Pub Date : 2024-10-02DOI: 10.1177/14614448241281827
Luigi Donnarumma, John Mingoia
While the connection between social networking sites (SNSs) and body image has been reported more broadly in prior literature, the link between SNSs and muscle dysmorphia (MD) is less understood. The aim of this study was to investigate the strength and nature of the relationship between MD and SNSs among men in the general population. With SNSs allowing users to view and interact with online content, this study focussed on three SNS activities: (a) viewing men’s celebrity and fashion content, (b) viewing fitness-related content and (c) the importance of received likes and comments. Young men ( N = 95) completed an online questionnaire recording demographic information, SNS activities and MD symptomatology. A hierarchal regression revealed that the importance of received likes and comments significantly predicted MD symptomatology over and above demographic factors. These findings reflect a need to emphasise the interactive components of SNSs within body image literature.
{"title":"An investigation of the relationship between social networking site activities and muscle dysmorphia in young men","authors":"Luigi Donnarumma, John Mingoia","doi":"10.1177/14614448241281827","DOIUrl":"https://doi.org/10.1177/14614448241281827","url":null,"abstract":"While the connection between social networking sites (SNSs) and body image has been reported more broadly in prior literature, the link between SNSs and muscle dysmorphia (MD) is less understood. The aim of this study was to investigate the strength and nature of the relationship between MD and SNSs among men in the general population. With SNSs allowing users to view and interact with online content, this study focussed on three SNS activities: (a) viewing men’s celebrity and fashion content, (b) viewing fitness-related content and (c) the importance of received likes and comments. Young men ( N = 95) completed an online questionnaire recording demographic information, SNS activities and MD symptomatology. A hierarchal regression revealed that the importance of received likes and comments significantly predicted MD symptomatology over and above demographic factors. These findings reflect a need to emphasise the interactive components of SNSs within body image literature.","PeriodicalId":19149,"journal":{"name":"New Media & Society","volume":"45 1","pages":""},"PeriodicalIF":5.0,"publicationDate":"2024-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142383770","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-10-02DOI: 10.1177/14614448241283943
Sebastian Rivera, Nicolle Etchegaray, Homero Gil de Zuñiga, Teresa Correa
A funa, a public denouncement aimed at raising moral condemnation of a person accused of perpetrating a crime or injustice, has become a major digital activism instrument in Latin America, particularly in Chile. Originated in the human rights movement in the 1990s, funas re-emerged as a new form of online activism that hybridized with a Latin American and historical form of protest to exert informal justice through social media. Drawing on a face-to-face survey of Chilean youth aged 18–29 years, we examine the factors that explain young people’s attitudes and behaviors regarding funas. We find that funas are gendered, with issues like sexual harassment and misconduct being the primary subject of funas. We also show that women hold more positive views about funas and are more likely to engage in online funas. Finally, our findings indicate that individuals who trust the judicial system are less likely to share funas on social media.
{"title":"Seeking justice on social media: Funas as a localized form of Latin American youth activism","authors":"Sebastian Rivera, Nicolle Etchegaray, Homero Gil de Zuñiga, Teresa Correa","doi":"10.1177/14614448241283943","DOIUrl":"https://doi.org/10.1177/14614448241283943","url":null,"abstract":"A funa, a public denouncement aimed at raising moral condemnation of a person accused of perpetrating a crime or injustice, has become a major digital activism instrument in Latin America, particularly in Chile. Originated in the human rights movement in the 1990s, funas re-emerged as a new form of online activism that hybridized with a Latin American and historical form of protest to exert informal justice through social media. Drawing on a face-to-face survey of Chilean youth aged 18–29 years, we examine the factors that explain young people’s attitudes and behaviors regarding funas. We find that funas are gendered, with issues like sexual harassment and misconduct being the primary subject of funas. We also show that women hold more positive views about funas and are more likely to engage in online funas. Finally, our findings indicate that individuals who trust the judicial system are less likely to share funas on social media.","PeriodicalId":19149,"journal":{"name":"New Media & Society","volume":"224 1","pages":""},"PeriodicalIF":5.0,"publicationDate":"2024-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142383766","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-09-27DOI: 10.1177/14614448241282604
Hang Lu, Minjie Li
In light of the rising trend of self-disclosing stigmatized identities on social media and the insufficient understanding of its repercussions on societal attitudes, this study employs an intersectional framework to examine the impact of revealing dual stigmas related to sexual identities and health conditions on destigmatization. Drawing upon the intergroup contact hypothesis and social penetration theory, a national sample of U.S. adults ( N = 1,596) participated in a 3 (sexual identity cue: explicit-cue vs implicit-cue vs no-cue) × 5 (coping with mental disorders: good-coping vs balanced-coping vs poor-coping vs no-coping vs control) between-subjects experiment. Results revealed that while dual stigma disclosure occasionally showed enhanced positive impacts, it never exacerbated stigmatized attitudes compared to single stigma disclosure. In addition, the two self-disclosure strategies interacted to influence destigmatization, mediated by perceived competence rather than perceived authenticity. Implications from the findings are provided.
鉴于在社交媒体上自我披露被污名化的身份这一趋势日益高涨，而人们对其对社会态度的反响却认识不足，本研究采用了一个交叉框架来考察披露与性身份和健康状况相关的双重污名对去污名化的影响。根据群体间接触假说和社会渗透理论，一个全国性的美国成年人样本（N = 1,596）参加了一个 3（性身份线索：显性线索 vs 隐性线索 vs 无线索）×5（应对精神障碍：良好应对 vs 平衡应对 vs 差劲应对 vs 无应对 vs 控制）的主体间实验。结果显示，与单一成见披露相比，虽然双重成见披露偶尔会显示出增强的积极影响，但从未加剧过成见态度。此外，两种自我披露策略相互作用，影响了去鄙视化，其中介是感知能力而非感知真实性。本文提供了研究结果的启示。
{"title":"Navigating dual stigmas on social media: How self-disclosure strategies influence public attitudes toward sexual minorities with mental disorders","authors":"Hang Lu, Minjie Li","doi":"10.1177/14614448241282604","DOIUrl":"https://doi.org/10.1177/14614448241282604","url":null,"abstract":"In light of the rising trend of self-disclosing stigmatized identities on social media and the insufficient understanding of its repercussions on societal attitudes, this study employs an intersectional framework to examine the impact of revealing dual stigmas related to sexual identities and health conditions on destigmatization. Drawing upon the intergroup contact hypothesis and social penetration theory, a national sample of U.S. adults ( N = 1,596) participated in a 3 (sexual identity cue: explicit-cue vs implicit-cue vs no-cue) × 5 (coping with mental disorders: good-coping vs balanced-coping vs poor-coping vs no-coping vs control) between-subjects experiment. Results revealed that while dual stigma disclosure occasionally showed enhanced positive impacts, it never exacerbated stigmatized attitudes compared to single stigma disclosure. In addition, the two self-disclosure strategies interacted to influence destigmatization, mediated by perceived competence rather than perceived authenticity. Implications from the findings are provided.","PeriodicalId":19149,"journal":{"name":"New Media & Society","volume":"38 1","pages":""},"PeriodicalIF":5.0,"publicationDate":"2024-09-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142329051","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-09-23DOI: 10.1177/14614448241279034
Maayan Cohen, Michael Khavkin, Danielle Movsowitz Davidow, Eran Toch
With ChatGPT’s rapid adoption, concerns regarding generative artificial intelligence (AI) have shifted from theoretical to practical. Drawing upon the “algorithmic imaginary” framework from critical algorithm studies and the anthropological concept of “ordinary ethics,” we analyzed Twitter discourse during ChatGPT’s initial deployment, examining 368,359 tweets. Our analysis identified five topics reflecting functional and critical aspects of ChatGPT. We specifically point to two topics with a critical perspective: “Ethics” and “Concerns.” The first aligns with scholarly discussions in AI ethics on fairness and transparency, while the second focuses on ChatGPT’s generative capabilities. This highlights an emerging trend: While the academic discussion on AI ethics has gained popularity, especially in scrutinizing ChatGPT, the conversation is now expanding to more nuanced ethical deliberations. We analyzed the posts’ engagement and sentiment over time, demonstrating the AI ethics community’s influence in addressing the potential and harms of generative AI systems.
{"title":"ChatGPT in the public eye: Ethical principles and generative concerns in social media discussions","authors":"Maayan Cohen, Michael Khavkin, Danielle Movsowitz Davidow, Eran Toch","doi":"10.1177/14614448241279034","DOIUrl":"https://doi.org/10.1177/14614448241279034","url":null,"abstract":"With ChatGPT’s rapid adoption, concerns regarding generative artificial intelligence (AI) have shifted from theoretical to practical. Drawing upon the “algorithmic imaginary” framework from critical algorithm studies and the anthropological concept of “ordinary ethics,” we analyzed Twitter discourse during ChatGPT’s initial deployment, examining 368,359 tweets. Our analysis identified five topics reflecting functional and critical aspects of ChatGPT. We specifically point to two topics with a critical perspective: “Ethics” and “Concerns.” The first aligns with scholarly discussions in AI ethics on fairness and transparency, while the second focuses on ChatGPT’s generative capabilities. This highlights an emerging trend: While the academic discussion on AI ethics has gained popularity, especially in scrutinizing ChatGPT, the conversation is now expanding to more nuanced ethical deliberations. We analyzed the posts’ engagement and sentiment over time, demonstrating the AI ethics community’s influence in addressing the potential and harms of generative AI systems.","PeriodicalId":19149,"journal":{"name":"New Media & Society","volume":"27 1","pages":""},"PeriodicalIF":5.0,"publicationDate":"2024-09-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142313844","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-09-23DOI: 10.1177/14614448241278344
Marco Scalvini
The recent surge in corporate responses to social and political crises marks a pivotal shift in how brands perceive their societal roles. This study explores “brand activism,” a phenomenon whereby brands engage in social advocacy through digital platforms, reflecting a strategic integration of social issues into their core identity and marketing practices. This proactive stance not only raises awareness and mobilizes support but also raises ethical concerns about the potential for brands to exploit social causes for commercial gain. Employing qualitative content analysis with a critical phenomenological approach, this research investigates how individuals engage empathy-based representations within brand activism on digital platforms. Data from interviews with 37 young adults reveal that while brand activism can foster a sense of empowerment and moral alignment, it also risks superficial engagement and selective empathy. This study highlights the ethical considerations in brand activism and how digital media shapes moral reasoning in contemporary branding.
{"title":"Empathy and ethics in brand activism: Balancing engagement and responsibility","authors":"Marco Scalvini","doi":"10.1177/14614448241278344","DOIUrl":"https://doi.org/10.1177/14614448241278344","url":null,"abstract":"The recent surge in corporate responses to social and political crises marks a pivotal shift in how brands perceive their societal roles. This study explores “brand activism,” a phenomenon whereby brands engage in social advocacy through digital platforms, reflecting a strategic integration of social issues into their core identity and marketing practices. This proactive stance not only raises awareness and mobilizes support but also raises ethical concerns about the potential for brands to exploit social causes for commercial gain. Employing qualitative content analysis with a critical phenomenological approach, this research investigates how individuals engage empathy-based representations within brand activism on digital platforms. Data from interviews with 37 young adults reveal that while brand activism can foster a sense of empowerment and moral alignment, it also risks superficial engagement and selective empathy. This study highlights the ethical considerations in brand activism and how digital media shapes moral reasoning in contemporary branding.","PeriodicalId":19149,"journal":{"name":"New Media & Society","volume":"1 1","pages":""},"PeriodicalIF":5.0,"publicationDate":"2024-09-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142313850","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-09-21DOI: 10.1177/14614448241268995
Mingxuan Liu, Qiusi Sun, Dmitri Williams
Can players’ network-level parameters predict gaming perpetration, victimization, and their overlap? Extending the Structural Hole Theory and the Shadow of the Future Effect, this study examines the potential advantages and accountability conferred by key network metrics (i.e., ego network size, brokerage, and closure) and their behavioral implications. Using longitudinal co-play network and complaint data from 55,760 players in an online multiplayer game over two months, the findings reveal that higher network size is associated with greater perpetration and reduced victimization. Network closure is linked to reduced involvement in both perpetration and victimization, while network brokerage is linked to increased involvement in both. The overlap of perpetration and victimization is predicted by higher network size and lower closure. Theoretically, this study complements existing research on gaming toxicity from a structural perspective. Practically, the findings underscore the importance of considering network elements, particularly network closure, in designing interventions to mitigate gaming toxicity.
玩家的网络水平参数能否预测游戏实施、受害及其重叠情况？本研究对结构洞理论（Structural Hole Theory）和未来阴影效应（Shadow of the Future Effect）进行了扩展，探讨了关键网络指标（即自我网络规模、中介性和封闭性）所带来的潜在优势和责任及其行为影响。通过对 55760 名在线多人游戏玩家在两个月内的纵向共同游戏网络和投诉数据进行分析，研究结果表明，网络规模越大，犯罪率越高，受害人数越少。网络封闭与犯罪和受害的减少有关，而网络中介与犯罪和受害的增加有关。较高的网络规模和较低的封闭性可以预测犯罪和受害的重叠情况。从理论上讲，本研究从结构角度补充了现有的游戏毒性研究。在实践中，研究结果强调了在设计缓解游戏毒性的干预措施时考虑网络元素，特别是网络封闭性的重要性。
{"title":"With great power comes great accountability: Network positions, victimization, perpetration, and victim-perpetrator overlap in an online multiplayer game","authors":"Mingxuan Liu, Qiusi Sun, Dmitri Williams","doi":"10.1177/14614448241268995","DOIUrl":"https://doi.org/10.1177/14614448241268995","url":null,"abstract":"Can players’ network-level parameters predict gaming perpetration, victimization, and their overlap? Extending the Structural Hole Theory and the Shadow of the Future Effect, this study examines the potential advantages and accountability conferred by key network metrics (i.e., ego network size, brokerage, and closure) and their behavioral implications. Using longitudinal co-play network and complaint data from 55,760 players in an online multiplayer game over two months, the findings reveal that higher network size is associated with greater perpetration and reduced victimization. Network closure is linked to reduced involvement in both perpetration and victimization, while network brokerage is linked to increased involvement in both. The overlap of perpetration and victimization is predicted by higher network size and lower closure. Theoretically, this study complements existing research on gaming toxicity from a structural perspective. Practically, the findings underscore the importance of considering network elements, particularly network closure, in designing interventions to mitigate gaming toxicity.","PeriodicalId":19149,"journal":{"name":"New Media & Society","volume":"10 1","pages":""},"PeriodicalIF":5.0,"publicationDate":"2024-09-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142306243","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-09-18DOI: 10.1177/14614448241278709
Hadas Schlussel
Live video is often used by protesters and political activists while broadcasting from conflict arenas since it gives the viewers a sense of “how it feels to be here.” This qualitative study suggests that digital “broadcast” technologies such as livestreaming can construct new forms of place-bound media events which intertwine “liveness” and “emplacement.” The article examines 97 Facebook Live videos uploaded during the May 2021 escalation of the Israeli–Palestinian conflict from varied sites of struggle and detects three main practices among live streamers: constructing “on-location” presence, performing sensuous place-making, and producing connectivity. It proposes the concept of “networked emplacement”: a combination of social media connectivity with streamers’ techniques of embodied presence that “emplaces” viewers in a rolling event with political significance.
{"title":"Be there or share: Emplacement and embodied protest in Facebook Live videos","authors":"Hadas Schlussel","doi":"10.1177/14614448241278709","DOIUrl":"https://doi.org/10.1177/14614448241278709","url":null,"abstract":"Live video is often used by protesters and political activists while broadcasting from conflict arenas since it gives the viewers a sense of “how it feels to be here.” This qualitative study suggests that digital “broadcast” technologies such as livestreaming can construct new forms of place-bound media events which intertwine “liveness” and “emplacement.” The article examines 97 Facebook Live videos uploaded during the May 2021 escalation of the Israeli–Palestinian conflict from varied sites of struggle and detects three main practices among live streamers: constructing “on-location” presence, performing sensuous place-making, and producing connectivity. It proposes the concept of “networked emplacement”: a combination of social media connectivity with streamers’ techniques of embodied presence that “emplaces” viewers in a rolling event with political significance.","PeriodicalId":19149,"journal":{"name":"New Media & Society","volume":"333 1","pages":""},"PeriodicalIF":5.0,"publicationDate":"2024-09-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142245935","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-09-18DOI: 10.1177/14614448241279250
Rosalind Donald, Lucas Graves
This article makes the case for what we call accountability contexts as a valuable heuristic to think about how facts matter in public life, drawing attention to how different discursive and institutional contexts shape the ways in which facts can count. We examine two environmental case studies: The Territory, a documentary about the struggle of the Uru-eu-wau-wau community in Brazil to protect their land from illegal invaders, and the fact-checking organization Climate Feedback’s partnership with Facebook to flag misinformation on the platform. Popular stories about accountability hinge on using facts to change the public’s mind. In contrast, we find that publicity is only part of a much more complex picture. By analyzing factors such as appeals to relevant publics, institutional rigidity, the uses of knowledge and narrative, and the role of the state, we investigate the real, messy processes that people take part in as they seek change. Accountability contexts provide a valuable heuristic for scholars of political journalism and communication as well as a practical tool for analyzing which pathways have led to success or failure in the pursuit of accountability.
{"title":"Making them pay: Comparing how environmental facts matter in two accountability contexts","authors":"Rosalind Donald, Lucas Graves","doi":"10.1177/14614448241279250","DOIUrl":"https://doi.org/10.1177/14614448241279250","url":null,"abstract":"This article makes the case for what we call accountability contexts as a valuable heuristic to think about how facts matter in public life, drawing attention to how different discursive and institutional contexts shape the ways in which facts can count. We examine two environmental case studies: The Territory, a documentary about the struggle of the Uru-eu-wau-wau community in Brazil to protect their land from illegal invaders, and the fact-checking organization Climate Feedback’s partnership with Facebook to flag misinformation on the platform. Popular stories about accountability hinge on using facts to change the public’s mind. In contrast, we find that publicity is only part of a much more complex picture. By analyzing factors such as appeals to relevant publics, institutional rigidity, the uses of knowledge and narrative, and the role of the state, we investigate the real, messy processes that people take part in as they seek change. Accountability contexts provide a valuable heuristic for scholars of political journalism and communication as well as a practical tool for analyzing which pathways have led to success or failure in the pursuit of accountability.","PeriodicalId":19149,"journal":{"name":"New Media & Society","volume":"8 1","pages":""},"PeriodicalIF":5.0,"publicationDate":"2024-09-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142245941","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-09-14DOI: 10.1177/14614448241276382
Frances Corry
This article addresses how platform closure is produced by drawing on interviews with former employees of MySpace, the social media platform popular in the mid-2000s. Focusing on how staff grappled with user-generated content and user data while sunsetting an old version of the MySpace platform in 2011 to make way for a newly configured MySpace platform that debuted in 2013, it chronicles the decisions that platform employees were faced with while closing a platform, and the values and worldviews that ultimately shaped what remained of the old site. The article shows that sunsetting a platform and acts of technological destruction more generally are not arbitrary or neutral processes with fixed outcomes, but rather processes of sociotechnical production that vary in consequential ways.
{"title":"The production of destruction: How employee values shape platform afterlives","authors":"Frances Corry","doi":"10.1177/14614448241276382","DOIUrl":"https://doi.org/10.1177/14614448241276382","url":null,"abstract":"This article addresses how platform closure is produced by drawing on interviews with former employees of MySpace, the social media platform popular in the mid-2000s. Focusing on how staff grappled with user-generated content and user data while sunsetting an old version of the MySpace platform in 2011 to make way for a newly configured MySpace platform that debuted in 2013, it chronicles the decisions that platform employees were faced with while closing a platform, and the values and worldviews that ultimately shaped what remained of the old site. The article shows that sunsetting a platform and acts of technological destruction more generally are not arbitrary or neutral processes with fixed outcomes, but rather processes of sociotechnical production that vary in consequential ways.","PeriodicalId":19149,"journal":{"name":"New Media & Society","volume":"34 1","pages":""},"PeriodicalIF":5.0,"publicationDate":"2024-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142233411","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-09-14DOI: 10.1177/14614448241278674
Jesse Haapoja, Laura Savolainen, Hanna Reinikainen, Tuukka Lehtiniemi
This article examines how ‘pleasing the algorithm’, or engaging with algorithms to gain rewards such as visibility for one’s content on digital platforms, is treated from a moral perspective. Drawing from Harré’s work on moral orders, our qualitative analysis of Reddit messages focused on social media content creation illustrates how so-called folk theories of algorithms are used for moral evaluations about the responsibilities and worthiness of different actors. Moral judgements of the actions of content creators encompass ideas of individuals and their agency in relation to algorithmic systems, and these ideas influence the assessment of algorithm-pleasing as an integral part of the craft, as condemnable behaviour, or as a necessary evil. In this way, the feedback loops that arrange people and code into algorithmic systems inevitably make theories about those systems also theories about humans and their behaviour and agency.
{"title":"Moral orders of pleasing the algorithm","authors":"Jesse Haapoja, Laura Savolainen, Hanna Reinikainen, Tuukka Lehtiniemi","doi":"10.1177/14614448241278674","DOIUrl":"https://doi.org/10.1177/14614448241278674","url":null,"abstract":"This article examines how ‘pleasing the algorithm’, or engaging with algorithms to gain rewards such as visibility for one’s content on digital platforms, is treated from a moral perspective. Drawing from Harré’s work on moral orders, our qualitative analysis of Reddit messages focused on social media content creation illustrates how so-called folk theories of algorithms are used for moral evaluations about the responsibilities and worthiness of different actors. Moral judgements of the actions of content creators encompass ideas of individuals and their agency in relation to algorithmic systems, and these ideas influence the assessment of algorithm-pleasing as an integral part of the craft, as condemnable behaviour, or as a necessary evil. In this way, the feedback loops that arrange people and code into algorithmic systems inevitably make theories about those systems also theories about humans and their behaviour and agency.","PeriodicalId":19149,"journal":{"name":"New Media & Society","volume":"53 1","pages":""},"PeriodicalIF":5.0,"publicationDate":"2024-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142233407","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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