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Machine Learning Approach and Model Performance Evaluation for Tele-Marketing Success Classification 面向远程营销成功分类的机器学习方法与模型绩效评价
IF 1.1 Q3 Business, Management and Accounting Pub Date : 2022-01-01 DOI: 10.4018/ijban.298014
F. Koçoğlu, Şakir Esnaf
Up to the present, various methods such as Data Mining, Machine Learning, and Artificial Intelligence have been used to get the best assess from huge and important data resource. Deep Learning, one of these methods, is extended version of Artificial Neural Networks. Within the scope of this study, a model has been developed to classify the success of tele-marketing with different machine learning algorithms especially with Deep Learning algorithm. Naïve Bayes, C5.0, Extreme Learning Machine and Deep Learning algorithms have been used for modelling. To examine the effect of class label distribution on model success, Synthetic Minority Oversampling Technique have been used. The results have revealed the success of Deep Learning and Decision Trees algorithms. When the data set was not balanced, the Deep Learning algorithm performed better in terms of sensitivity. Among all models, the best performance in terms of accuracy, precision and F-score have been achieved with the C5.0 algorithm.
到目前为止,数据挖掘、机器学习和人工智能等多种方法已被用于从庞大而重要的数据资源中获得最佳评估。深度学习是其中一种方法,是人工神经网络的扩展版本。在本研究的范围内,开发了一个模型,用不同的机器学习算法,特别是深度学习算法,对远程营销的成功进行分类。Naive Bayes、C5.0、极限学习机和深度学习算法已用于建模。为了检验类标签分布对模型成功率的影响,使用了合成少数派过采样技术。结果显示了深度学习和决策树算法的成功。当数据集不平衡时,深度学习算法在灵敏度方面表现更好。在所有模型中,C5.0算法在准确性、精度和F分数方面都取得了最佳性能。
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引用次数: 0
The Influence of Statistical Normalization Techniques on Performance Ranking Results 统计归一化技术对性能排序结果的影响
IF 1.1 Q3 Business, Management and Accounting Pub Date : 2022-01-01 DOI: 10.4018/ijban.298017
Nazlı Ersoy
In this study, the most suitable normalization techniques for the multi-criteria decision making (MCDM) method proposed by Biswas and Saha were compared and a real situation was analyzed. In the study, the financial performance of the top 10 companies on the FORTUNE 500 list for 2019 was evaluated using seven financial ratios and five well-known normalization techniques. The results have shown that the max normalization procedure generated the most consistent results for Biswas and Saha’s MCDM method. The study is the first to test the suitability of different normalization techniques for the MCDM method proposed by Biswas and Saha. Also, this paper provides decision support that can be used for the selection of the best normalization techniques for other MCDM methods.
在本研究中,比较了Biswas和Saha提出的最适合多准则决策(MCDM)方法的归一化技术,并分析了实际情况。在这项研究中,使用七种财务比率和五种著名的归一化技术对《财富》500强榜单上排名前十的公司2019年的财务业绩进行了评估。结果表明,最大归一化过程为Biswas和Saha的MCDM方法产生了最一致的结果。该研究首次测试了Biswas和Saha提出的MCDM方法的不同归一化技术的适用性。此外,本文还提供了决策支持,可用于为其他MCDM方法选择最佳归一化技术。
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引用次数: 0
The Effect of Individual Analytical Orientation and Capabilities on Decision Quality and Regret 个体分析倾向和能力对决策质量和后悔的影响
IF 1.1 Q3 Business, Management and Accounting Pub Date : 2022-01-01 DOI: 10.4018/ijban.288510
Marcos Paulo Valadares de Oliveira, Kevin McCormack, Marcelo Bronzo, P. Trkman
Decision makers are exposed to an increasing amount of information. Algorithms can help people make better data-driven decisions. Previous research has focused on both companies’ orientation towards analytics use and the required skills of individual decision makers. However, each individual can make either analytically based or intuitive decisions. We investigated the characteristics that influence the likelihood of making analytical decisions, focusing on both analytical orientation and capabilities of individuals. We conducted a survey using 462 business students as proxies for decision makers and used partial least squares path modeling to show that analytical capabilities and analytical orientation influence each other and affect analytical decision-making, thereby impacting decision quality and decision regret. Our findings suggest that when implementing business analytics solutions, companies should focus on the development not only of technological capabilities and individuals’ skills but also of individuals’ analytical orientation.
决策者面临着越来越多的信息。算法可以帮助人们做出更好的数据驱动决策。之前的研究集中在两家公司对分析使用的定位和个人决策者所需的技能上。然而,每个人都可以做出基于分析或直觉的决定。我们调查了影响做出分析决策可能性的特征,重点关注个人的分析取向和能力。我们使用462名商学院学生作为决策者的代理人进行了一项调查,并使用偏最小二乘路径建模来表明分析能力和分析取向相互影响,影响分析决策,从而影响决策质量和决策后悔。我们的研究结果表明,在实施业务分析解决方案时,公司不仅应关注技术能力和个人技能的发展,还应关注个人分析取向的发展。
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引用次数: 0
Energy Management in Manufacturing 制造业的能源管理
IF 1.1 Q3 Business, Management and Accounting Pub Date : 2022-01-01 DOI: 10.4018/ijban.314224
Mehrnaz Khalaj Hedayati, Dara G. Schniederjans
In order to reduce the growing negative impact of CO2 emissions, manufacturing firms have begun to refocus efforts on energy management. Several studies have focused on drivers and inhibitors of energy management but few regarding manufacturing energy management maturity. This study investigates both drivers and the role of knowledge management on manufacturing energy management maturity. Using multivariate analyses, questionnaire data from manufacturing personnel throughout the United States is utilized to assess these relationships. The results provide the support that economic followed by organizational and corporate social responsibility (CSR) positively impact knowledge management practices within organizations. Additionally, this study provides support that knowledge management practices within U.S. manufacturing organizations have a positive association with environmental management maturity. Findings contribute to theory and practical knowledge by highlighting the configurational effects of knowledge management and energy management maturity.
为了减少二氧化碳排放日益严重的负面影响,制造企业已开始将精力重新集中在能源管理上。一些研究集中在能源管理的驱动因素和抑制剂上,但很少涉及制造业能源管理的成熟度。本研究调查了知识管理对制造业能源管理成熟度的驱动因素和作用。使用多变量分析,来自美国各地制造人员的问卷数据被用来评估这些关系。研究结果支持了经济、组织和企业社会责任(CSR)对组织内知识管理实践的积极影响。此外,本研究还支持美国制造业组织内的知识管理实践与环境管理成熟度呈正相关。研究结果突出了知识管理和能源管理成熟度的配置效应,有助于理论和实践知识。
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引用次数: 0
Applications of System Dynamics and Big Data to Oil and Gas Production Dynamics in the Permian Basin 系统动力学和大数据在二叠纪盆地油气生产动力学中的应用
IF 1.1 Q3 Business, Management and Accounting Pub Date : 2022-01-01 DOI: 10.4018/ijban.314223
J. Burns, Pinyarat Sirisomboonsuk
In this paper, the authors create, justify, and document a system dynamics model of the oil and gas production within the Permian Basin of Texas. Then the researchers show how to fit the model to historical time series data (big data). The authors use the model to better understand the process structure, the production dynamics, and to explore the deleterious consequences of limited pipeline capacity in the Permian Basin. The model is also employed to better understand how to increase revenues derived from the basin. From this model, numerous suggestions are made as to how to improve the overall revenue and profitability coming from the Permian Basin. The model's ultimate purposes and its associated big data are to foster a basic appreciation of the causality inherent in the ‘system' and how basic model parameters affect and influence measures of model performance.
在本文中,作者创建、证明并记录了德克萨斯州二叠纪盆地内石油和天然气生产的系统动力学模型。然后,研究人员展示了如何将模型与历史时间序列数据(大数据)相匹配。作者使用该模型来更好地了解二叠纪盆地的工艺结构、生产动态,并探索管道容量有限的有害后果。该模型还用于更好地了解如何增加该流域的收入。从这个模型中,我们对如何提高二叠纪盆地的整体收入和盈利能力提出了许多建议。该模型的最终目的及其相关的大数据是促进对“系统”中固有的因果关系以及基本模型参数如何影响和影响模型性能指标的基本认识。
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引用次数: 0
A Combined Multi-Criteria Decision-Making Framework for Process-Based Digitalisation Opportunity and Priority Assessment (DOPA) 基于过程的数字化机会和优先级评估(DOPA)的多准则组合决策框架
IF 1.1 Q3 Business, Management and Accounting Pub Date : 2022-01-01 DOI: 10.4018/ijban.298018
Nihan Yıldırım, Birden Tuluğ Siyahi, Oğuz Özbek, Imran Ahioğlu, Almira Selin Kahya
With the introduction of Industry 4.0 and supporting technologies, both service and manufacturing companies faced external and internal pressure for "going digital". In many cases, companies cannot decide on the digitalisation initiative due to preliminary groundwork to justify the required investment. For digitalisation priority setting under uncertain benefits, available digital technology selection methods lack the focus on process needs and do not fully utilise quality management tools in the Multi Criteria Decision Making (MCDM) framework. In this context, this study aims to propose a novel, context-independent, and process-based Digital Opportunity Priority Assessment (DOPA) methodology. The proposed approach utilizes critical to quality measures (CTQs), the causes with potential adversary effects as alternatives, and the importance, frequency, and digital control level of CTQs as the criteria in TOPSIS. AHP and Fuzzy AHP validate CTQ importance criteria. The study also presents a real industry application to validate the proposed model.
随着工业4.0及其配套技术的引入,服务业和制造业企业都面临着“数字化”的内外压力。在许多情况下,由于所需投资的初步基础,公司无法决定数字化举措。对于收益不确定的数字化优先级设置,现有的数字技术选择方法缺乏对流程需求的关注,也没有充分利用多标准决策(MCDM)框架中的质量管理工具。在这种背景下,本研究旨在提出一种新颖的、与上下文无关的、基于过程的数字机会优先级评估(DOPA)方法。所提出的方法利用关键质量措施(CTQ)、具有潜在对手影响的原因作为替代方案,以及CTQ的重要性、频率和数字控制水平作为TOPSIS中的标准。AHP和模糊AHP验证了CTQ重要性准则。该研究还提供了一个实际的行业应用来验证所提出的模型。
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引用次数: 0
Prediction of Bike Share Demand by Machine Learning 基于机器学习的自行车共享需求预测
IF 1.1 Q3 Business, Management and Accounting Pub Date : 2022-01-01 DOI: 10.4018/ijban.288513
Tae You Kim, M. Park, J. Shin, Sung-Baik Oh
In the fourth industrial revolution period, multinational companies and start-ups have applied a sharing economy concept to their business and have attempted to better serve customer demand by integrating demand prediction results into their business operations. For survival amongst today’s fierce competition, companies need to upgrade their prediction model to better predict customer demand in a more accurate manner. This study explores a new feature for bike share demand prediction models that resulted in an improved RMSLE score. By applying this new feature, the number of daily vehicle accidents reported in the Washington, D.C. area, to the Random Forest, XGBoost, and LightGBM models, the RMSLE score results improved. Many previous studies have primarily focused on feature engineering and regression techniques within given dataset. However, this study is meaningful because it focuses more on finding a new feature from an external data source.
在第四次工业革命时期,跨国公司和初创企业将共享经济概念应用于其业务,并试图通过将需求预测结果纳入其业务运营来更好地服务于客户需求。为了在当今激烈的竞争中生存,公司需要升级其预测模型,以更准确的方式更好地预测客户需求。本研究探索了共享单车需求预测模型的一个新特征,该模型提高了RMSLE得分。通过将华盛顿特区地区报告的每日车辆事故数量这一新特征应用于随机森林、XGBoost和LightGBM模型,RMSLE评分结果得到改善。以前的许多研究主要集中在给定数据集中的特征工程和回归技术上。然而,这项研究是有意义的,因为它更侧重于从外部数据源中寻找新的特征。
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引用次数: 1
Impact of Credit Financing on the Ordering Policy for Imperfect Quality Items With Learning and Shortages 信贷融资对学习型和短缺型不合格品订购政策的影响
IF 1.1 Q3 Business, Management and Accounting Pub Date : 2022-01-01 DOI: 10.4018/ijban.304829
M. Jayaswal, Isha Sangal, M. Mittal
The paper develops an order quantity model with trade credit plus shortages under learning effects for deteriorating imperfect quality products. Generally, when the lot has imperfect items, the inspection of a lot is necessary to improve the quality of the lot. In this article, the seller provides a defective lot to his buyer under credit financing scheme, and after that buyer separates the whole lot under the screening process into two categories, one is defective and the other is non-defective items. The buyer sells out defective items at a low price as compared to non-defective items. It is assumed that customers' demand of good quality items is greater than the inspection rate for the whole lot to neglect the shortages situation. After keeping all points together, the buyer optimized his total profit concerning order quantity and shortage. A suitable numerical example and a sensitivity analysis have been provided for the validity of this model. The aim and utility of this paper have been presented in the conclusion section.
在学习效应下,建立了一个具有贸易信用加短缺的不完全质量退化产品订单量模型。通常,当批次有不完善的项目时,有必要对批次进行检查,以提高批次的质量。在本文中,卖方根据信贷融资计划向买方提供一个有缺陷的批次,然后买方在筛选过程中将整个批次分为两类,一类是有缺陷的,另一类是无缺陷的。与无缺陷商品相比,买方以较低的价格出售有缺陷的商品。假设客户对优质商品的需求大于整个批次的检验率,从而忽略了短缺情况。在把所有的点放在一起之后,买方在订单数量和短缺方面优化了他的总利润。为该模型的有效性提供了一个合适的数值例子和灵敏度分析。结论部分介绍了本文的目的和实用性。
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引用次数: 0
Business Analytics in Sport Talent Acquisition. Methods, Experiences, and Open Research Opportunities 体育人才获取中的商业分析。方法、经验和开放的研究机会
IF 1.1 Q3 Business, Management and Accounting Pub Date : 2022-01-01 DOI: 10.4018/ijban.290406
R. D. L. Torre, Laura Calvet, David López-López, A. Juan, Sara Hatami
Recruitment of young talented players is a critical activity for most professional teams in different sports such as football, soccer, basketball, baseball, cycling, etc. In the past, the selection of the most promising players was done just by relying on the experts’ opinion, but without a systematic data support. Nowadays, the existence of large amounts of data and powerful analytical tools have raised the interest in making informed decisions based on data analysis and data-driven methods. Hence, most professional clubs are integrating data scientists to support managers with data-intensive methods and techniques that can identify the best candidates and predict their future evolution. This paper reviews existing work on the use of data analytics, artificial intelligence, and machine learning methods in talent acquisition. A numerical case study, based on real-life data, is also included to illustrate some of the potential applications of business analytics in sport talent acquisition. In addition, research trends, challenges, and open lines are also identified and discussed.
在足球、足球、篮球、棒球、自行车等不同的运动项目中,招募年轻的有天赋的球员是大多数职业球队的一项重要活动。在过去,最具潜力的球员的选择只是依靠专家的意见,而没有系统的数据支持。如今,大量数据和强大分析工具的存在提高了人们对基于数据分析和数据驱动方法做出明智决策的兴趣。因此,大多数专业俱乐部都在整合数据科学家,用数据密集型方法和技术来支持经理,以识别最佳候选人并预测他们的未来发展。本文回顾了在人才获取中使用数据分析、人工智能和机器学习方法的现有工作。一个基于现实数据的数值案例研究也被包括在内,以说明商业分析在体育人才获取中的一些潜在应用。此外,研究趋势、挑战和开放线路也被确定和讨论。
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引用次数: 0
Data Envelopment Analysis and Analytics Software for Optimizing Building Energy Efficiency 优化建筑能源效率的数据包络分析和分析软件
IF 1.1 Q3 Business, Management and Accounting Pub Date : 2022-01-01 DOI: 10.4018/ijban.290404
Z. Radovilsky, P. Taneja, P. Sahay
This research was motivated by the need to identify the most effective Data Envelopment Analysis (DEA) model and associated data analytics software for measuring, comparing, and optimizing building energy efficiency. By analyzing literature sources, the authors identified several gaps in the existing DEA approaches that were resolved in this research. In particular, the authors introduced energy efficiency indices like energy consumption per square foot and per occupant as a part of DEA models’ outputs. They also utilized inverse and min-max normalized output variables to resolve the issue of undesirable outputs in the DEA models. The evaluation of these models was done by utilizing various data analytics software including Python, R, Matlab, and Excel. The authors identified that the CCR DEA model with inverse output variables provided the most reliable energy efficiency scores, and the Python’s PyDEA package produces the most consistent efficiency scores while running the CCR model.
这项研究的动机是需要确定最有效的数据包络分析(DEA)模型和相关的数据分析软件,用于测量、比较和优化建筑能效。通过分析文献来源,作者发现了现有DEA方法中的几个差距,这些差距在本研究中得到了解决。特别是,作者引入了能源效率指数,如每平方英尺和每个居住者的能源消耗,作为DEA模型输出的一部分。他们还利用反向和最小-最大归一化输出变量来解决DEA模型中不期望的输出问题。通过使用各种数据分析软件,包括Python、R、Matlab和Excel,对这些模型进行了评估。作者发现,具有反向输出变量的CCR DEA模型提供了最可靠的能效分数,Python的PyDEA包在运行CCR模型时产生了最一致的效率分数。
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引用次数: 0
期刊
International Journal of Business Analytics
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