Pub Date : 2017-08-01DOI: 10.1109/ICMSE.2017.8574408
An Han, Ren Ji-Fan
This paper aims to investigate how does market differences influence consumers' behavior when reading online reviews. To this end, we propose a conceptual model from the perspective of content quality and source quality to explore the determinants of review helpfulness. We unravel that consumers' rating behaviors show differences in different movie markets. Using reviews data from IMDB.com and douban.com, we apply linear models to examine the cultural differences. The results demonstrate that there are significant differences across two different movie markets (China and US). Specifically, online reviews length, review extremity, reviewer centrality and reviewer experience have signal positive impact on usefulness of movie reviews. We found that long sentences and extreme sensibility can be more persuasive in individualist societies (US) than collectivist societies (China); while the effects of reviewer centrality and reviewer experience to review usefulness are inclined to be same in two markets. The findings give a better understanding of online reviewer behaviors across different markets and provide important insights into emerging movie markets such as China.
{"title":"Do Market Differences Influence Online Consumer's Behavior? An Investigation of Online Movie Reviews Usefulness Across Markets","authors":"An Han, Ren Ji-Fan","doi":"10.1109/ICMSE.2017.8574408","DOIUrl":"https://doi.org/10.1109/ICMSE.2017.8574408","url":null,"abstract":"This paper aims to investigate how does market differences influence consumers' behavior when reading online reviews. To this end, we propose a conceptual model from the perspective of content quality and source quality to explore the determinants of review helpfulness. We unravel that consumers' rating behaviors show differences in different movie markets. Using reviews data from IMDB.com and douban.com, we apply linear models to examine the cultural differences. The results demonstrate that there are significant differences across two different movie markets (China and US). Specifically, online reviews length, review extremity, reviewer centrality and reviewer experience have signal positive impact on usefulness of movie reviews. We found that long sentences and extreme sensibility can be more persuasive in individualist societies (US) than collectivist societies (China); while the effects of reviewer centrality and reviewer experience to review usefulness are inclined to be same in two markets. The findings give a better understanding of online reviewer behaviors across different markets and provide important insights into emerging movie markets such as China.","PeriodicalId":275033,"journal":{"name":"2017 International Conference on Management Science and Engineering (ICMSE)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129474777","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-08-01DOI: 10.1109/ICMSE.2017.8574405
Lv Yan-zhao, Wang Yan-na, Yan Wen-Jing
As a core part of the modern market economy system, the financial market has a direct impact on the development of national economic construction. Based on Jeffrey Wurgler's Capital Allocation Efficiency Model and relying on the 2007–2014 data of A-share market, empirical research shows that China's resource allocation efficiency is low. The direct factors that affect the allocation efficiency of China's stock market are investor heterogeneity belief, agency cost and enterprise value. Through the multiple linear regression analysis, it is found that the investors' heterogeneous beliefs and agency costs have an inhibitory effect on the efficiency of resource allocation in China's stock market, while the value of the enterprises has played a catalytic role. Investors' heterogeneous beliefs have the greatest impact on stock market resource allocation efficiency. According to the results of the research, a scheme to solve the efficiency of stock market resource allocation is designed. The scheme puts forward the solution from weakening the government's administrative intervention, perfecting the stock market's market mechanism and strengthening the investors' judgment ability. At the same time, the scheme is analyzed from the viewpoints of feasibility, rationality and applicability.
{"title":"Analysis and Solution on the Problem of Resource Allocation Efficiency in China Stock Market","authors":"Lv Yan-zhao, Wang Yan-na, Yan Wen-Jing","doi":"10.1109/ICMSE.2017.8574405","DOIUrl":"https://doi.org/10.1109/ICMSE.2017.8574405","url":null,"abstract":"As a core part of the modern market economy system, the financial market has a direct impact on the development of national economic construction. Based on Jeffrey Wurgler's Capital Allocation Efficiency Model and relying on the 2007–2014 data of A-share market, empirical research shows that China's resource allocation efficiency is low. The direct factors that affect the allocation efficiency of China's stock market are investor heterogeneity belief, agency cost and enterprise value. Through the multiple linear regression analysis, it is found that the investors' heterogeneous beliefs and agency costs have an inhibitory effect on the efficiency of resource allocation in China's stock market, while the value of the enterprises has played a catalytic role. Investors' heterogeneous beliefs have the greatest impact on stock market resource allocation efficiency. According to the results of the research, a scheme to solve the efficiency of stock market resource allocation is designed. The scheme puts forward the solution from weakening the government's administrative intervention, perfecting the stock market's market mechanism and strengthening the investors' judgment ability. At the same time, the scheme is analyzed from the viewpoints of feasibility, rationality and applicability.","PeriodicalId":275033,"journal":{"name":"2017 International Conference on Management Science and Engineering (ICMSE)","volume":"382 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132048570","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-08-01DOI: 10.1109/ICMSE.2017.8574385
Shao Jing-bo, Xu Wan-you, Zhang Jun-hui
System dynamics method is used to study the influence of the brand extension on the value of the parent brand customer asset. The system dynamics simulation model is constructed. The simulation model is analyzed by the questionnaire. The results show that, regardless of the enterprise to take high or low fit brand extension, similar “U” type growth is presented on the extension of the parent brand customer asset value, relationship quality of driving force characteristics, and mouth and brand equity products. Consumption model shows a linear growth, but the growth rate is different. Compared to the low fit extension, high fit brand extension after the parent brand customer asset value, relationship quality, word of mouth, brand equity and consumption demonstration of the growth rate is greater.
{"title":"The Influence of Brand Extension on Customer Equity Value of Parent Brand Based on System Dynamics","authors":"Shao Jing-bo, Xu Wan-you, Zhang Jun-hui","doi":"10.1109/ICMSE.2017.8574385","DOIUrl":"https://doi.org/10.1109/ICMSE.2017.8574385","url":null,"abstract":"System dynamics method is used to study the influence of the brand extension on the value of the parent brand customer asset. The system dynamics simulation model is constructed. The simulation model is analyzed by the questionnaire. The results show that, regardless of the enterprise to take high or low fit brand extension, similar “U” type growth is presented on the extension of the parent brand customer asset value, relationship quality of driving force characteristics, and mouth and brand equity products. Consumption model shows a linear growth, but the growth rate is different. Compared to the low fit extension, high fit brand extension after the parent brand customer asset value, relationship quality, word of mouth, brand equity and consumption demonstration of the growth rate is greater.","PeriodicalId":275033,"journal":{"name":"2017 International Conference on Management Science and Engineering (ICMSE)","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132146390","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-08-01DOI: 10.1109/ICMSE.2017.8574384
Chang Yu, Xu Xiao-hui, Wu Ze-Xun
Based on the resource dependence theory and value co-creation theory, this paper puts forward a theoretical model of the relationship between interdependence, value co-creation and relationship quality and explores moderating role of market environment. The findings show as follows: Interdependence has positive influence on value co-creation and relationship quality; Value Co-creation has positive influence on relationship quality; Market environment plays regulatory roles. Finally, marketing suggestions for enterprises are provided after analysis and discussion. The disadvantages and trend of future research are also mentioned.
{"title":"The Influence of Interdependence and Value Co-Creation on Relationship Quality","authors":"Chang Yu, Xu Xiao-hui, Wu Ze-Xun","doi":"10.1109/ICMSE.2017.8574384","DOIUrl":"https://doi.org/10.1109/ICMSE.2017.8574384","url":null,"abstract":"Based on the resource dependence theory and value co-creation theory, this paper puts forward a theoretical model of the relationship between interdependence, value co-creation and relationship quality and explores moderating role of market environment. The findings show as follows: Interdependence has positive influence on value co-creation and relationship quality; Value Co-creation has positive influence on relationship quality; Market environment plays regulatory roles. Finally, marketing suggestions for enterprises are provided after analysis and discussion. The disadvantages and trend of future research are also mentioned.","PeriodicalId":275033,"journal":{"name":"2017 International Conference on Management Science and Engineering (ICMSE)","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131757288","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-08-01DOI: 10.1109/ICMSE.2017.8574468
Wang Liang, Zhang Dong-mei, Li Guo-xin, Huo Di, Zhao Li-Mei
Knowledge diffusion speed has an important influence on knowledge innovation efficiency, especially in the field of science and technology. This paper analyzes the knowledge diffusion process and the connotation of knowledge diffusion speed, and uses the citation network as a model to describe the mechanism of knowledge diffusion. Along with the characteristics of citation itself, the topological parameters of citation networks are defined. By assigning citation lag as the weight of edges, the citation network becomes a sequential network. Based on these ideas, this paper embarks from the topological structure of the citation network, establishes the measurement indexes of knowledge diffusion speed from both an integral perspective and an individual perspective, and reports empirical research. Results show that integral knowledge diffusion speed measurement indexes can reflect the development speed and tendency of a research topic, while individual knowledge diffusion speed measurement indexes can reflect the contribution of a particular work to the development of a research topic. This paper provides new insights regarding the objective and reasonable evaluation of a research topic's evolution process and a scientific paper's value.
{"title":"Research on the Measurement of Knowledge Diffusion Speed in Citation Networks","authors":"Wang Liang, Zhang Dong-mei, Li Guo-xin, Huo Di, Zhao Li-Mei","doi":"10.1109/ICMSE.2017.8574468","DOIUrl":"https://doi.org/10.1109/ICMSE.2017.8574468","url":null,"abstract":"Knowledge diffusion speed has an important influence on knowledge innovation efficiency, especially in the field of science and technology. This paper analyzes the knowledge diffusion process and the connotation of knowledge diffusion speed, and uses the citation network as a model to describe the mechanism of knowledge diffusion. Along with the characteristics of citation itself, the topological parameters of citation networks are defined. By assigning citation lag as the weight of edges, the citation network becomes a sequential network. Based on these ideas, this paper embarks from the topological structure of the citation network, establishes the measurement indexes of knowledge diffusion speed from both an integral perspective and an individual perspective, and reports empirical research. Results show that integral knowledge diffusion speed measurement indexes can reflect the development speed and tendency of a research topic, while individual knowledge diffusion speed measurement indexes can reflect the contribution of a particular work to the development of a research topic. This paper provides new insights regarding the objective and reasonable evaluation of a research topic's evolution process and a scientific paper's value.","PeriodicalId":275033,"journal":{"name":"2017 International Conference on Management Science and Engineering (ICMSE)","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126785529","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-08-01DOI: 10.1109/ICMSE.2017.8574459
Aizholova Gulzhan, Zhang Shou-jian
Regional development is an important tool for the implementation of the forecast scheme, which establishes a new regional policy, the essence of which is to create the country's economic potential and favorable conditions for vital activity of the population. This, in turn, causes the need to identify issues system and factors, which are limiting social and economic development of regions and to establish an effective mechanism of action of local executive bodies to eliminate them. Kazakhstan's governments develop special master-plan, programs which are targeted on urban development. However, urbanization process is claimed as deeply contradictory process, which ambiguously impacted on the socio-economic and demographic development, brought to life global issues. Such issues are common as well for Kazakhstan's cities too. In presented paper we reviewed exiting national plans related to urban sustainable development. This paper is aimed to understand historical preconditions of Almaty city development, current issues of city.
{"title":"The Synergies Between the Sustainable Development Goals and the Almaty Ccity Development Master-Plan","authors":"Aizholova Gulzhan, Zhang Shou-jian","doi":"10.1109/ICMSE.2017.8574459","DOIUrl":"https://doi.org/10.1109/ICMSE.2017.8574459","url":null,"abstract":"Regional development is an important tool for the implementation of the forecast scheme, which establishes a new regional policy, the essence of which is to create the country's economic potential and favorable conditions for vital activity of the population. This, in turn, causes the need to identify issues system and factors, which are limiting social and economic development of regions and to establish an effective mechanism of action of local executive bodies to eliminate them. Kazakhstan's governments develop special master-plan, programs which are targeted on urban development. However, urbanization process is claimed as deeply contradictory process, which ambiguously impacted on the socio-economic and demographic development, brought to life global issues. Such issues are common as well for Kazakhstan's cities too. In presented paper we reviewed exiting national plans related to urban sustainable development. This paper is aimed to understand historical preconditions of Almaty city development, current issues of city.","PeriodicalId":275033,"journal":{"name":"2017 International Conference on Management Science and Engineering (ICMSE)","volume":"22 3-4","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120910046","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-08-01DOI: 10.1109/ICMSE.2017.8574420
Zhou Yan, Qiu Ling, Hu Bei Ou-Yang
With the environmental pollution increasingly severe, the government has strengthened the intensity of environmental pollution treatment. But to the government, the rural environment monitoring is difficult to supervise and plan, so the rural residents supervise the environmental pollution situation around them, and stop pollution behavior become another important force to control pollution. Because of the environment belongs to public goods, generally there is “free riding idea” in the rural residents, when they plagued by environment pollution. And then form a Free Riding Problem, all the rural residents suffering from environmental pollution, but there are no one to complain the pollution. This paper will study the free riding problem in the environmental pollution complaints through the experimental economics research method, analyze the influencing factors how to influence free riding behavior, according to the various influencing factors to design free riding experiments. Using descriptive statistical analysis method and empirical analysis method to analyze the experimental data. According to the experimental results, this paper summarizes the factor that can effectively reduce the free riding behavior when rural residents complain the pollution, and gives policy recommendations to relative departments.
{"title":"Study on Free Riding Behavior in Rural Environmental Pollution Complaints","authors":"Zhou Yan, Qiu Ling, Hu Bei Ou-Yang","doi":"10.1109/ICMSE.2017.8574420","DOIUrl":"https://doi.org/10.1109/ICMSE.2017.8574420","url":null,"abstract":"With the environmental pollution increasingly severe, the government has strengthened the intensity of environmental pollution treatment. But to the government, the rural environment monitoring is difficult to supervise and plan, so the rural residents supervise the environmental pollution situation around them, and stop pollution behavior become another important force to control pollution. Because of the environment belongs to public goods, generally there is “free riding idea” in the rural residents, when they plagued by environment pollution. And then form a Free Riding Problem, all the rural residents suffering from environmental pollution, but there are no one to complain the pollution. This paper will study the free riding problem in the environmental pollution complaints through the experimental economics research method, analyze the influencing factors how to influence free riding behavior, according to the various influencing factors to design free riding experiments. Using descriptive statistical analysis method and empirical analysis method to analyze the experimental data. According to the experimental results, this paper summarizes the factor that can effectively reduce the free riding behavior when rural residents complain the pollution, and gives policy recommendations to relative departments.","PeriodicalId":275033,"journal":{"name":"2017 International Conference on Management Science and Engineering (ICMSE)","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124895805","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-08-01DOI: 10.1109/ICMSE.2017.8574453
Peng Jing, Yu Deng-ke, Liu Yan-Hong
The internal enterprise's innovation network is one of the important drivers of the drive organization's innovation performance. Based on the theory of social network, this paper analyzes the patent data of Chinese ICT listed companies from 2005 to 2014 with the help of negative binomial regression. We systematically and comprehensively analyze the effects of Chinese ICT listed company internal inventor cooperation network characteristics on innovation performance from three dimensions: network location, small world and cooperation intensity. The empirical results show that the relationship between betweenness centrality and innovation performance is inverted U-shaped, the same as the relationship between clustering coefficient and innovation performance; and the intensity of network cooperation has a positive effect on the innovation performance of enterprises. The structure hole has no a significant influence on the company innovation performance in the network location. The results of this article are of reference meaning for improving the innovation performance of ICT industry in China.
{"title":"The Impact of Internal Co-Inventor Network on Innovation Performance-A Case of Chinese ICT Manufacturing Industry on Patent Data Analysis","authors":"Peng Jing, Yu Deng-ke, Liu Yan-Hong","doi":"10.1109/ICMSE.2017.8574453","DOIUrl":"https://doi.org/10.1109/ICMSE.2017.8574453","url":null,"abstract":"The internal enterprise's innovation network is one of the important drivers of the drive organization's innovation performance. Based on the theory of social network, this paper analyzes the patent data of Chinese ICT listed companies from 2005 to 2014 with the help of negative binomial regression. We systematically and comprehensively analyze the effects of Chinese ICT listed company internal inventor cooperation network characteristics on innovation performance from three dimensions: network location, small world and cooperation intensity. The empirical results show that the relationship between betweenness centrality and innovation performance is inverted U-shaped, the same as the relationship between clustering coefficient and innovation performance; and the intensity of network cooperation has a positive effect on the innovation performance of enterprises. The structure hole has no a significant influence on the company innovation performance in the network location. The results of this article are of reference meaning for improving the innovation performance of ICT industry in China.","PeriodicalId":275033,"journal":{"name":"2017 International Conference on Management Science and Engineering (ICMSE)","volume":"106 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124997137","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-08-01DOI: 10.1109/ICMSE.2017.8574455
Gu Quan, Ma Tie-ju, Chi Chun-jie
Exploring the process of a country's development pattern is economists' long-term research problem. Most of the current research has been conducted by empirical research to analyze the relationship between economic growth and trade data. Hidalgo put forward the conception of product space and simulated the move of a country's exports' advantage within a product space. However, there exists some limitations in their research. And the purpose of the paper is to improve the product space and evolution model and to introduce the government policy into the model. The result shows that the policy for various types of exports will lead a country's subsequent economic growth into different convergence level, and therefore it is critical for a country to choose the appropriate development direction.
{"title":"Evolution of World Exports: Based on Mutualistic Environment within a Product Space","authors":"Gu Quan, Ma Tie-ju, Chi Chun-jie","doi":"10.1109/ICMSE.2017.8574455","DOIUrl":"https://doi.org/10.1109/ICMSE.2017.8574455","url":null,"abstract":"Exploring the process of a country's development pattern is economists' long-term research problem. Most of the current research has been conducted by empirical research to analyze the relationship between economic growth and trade data. Hidalgo put forward the conception of product space and simulated the move of a country's exports' advantage within a product space. However, there exists some limitations in their research. And the purpose of the paper is to improve the product space and evolution model and to introduce the government policy into the model. The result shows that the policy for various types of exports will lead a country's subsequent economic growth into different convergence level, and therefore it is critical for a country to choose the appropriate development direction.","PeriodicalId":275033,"journal":{"name":"2017 International Conference on Management Science and Engineering (ICMSE)","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127741801","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-08-01DOI: 10.1109/ICMSE.2017.8574466
Li Qing-hua, Li Bo, Qian Sheng
With the rapid development of e-commerce, more and more manufacturers in dual-channel supply chains choose to cooperate with the retailer, who becomes responsible for providing experience service to customers. In our research, we use a Stackelberg game theoretic model to analyze the free- riding scenario and the service cooperation mechanism implemented by the manufacturer and the retailer to increase both of their profits. The retailer is responsible for providing service, and the manufacturer shares a part of that service cost. We provide the optimal pricing decisions and optimal service level, and we analyze the members' profit from service cooperation. Degree ratios for the service cooperation and the free-riding behaviors between two members are presented. We find that the manufacturer benefits much more and the profit of the retailer will be hurt as the degree ratio of free riding increases. However, when the degree ratio of service cooperation increases, the profits of both members will increase.
{"title":"Experience-Centric Service Cooperation Strategies and Pricing Strategies in a Dual-Channel Supply Chain","authors":"Li Qing-hua, Li Bo, Qian Sheng","doi":"10.1109/ICMSE.2017.8574466","DOIUrl":"https://doi.org/10.1109/ICMSE.2017.8574466","url":null,"abstract":"With the rapid development of e-commerce, more and more manufacturers in dual-channel supply chains choose to cooperate with the retailer, who becomes responsible for providing experience service to customers. In our research, we use a Stackelberg game theoretic model to analyze the free- riding scenario and the service cooperation mechanism implemented by the manufacturer and the retailer to increase both of their profits. The retailer is responsible for providing service, and the manufacturer shares a part of that service cost. We provide the optimal pricing decisions and optimal service level, and we analyze the members' profit from service cooperation. Degree ratios for the service cooperation and the free-riding behaviors between two members are presented. We find that the manufacturer benefits much more and the profit of the retailer will be hurt as the degree ratio of free riding increases. However, when the degree ratio of service cooperation increases, the profits of both members will increase.","PeriodicalId":275033,"journal":{"name":"2017 International Conference on Management Science and Engineering (ICMSE)","volume":"64 12","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114040062","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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