Pub Date : 2023-06-30DOI: 10.52660/jksc.2023.29.3.719
Eunpyung Seo, Oh-Hyeok Kwon
This study aims to establish a plan to revitalize the management of one-person hair shops by systematically researching relationship marketing as a way to strengthen the competitiveness of one-person hair shops and presenting it as basic data for marketing. For this study, a survey was conducted focusing on residents of the Seoul metropolitan area who have experience using or are using a one-person hair shop. The survey was conducted for about a month from January 15, 2023 to February 20, 2023, and 288 copies were used for statistical analysis. Frequency analysis, factor analysis, reliability analysis, regression analysis, and mediated regression analysis were performed using SPSS 25.0. As a result, it was confirmed that relationship marketing had a positive (+) effect on both customer emotional response and long-term orientation, and research on the mediating role of customer emotional response in the relationship between relationship marketing and long-term orientation showed that reliability and store image were completely mediated. Based on the results of this study, it was found that single-person hair shops need to not only make steady efforts to maintain consumers' long-term orientation by strengthening customer sentiment responses through differentiated relationship marketing, but also establish a system to manage customers systematically and efficiently. In-depth understanding of customers through customer emotional responses plays a major role in strengthening the competitiveness of One-person hair shops by maintaining positive relationships.
{"title":"The Effect of Relationship Marketing on Long-Term Orientation to Strengthen the Competitiveness of One-Person Hair Shop: Mediating Effect of Customer Emotion Response","authors":"Eunpyung Seo, Oh-Hyeok Kwon","doi":"10.52660/jksc.2023.29.3.719","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.3.719","url":null,"abstract":"This study aims to establish a plan to revitalize the management of one-person hair shops by systematically researching relationship marketing as a way to strengthen the competitiveness of one-person hair shops and presenting it as basic data for marketing. For this study, a survey was conducted focusing on residents of the Seoul metropolitan area who have experience using or are using a one-person hair shop. The survey was conducted for about a month from January 15, 2023 to February 20, 2023, and 288 copies were used for statistical analysis. Frequency analysis, factor analysis, reliability analysis, regression analysis, and mediated regression analysis were performed using SPSS 25.0. As a result, it was confirmed that relationship marketing had a positive (+) effect on both customer emotional response and long-term orientation, and research on the mediating role of customer emotional response in the relationship between relationship marketing and long-term orientation showed that reliability and store image were completely mediated. Based on the results of this study, it was found that single-person hair shops need to not only make steady efforts to maintain consumers' long-term orientation by strengthening customer sentiment responses through differentiated relationship marketing, but also establish a system to manage customers systematically and efficiently. In-depth understanding of customers through customer emotional responses plays a major role in strengthening the competitiveness of One-person hair shops by maintaining positive relationships.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"84 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87620419","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-30DOI: 10.52660/jksc.2023.29.3.709
Eui-Hyoung Kim
This study attempted to comparatively analyze educational satisfaction and satisfaction with graduate schools between graduate students majoring in cosmetology and other graduate students, and the results found the followings: In terms of the perception of educational courses, academic operation and thesis guidance, graduate students majoring in cosmetology were relatively higher than other graduate students. In addition, perception of administrative services and satisfaction with graduate schools by an environmental factor were higher among the students from the Department of Cosmetology. According to correlation analysis, graduate students majoring in cosmetology were more satisfied as educational courses and thesis guidance were higher. In other graduate students, on the contrary, they were more satisfied as thesis guidance and academic operation increased. Furthermore, graduate students majoring in cosmetology were more satisfied with better facilities while other graduate students were more satisfied as facilities and administrative services improved. Since there has been no comparative study on educational satisfaction between graduate students majoring in cosmetology and other graduate students, it is anticipated that the study results would be available as basic data for improving the quality of graduate school education.
{"title":"Comparative Analysis of Educational Satisfaction and Satisfaction with Graduate School between Graduate Students Majoring in Cosmetology and Other Graduate Students","authors":"Eui-Hyoung Kim","doi":"10.52660/jksc.2023.29.3.709","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.3.709","url":null,"abstract":"This study attempted to comparatively analyze educational satisfaction and satisfaction with graduate schools between graduate students majoring in cosmetology and other graduate students, and the results found the followings: In terms of the perception of educational courses, academic operation and thesis guidance, graduate students majoring in cosmetology were relatively higher than other graduate students. In addition, perception of administrative services and satisfaction with graduate schools by an environmental factor were higher among the students from the Department of Cosmetology. According to correlation analysis, graduate students majoring in cosmetology were more satisfied as educational courses and thesis guidance were higher. In other graduate students, on the contrary, they were more satisfied as thesis guidance and academic operation increased. Furthermore, graduate students majoring in cosmetology were more satisfied with better facilities while other graduate students were more satisfied as facilities and administrative services improved. Since there has been no comparative study on educational satisfaction between graduate students majoring in cosmetology and other graduate students, it is anticipated that the study results would be available as basic data for improving the quality of graduate school education.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"136 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89073348","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-30DOI: 10.52660/jksc.2023.29.3.617
B. Kim, Jung-Won Kim
As the educational environment and characteristics of learners are rapidly changing due to social changes, flip-learning is emphasized as a way to improve the quality and effectiveness of education with new educational methods. In beauty education research, he also argued that flip-learning classes need to actively participate in classes and understand their learning experiences. In response, this study constructed burling education based on flip-learning class design, and applied burling classes to a total of 30 students for a total of 15 weeks from July 1 to October 30, 2022. After application, online and self-written questionnaires were analyzed using the SPSS 26.0 statistical program, and independent sample t-test was conducted to examine the differences between barber educators and other educators. As a result, learning motivation, learning immersion, and education satisfaction showed the highest learning motivation with 4.60 points in both usefulness and feedback, and bar education showed higher average than other educators in all questions of learning immersion. Education satisfaction was high, with 4.80 points for feedback from other educators, 4.77 points for major-related education, and 4.77 points for problem solving. The average of all items related to the satisfaction level of the barber education lecture is 4.60 points or higher, and the satisfaction level of the barber education lecture is very high. Verbal education based on flip learning was judged to have improved learners' learning through watching video lectures, motivation during classes, feedback afterwards, and repeated viewing in advance compared to general barber education. Following the application of burling education, the difference in learner motivation, learning immersion, and educational satisfaction between barber educators and other educators showed that barber educators were higher than other educators. Through this study, we were able to improve learners' learning by applying flip-learning-based burbling education. However, it is regrettable that the applicants could not be diversified, and it is judged that problems concerning the method of application of education for field workers should be supplemented.
{"title":"A Study on Motivation, Immersion, and Educational Satisfaction of Flip-learning-based Burbering Classes","authors":"B. Kim, Jung-Won Kim","doi":"10.52660/jksc.2023.29.3.617","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.3.617","url":null,"abstract":"As the educational environment and characteristics of learners are rapidly changing due to social changes, flip-learning is emphasized as a way to improve the quality and effectiveness of education with new educational methods. In beauty education research, he also argued that flip-learning classes need to actively participate in classes and understand their learning experiences. In response, this study constructed burling education based on flip-learning class design, and applied burling classes to a total of 30 students for a total of 15 weeks from July 1 to October 30, 2022. After application, online and self-written questionnaires were analyzed using the SPSS 26.0 statistical program, and independent sample t-test was conducted to examine the differences between barber educators and other educators. As a result, learning motivation, learning immersion, and education satisfaction showed the highest learning motivation with 4.60 points in both usefulness and feedback, and bar education showed higher average than other educators in all questions of learning immersion. Education satisfaction was high, with 4.80 points for feedback from other educators, 4.77 points for major-related education, and 4.77 points for problem solving. The average of all items related to the satisfaction level of the barber education lecture is 4.60 points or higher, and the satisfaction level of the barber education lecture is very high. Verbal education based on flip learning was judged to have improved learners' learning through watching video lectures, motivation during classes, feedback afterwards, and repeated viewing in advance compared to general barber education. Following the application of burling education, the difference in learner motivation, learning immersion, and educational satisfaction between barber educators and other educators showed that barber educators were higher than other educators. Through this study, we were able to improve learners' learning by applying flip-learning-based burbling education. However, it is regrettable that the applicants could not be diversified, and it is judged that problems concerning the method of application of education for field workers should be supplemented.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"16 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85252675","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-30DOI: 10.52660/jksc.2023.29.3.638
G. Lee, Jung-Won Kim
First, this study examined the theoretical background through analysis of previous studies related to universal design to improve the use of beauty facilities. Second, to find out the necessity of UD guidelines for beauty salons, a survey was conducted on the recognition of beauty salons and the necessity of UD, and frequency analysis and cross-analysis were performed using SPSS 26.0, and the following research results were obtained. As a result of the salon recognition and satisfaction survey, the uncomfortable space of the salon could be identified as the entrance, and the analysis of universal design recognition showed that 220 people (88.0%) were needed for UD in the salon, and the most needed UD in the salon was "stability. Third, expert meetings were held to enhance reliability by forming preliminary UD guidelines for hair salons based on the survey results, related laws, and UD principles, and as a result, they were suggested to install guide signs, safety handles, and braille blocks. Afterwards, supplementation and correction were carried out to finally derive UD guidelines for beauty salons, and through these research results, it is believed that the UD guidelines for beauty salons will be used as basic data for improving the use of beauty salons.
{"title":"A Study on the Development of Universal Design Guidelines for Improving the Use of Beauty Facilities","authors":"G. Lee, Jung-Won Kim","doi":"10.52660/jksc.2023.29.3.638","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.3.638","url":null,"abstract":"First, this study examined the theoretical background through analysis of previous studies related to universal design to improve the use of beauty facilities. Second, to find out the necessity of UD guidelines for beauty salons, a survey was conducted on the recognition of beauty salons and the necessity of UD, and frequency analysis and cross-analysis were performed using SPSS 26.0, and the following research results were obtained. As a result of the salon recognition and satisfaction survey, the uncomfortable space of the salon could be identified as the entrance, and the analysis of universal design recognition showed that 220 people (88.0%) were needed for UD in the salon, and the most needed UD in the salon was \"stability. Third, expert meetings were held to enhance reliability by forming preliminary UD guidelines for hair salons based on the survey results, related laws, and UD principles, and as a result, they were suggested to install guide signs, safety handles, and braille blocks. Afterwards, supplementation and correction were carried out to finally derive UD guidelines for beauty salons, and through these research results, it is believed that the UD guidelines for beauty salons will be used as basic data for improving the use of beauty salons.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"25 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81360790","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-30DOI: 10.52660/jksc.2023.29.3.751
DaeHun Jeong, Mi-seon Lee, Hwa-Jung Choi
In response to consumer demand for personalized content, the customized cosmetics market continues to grow, centering on the beauty industry. This study was conducted to find out the awareness and brand awareness of customized cosmetics. From February 2023, a total of 313 adult men and women residing in Korea were surveyed on the degree of awareness of customized cosmetics, domestic and foreign brand awareness and use experience, evaluation of major brands of customized cosmetics, and expectations. Statistical analysis was performed on the data collected after the survey using SPSS version 25.0 for Windows. As a result, the recognition level of customized cosmetics was 'normal' (45.4%), and the product path was 'online advertisement' (42.8%), 'new purchase and plan to use' of customized cosmetics (62.6%), and product purchase and use plan. As for the place, 'online shopping mall' (46.3%) accounted for a high proportion. Brand recognition and usage status at home and abroad was 'know' (53.6%), the number of recognized brands was 'more than 4' (53.0), and the evaluation of domestic and foreign brand image was very high as 'positive' (80.7%). In terms of product diversity, 'satisfaction' (68.6%) was found to be high. The experience of purchasing and using domestic and foreign brands for customized cosmetics was higher than that of foreign brands, showing a significant difference. As for the purchase of customized cosmetics and the level of expectation for domestic and foreign brands, the expectation level was high with 'expectation' for domestic brands (92.9%) and 'expectation' for foreign brands (94.8%). As a result of comparative analysis by classifying groups according to general characteristics, the degree of recognition of customized cosmetics and intention to purchase showed significant differences in part according to gender, residential area, and final education level. Domestic and foreign brand awareness and experience of customized cosmetics, and expectations for customized cosmetics showed differences according to gender, region of residence, and final education level. Therefore, based on these results, it can be applied as basic data for research on the activation of customized cosmetics.
针对消费者对个性化内容的需求，以美容行业为中心的定制化化妆品市场持续增长。本研究旨在了解定制化妆品的知名度和品牌知名度。从2023年2月开始，对居住在国内的313名成年男性和女性进行了问卷调查，内容包括对定制化妆品的认知度、国内外品牌认知度和使用体验、对主要定制化妆品品牌的评价、期望等。使用SPSS 25.0 for Windows软件对调查后收集的数据进行统计分析。因此，对定制化妆品的认知度为“正常”(45.4%)，产品路径为“网络广告”(42.8%)、定制化妆品“新购买并计划使用”(62.6%)、产品购买和使用计划。至于地点，“网上购物中心”(46.3%)占了很高的比例。品牌在国内外的认知度和使用状况为“知道”(53.6%)，认知度为“4个以上”(53.0)，对国内外品牌形象的评价非常高，为“肯定”(80.7%)。在产品多样性方面，“满意度”(68.6%)较高。购买和使用国内外品牌定制化妆品的体验均高于国外品牌，差异显著。对于购买定制化妆品和对国内外品牌的期待程度，对国产品牌“期待”(92.9%)、对国外品牌“期待”(94.8%)的期待程度较高。根据总体特征进行分组对比分析，定制化妆品的认可度和购买意愿在性别、居住区域、最终学历等方面存在显著差异。国内外对定制化妆品的品牌认知和体验，以及对定制化妆品的期望，在性别、居住地区、最终学历等方面存在差异。因此，基于这些结果，可以作为定制化妆品活化研究的基础数据。
{"title":"Study on Recognition and Brand of Customized Cosmetics According to Sex, Residental Area and Final education Level","authors":"DaeHun Jeong, Mi-seon Lee, Hwa-Jung Choi","doi":"10.52660/jksc.2023.29.3.751","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.3.751","url":null,"abstract":"In response to consumer demand for personalized content, the customized cosmetics market continues to grow, centering on the beauty industry. This study was conducted to find out the awareness and brand awareness of customized cosmetics. From February 2023, a total of 313 adult men and women residing in Korea were surveyed on the degree of awareness of customized cosmetics, domestic and foreign brand awareness and use experience, evaluation of major brands of customized cosmetics, and expectations. Statistical analysis was performed on the data collected after the survey using SPSS version 25.0 for Windows. As a result, the recognition level of customized cosmetics was 'normal' (45.4%), and the product path was 'online advertisement' (42.8%), 'new purchase and plan to use' of customized cosmetics (62.6%), and product purchase and use plan. As for the place, 'online shopping mall' (46.3%) accounted for a high proportion. Brand recognition and usage status at home and abroad was 'know' (53.6%), the number of recognized brands was 'more than 4' (53.0), and the evaluation of domestic and foreign brand image was very high as 'positive' (80.7%). In terms of product diversity, 'satisfaction' (68.6%) was found to be high. The experience of purchasing and using domestic and foreign brands for customized cosmetics was higher than that of foreign brands, showing a significant difference. As for the purchase of customized cosmetics and the level of expectation for domestic and foreign brands, the expectation level was high with 'expectation' for domestic brands (92.9%) and 'expectation' for foreign brands (94.8%). As a result of comparative analysis by classifying groups according to general characteristics, the degree of recognition of customized cosmetics and intention to purchase showed significant differences in part according to gender, residential area, and final education level. Domestic and foreign brand awareness and experience of customized cosmetics, and expectations for customized cosmetics showed differences according to gender, region of residence, and final education level. Therefore, based on these results, it can be applied as basic data for research on the activation of customized cosmetics.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"10 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82276469","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-30DOI: 10.52660/jksc.2023.29.3.731
Eui-Hyoung Kim, M. Yun
This study conducted a survey with a total of 310 women of more 30 years of age living in the country in order to analyze the skin status and study the selective attributes of home beauty device and purchase intention. As the results, in a result analyzed the skin condition, the subjects showed mostly many combination skin and oil only in the T-zone area in the oily state. In the moisture state, they showed partially pulled and sometimes trouble occurs. In the keratin state, they showed a lot of keratin and acne (pimples) often. Biggest concern of them also was acne. As a result of analyzing selective attribute of home beauty device according to skin conditions, they concerned overall quality mostly. They appeared high combination skin in the selective attribute. Furthermore, they exhibited highly sensitive, oily, and combination skin and then they appeared high neutral and acne skin in brand selection, Finally, as a result of analyzing whether there was a difference in the intention to purchase a home beauty device according to the skin condition, the skin condition showed statistically significant difference (p<.01). Subjects possessing acne skin, greasiness due to excessive oiliness, dryness and pulling or pulling, skin trouble condition, and a lot of dead skin cells showed high purchase intention. They also frequently showed high purchase intention when occurred often acne (pimples), enlarged pores or capillaries and redness.
{"title":"Differences in Choice Attribute and Purchase Intention of Home Beauty Device According to Skin Condition","authors":"Eui-Hyoung Kim, M. Yun","doi":"10.52660/jksc.2023.29.3.731","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.3.731","url":null,"abstract":"This study conducted a survey with a total of 310 women of more 30 years of age living in the country in order to analyze the skin status and study the selective attributes of home beauty device and purchase intention. As the results, in a result analyzed the skin condition, the subjects showed mostly many combination skin and oil only in the T-zone area in the oily state. In the moisture state, they showed partially pulled and sometimes trouble occurs. In the keratin state, they showed a lot of keratin and acne (pimples) often. Biggest concern of them also was acne. As a result of analyzing selective attribute of home beauty device according to skin conditions, they concerned overall quality mostly. They appeared high combination skin in the selective attribute. Furthermore, they exhibited highly sensitive, oily, and combination skin and then they appeared high neutral and acne skin in brand selection, Finally, as a result of analyzing whether there was a difference in the intention to purchase a home beauty device according to the skin condition, the skin condition showed statistically significant difference (p<.01). Subjects possessing acne skin, greasiness due to excessive oiliness, dryness and pulling or pulling, skin trouble condition, and a lot of dead skin cells showed high purchase intention. They also frequently showed high purchase intention when occurred often acne (pimples), enlarged pores or capillaries and redness.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"261 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74536662","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-30DOI: 10.52660/jksc.2023.29.3.785
Myung-Hwan Lee, Eun-Jun Park
This study was attempted to strengthen the competitiveness of hair shops, Minimize complaints and leave customers caused by service failures, and it was based on the need for active service reinforcement and response. In research related to hair beauty services, it is important to respond to service failures and establish strategies. Nevertheless, research on service recovery after service failure is relatively insufficient. This study shows the effect of the justice of service recovery in hair shops, focusing on female customers, on preference and satisfaction. The results of analyzing the data collected in this study are as follow.s First, among the recovery justice factors, compensation justice and processing justice factors had a significant impact. Second, it was found that the recovery justice factor had a significant effect on the customer's favorite behavior. Third, customer satisfaction had a positive (+) effect on customer's favorite behavior at a statistically significant level. As a result, we identified factors that induce the preference of female customers, who are the main customers of hair shops. In other words, hair shops' efforts to compensate, process, and strengthen attitude justice factors are the main factors for securing competitiveness.
{"title":"The Influence of the Expanded Marketing Mixing Factors and Perceived Value on Customer Citizenship Behavior: Focusing on the Female Customers","authors":"Myung-Hwan Lee, Eun-Jun Park","doi":"10.52660/jksc.2023.29.3.785","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.3.785","url":null,"abstract":"This study was attempted to strengthen the competitiveness of hair shops, Minimize complaints and leave customers caused by service failures, and it was based on the need for active service reinforcement and response. In research related to hair beauty services, it is important to respond to service failures and establish strategies. Nevertheless, research on service recovery after service failure is relatively insufficient. This study shows the effect of the justice of service recovery in hair shops, focusing on female customers, on preference and satisfaction. The results of analyzing the data collected in this study are as follow.s First, among the recovery justice factors, compensation justice and processing justice factors had a significant impact. Second, it was found that the recovery justice factor had a significant effect on the customer's favorite behavior. Third, customer satisfaction had a positive (+) effect on customer's favorite behavior at a statistically significant level. As a result, we identified factors that induce the preference of female customers, who are the main customers of hair shops. In other words, hair shops' efforts to compensate, process, and strengthen attitude justice factors are the main factors for securing competitiveness.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"13 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84895582","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-30DOI: 10.52660/jksc.2023.29.3.742
Ji-won Han, Eun-Jun Park
The purpose of this study was to investigate consumers' expectations and revisit intentions according to the route of visiting hair salons for hair beauty consumers who use hair salons, and to provide basic data for beauty management and designers' marketing strategies in the expanding beauty market. For this study, data were collected from 354 male and female consumers in their 20s or older who live in Seoul and use hair salons. For the analysis of the collected data, frequency analysis, statistical analysis, reliability analysis, and difference analysis were performed using the sps 22.0 statistical program. The results of the study are as follows. First, as a result of examining the general characteristics of the survey subjects, women showed the highest frequency of visiting hair salons once every two to three months, and the most accessible route was near the house/company. Second, as a job group that requires technology, expectations for technology that can produce the style that consumers want were the most. Third, as a result of examining the validity and reliability of the intention to revisit the salon, a single factor was derived as the intention to revisit, and there was no problem with reliability. Fourth, as a result of examining the expected factors and revisit intention of hair salon according to the general characteristics of hair beauty consumers, it was found that style was important for young people and overall service, emotion, and efficiency were expected for the elderly. Fifth, as a result of examining the expected factors of hair salon and revisit intention according to the visit route of hair beauty consumers, it was found that treatment time is important for consumers who value accessibility, and style production is important for consumers who visit through SNS. The results of this study suggest that beauty workers of various paths and ages can be effective in marketing that can build more customers if they recognize differences in satisfaction and loyalty depending on consumers and provide services accordingly.
{"title":"A Study on the Expected Factors and Revisiting Intent of Consumers for Hair Beauty: Focusing on the route of visit","authors":"Ji-won Han, Eun-Jun Park","doi":"10.52660/jksc.2023.29.3.742","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.3.742","url":null,"abstract":"The purpose of this study was to investigate consumers' expectations and revisit intentions according to the route of visiting hair salons for hair beauty consumers who use hair salons, and to provide basic data for beauty management and designers' marketing strategies in the expanding beauty market. For this study, data were collected from 354 male and female consumers in their 20s or older who live in Seoul and use hair salons. For the analysis of the collected data, frequency analysis, statistical analysis, reliability analysis, and difference analysis were performed using the sps 22.0 statistical program. The results of the study are as follows. First, as a result of examining the general characteristics of the survey subjects, women showed the highest frequency of visiting hair salons once every two to three months, and the most accessible route was near the house/company. Second, as a job group that requires technology, expectations for technology that can produce the style that consumers want were the most. Third, as a result of examining the validity and reliability of the intention to revisit the salon, a single factor was derived as the intention to revisit, and there was no problem with reliability. Fourth, as a result of examining the expected factors and revisit intention of hair salon according to the general characteristics of hair beauty consumers, it was found that style was important for young people and overall service, emotion, and efficiency were expected for the elderly. Fifth, as a result of examining the expected factors of hair salon and revisit intention according to the visit route of hair beauty consumers, it was found that treatment time is important for consumers who value accessibility, and style production is important for consumers who visit through SNS. The results of this study suggest that beauty workers of various paths and ages can be effective in marketing that can build more customers if they recognize differences in satisfaction and loyalty depending on consumers and provide services accordingly.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"52 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87034662","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-30DOI: 10.52660/jksc.2023.29.3.807
W. Baek, Chae-jeong Han
This study aims to compare the performance of test cream to control cream in 22 middle-aged women aged 40 to 59 in Busan. This study aims to compare the performance of test cream to control cream in 22 middle-aged women aged 40 to 59 in Busan. Foot moisture, oiliness, elasticity, dead skin cells and wrinkle were checked at the baseline, week 4 and week 8 in order to identify cream performance between groups. The score of foot moisture was 4.59±2.91 (baseline), 9.91±6.75 (week 4), 10.55±4.96 (week 8) in the control group, and 5.00±2.53 (baseline), 32.45±7.31 (week 4), 46.36±11.20 (week 8) in the test group. It significantly increased in the test group at each point. The change in foot moisture was significantly higher in the test group than in the control group. The amount of dead skin cells was 95.73±4.05 (baseline), 93.55±5.09 (week 4), 91.18±4.55 (week 8) in the control group, and 96.27±3.83 (baseline), 61.55±23.64 (week 4), 24.05±25.83 (week 8) in the test group, which significantly decreased. It significantly decreased in the test group than in the control group at each point (p<0.001). The score of foot wrinkle was 11.59±9.26 (baseline), 8.59±8.19 (week 4), 9.18±8.91 (week 8) in the control group, and 11.36±8.66 (baseline), 4.64±3.11 (week 4), 2.41±2.09 (week 8) in the test group, which significantly decreased. It significantly decreased in the test group than in the control group at each point (p=0.011). Also, The score of foot oiliness and The score of foot elasticity it significantly increased in the test group than in the control group at each point. Bromelain and sucrose had a good effect on foot moisture, oiliness, elasticity, dead skin cells and wrinkle. Thus, it was concluded that bromelain and sucrose would improve foot skin. Activate foot care cosmetic industry based on useful information on foot skin care.
{"title":"Foot Cream Development and Clinical Effectiveness Study","authors":"W. Baek, Chae-jeong Han","doi":"10.52660/jksc.2023.29.3.807","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.3.807","url":null,"abstract":"This study aims to compare the performance of test cream to control cream in 22 middle-aged women aged 40 to 59 in Busan. This study aims to compare the performance of test cream to control cream in 22 middle-aged women aged 40 to 59 in Busan. Foot moisture, oiliness, elasticity, dead skin cells and wrinkle were checked at the baseline, week 4 and week 8 in order to identify cream performance between groups. The score of foot moisture was 4.59±2.91 (baseline), 9.91±6.75 (week 4), 10.55±4.96 (week 8) in the control group, and 5.00±2.53 (baseline), 32.45±7.31 (week 4), 46.36±11.20 (week 8) in the test group. It significantly increased in the test group at each point. The change in foot moisture was significantly higher in the test group than in the control group. The amount of dead skin cells was 95.73±4.05 (baseline), 93.55±5.09 (week 4), 91.18±4.55 (week 8) in the control group, and 96.27±3.83 (baseline), 61.55±23.64 (week 4), 24.05±25.83 (week 8) in the test group, which significantly decreased. It significantly decreased in the test group than in the control group at each point (p<0.001). The score of foot wrinkle was 11.59±9.26 (baseline), 8.59±8.19 (week 4), 9.18±8.91 (week 8) in the control group, and 11.36±8.66 (baseline), 4.64±3.11 (week 4), 2.41±2.09 (week 8) in the test group, which significantly decreased. It significantly decreased in the test group than in the control group at each point (p=0.011). Also, The score of foot oiliness and The score of foot elasticity it significantly increased in the test group than in the control group at each point. Bromelain and sucrose had a good effect on foot moisture, oiliness, elasticity, dead skin cells and wrinkle. Thus, it was concluded that bromelain and sucrose would improve foot skin. Activate foot care cosmetic industry based on useful information on foot skin care.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"11 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88482347","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-30DOI: 10.52660/jksc.2023.29.3.574
Hou Yige, Ji-An Lee
To develop functional cosmetic material using Rhodiola rosea, the biological activities such as anti-oxidant, anti-inflammatory, astringent, anti-tyrosinase, and anti-elastase activity were investigated with methanol, n-hexane, chloroform, ethyl acetate, n-butanol, and water fractions of R. rosea Root. DPPH and ABTS radical scavenging activities of ethyl acetate fraction were increased in a dosedependent manner; the activities were higher than other fractions. The total phenolic content of ethyl acetate fraction also showed a relatively high value of 500.485±4.848 mgGAE/g. The ethyl acetate fraction also significantly decreased LPS-induced NO production and IL-6 secretion compared with untreated control cells at above 5-100 μg/mL concentrations. The astringent activity of ethyl acetate fraction was 94.31% at a concentration of 500 μg/mL, and the activity of ethyl acetate fraction was similar to that of tannic acid. The mushroom tyrosinase inhibition abilities of hexane, ethyl acetate, and butanol were 10.44%, 17.53%, and 14.55%, respectively, at 100 μg/mL. Furthermore, an elastase inhibition rate showed a relatively high effect at 100 μg/mL, 45.46% of inhibition rate in the ethyl acetate and 45.07% of inhibition rate in the butanol fraction. These results indicate that R. rosea Root would be used as a natural material in the functional cosmetic and beauty-food industries.
{"title":"Evaluation of Rhodiola rosea Root Fraction as a Functional Cosmetic Ingredient","authors":"Hou Yige, Ji-An Lee","doi":"10.52660/jksc.2023.29.3.574","DOIUrl":"https://doi.org/10.52660/jksc.2023.29.3.574","url":null,"abstract":"To develop functional cosmetic material using Rhodiola rosea, the biological activities such as anti-oxidant, anti-inflammatory, astringent, anti-tyrosinase, and anti-elastase activity were investigated with methanol, n-hexane, chloroform, ethyl acetate, n-butanol, and water fractions of R. rosea Root. DPPH and ABTS radical scavenging activities of ethyl acetate fraction were increased in a dosedependent manner; the activities were higher than other fractions. The total phenolic content of ethyl acetate fraction also showed a relatively high value of 500.485±4.848 mgGAE/g. The ethyl acetate fraction also significantly decreased LPS-induced NO production and IL-6 secretion compared with untreated control cells at above 5-100 μg/mL concentrations. The astringent activity of ethyl acetate fraction was 94.31% at a concentration of 500 μg/mL, and the activity of ethyl acetate fraction was similar to that of tannic acid. The mushroom tyrosinase inhibition abilities of hexane, ethyl acetate, and butanol were 10.44%, 17.53%, and 14.55%, respectively, at 100 μg/mL. Furthermore, an elastase inhibition rate showed a relatively high effect at 100 μg/mL, 45.46% of inhibition rate in the ethyl acetate and 45.07% of inhibition rate in the butanol fraction. These results indicate that R. rosea Root would be used as a natural material in the functional cosmetic and beauty-food industries.","PeriodicalId":17378,"journal":{"name":"Journal of the Korean Society of Cosmetology","volume":"29 5 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76618381","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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