted a trend analysis of Cosmetology Education Research using text mining, one of the big data analysis methods, to suggest that the beauty field also needs to respond to changes in the times. Through this, it was confirmed that research on the curriculum and learning satisfaction is most actively conducted, and there is a research variations in the school system and the major. However, as this study has been limited to the field of cosmetology education, it is believed that it can be meaningful as more valuable basic data if big data analysis is conducted by expanding the scope of research.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"45 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84244029","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-30DOI: 10.52660/jksc.2023.29.3.685
E. You, Hanna Kim
The purpose of this study is to examine how employment motivation of beauty majors affects overseas employment intention. For this study, 149 beauty major students and 143 beauty major graduates with work experience were surveyed. The results of this study were as follows: First, there were significant differences between students and graduates with work experience in perception of overseas employment, such as preferred countries for overseas employment (p<.05), reasons for preference (p<.05), information sources of overseas employment programs (p<.001) and preferred time for overseas employment (p<.001). Second, employment motivation of beauty majors consists of five factors: Potential for self-development, reputation of beauty salons, expectation of experience, work-life balance and monetary reward. Third, multiple regression analysis showed that only expectation of experience had a significant effect on overseas employment intention in both beauty major students and graduates with work experience.
{"title":"The Effects of Employment Motivation of Beauty Majors on Overseas Employment Intention: Focused on the differences between beauty major students and beauty major graduates with work experience","authors":"E. You, Hanna Kim","doi":"10.52660/jksc.2023.29.3.685","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.3.685","url":null,"abstract":"The purpose of this study is to examine how employment motivation of beauty majors affects overseas employment intention. For this study, 149 beauty major students and 143 beauty major graduates with work experience were surveyed. The results of this study were as follows: First, there were significant differences between students and graduates with work experience in perception of overseas employment, such as preferred countries for overseas employment (p<.05), reasons for preference (p<.05), information sources of overseas employment programs (p<.001) and preferred time for overseas employment (p<.001). Second, employment motivation of beauty majors consists of five factors: Potential for self-development, reputation of beauty salons, expectation of experience, work-life balance and monetary reward. Third, multiple regression analysis showed that only expectation of experience had a significant effect on overseas employment intention in both beauty major students and graduates with work experience.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"22 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80026609","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-30DOI: 10.52660/jksc.2023.29.3.656
Kye-Hee Park, Seon-Hye Kim
The purpose of this study is to investigate the effect of beauty salon worker competency on service commitment and to suggest ways to improve the quality of human resources for beauty services. Data collection for this study was conducted from January 10th to February 10th, 2023, targeting men and women working in hair salons in Seoul and Gyeonggi Province. Frequency analysis, factor analysis, correlation analysis, and regression analysis were used for statistical analysis, and the results of the study are as follows. As a result of examining the effect of beauty salon worker competency on service immersion, statistically significant results were found in customer immersion, job immersion, and quality immersion. Beauty salon worker competency is an important variable in service immersion. Therefore, if you set a strategic goal for competency enhancement to enhance the competency of beauty salon workers and concentrate on service immersion, sales of beauty salons will increase and the quality of human resources for beauty services will also increase. Although this study was carried out with a limited number of research subjects and variables, it is hoped that comprehensive and practical research considering various variables will continue in follow-up studies.
{"title":"The Effect of Beauty Salon Employee Competence on Service Commitment","authors":"Kye-Hee Park, Seon-Hye Kim","doi":"10.52660/jksc.2023.29.3.656","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.3.656","url":null,"abstract":"The purpose of this study is to investigate the effect of beauty salon worker competency on service commitment and to suggest ways to improve the quality of human resources for beauty services. Data collection for this study was conducted from January 10th to February 10th, 2023, targeting men and women working in hair salons in Seoul and Gyeonggi Province. Frequency analysis, factor analysis, correlation analysis, and regression analysis were used for statistical analysis, and the results of the study are as follows. As a result of examining the effect of beauty salon worker competency on service immersion, statistically significant results were found in customer immersion, job immersion, and quality immersion. Beauty salon worker competency is an important variable in service immersion. Therefore, if you set a strategic goal for competency enhancement to enhance the competency of beauty salon workers and concentrate on service immersion, sales of beauty salons will increase and the quality of human resources for beauty services will also increase. Although this study was carried out with a limited number of research subjects and variables, it is hoped that comprehensive and practical research considering various variables will continue in follow-up studies.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"171 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76924886","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-30DOI: 10.52660/jksc.2023.29.2.456
Su-mi Yang
This study studied the aesthetic characteristics of Hetaira's costume and beauty style expressed in pottery paintings of the Greek era as the contents of Greek mythology were recently re-examined as the subject of humanities interest. In ancient Greece, the common name for prostitutes was Hetaira, and she was a religious prostitute who was at the top of the list of prostitutes in Greek society, enjoying the wealth of freedom and status more than any other woman. The aesthetic characteristics of the Hetaira beauty style of the Greek era were largely shown as An ornament beauty, An ostentatious sensuality and symbolic beauty of power. First, An ornament beauty was the makeup of a Greek Hetaira woman, who emphasized her eyes with thick and dark black eyebrows and black eyeliner. The Hetaira woman's face was white with white lead, her eyes were emphasized with eyeshadow using black cowl, and she applied orange short yarn to her cheeks and mouth to put on intense color makeup. Hetara dyed her hair in all sorts of colors, decorated her hair with hairpieces, wore thin cloth ribbons and chest bands, and sprayed perfume made with special prescriptions. Second, ostentatious sensual beauty was applied to various sexual zones of the feminine body and the whole body, such as the nipple and buttocks, which can stimulate men's sexual pleasure, and Hetair's outfit was in the form of a full-body keyton or revealing the upper body. The hair was as voluminous as possible, and the method of dispersing the tarae on the forehead was used to make it look as sensual as possible. Curled hair with thick waves was naturally curled up and expressed sensibly using a signon shape and long hair. Third, the symbolic beauty of power is that ancient Greece's ‘privilege fashion’ was ‘nature’, a power that only men could have, but Hetaira had equal power with men in the symposium with nakedness. The hairstyle seems to have been able to wear a veil or a laurel crown, which is exclusively for men. In the form of a wig, he preferred a curling style with no forehead exposed, and it was found that he produced blade hair. Hetaira's style, represented in Greek pottery paintings, had hair, makeup, and fashion styles that represented the Greek era, possessed greater power and wealth than ordinary women in the Greek era, and was found to have the privilege of wearing heavy makeup, light hair colors and hair decorations that were not allowed by ordinary women. Therefore, it was found that it was very meaningful to study Hetaira's beauty style in studying the beauty culture of the Greek era.
{"title":"A Study on the Aesthetic Characteristics of Hetaira Beauty Style Expressed in Greek Pottery","authors":"Su-mi Yang","doi":"10.52660/jksc.2023.29.2.456","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.2.456","url":null,"abstract":"This study studied the aesthetic characteristics of Hetaira's costume and beauty style expressed in pottery paintings of the Greek era as the contents of Greek mythology were recently re-examined as the subject of humanities interest. In ancient Greece, the common name for prostitutes was Hetaira, and she was a religious prostitute who was at the top of the list of prostitutes in Greek society, enjoying the wealth of freedom and status more than any other woman. The aesthetic characteristics of the Hetaira beauty style of the Greek era were largely shown as An ornament beauty, An ostentatious sensuality and symbolic beauty of power. First, An ornament beauty was the makeup of a Greek Hetaira woman, who emphasized her eyes with thick and dark black eyebrows and black eyeliner. The Hetaira woman's face was white with white lead, her eyes were emphasized with eyeshadow using black cowl, and she applied orange short yarn to her cheeks and mouth to put on intense color makeup. Hetara dyed her hair in all sorts of colors, decorated her hair with hairpieces, wore thin cloth ribbons and chest bands, and sprayed perfume made with special prescriptions. Second, ostentatious sensual beauty was applied to various sexual zones of the feminine body and the whole body, such as the nipple and buttocks, which can stimulate men's sexual pleasure, and Hetair's outfit was in the form of a full-body keyton or revealing the upper body. The hair was as voluminous as possible, and the method of dispersing the tarae on the forehead was used to make it look as sensual as possible. Curled hair with thick waves was naturally curled up and expressed sensibly using a signon shape and long hair. Third, the symbolic beauty of power is that ancient Greece's ‘privilege fashion’ was ‘nature’, a power that only men could have, but Hetaira had equal power with men in the symposium with nakedness. The hairstyle seems to have been able to wear a veil or a laurel crown, which is exclusively for men. In the form of a wig, he preferred a curling style with no forehead exposed, and it was found that he produced blade hair. Hetaira's style, represented in Greek pottery paintings, had hair, makeup, and fashion styles that represented the Greek era, possessed greater power and wealth than ordinary women in the Greek era, and was found to have the privilege of wearing heavy makeup, light hair colors and hair decorations that were not allowed by ordinary women. Therefore, it was found that it was very meaningful to study Hetaira's beauty style in studying the beauty culture of the Greek era.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"89 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80869330","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-30DOI: 10.52660/jksc.2023.29.2.430
Sun-Young Yang, Yong-mi Jin
Frequency analysis, factor analysis, reliability analysis, and multiple regression analysis were conducted using a total of 314 questionnaires through SPSS 24.0 to find out the effect of convenience and value consumption on satisfaction and revisit. The results are as follows. Beauty service convenience is two factors: convenience and convenience of use, and value consumption is three factors: social value, emotional value, and practical value, and satisfaction and revisit were derived in a single dimension. The effect of beauty service convenience on satisfaction and revisit was all positive, and value consumption was found to have a positive effect on satisfaction and revisit. The resulting conclusions are as follows. First, it is necessary to seek to strengthen continuous capabilities, such as investing capital throughout the human and material composition of beauty services and providing beauty services online and offline. Second, it is necessary to cultivate professional beauty technology and steadily train employees to strengthen services to identify and implement various direction of value consumption of customers. Third, customer management is needed to increase satisfaction and revisit through excellent customer data such as age, occupation, and visit pattern, and the quality of hair shops' beauty services is expected to help the development and competitiveness of the beauty industry. In the future, it is expected that research applying various variables will continue, such as collecting survey results and calculating statistics and comparing and analyzing them, prioritizing even distribution by gender and age.
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