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Empathy and ethics in brand activism: Balancing engagement and responsibility 品牌行动主义中的移情与道德:平衡参与和责任
IF 5 1区 文学 Q1 COMMUNICATION Pub Date : 2024-09-23 DOI: 10.1177/14614448241278344
Marco Scalvini
The recent surge in corporate responses to social and political crises marks a pivotal shift in how brands perceive their societal roles. This study explores “brand activism,” a phenomenon whereby brands engage in social advocacy through digital platforms, reflecting a strategic integration of social issues into their core identity and marketing practices. This proactive stance not only raises awareness and mobilizes support but also raises ethical concerns about the potential for brands to exploit social causes for commercial gain. Employing qualitative content analysis with a critical phenomenological approach, this research investigates how individuals engage empathy-based representations within brand activism on digital platforms. Data from interviews with 37 young adults reveal that while brand activism can foster a sense of empowerment and moral alignment, it also risks superficial engagement and selective empathy. This study highlights the ethical considerations in brand activism and how digital media shapes moral reasoning in contemporary branding.
最近,企业对社会和政治危机的反应激增,标志着品牌对其社会角色的认识发生了关键性转变。本研究探讨了 "品牌行动主义",这是一种品牌通过数字平台参与社会宣传的现象,反映了品牌将社会问题战略性地融入其核心身份和营销实践。这种积极主动的姿态不仅提高了人们的意识,动员了人们的支持,同时也引发了人们对品牌利用社会事业谋取商业利益的潜在道德问题的关注。本研究采用定性内容分析和批判现象学的方法,调查了个人如何在数字平台上的品牌行动主义中参与基于移情的表述。对 37 名年轻人的访谈数据显示,虽然品牌行动主义可以培养赋权感和道德一致性,但也存在肤浅参与和选择性移情的风险。本研究强调了品牌行动主义中的道德考量,以及数字媒体如何塑造当代品牌的道德推理。
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引用次数: 0
With great power comes great accountability: Network positions, victimization, perpetration, and victim-perpetrator overlap in an online multiplayer game 权力越大,责任越大:多人在线游戏中的网络位置、受害情况、犯罪情况以及受害者与犯罪者的重叠情况
IF 5 1区 文学 Q1 COMMUNICATION Pub Date : 2024-09-21 DOI: 10.1177/14614448241268995
Mingxuan Liu, Qiusi Sun, Dmitri Williams
Can players’ network-level parameters predict gaming perpetration, victimization, and their overlap? Extending the Structural Hole Theory and the Shadow of the Future Effect, this study examines the potential advantages and accountability conferred by key network metrics (i.e., ego network size, brokerage, and closure) and their behavioral implications. Using longitudinal co-play network and complaint data from 55,760 players in an online multiplayer game over two months, the findings reveal that higher network size is associated with greater perpetration and reduced victimization. Network closure is linked to reduced involvement in both perpetration and victimization, while network brokerage is linked to increased involvement in both. The overlap of perpetration and victimization is predicted by higher network size and lower closure. Theoretically, this study complements existing research on gaming toxicity from a structural perspective. Practically, the findings underscore the importance of considering network elements, particularly network closure, in designing interventions to mitigate gaming toxicity.
玩家的网络水平参数能否预测游戏实施、受害及其重叠情况?本研究对结构洞理论(Structural Hole Theory)和未来阴影效应(Shadow of the Future Effect)进行了扩展,探讨了关键网络指标(即自我网络规模、中介性和封闭性)所带来的潜在优势和责任及其行为影响。通过对 55760 名在线多人游戏玩家在两个月内的纵向共同游戏网络和投诉数据进行分析,研究结果表明,网络规模越大,犯罪率越高,受害人数越少。网络封闭与犯罪和受害的减少有关,而网络中介与犯罪和受害的增加有关。较高的网络规模和较低的封闭性可以预测犯罪和受害的重叠情况。从理论上讲,本研究从结构角度补充了现有的游戏毒性研究。在实践中,研究结果强调了在设计缓解游戏毒性的干预措施时考虑网络元素,特别是网络封闭性的重要性。
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引用次数: 0
Be there or share: Emplacement and embodied protest in Facebook Live videos 到场或分享:Facebook 直播视频中的置位和体现性抗议
IF 5 1区 文学 Q1 COMMUNICATION Pub Date : 2024-09-18 DOI: 10.1177/14614448241278709
Hadas Schlussel
Live video is often used by protesters and political activists while broadcasting from conflict arenas since it gives the viewers a sense of “how it feels to be here.” This qualitative study suggests that digital “broadcast” technologies such as livestreaming can construct new forms of place-bound media events which intertwine “liveness” and “emplacement.” The article examines 97 Facebook Live videos uploaded during the May 2021 escalation of the Israeli–Palestinian conflict from varied sites of struggle and detects three main practices among live streamers: constructing “on-location” presence, performing sensuous place-making, and producing connectivity. It proposes the concept of “networked emplacement”: a combination of social media connectivity with streamers’ techniques of embodied presence that “emplaces” viewers in a rolling event with political significance.
抗议者和政治活动家在冲突现场进行直播时经常使用现场视频,因为它能让观众感受到 "身临其境的感觉"。这项定性研究表明,直播等数字 "广播 "技术可以构建新形式的地方媒体事件,将 "现场感 "和 "位置感 "交织在一起。文章研究了 2021 年 5 月巴以冲突升级期间从不同斗争地点上传的 97 个 Facebook Live 视频,发现了直播者的三种主要做法:构建 "现场 "存在感、进行感性的地点制造和产生连通性。它提出了 "网络化置位 "的概念:将社交媒体的连通性与流媒体直播者的身临其境技术相结合,将观众 "置位 "于具有政治意义的滚动事件中。
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引用次数: 0
Making them pay: Comparing how environmental facts matter in two accountability contexts 让他们付出代价:比较两种问责背景下环境事实的重要性
IF 5 1区 文学 Q1 COMMUNICATION Pub Date : 2024-09-18 DOI: 10.1177/14614448241279250
Rosalind Donald, Lucas Graves
This article makes the case for what we call accountability contexts as a valuable heuristic to think about how facts matter in public life, drawing attention to how different discursive and institutional contexts shape the ways in which facts can count. We examine two environmental case studies: The Territory, a documentary about the struggle of the Uru-eu-wau-wau community in Brazil to protect their land from illegal invaders, and the fact-checking organization Climate Feedback’s partnership with Facebook to flag misinformation on the platform. Popular stories about accountability hinge on using facts to change the public’s mind. In contrast, we find that publicity is only part of a much more complex picture. By analyzing factors such as appeals to relevant publics, institutional rigidity, the uses of knowledge and narrative, and the role of the state, we investigate the real, messy processes that people take part in as they seek change. Accountability contexts provide a valuable heuristic for scholars of political journalism and communication as well as a practical tool for analyzing which pathways have led to success or failure in the pursuit of accountability.
本文论证了我们所说的 "问责语境",将其作为思考事实如何在公共生活中发挥作用的重要启发式方法,并提请人们注意不同的话语和制度语境是如何塑造事实的重要性的。我们研究了两个环境案例:领土》(The Territory)是一部纪录片,讲述了巴西乌鲁-乌-乌-乌-乌社区为保护自己的土地不受非法入侵者侵害而进行的斗争;事实核查组织 "气候反馈"(Climate Feedback)与 Facebook 合作,在该平台上标记错误信息。有关问责制的热门报道取决于利用事实来改变公众的想法。相比之下,我们发现,宣传只是更为复杂的一部分。通过分析对相关公众的呼吁、制度的僵化、知识和叙事的使用以及国家的作用等因素,我们研究了人们在寻求变革时所参与的真实而混乱的过程。问责背景为政治新闻与传播学者提供了宝贵的启发,也为分析哪些途径导致了问责的成功或失败提供了实用工具。
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引用次数: 0
The production of destruction: How employee values shape platform afterlives 毁灭的生产:员工价值观如何塑造平台的生命
IF 5 1区 文学 Q1 COMMUNICATION Pub Date : 2024-09-14 DOI: 10.1177/14614448241276382
Frances Corry
This article addresses how platform closure is produced by drawing on interviews with former employees of MySpace, the social media platform popular in the mid-2000s. Focusing on how staff grappled with user-generated content and user data while sunsetting an old version of the MySpace platform in 2011 to make way for a newly configured MySpace platform that debuted in 2013, it chronicles the decisions that platform employees were faced with while closing a platform, and the values and worldviews that ultimately shaped what remained of the old site. The article shows that sunsetting a platform and acts of technological destruction more generally are not arbitrary or neutral processes with fixed outcomes, but rather processes of sociotechnical production that vary in consequential ways.
MySpace 是 2000 年代中期风靡一时的社交媒体平台,本文通过对 MySpace 前员工的访谈,探讨了平台关闭是如何产生的。文章以 2011 年淘汰旧版 MySpace 平台、为 2013 年推出的新配置的 MySpace 平台让路时,员工如何处理用户生成的内容和用户数据为重点,记录了平台员工在关闭平台时所面临的决策,以及最终塑造了旧网站所剩内容的价值观和世界观。文章表明,平台的日落以及更广泛意义上的技术破坏行为并不是具有固定结果的任意或中性过程,而是社会技术生产的过程,其结果各不相同。
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引用次数: 0
Moral orders of pleasing the algorithm 取悦算法的道德命令
IF 5 1区 文学 Q1 COMMUNICATION Pub Date : 2024-09-14 DOI: 10.1177/14614448241278674
Jesse Haapoja, Laura Savolainen, Hanna Reinikainen, Tuukka Lehtiniemi
This article examines how ‘pleasing the algorithm’, or engaging with algorithms to gain rewards such as visibility for one’s content on digital platforms, is treated from a moral perspective. Drawing from Harré’s work on moral orders, our qualitative analysis of Reddit messages focused on social media content creation illustrates how so-called folk theories of algorithms are used for moral evaluations about the responsibilities and worthiness of different actors. Moral judgements of the actions of content creators encompass ideas of individuals and their agency in relation to algorithmic systems, and these ideas influence the assessment of algorithm-pleasing as an integral part of the craft, as condemnable behaviour, or as a necessary evil. In this way, the feedback loops that arrange people and code into algorithmic systems inevitably make theories about those systems also theories about humans and their behaviour and agency.
本文探讨了如何从道德角度看待 "取悦算法",即通过与算法打交道来获得回报(如个人内容在数字平台上的知名度)。借鉴哈雷关于道德秩序的研究,我们对 Reddit 上关于社交媒体内容创作的信息进行了定性分析,说明了所谓的民间算法理论是如何被用于对不同行为者的责任和价值进行道德评价的。对内容创作者行为的道德评判包含了个人及其与算法系统相关的代理权的观念,而这些观念影响了对算法的评价,将其视为工艺的组成部分、应受谴责的行为或必要之恶。这样,将人和代码安排到算法系统中的反馈回路不可避免地使关于这些系统的理论也成为关于人类及其行为和能动性的理论。
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引用次数: 0
Disrupting deliberation? The impact of the pandemic on the social practice of deliberative engagement 扰乱审议?大流行病对参与审议的社会实践的影响
IF 5 1区 文学 Q1 COMMUNICATION Pub Date : 2024-08-31 DOI: 10.1177/14614448241274777
Martin King, Graham Smith
The coronavirus pandemic disrupted established ways of doing democracy. This was particularly the case for citizens’ assemblies that have been increasingly commissioned by public authorities to help tackle complex policy problems. The social restrictions adopted in response to the coronavirus pandemic disrupted the ‘deliberative wave’, making the in-person participation of citizens’ assemblies unviable. It forced deliberative practitioners to rethink their standard mode of operation. In this paper, we adopt social practice theory to make sense of how the meanings, competencies and materials associated with the practice of deliberative mini-publics were challenged and, at times, reformulated as practitioners were forced to adapt to digital delivery. Our findings highlight that while aspects of deliberative practice such as inclusivity were rethought, the established identity and competencies of practitioners played a constraining role in the choices and applications of technology.
冠状病毒大流行扰乱了既有的民主方式。对于越来越多地受公共当局委托帮助解决复杂政策问题的公民大会而言,情况尤其如此。为应对冠状病毒大流行而采取的社会限制措施扰乱了 "议事浪潮",使公民大会的亲自参与变得不可行。这迫使议事实践者重新思考他们的标准运作模式。在本文中,我们采用了社会实践理论来理解与小型公众议事实践相关的意义、能力和材料是如何受到挑战的,有时甚至是如何在实践者被迫适应数字交付的过程中重新制定的。我们的研究结果突出表明,在重新思考审议实践的各个方面(如包容性)的同时,实践者的既定身份和能力在技术的选择和应用中起到了制约作用。
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引用次数: 0
Feminist automation: Can bots have feminist politics? 女权主义自动化:机器人也能搞女权政治吗?
IF 5 1区 文学 Q1 COMMUNICATION Pub Date : 2024-08-30 DOI: 10.1177/14614448241251801
Annika Richterich, Sally Wyatt
This article examines ‘feminist chatbots’ as tools for activism through automation. Such bots aim to engage users in automated communication on feminist concerns. The article starts from the assumption that chatbots, like all technologies, have politics and that automation, including the automated communication of chatbots, is a feminist issue. We investigate how feminist chatbots mobilise automation to address societal inequalities and bias. Conceptually, the article draws on technofeminism and intersectionality as lenses for understanding the potential of chatbots to reflect activist concerns. Three different chatbots are analysed, using a cultural (case) studies approach: F’xa, Gender Pay Gap Bot and Betânia. The analysis suggests that feminist chatbots oppose mainstream automation by engaging users in communication about its sociotechnical risks and using automation to inspire feminist (data) activism. Yet challenges remain in designing such bots, partly because of platform dependencies and the limits of automating complex intersectional issues.
本文探讨了 "女权主义聊天机器人 "作为通过自动化开展活动的工具。这些机器人旨在让用户参与到有关女权问题的自动交流中。文章的出发点是假定聊天机器人与所有技术一样,具有政治性,而自动化,包括聊天机器人的自动交流,是一个女权主义问题。我们研究了女权主义聊天机器人如何利用自动化解决社会不平等和偏见问题。从概念上讲,文章以技术女权主义和交叉性为视角,来理解聊天机器人反映活动家关切的潜力。文章采用文化(案例)研究方法分析了三种不同的聊天机器人:F'xa、性别薪酬差距机器人和 Betânia。分析表明,女权主义聊天机器人通过让用户参与交流自动化的社会技术风险,并利用自动化激发女权主义(数据)行动主义,从而反对主流自动化。然而,设计此类机器人仍面临挑战,部分原因在于平台依赖性和复杂的交叉问题自动化的局限性。
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引用次数: 0
The social construction of datasets: On the practices, processes, and challenges of dataset creation for machine learning 数据集的社会构建:机器学习数据集创建的实践、流程与挑战
IF 5 1区 文学 Q1 COMMUNICATION Pub Date : 2024-08-30 DOI: 10.1177/14614448241251797
Will Orr, Kate Crawford
Despite the critical role that datasets play in how systems make predictions and interpret the world, the dynamics of their construction are not well understood. Drawing on a corpus of interviews with dataset creators, we uncover the messy and contingent realities of dataset preparation. We identify four key challenges in constructing datasets, including balancing the benefits and costs of increasing dataset scale, limited access to resources, a reliance on shortcuts for compiling datasets and evaluating their quality, and ambivalence regarding accountability for a dataset. These themes illustrate the ways in which datasets are not objective or neutral but reflect the personal judgments and trade-offs of their creators within wider institutional dynamics, working within social, technical, and organizational constraints. We underscore the importance of examining the processes of dataset creation to strengthen an understanding of responsible practices for dataset development and care.
尽管数据集在系统预测和解释世界的过程中发挥着至关重要的作用,但人们对数据集的构建过程却知之甚少。通过对数据集创建者的访谈,我们揭示了数据集准备过程中混乱而偶然的现实。我们发现了构建数据集过程中的四大挑战,包括平衡数据集规模扩大带来的收益和成本、资源获取途径有限、依赖捷径编制数据集和评估其质量,以及对数据集责任的矛盾心理。这些主题说明了数据集并非客观或中立,而是反映了数据集创建者在社会、技术和组织限制条件下,在更广泛的制度动态中的个人判断和权衡。我们强调研究数据集创建过程的重要性,以加强对数据集开发和维护的负责任做法的理解。
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引用次数: 0
Smart Ellis Island? Tracing techniques of automating border control 智能埃利斯岛?追踪边境管制自动化技术
IF 5 1区 文学 Q1 COMMUNICATION Pub Date : 2024-08-30 DOI: 10.1177/14614448241251802
Philipp Seuferling
The buzzword “smart borders” captures the latest instantiation of media technologies constituting state bordering. This article traces historical techniques of knowledge-production and decision-making at the border, in the case of Ellis Island immigration station, New York City (1892–1954). State bordering has long been enabled by media technologies, engulfed with imaginaries of neutral, unambiguous, efficient sorting between desired and undesired migrants—promises central to today’s “smart border” projects. Specifically, the use of “proxies” for decision-making is traced historically, for example, biometric or biographic data, collected as seemingly authentic and neutral stand-ins for the migrant. Techniques of selecting, storing, and correlating proxies through media technologies demonstrate how public health anxieties, eugenics, and scientific technocracy of the Progressive Era formed the context of proxies being entrusted to enable decision-making. This pre-digital history of automation reveals how the logics and politics of proxification endure in contemporary border regimes and automated media at large.
智能边界 "这一流行语捕捉到了构成国家边界的媒体技术的最新实例。本文以纽约市埃利斯岛移民站(1892-1954 年)为例,追溯了边界知识生产和决策的历史技术。长期以来,媒体技术推动了国家边界的建立,并充斥着对中立、明确、高效地分拣想要和不想要的移民的想象--这些都是当今 "智能边界 "项目的核心承诺。具体来说,使用 "代理人 "进行决策的历史可以追溯到生物识别或生物特征数据,这些数据是作为移民看似真实和中立的替身收集的。通过媒体技术选择、存储和关联代理人的技术,展示了公共卫生焦虑、优生学和进步时代的科学技术主义是如何形成委托代理人进行决策的背景。这段前数字化的自动化历史揭示了近似化的逻辑和政治是如何在当代边境制度和自动化媒体中得以延续的。
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引用次数: 0
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New Media & Society
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