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Inbound Marketing Strategy “BNI Tapcash” in the Competition of Electronic Money as a Digital Payment Tool 电子货币作为数字支付工具竞争中的“BNI Tapcash”入站营销策略
Pub Date : 2022-02-24 DOI: 10.15294/eeaj.v11i1.48642
R. Purwati, I. Melati
This study aimed to determine the inbound marketing strategy of PT Bank Negara Indonesia TapCash. This study used a qualitative method with data collection through interviews with the head of the consumer business division of the card section, managers of digital operations, marketing, and customers of Bank Negara Indonesia. The data analysis technique used SWOT analysis so that internal and external factors could be found. Based on the results of data analysis, the inbound marketing strategy implemented by PT Bank Negara Indonesia to market TapCash had four strategies, namely posting blogs, SEO, advertising and networking, while the inbound marketing strategy that used email had not been applied to TapCash marketing and based on the SWOT analysis,it showed that the strategy inbound marketing in TapCash marketing got quite profitable results because of the greater strength and opportunity factors although the strengths and opportunities generated were not too large compared to the weaknesses and threats, but this was enough to help increase the use of TapCash cards because with an increase in the number of advertisements could increase also the number of transactions and TapCash users.
本研究旨在确定PT Bank Negara Indonesia TapCash的入站营销策略。本研究采用定性方法,透过访谈印尼国家银行信用卡部消费者业务部主管、数位营运经理、行销经理及客户,收集资料。数据分析技术采用SWOT分析法,找出内外部因素。根据数据分析结果,PT Bank Negara Indonesia对TapCash实施的入站营销策略有四种策略,即发布博客、SEO、广告和网络。而使用email的入站营销策略并没有应用到TapCash营销中,通过SWOT分析可知,TapCash营销中的策略入站营销虽然产生的优势和机会与劣势和威胁相比并不是太大,但由于其优势和机会因素更大,因此获得了相当可观的收益。但这足以帮助增加TapCash卡的使用,因为随着广告数量的增加,交易数量和TapCash用户数量也会增加。
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引用次数: 0
Relationship of Social Capital, Entrepreneurial Competence, and Performance: The Case of Convection SMEs 社会资本、企业家能力与绩效的关系:以对流中小企业为例
Pub Date : 2022-02-24 DOI: 10.15294/eeaj.v11i1.53976
S. Sutikno, Minkhatul Fikriyah, A. Nurkhin
This study aimed to examine the relationship of social capital, entrepreneurial competence, and company performance on Convection SMEs in Pemalang. The purpose of this study was also to examine the mediating role of entrepreneurial competence on the effect of social capital on MSME performance. This study was a quantitative study with population of convection SMEs in Ulujami District, Pemalang Regency. This study obtained 285 MSME business owners as research respondents. The data collection method used the questionnaire. Methods of descriptive analysis and path analysis were used to analyze the data of this study. The study results indicated a significant effect of social capital and entrepreneurial competence on the MSMEs performance. Entrepreneurial competence had been shown to significantly mediate the effect of social capital on the MSMEs performance. Social capital must be maintained and enhanced through the ability of MSME owners and managers in establishing relationships with partners, customers, and policy makers. Good social capital will encourage the entrepreneurial competence of MSME owners and managers to be stronger because they get information, experience, and assistance from various related parties.
本研究旨在探讨槟榔屿对流中小企业的社会资本、创业能力与企业绩效之间的关系。本研究旨在探讨创业能力对社会资本对中小微企业绩效影响的中介作用。本研究是对槟榔屿乌鲁贾米区对流中小企业人口的定量研究。本研究获得285名中小微企业主作为研究对象。数据收集方法采用问卷调查法。采用描述性分析和通径分析的方法对本研究资料进行分析。研究结果表明,社会资本和创业能力对中小微企业绩效有显著影响。创业能力显著中介社会资本对中小微企业绩效的影响。社会资本必须通过中小微企业所有者和管理者与合作伙伴、客户和政策制定者建立关系的能力来维持和增强。良好的社会资本会促使中小微企业所有者和管理者从多方获得信息、经验和帮助,从而增强创业能力。
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引用次数: 2
Implementation of Problem-Based Learning Model on Quantitative Research Method Courses 基于问题的学习模式在定量研究方法课程中的实施
Pub Date : 2022-02-24 DOI: 10.15294/eeaj.v11i1.53798
A. Solihat, D. Disman
This study aimed to describe the implementation of problem-based learning models in quantitative research method courses. The method used a descriptive survey with a saturated sampling technique that took the entire population as a sample in the study, totaling 96 students of the Department of Economics Education, Faculty of Teacher Training and Education, Siliwangi University. Data was collected by distributing questionnaires through Google Forms consisting of 25 statement items from 6 indicators, namely aspects of student interaction with lecturers, being able to motivate student learning, effective, efficient and creative thinking competence, good time management competence, good student learning outcomes, and the suitability of the learning model with the characteristics of the course. Data analysis was performed by using descriptive statistics. Based on the results of the research that had been done, information was obtained that the problem-based learning model was a learning model that could improve the experience of learning outcomes. Problem-based learning model could also foster learning motivation, build student competencies in effective, efficient and creative thinking, build good time management competencies, and could improve learning outcomes, and could be implemented in research method courses.
本研究旨在描述基于问题的学习模式在定量研究方法课程中的实施情况。方法采用描述性调查和饱和抽样技术,以整个人群为样本进行研究,共96名学生来自西里万吉大学教师培训与教育学院经济教育系。通过Google Forms发放问卷收集数据,问卷包含6个指标的25个语句项,分别是学生与讲师的互动、能够激励学生学习、有效、高效和创造性思维能力、良好的时间管理能力、良好的学生学习成果、学习模式与课程特点的适宜性。数据分析采用描述性统计。根据已有的研究结果,得出基于问题的学习模式是一种能够提高学习成果体验的学习模式。基于问题的学习模式还可以培养学习动机,培养学生有效、高效和创造性思维的能力,培养良好的时间管理能力,提高学习效果,可以在研究方法课程中实施。
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引用次数: 0
Perception of Financial Statement Preparation and Efforts to Increase Accountability Awareness 对财务报表编制的认识和提高问责意识的努力
Pub Date : 2021-10-30 DOI: 10.15294/eeaj.v10i3.46832
S. Suprapti, N. Farliana, Evita Septiana Tyas Utami
This study aimed to analyze the researcher's perception of research financial responsibility system, what factors make researchers feel difficulties and objections in conducting financial reports, and how to develop strategies to improve literacy of researchers' understanding to prepare financial reports. This type of research was descriptive qualitative. The research location is at Universitas Negeri Semarang. The total informants were 33 researchers who were taken by the technique of purposive sampling. Methods of data collection used interviews, observation and documentation. The data analysis technique used data reduction, data presentation and conclusion drawing. The results of study indicated that the preparation of accountability reports was very important in research, because it helped in monitoring the use of research funds, controlling expenditures, and making the use of research funds more effective and efficient. The obstacles that researchers face in preparing financial statements were the limited time of researchers, some expenses that could not be reported in the accountability system, as well as various regulatory changes. Efforts to overcome existing obstacles by reporting and consulting with related parties, namely the finance department, involved a team that was competent in finance and asked for help from related administrative staff and improved the financial literacy of researchers.
本研究旨在分析研究人员对科研财务责任制的认知,哪些因素使研究人员在进行财务报告时感到困难和反对,以及如何制定策略来提高研究人员对编制财务报告的理解素养。这种类型的研究是描述性质的。研究地点在三宝垄大学(Universitas Negeri Semarang)。采用目的抽样的方法抽取研究人员33名。数据收集方法采用访谈、观察和文献。数据分析技术采用数据简化、数据呈现和结论绘制。研究结果表明,编制问责制报告在研究中非常重要,因为它有助于监测研究经费的使用情况,控制支出,使研究经费的使用更加有效和高效。研究人员在编制财务报表时面临的障碍是研究人员的时间有限,一些费用不能在问责制中报告,以及各种监管变化。通过向相关部门(即财务部门)报告和咨询来克服现有障碍的努力,让一个有财务能力的团队参与进来,并向相关行政人员寻求帮助,提高了研究人员的财务素养。
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引用次数: 0
The Effect of Role Conflict, Role Ambiguity and Job Stress on Employee Performance 角色冲突、角色模糊和工作压力对员工绩效的影响
Pub Date : 2021-10-30 DOI: 10.15294/eeaj.v10i3.50793
Kristanto Setio Hari Purnomo, Lustono Lustono, Yuliana Tatik
This study aimed to determine the effect of role conflict, role ambiguity and job stress partially and simultaneously on performance. This research was a quantitative, and data used in this study were primary data with a questionnaire technique. The population in this research are all employees of Baperlitbang Banjarnegara regency, amounting to 51 people. The sampling technique in this research was saturated sampling technique. This study used data analysis in the form of multiple linear regression analysis with SPSS software. The results of this study indicated that role conflict partially had no effect on performance. Partial role ambiguity had a positive and significant effect on performance. Job stress had a negative and significant effect on performance. Meanwhile, role conflict, role ambiguity and job stress simultaneously had a positive effect on performance. Result the coefficient of determination in this study of 36.9% means that performance of Baperlitbang Banjarnegara employees was influenced by role conflict, role ambiuigity and job stress and the rest was influenced by other variables outside the study.
本研究旨在探讨角色冲突、角色模糊和工作压力对绩效的影响。本研究为定量研究,采用问卷调查法,采用原始数据。本研究的人口均为Baperlitbang Banjarnegara regency的员工,共计51人。本研究采用的采样技术为饱和采样技术。本研究采用SPSS软件对数据进行多元线性回归分析。本研究结果表明,角色冲突对绩效没有部分影响。部分角色模糊对绩效有显著的正向影响。工作压力对绩效有显著的负向影响。同时,角色冲突、角色模糊和工作压力对绩效均有正向影响。结果本研究的决定系数为36.9%,即Baperlitbang Banjarnegara员工的绩效受角色冲突、角色模糊和工作压力的影响,其余受研究外其他变量的影响。
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引用次数: 4
The Influence of Foreign Language Accounting Vocabulary Competencies, Accounting Competencies and Computer Competencies on MYOB Learning Outcomes 外语会计词汇能力、会计能力和计算机能力对MYOB学习成果的影响
Pub Date : 2021-10-30 DOI: 10.15294/eeaj.v10i3.50629
Uki Murdiyati, Beni Habibi, Basukiyatno Basukiyatno
This study aimed to determine how the influence of mastery of basic accounting vocabulary, accounting competence and computer competence on MYOB accounting computer learning outcomes. The research was included in the quantitative type with the correlational method. The population in this study were students of class XI Accounting at SMK NU 1 Islamiyah Kramat, totalling 115 students in the 2020-2021 academic year. Sampling was carried out by using a random technique using the proportional random sampling method and calculated using the Slovin formula in order to obtain 97 students. This study used primary data sources obtained from tests to measure the level of mastery of English accounting vocabulary, accounting competence and computer competence. Meanwhile, secondary data sources were obtained from several sources which were considered to have relevance to the research. Data analysis used multiple linear regression method. The results of the study, both simultaneously and partially, showed a significant influence between foreign language accounting vocabulary competence, accounting competence and computer competence on MYOB learning outcomes. Suggestions for further research are to examine learning outcomes by presenting intervening variables and linking them with other independent variables.
本研究旨在探讨会计基本词汇掌握、会计能力和计算机能力对MYOB会计计算机学习结果的影响。本研究采用相关法进行定量分析。本研究的人群是SMK NU 1 Islamiyah Kramat十一年级的学生,在2020-2021学年共有115名学生。抽样采用随机技术,采用比例随机抽样法,利用Slovin公式进行计算,共97名学生。本研究采用测试获得的原始数据来源来衡量英语会计词汇掌握水平、会计能力和计算机能力。同时,从几个被认为与研究相关的来源获得了辅助数据来源。数据分析采用多元线性回归方法。研究结果显示,外语会计词汇能力、会计能力和计算机能力对MYOB学习结果均有显著影响。进一步的研究建议是通过提出干预变量并将其与其他自变量联系起来来检验学习结果。
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引用次数: 0
The Role of Accounting Information Systems in Supporting Sustainable Business (Study In Wonosobo Cut Flower MSMEs 会计信息系统在支持可持续经营中的作用(在沃诺索博切花中小微企业的研究)
Pub Date : 2021-10-30 DOI: 10.15294/eeaj.v10i3.49575
Fitri Ayu Lestari, Hetik Wulandari, Puji Noviyanto, Ira Nurviana Widyawati, N. Susilowati
The purpose of this study was to examine the business strategy of Micro, Small and Medium Enterprises (MSMEs), the role of accounting information systems in supporting sustainable business, and the constraints on the use of accounting information systems. This type of research was a case study on Cut Flower SMEs in Wonosobo Regency. The sampling technique used purposive sampling with five informants of SMEs, cut flowers of chrysanthemum and kalili. Data collection techniques used documentation studies and in-depth interviews. The collected data was then analyzed by using data analysis developed by Miles and Huberman. MSME actors set a product differentiation business strategy to increase sales turnover. Here, Accounting information systems had a role for business decision making so that investors could include their capital and customer trust. The obstacle to the implementation of the accounting information system was that there was no clear division of tasks between employees and owners so that all business activities were carried out together. This research contributed to the development of sustainable business theory in order to obtain a model of the existence of SMEs during the pandemic that could be used as material for business decision making.
本研究的目的是研究微型、中小型企业(MSMEs)的经营战略、会计信息系统在支持可持续经营方面的作用以及会计信息系统使用的制约因素。这类研究以沃诺索博县切花中小企业为例。抽样方法采用有目的抽样法,对中小企业、菊花切花和卡利里的5名被调查者进行抽样。数据收集技术采用文献研究和深度访谈。然后使用迈尔斯和休伯曼开发的数据分析来分析收集到的数据。中小微企业行动者制定了产品差异化经营战略,以增加销售营业额。在这里,会计信息系统在商业决策中发挥了作用,这样投资者就可以包括他们的资本和客户信任。会计信息系统实施的障碍是员工和业主之间没有明确的任务分工,所有的业务活动都是一起进行的。这项研究有助于可持续商业理论的发展,以获得大流行期间中小企业存在的模型,可作为商业决策的材料。
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引用次数: 1
The Effect of Service Quality, School Image, and Student Satisfaction on Loyalty 服务质量、学校形象、学生满意度对忠诚的影响
Pub Date : 2021-10-30 DOI: 10.15294/eeaj.v10i3.48566
Lala Aulia Sanria Rani, Jaka Nugraha
This study aimed to determine service quality, school image, and student satisfaction with student loyalty at SMKN 2 Buduran. This study used quantitative research methods. Data were obtained from 50 students at SMKN 2 Buduran Sidoarjo. Analysis of the data used using Google Form as a research medium for service quality, school image, and student satisfaction with student loyalty. The results obtained from the study can be concluded: the quality of school services to students was almost fulfilled. The better the quality of service provided by the school to students, the higher the student loyalty. The image of the school according to students' views was good. The higher the image quality of the school, the higher the loyalty that students had so that students became satisfied while learning. Student satisfaction according to the assessment of students was quite fulfilled. So that the higher the student satisfaction, the higher the student's loyalty to the school. Students' views on service quality, school image, and student satisfaction were almost fulfilled because the higher the loyalty given to students, the higher the students' loyalty to the school so that students felt satisfied in carrying out learning activities at school.
本研究旨在探讨布都兰第二中学之服务品质、学校形象、学生满意度与学生忠诚度之关系。本研究采用定量研究方法。数据来自SMKN 2 Buduran Sidoarjo的50名学生。使用Google Form作为研究媒介对服务质量、学校形象、学生满意度和学生忠诚度进行数据分析。研究结果表明:学校对学生的服务质量基本达到要求。学校为学生提供的服务质量越好,学生的忠诚度就越高。根据学生的看法,学校的形象是好的。学校的形象质量越高,学生对学校的忠诚度越高,学生在学习中就会感到满意。学生满意度根据学生的评估是相当满足的。因此,学生满意度越高,学生对学校的忠诚度就越高。学生对服务质量、学校形象、学生满意度的要求基本满足,因为对学生的忠诚度越高,学生对学校的忠诚度越高,学生在学校开展学习活动时感到满意。
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引用次数: 0
Improving Dynamic Archive Security Based Biometric System for Identification and Authentication with Personal Fingerprint 基于动态档案安全改进的个人指纹识别认证系统
Pub Date : 2021-10-30 DOI: 10.15294/eeaj.v10i3.49877
Yahya Nur Ifriza, S. Sudarno
Pandemic has impacted many areas of life and led to the development of much new behaviour due to people's efforts to adapt, including adaptation in the workplace. The WFO (Work from Office) and WFH (Work from Home) rules will be enforced during the Covid-19, and this is one of the adaptive steps taken. Some employees are required to work from the office, while others are allowed to work from home under this rule. The author aimed to investigate the development of a microcontroller-based dynamic archive security system to address archive security during the WFH and WFO periods. With security system, the goal was to develop security tools that can serve two functions simultaneously, namely protecting data from loss while making it easier for workers to access the dynamic archives they need. This research was conducted by using research and development methods and the object of research was education staff at the Faculty of Economics, UNNES, using research and development strategies, this study succeeded in making a Dynamic Archive Security System product based on Biometric System Identification. Suggestions in this research on security systems can also be added with variations with RFID cards or NFC cards to implement various security systems.
大流行影响了生活的许多领域,由于人们努力适应,包括在工作场所适应,导致许多新行为的发展。在2019冠状病毒病期间,将执行办公室工作(WFO)和在家工作(WFH)规则,这是采取的适应性措施之一。根据这一规定,一些员工被要求在办公室工作,而另一些员工则被允许在家工作。作者旨在研究基于微控制器的动态档案安全系统的开发,以解决WFH和WFO期间的档案安全问题。对于安全系统,我们的目标是开发可以同时服务于两个功能的安全工具,即保护数据不丢失,同时使工作人员更容易访问他们需要的动态档案。本研究采用研究开发方法,以UNNES经济学院教育工作人员为研究对象,采用研究开发策略,成功制作了基于生物特征系统识别的动态档案安全系统产品。本研究对安防系统的建议也可以加入RFID卡或NFC卡的变体,实现各种安防系统。
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引用次数: 1
Analysis of the E-Master Application as an Effort of Employment Data Processing E-Master在就业数据处理中的应用分析
Pub Date : 2021-10-30 DOI: 10.15294/eeaj.v10i3.48046
Triske Novita, Durinta Puspasari
This study aimed to analyze the E-Master application as an effort to process personnel data. This research type was descriptive qualitative. The research subjects were 5 people consisting of 2 OTKP teachers and 3 administrative employees at SMKN 10 Surabaya, while 2 administrative employees and 1 Head of Study Program as source triangulation. Data collection techniques were questionnaires and interviews, while data analysis techniques used data condensation, data presentation, drawing conclusions. The results of the study showed: (1) mapping indicators were able to map Civil servant; (2) SKP indicators, could be used as a medium for monitoring the performance of each Civil servant; (3) training analysis indicators, Civil servant could take part in training activities; (4) promotion indicators, making it easier for Civil servant during the promotion process; (5) pension indicator, providing a sufficient period of time in managing pension files; (6) periodic salary indicators, facilitating the finance department in processing periodic salary calculations; (7) Taspen indicator, making it easier for staffing department to process data on retired personnel; (8) Leave indicators, it was easier for staffing officers to print Civil servant attendance lists; (9) Study permit indicator, helping Civil servant if they wanted to continue their education again.
本研究旨在分析E-Master在处理个人资料方面的应用。本研究类型为描述性定性研究。研究对象为SMKN 10 Surabaya的2名OTKP教师和3名行政人员,其中2名行政人员和1名学习项目负责人作为来源三角测量。数据收集技术是问卷调查和访谈,而数据分析技术是数据浓缩、数据呈现、得出结论。研究结果表明:(1)映射指标能够映射公务员;(2) SKP指标,可以作为监测每个公务员绩效的媒介;(3)培训分析指标,公务员可以参加培训活动;(4)晋升指标,使公务员在晋升过程中更加方便;(5)养老金指标,提供足够的时间管理养老金档案;(6)定期工资指标,方便财务部门进行定期工资计算;(7) Taspen指标,便于人事部门处理退休人员数据;(8)休假指标,编制人员更容易打印公务员出勤名单;(9)留学许可指标,帮助公务员继续深造。
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引用次数: 0
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Economic Education Analysis Journal
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