Journal of Creative Behavior最新文献

The “Sputnik Shock” of 1957 led to acceptance of the usefulness of creativity, while the still developing “Cyber Shock” derives from emergence of the apparent production of creativity by CPSs and AI. The ultimate paradox of creativity, which draws on both these shocks, has given rise to the idea of algorithmic creativity. However, the rise of “Society 5.0” means that it is increasingly necessary to understand creativity in terms of disruptive solutions. Although generative AI is a major tool it risks blocking the pathway to disruptive creativity because it produces only incremental novelty based on the already known. What is required is a strong focus on genesis.

Individuals and organizations frequently tout creative ideas as a desirable goal, and yet, creative ideas are frequently rejected. Creativity researchers have often suggested that creative ideas are rejected because they are perceived as riskier due to their inherent novelty or originality. Although this assumption is prevalent, we are unaware of any empirical research directly examining the relations between perceptions of novelty and risk. We provide an empirical test of this assumption in two studies in which participants rate the novelty, usefulness, and riskiness of ideas. Across both studies, we find consistent support for the idea that usefulness, rather than novelty, has the strongest relation with risk perceptions. We also find some evidence that novelty and usefulness interact to predict perceptions of risk. Additionally, in Study 2, we find that usefulness has the strongest relation with willingness to invest and buy a product. The findings of this study suggest that the bias against creativity may be driven by the perceived usefulness of an idea, rather than its novelty, such that ideas with lower usefulness are perceived to be riskier.

Problem-solving is an essential undergraduate learning outcome that also supports students' professional success. The creative problem-solving model (CPS) (Isaksen et al., 2011) facilitates the development of these skills and aligns well with the scope of public relations (PR). The current study investigates student perceptions of an assignment anchored in the CPS model, designed to support their problem-solving skills in a collaborative context. Survey findings of students enrolled in an upper division PR course (N = 42) indicate students enjoyed generating ideas and developing solutions and found these stages also supported their learning the most. However, not all students benefitted similarly from the assignment. There were differences associated with gender and race/ethnicity. Student enjoyment, comfort, and team dynamics were also important predictors of perceived learning. Findings from this study have implications for future research and development of undergraduate learning opportunities.

This study marks a resting point within ongoing explorations of creativity, transdisciplinarity, materiality, and spatiality in Higher Education (HE) pedagogy. It interrogates how different materialities and spatialities shape learning to re-create practices to better respond to societal challenges. This is situated within an imperative to move away from Western-dominated approaches to pedagogy and research, where “Western” is characterized as onto-epistemological rather than place-based. The study draws on postqualitative enquiry into two creative, transdisciplinary HE courses, which entwined the arts, sciences, and entrepreneurship to facilitate responses to societal problems. Framed using posthumanizing creativity, the research aims to decenter the human and posit creativity as a dialogic, intra-active process with the capacity to change education from within. A postqualitative approach works through three data diffractions. The first two involve glow moments used for collaging, cut through with theory. The third diffraction involves glow moments from which a short dance film was created. The study aims to stir readers/engagers to action their creativity as feeding forward into their own work in HE pedagogies, to consider how to move beyond the word, and the influences all of this can have on reimagining practices and changing structures.

Research has shown that using the Internet to access information can influence memory, metacognition, and how people choose to access information in the future. The current experiment sought to expand this line of work by investigating the impact of using the Internet on creative thinking. A total of 378 participants completed a version of the Alternative Uses Test in which they were asked to list five uncommon uses for each of four objects (e.g., a brick). Half of the participants did this on their own, without help from the Internet. The other half of the participants used the Internet to generate uses for the first two objects, and then generated uses for the last two objects without the Internet. Responses were considered on a number of measures (e.g., creativity, effectiveness, fluency, flexibility). Although creative performance was similar between the two conditions, some differences were observed, particularly with regard to the distributions of uses generated. For example, a subset of object uses generated by participants in the Internet condition were rarely generated by participants in the No Internet condition.

Human creativity and ingenuity partly depend on divergent thinking – the ability to generate many varied, original, and elaborate responses. Prior research has found ample evidence of an effect of cognitive factors, including the organization of semantic networks and associative ability, on divergent thinking. Less is known, however, about how the language we speak shapes this relationship. Specifically, the linguistic relativity hypothesis stresses the influence of a linguistic variation on structural semantic representations that are essential for generating associations. To address this open scientific problem, an experiment with several tasks was conducted (n = 122). The category discrimination task replicated the linguistic relativity effect of satellite-framed (e.g., English) versus verb-framed languages (e.g., Spanish), by showing how English monolinguals, when exposed to motion events, were more attentive to the manner of motion than Spanish monolinguals. The free association task showed, in the same sample, that divergent thinking in response to motion events led English monolinguals to generate more elaborate responses than Spanish monolinguals. Linguistic relativity mediated this effect. No effect was found on the number, diversity, or originality of the responses. These findings contribute new insights into the relationship between linguistic relativity and divergent thinking in response to motion events.

This study delved into the structuring of design briefs and investigated the impact of employing visual analogies compared to text analogies. We aimed to contribute to the growing body of research investigating the role of analogies in design problem-solving. To do this, we conducted a controlled experiment at a university with 135 undergraduate students exploring analogical reasoning under various conditions, with a particular emphasis on identifying the negative aspects of the design problem. The first goal was to explore the potential of visual and text analogies to enhance design creativity outcomes generated in each condition, focusing on the novelty and usefulness of design solutions. The second goal was to verify whether statistical differences occur between the creative outcomes in visual and text analogy conditions. According to our findings, design briefs containing specific instructions for using text or visual analogies yielded highly novel outcomes. However, when text or visual analogies were prompted by statements concerning negative issues of the design problem, more useful outcomes were generated. Finally, negative statements should be considered when the design aims to improve the features of existing solutions.