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Tata Nano: Case of Repositioning 塔塔Nano:重新定位的案例
Q2 Business, Management and Accounting Pub Date : 2021-09-01 DOI: 10.1177/02560909211040692
C. Parsad, S. Prashar, Vinita Sahay
177 Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License (http://www.creativecommons.org/licenses/by-nc/4.0/) which permits non-Commercial use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access pages (https://us.sagepub. com/en-us/nam/open-access-at-sage). Tata Nano: Case of Repositioning
177知识共享非商业CC BY-NC:本文是在知识共享署名-非商业4.0许可(http://www.creativecommons.org/licenses/by-nc/4.0/)的条款下发布的,该许可允许非商业用途,复制和分发作品,无需进一步许可,前提是原创作品的署名与SAGE和开放获取页面(https://us.sagepub)上指定的一致。com/en-us/nam/open-access-at-sage)。塔塔Nano:重新定位的案例
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引用次数: 0
Communicating Through a Pandemic: Insights on Crisis Communication from Steel Authority of India Limited, Rourkela Steel Plant 通过流行病进行沟通:来自印度钢铁管理局有限公司,Rourkela钢铁厂的危机沟通见解
Q2 Business, Management and Accounting Pub Date : 2021-09-01 DOI: 10.1177/02560909211043184
D. Chattaraj, Seemita Mohanty, Archana Satpathy
Executive Summary The year 2020 will go down in the annals of history as the year of COVID-19, the year the whole world was left devastated. Even in 2021, countries are being ravaged by the virus, with no immediate end in sight. In fast-moving and uncertain situations, leaders face many questions for which they might not have any answers (Argenti, 2020). Therefore, the question is how leaders can manage the communication environment with clarity, consistency and empathy during this period of extreme disruption (Glinska, 2020). Crisis communication is generally defined as the accumulation and dissemination of information during crisis situations to alleviate the severity of the crisis. This study outlines and analyses the communication strategies and measures adopted by the management of one of the biggest manufacturing industries of the country, the Steel Authority of India Limited, Rourkela Steel Plant (RSP), during this ongoing COVID-19 crisis. A survey on the efficacy of the communication measures adopted by the management was conducted on 345 employees. The results showed a high level of support for all the implemented communication measures. Yet employees at the junior level articulated a need for better communication exchange with the top management. They perceived their voices as going unheard and sought additional communication channels connecting them to the highest authority. Considering the feedback received from the employees, additional communication measures were adopted. RSP’s Mass Contact Exercise was revived in an online format. A mobile app was developed containing all information and guidelines that an employee would need regarding precautions, prevention, testing and treatment of COVID-19. Quick and clear communication at every juncture let RSP tide through arguably the toughest pandemic period. Thus, it should always be ensured that appropriate communication channels are effectively implemented for vital information to reach every corner of the organization.
2020年将被载入史册,因为这一年是疫情之年,是全世界遭受重创的一年。即使到了2021年,各国仍在遭受病毒的肆虐,而且看不到立即结束的迹象。在快速发展和不确定的情况下,领导者面临许多问题,他们可能没有任何答案(Argenti, 2020)。因此,问题是领导者如何在这一极端混乱时期以清晰、一致和同理心管理沟通环境(Glinska, 2020)。危机沟通通常被定义为在危机情境中积累和传播信息,以缓解危机的严重程度。本研究概述并分析了印度最大的制造业之一印度钢铁管理局有限公司(RSP)管理层在持续的COVID-19危机期间采取的沟通策略和措施。对345名员工进行了管理层沟通措施有效性的调查。结果显示,所有实施的沟通措施都得到了高度的支持。然而,初级员工明确表示需要与高层管理人员进行更好的沟通交流。他们意识到自己的声音被忽视了,并寻求将他们与最高权威联系起来的额外沟通渠道。考虑到员工的反馈,我们采取了额外的沟通措施。RSP的大规模接触演习以在线形式恢复。开发了一款移动应用程序,其中包含员工在预防、预防、检测和治疗COVID-19方面所需的所有信息和指南。在每一个关键时刻迅速而清晰的沟通使RSP度过了可以说是最艰难的大流行时期。因此,应始终确保适当的沟通渠道有效实施,使重要信息到达组织的每个角落。
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引用次数: 1
Tata Nano: Case of Repositioning: Case Analysis 塔塔Nano:重新定位案例:案例分析
Q2 Business, Management and Accounting Pub Date : 2021-09-01 DOI: 10.1177/02560909211044253
Jaydeep Mukherjee
VIKALPA • VOLUME 46 • ISSUE 3 • JULY-SEPTEMBER 2021 Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License (http://www.creativecommons.org/licenses/by-nc/4.0/) which permits non-Commercial use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access pages (https://us.sagepub. com/en-us/nam/open-access-at-sage). Tata Nano: Case of Repositioning VIKALPA The Journal for Decision Makers 46(3) 188–190, 2021 © The Author(s) 2021 Reprints and permissions: in.sagepub.com/journalspermissions-india DOI: 10.1177/02560909211044253 journals.sagepub.com/home/vik
VIKALPA•第46卷•第3期•2021年7月- 9月知识共享非商业CC BY-NC:本文根据知识共享署名-非商业4.0许可证(http://www.creativecommons.org/licenses/by-nc/4.0/)的条款发布,该许可证允许非商业用途,复制和分发作品,无需进一步许可,前提是原始作品的归属与SAGE和开放获取页面(https://us.sagepub)上指定的相同。com/en-us/nam/open-access-at-sage)。塔塔Nano:重新定位VIKALPA案例决策者杂志46(3)188 - 190,2021©作者(s) 2021转载及许可:in.sagepub.com/journalspermissions-india DOI: 10.1177/02560909211044253 journals.sagepub.com/home/vik
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引用次数: 0
Rare Diseases Require Support Too 罕见疾病也需要支持
Q2 Business, Management and Accounting Pub Date : 2021-06-01 DOI: 10.1177/02560909211024554
Viswanath Pingali, Neelima Das
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引用次数: 2
Role of Communication, Influence, and Satisfaction in Patient Recommendations of a Physician 沟通、影响和满意度在病人对医生的建议中的作用
Q2 Business, Management and Accounting Pub Date : 2021-06-01 DOI: 10.1177/02560909211027090
Payal Mehra, Anubhav A. Mishra
As per the India Brand Equity Foundation, by 2022, India’s healthcare market is expected to reach US$372 billion. While exponential growth in the availability of private hospitals has been recorded in the past few years, many hospitals are not able to attract enough patients due to poor quality of services, unavailability of skilled healthcare workers, and unethical medical practices. These issues were painfully exposed during the COVID-19 pandemic. Patients rely on recommendations from friends and relatives to select a physician or hospital. This study undertakes a customer-oriented view of patients to explore patients’ perceptions of physicians’ communication and how it influences the recommendation of a physician. For the study, data are collected from 626 patients spread across three cities of North India. We find that physician communication leads to favourable recommendations, and the patient’s perceived influence and satisfaction play an important role in this process. The physician should display empathy and compassion while communicating to patients, which helps build a favourable perception of the physician. This leads to a higher level of satisfaction with the healthcare provider. Furthermore, the study also examines the effects of socio-demographic variables, such as patient’s income, patient’s gender, and physician’s gender. People with high (vs low) income are more satisfied with physician communication, whereas people with low (vs high) income are more likely to recommend a physician. Interestingly, female patients are more satisfied with a physician’s communication skills than males. Aligned with the patriarchal society, patients show more acceptance of male (vs female) doctors, but in contrast, patients are more likely to recommend a female (vs male) doctor. So, we recommend that healthcare providers ensure that patients get sufficient time to spend with their physicians to discuss problems and not ‘rush’ the patients to improve revenues.
根据印度品牌资产基金会的数据,到2022年,印度的医疗保健市场预计将达到3720亿美元。虽然在过去几年中,私立医院的数量呈指数级增长,但由于服务质量差、缺乏熟练的卫生保健工作者和不道德的医疗行为,许多医院无法吸引足够的病人。这些问题在2019冠状病毒病大流行期间痛苦地暴露出来。患者依靠朋友和亲戚的推荐来选择医生或医院。本研究以病人为中心,探讨病人对医生沟通的看法,以及这种看法如何影响医生的推荐。在这项研究中,收集了来自印度北部三个城市的626名患者的数据。我们发现,医生沟通导致有利的建议,患者的感知影响和满意度在这一过程中发挥重要作用。医生在与病人沟通时应该表现出同理心和同情心,这有助于建立对医生的好感。这可以提高对医疗保健提供者的满意度。此外,该研究还考察了社会人口变量的影响,如患者的收入、患者的性别和医生的性别。高(低)收入的人对医生的沟通更满意,而低(高)收入的人更有可能推荐医生。有趣的是,女病人比男病人更满意医生的沟通技巧。与男权社会一致,患者更容易接受男性(而不是女性)医生,但相反,患者更有可能推荐女性(而不是男性)医生。因此,我们建议医疗保健提供者确保患者有足够的时间与他们的医生讨论问题,而不是“催促”患者提高收入。
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引用次数: 3
Health Insurance as a Healthcare Financing Mechanism in India: Key Strategic Insights and a Business Model Perspective 健康保险作为印度医疗保健融资机制:关键战略见解和商业模式视角
Q2 Business, Management and Accounting Pub Date : 2021-06-01 DOI: 10.1177/02560909211027089
Rohit Kumar, Aditya Duggirala
This study provides strategic insights and a business model perspective on health insurance as a vehicle for financing healthcare. It uses both primary (expert interview) and secondary data to investigate the overall disease burden and healthcare industry trends and track healthcare financing through the health insurance mechanism in India. To identify the critical success factors and to gain a business model perspective within the health insurance industry, telephonic and face-to-face interviews were held with 27 experts in the healthcare, insurance, and strategic management field. The study’s findings suggest that the growth of health insurance as a healthcare financing mechanism in India has been challenged continuously and impacted by multiple changes in the health insurance and healthcare industry over the last decade. One of the critical challenges faced by insurance companies is the high incurred claim ratio. We find the Indian health insurance industry to be very competitive and that the focus on critical success factors can help insurance companies gain a competitive advantage. The health insurance business model is unique, with varying configurations, and broadly comprises strategic choices and consequences. In this article, drawing from the strategic management literature on the resource-based view (RBV) and insights gained from the interviews of healthcare and health insurance experts, we highlight the six critical success factors relevant for competing in the health insurance business. We also list five strategic choices that can help health insurance companies improve their profitability and gain a sustained competitive advantage. We recommend that the insurance companies design and develop an innovative business model centred around lowering the claim ratio and simultaneously increasing the customer willingness to pay. To increase the customer willingness to pay and reduce the claim ratio, the insurance companies should focus on the six critical success factors and invest in the five strategic choices.
本研究提供了健康保险作为医疗保健融资工具的战略见解和商业模式视角。它使用初级(专家访谈)和二级数据来调查总体疾病负担和医疗保健行业趋势,并通过印度的健康保险机制跟踪医疗保健融资。为了确定关键的成功因素并获得健康保险行业的商业模式视角,我们与医疗保健、保险和战略管理领域的27位专家进行了电话和面对面的访谈。研究结果表明,在过去十年中,健康保险作为一种医疗融资机制在印度的增长一直受到健康保险和医疗保健行业多重变化的挑战和影响。保险公司面临的主要挑战之一是高额的已发生赔付率。我们发现印度健康保险行业竞争非常激烈,对关键成功因素的关注可以帮助保险公司获得竞争优势。健康保险业务模式是独特的,具有不同的配置,并且广泛地包括战略选择和后果。在本文中,我们借鉴了关于资源基础观点(RBV)的战略管理文献,并从医疗保健和健康保险专家的访谈中获得了见解,重点介绍了与健康保险业务竞争相关的六个关键成功因素。我们还列出了可以帮助健康保险公司提高盈利能力和获得持续竞争优势的五个战略选择。我们建议保险公司设计和发展一种创新的商业模式,以降低理赔比例为中心,同时提高客户的支付意愿。为了提高客户的支付意愿,降低赔付率,保险公司应该关注六个关键成功因素,并在五个战略选择上进行投资。
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引用次数: 5
Looking for Medical Advice in Everyday Digital Spaces: A Qualitative Study of Indians Connecting with Physicians on Facebook 在日常数字空间寻找医疗建议:印度人在Facebook上与医生联系的定性研究
Q2 Business, Management and Accounting Pub Date : 2021-06-01 DOI: 10.1177/02560909211023163
Smeeta Mishra
In a world afflicted by COVID-19, many people consult doctors through a digital interface or over the phone, as face-to-face consultations are almost impossible during a lockdown. The Medical Council of India and the NITI Aayog, a policy think tank, formulated new guidelines to empower medical practitioners to practice telemedicine in India in March 2020. Even before the COVID-19 pandemic gripped the world and made digital consultations a necessity in specific cases, academic studies located within a health promotion framework in Western contexts indicated that patients have been very much interested in using social media tools to communicate with their physicians. Previous studies have also highlighted the advantages of information and communication technologies for patient–doctor interaction. Since changes introduced by digital health technologies have primarily been analysed from such health promotion perspectives that often adopt a ‘techno-utopian’ lens (Lupton, 2013), it becomes imperative to critically interrogate how such changes construct specific subjectivities and shape our understandings of health and normative healthcare practices. Specifically, scholars have highlighted how social media platforms and apps act as ‘performative devices’ (Johnson, 2014) that influence ‘everyday management of illness and health’ and help create the ideal of the ‘digitally engaged patient’ (Lupton, 2013). In the Indian context, media reports highlight a growing trend in the use of social media platforms and apps by physicians and patients. However, academic research on such emerging phenomena in this country is still scarce. This exploratory study examines why some Indians connect with physicians on a social media platform such as Facebook, the nature of communication between them and their understandings of health. It uses in-depth interviews and draws upon neoliberal governmentality as a theoretical anchor. The findings show how the internalization of neoliberal values and assumptions are associated with participants’ search for lifestyle and medical advice in everyday digital spaces such as Facebook. This study strives to extend the concept of neoliberal governmentality to performances in everyday digital spaces such as Facebook. In terms of practical implications, the results of the study highlight the critical need for policies that regulate the medical content available in social media spaces. Most importantly, some of the issues highlighted by the participants in this study can help policymakers take adequate precautions while formulating guidelines on digital consultations, especially during pandemics and their aftermath when there is tremendous pressure to promote telemedicine.
在受COVID-19困扰的世界里,许多人通过数字界面或电话咨询医生,因为在封锁期间几乎不可能进行面对面的咨询。2020年3月,印度医学委员会和政策智库NITI Aayog制定了新的指导方针,授权医疗从业者在印度实施远程医疗。甚至在COVID-19大流行席卷全球并使数字咨询成为特定病例的必要之前,在西方背景下健康促进框架内的学术研究表明,患者对使用社交媒体工具与医生沟通非常感兴趣。以往的研究也强调了信息和通信技术在医患互动方面的优势。由于数字健康技术带来的变化主要是从通常采用“技术乌托邦”视角的健康促进角度进行分析(Lupton, 2013),因此必须批判性地询问这些变化如何构建特定的主体性并塑造我们对健康和规范医疗保健实践的理解。具体来说,学者们强调了社交媒体平台和应用程序如何作为“行为设备”(Johnson, 2014),影响“疾病和健康的日常管理”,并帮助创造“数字参与患者”的理想(Lupton, 2013)。在印度,媒体报道强调了医生和患者使用社交媒体平台和应用程序的增长趋势。然而,国内对这一新兴现象的学术研究仍然很少。这项探索性研究调查了为什么一些印度人在Facebook等社交媒体平台上与医生联系,他们之间沟通的性质以及他们对健康的理解。它采用深度访谈,并将新自由主义治理作为理论基础。研究结果表明,新自由主义价值观和假设的内化与参与者在Facebook等日常数字空间中搜索生活方式和医疗建议之间的关系。本研究力求将新自由主义治理的概念扩展到日常数字空间(如Facebook)的表现。就实际意义而言,研究结果强调了制定政策规范社交媒体空间中可用的医疗内容的迫切需要。最重要的是,本研究参与者强调的一些问题可以帮助决策者在制定数字咨询准则时采取充分的预防措施,特别是在大流行及其后果期间,在面临推动远程医疗的巨大压力时。
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引用次数: 3
Stakeholders in the Indian Healthcare Sector 印度保健部门的利益相关者
Q2 Business, Management and Accounting Pub Date : 2021-06-01 DOI: 10.1177/02560909211030356
R. Chandwani
65 Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License (http://www.creativecommons.org/licenses/by-nc/4.0/) which permits non-Commercial use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access pages (https://us.sagepub. com/en-us/nam/open-access-at-sage). Stakeholders in the Indian Healthcare Sector
65知识共享非商业性CC BY-NC:本文在知识共享署名-非商业4.0许可(http://www.creativecommons.org/licenses/by-nc/4.0/)的条款下发布,该许可允许非商业用途,复制和分发作品,无需进一步许可,前提是原创作品的署名与SAGE和开放获取页面(https://us.sagepub)上指定的一致。com/en-us/nam/open-access-at-sage)。印度保健部门的利益相关者
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引用次数: 1
Online Healthcare Practices and Associated Stakeholders: Review of Literature for Future Research Agenda 在线医疗保健实践和相关利益相关者:未来研究议程的文献综述
Q2 Business, Management and Accounting Pub Date : 2021-06-01 DOI: 10.1177/02560909211025361
A. Panda, Sanjay Mohapatra
The rise of online platforms for health information exchange is changing the traditional healthcare delivery practices. With Internet technologies, online healthcare practices are continuously growing through their diversified delivery functionalities with better and faster reachability. Participants use such forums for various purposes, for instance, to gather information, seek medical assistance, connect with other users, and purchase healthcare products or services. The need for a consolidated study, considering all key aspects of virtual healthcare, is crucial. We aim to examine the existing literature to study stakeholders of online healthcare and their behaviour dynamics, available functionalities and service delivery approaches during different phases. We have identified five key stakeholders who are vital for online healthcare deliveries and explored their contributions across life-cycle stages of online healthcare community (OHC) in India. The PRISMA reporting approach was used to select suitable literature for this study. About 78 articles were identified, which were shortlisted to 67 articles, keeping in mind the objectives of this study. Key findings from all these articles are segregated according to identified themes and systematically presented to enlarge the visibilities of associated functionalities. This study is one of the initial studies on India’s OHC that has defined associated stakeholders, functionalities and association dynamics during different life-cycle phases. People are proactively emerging towards OHC to acquire knowledge, share experience and decide their healthcare drives. Being operated virtually, information technology (IT) is the driving factor of OHC, and we have addressed the diversified IT aspects applicable in an OHC set-up. We also have accumulated all key attributes of OHC and produced a theoretical framework through this study, which academic researchers can use to understand the present approaches better and derive futuristic studies. Similarly, service providers can use the findings to evaluate their services, identify the present loopholes in the operational approaches and effectively manage the deliverables to meet end-user needs.
在线医疗信息交流平台的兴起正在改变传统的医疗服务方式。随着互联网技术的发展,在线医疗保健实践通过其多样化的交付功能和更好、更快的可达性不断发展。参与者出于各种目的使用此类论坛,例如,收集信息、寻求医疗援助、与其他用户联系以及购买医疗保健产品或服务。考虑到虚拟医疗保健的所有关键方面,进行综合研究的必要性至关重要。我们的目标是检查现有文献,研究在线医疗保健的利益相关者及其行为动态,在不同阶段的可用功能和服务提供方法。我们确定了对在线医疗保健交付至关重要的五个关键利益相关者,并探讨了他们在印度在线医疗保健社区(OHC)生命周期阶段的贡献。采用PRISMA报告法为本研究选择合适的文献。根据本研究的目的,确定了约78篇文章,其中67篇入围。所有这些文章的主要发现都根据确定的主题进行分离,并系统地呈现,以扩大相关功能的可见性。本研究是印度OHC的初步研究之一,该研究定义了不同生命周期阶段的相关利益相关者、功能和关联动态。人们积极主动地向OHC求助,以获取知识、分享经验并决定他们的医疗驱动。信息技术是虚拟运作的,是OHC的驱动因素,我们已经处理了适用于OHC设置的不同信息技术方面。我们还积累了OHC的所有关键属性,并通过这项研究产生了一个理论框架,学术研究人员可以使用它来更好地理解当前的方法,并推导出未来的研究。同样,服务提供商可以使用调查结果来评估其服务,确定目前运营方法中的漏洞,并有效地管理可交付成果,以满足最终用户的需求。
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引用次数: 10
Hospital Management Text and Cases 医院管理文本与案例
Q2 Business, Management and Accounting Pub Date : 2021-06-01 DOI: 10.1177/02560909211023167
Abhishek Singh, S. Rangnekar
VIKALPA • VOLUME 46 • ISSUE 2 • APRIL-JUNE 2021 135 Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons AttributionNonCommercial 4.0 License (http://www.creativecommons.org/licenses/by-nc/4.0/) which permits non-Commercial use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access pages (https:// us.sagepub.com/en-us/nam/open-access-at-sage). B O O K R E V I E W Hospital Management
VIKALPA•卷46•问题2×4 2021 135 Creative Commons非商业CC通过数控:这篇文章是分布式根据Creative Commons AttributionNonCommercial 4.0许可证(http://www.creativecommons.org/licenses/by-nc/4.0/)允许非商业用途,复制和分发的工作没有进一步许可提供最初的工作是由指定的圣人和开放获取页面(https:// us.sagepub.com/en-us/nam/open-access-at-sage)。B:我的意思是:我的意思是:医院管理
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引用次数: 0
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Vikalpa
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