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Swedish crisis preparedness planners' understanding and sense-making of preparedness work in a public organisation: Implications for future development 瑞典危机准备规划人员对公共组织中准备工作的理解和认识:对未来发展的影响
IF 3.1 3区 管理学 Q1 Business, Management and Accounting Pub Date : 2024-04-28 DOI: 10.1111/1468-5973.12570
Eva Leth, Jonas Borell, Åsa Ek

The sometimes rapid development of (new) threats and extraordinary events calls for a robust, flexible, and well-equipped civil crisis preparedness system to respond and limit the damage of crisis events. To achieve this, Swedish municipalities and regions are required by law to regularly perform and report risk and vulnerability analysis ‘bottom up’ to governmental agencies. When performed in large and complex public organisations, crisis preparedness planning activities require negotiation, coordination, and cooperation among large numbers of people. Crisis preparedness planners facilitate and produce this proactive crisis preparedness work. However, research has revealed that preparedness planners face organisational and practical challenges when performing their work.

This study aims at increasing the knowledge of crisis preparedness planners' understandings and sense-making of their work in one Swedish region when fulfilling the requirements set by the Swedish national regulations. The objectives of this paper are to present findings on (1) how the preparedness planners understand and make sense of their crisis preparedness work; (2) which major enablers and barriers that affect their work; and, based on the results, (3) forward possibilities for improvement.

Semi-structured interviews were conducted with the 10 crisis preparedness planners. A narrative stepwise analysis approach was applied. The analysis results revealed challenges in the crisis preparedness work due to uncommitted managers, unclear goalsetting, and the planners' sometimes limited skills in crisis preparedness work. It also report on managers' autonomy and varying focus on crisis preparedness, planners' unclear individual work space, and many different and sometimes strong voices about the work performance and content. This raises the question whose interest that in practice sets the agenda for crisis preparedness planning in the organisation.

The study demonstrates needs for increased organisational sense-making on the concept of crisis preparedness and how it should be performed, and for conceptual and technical skills to perform the preparedness work. To increase sense-making and strengthen generic subjectivity on crisis preparedness work, further discussions are needed about enablers and barriers in preparedness work and an increased joint focus on possible internal and external threats. There are also needs for increased manager-coworker-planner cooperation when developing the preparedness work, and strategic changes in the organisational development involving goalsetting for crisis preparedness ‘top-down’ as well as ‘bottom-up’.

有时,(新的)威胁和特殊事件发展迅速,这就要求建立一个强大、灵活、装备精良的民事危机准备系统,以应对和限制危机事件造成的损害。为实现这一目标,法律要求瑞典各城市和地区定期进行风险和脆弱性分析,并 "自下而上 "地向政府机构报告。在大型复杂的公共组织中开展危机准备规划活动时,需要大量人员进行协商、协调与合作。危机准备规划人员负责促进和开展这种积极主动的危机准备工作。本研究旨在进一步了解瑞典一个地区的危机准备规划人员在履行瑞典国家法规要求时对其工作的理解和感知。本文旨在介绍以下方面的研究结果:(1)备灾规划人员如何理解和认识其危机准备工作;(2)影响其工作的主要因素和障碍;以及基于研究结果,(3)改进的可能性。对 10 名危机准备规划人员进行了半结构式访谈,并采用了叙述式逐步分析方法。分析结果表明,由于管理人员不尽职、目标设定不明确以及规划人员在危机准备工作中有时技能有限,危机准备工作面临挑战。分析还报告了管理人员的自主性和对危机准备工作的不同关注、规划人员个人工作空间的不明确、以及对工作绩效和内容的许多不同声音,有时甚至是强烈的声音。这就提出了一个问题,即在实践中是谁的利益制定了组织中危机准备规划的议程。研究表明,组织需要加强对危机准备概念的认识,以及如何开展危机准备工作,还需要掌握开展危机准备工作的概念和技术技能。为了增强危机准备工作的感性认识并加强通用主观性,需要进一步讨论准备工作中的促进因素和障碍,并进一步共同关注可能存在的内部和外部威胁。在开展准备工作时,还需要加强管理者、员工和规划者之间的合作,并对组织发展进行战略变革,包括 "自上而下 "和 "自下而上 "地制定危机准备目标。
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引用次数: 0
What and how to train for strategic crisis management: A systematic literature review 战略危机管理培训的内容和方式:系统文献综述
IF 3.1 3区 管理学 Q1 Business, Management and Accounting Pub Date : 2024-04-25 DOI: 10.1111/1468-5973.12568
Gunhild B. Sætren, Jonas R. Vaag, Mass S. Lund

This article provides a systematic literature review of existing strategic crisis management training research. The review explores practices on which strategic crisis management skills to prioritize and how to train these skills to be prepared when a crisis strikes. Our research question was: How is strategic crisis management trained, and is there a best practice? In all, we identified 538 articles from 3 databases and read the abstracts. From this, we selected 41 articles based on the defined inclusion criteria and read them as a whole. In the end, eight articles were a part of this analysis. A thematic analysis based on the categorization of repetitions of concepts was used to analyse the data. The analysis resulted in two main categories: what to train, which focuses on the outcome and skills, and how to train, which focuses on the process and pedagogy. The outcome (what to train) categories were (1) related to working together, (2) related to understanding the situation, (3) related to making adequate decisions in complex contexts, and (4) related to practicalities. The process (how to train) categories were (1) training methods and (2) learning theories. A model considering three main strategic crisis management training approaches, outcome-focused training, process-focused training, and learning-focused training, was developed. The latter was concluded to be the desired option, as it is a balanced approach of both outcome and process focus.

本文对现有的战略危机管理培训研究进行了系统的文献综述。综述探讨了应优先考虑哪些战略危机管理技能以及如何培训这些技能以便在危机来临时做好准备的做法。我们的研究问题是如何进行战略危机管理培训,是否有最佳做法?我们总共从 3 个数据库中找到了 538 篇文章并阅读了摘要。在此基础上,我们根据确定的纳入标准选择了 41 篇文章,并对其进行了整体阅读。最后,有 8 篇文章成为本次分析的一部分。在对数据进行分析时,我们采用了基于概念重复分类的主题分析法。分析结果分为两大类:一类是 "培训什么",侧重于结果和技能;另一类是 "如何培训",侧重于过程和教学法。结果(培训什么)类别包括:(1) 与合作有关;(2) 与了解情况有关;(3) 与在复杂情况下做出适当决定有关;(4) 与实用性有关。过程(如何培训)类别包括:(1) 培训方法;(2) 学习理论。我们建立了一个模型,考虑了三种主要的战略危机管理培训方法,即注重结果的培训、注重过程的培训和注重学习的培训。结论是后者是理想的选择,因为它是一种既注重结果又注重过程的平衡方法。
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引用次数: 0
Audience engagement in outrage factors embedded in COVID-19 news: A content analysis of South Korean news articles and reader comments 受众参与 COVID-19 新闻中的愤怒因素:对韩国新闻文章和读者评论的内容分析
IF 3.1 3区 管理学 Q1 Business, Management and Accounting Pub Date : 2024-04-15 DOI: 10.1111/1468-5973.12567
Youngkee Ju

The risk perception of lay people is believed to be guided by qualitative characteristics of risk they perceive. Outrage factors refer to perceived characteristics of risk that arouse emotional responses and thereby influence risk perception. Conducting a content analysis of coronavirus disease 2019 online news coverage, we identified outrage factors embedded in news stories to determine how those factors are associated with audience engagement, measured by counting news consumer comments and clicks on emotional expressions on each news story. As a result, the average outrage score for a news story was significantly associated with the number of clicks on emotional expressions and comments. When it comes to individual outrage factors, a news story covering a case of violation against social distancing or other governmental guidelines was found to be accompanied by more comments and more emotional expressions, indicating the strongest power of moral nature. The outrage factor of voluntariness, human origin, accident history and controllability were also associated with one or both types of the audience responses. The news stories of business owners who involuntarily shut down their businesses or those comparing the current pandemic to Middle East respiratory syndrome that broke out in 2015 in the nation showed a similar pattern of audience engagement. Furthermore, liberal media were more likely to convey outrage factors than media with a less liberal orientation, which was manifested in the outrage score for each story. We discuss the potential of outrage factors as a new content-based factor for audience engagement in online risk communication.

一般认为,非专业人士的风险意识受其所感知的风险定性特征的指导。愤怒因素指的是引起情绪反应从而影响风险认知的风险感知特征。通过对 2019 年冠状病毒疾病的网络新闻报道进行内容分析,我们确定了新闻报道中蕴含的愤怒因素,以确定这些因素与受众参与度之间的关联,受众参与度是通过统计新闻消费者对每篇新闻报道的评论和情绪表达点击量来衡量的。结果发现,新闻报道的平均 "愤慨 "得分与情感表达和评论的点击量有显著关联。就单个激愤因素而言,报道违反社会距离或其他政府准则的新闻报道会伴随更多的评论和更多的情感表达,这表明道德性质的力量是最强的。自愿性、人为因素、事故历史和可控性也与受众反应的一种或两种类型相关。关于企业主非自愿停业的新闻报道,或将目前的疫情与 2015 年全国爆发的中东呼吸综合征相比较的新闻报道,都显示出类似的受众参与模式。此外,与自由派倾向较弱的媒体相比,自由派媒体更有可能传达愤怒因素,这体现在每篇报道的愤怒得分上。我们讨论了愤怒因素作为基于内容的受众参与在线风险传播的新因素的潜力。
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引用次数: 0
COVID-19 pandemic as a crisis for higher education institutions? Challenges and turning points based on teachers' perspectives COVID-19 大流行是高等教育机构的危机?基于教师观点的挑战和转折点
IF 3.1 3区 管理学 Q1 Business, Management and Accounting Pub Date : 2024-04-14 DOI: 10.1111/1468-5973.12566
Patricia M. Schütte, Saskia Kretschmer, Gert Van der Sypt

During COVID-19 pandemic, higher education institutions (HEIs) implemented new types of working, teaching and communicating quickly. Thereby, faculty staff faced multiple challenges in professional regards. They were in a ‘sandwich position’ between the HEIs and the students and they presumably took on the role of ‘on site’ crisis managers who often had to embed the situation communicatively. Against this background, this article addresses the questions: What challenges for HEIs revealed during the COVID-19 pandemic from the teachers’ perspective? And: To what extent can assumptions about turning points in the higher education (HE) system be derived from this? Answers are based on the triangulation of a literature review and data from an online survey. The results point to human, organizational and technical challenges, and opportunities in terms of communication, teaching, resilience and crisis management. At the end, some assumptions are derived that can be used for further research.

在 COVID-19 大流行期间,高等教育机构(HEIs)迅速实施了新型工作、教学和交流方式。因此,教职员工在专业方面面临多重挑战。他们处于高等院校和学生之间的 "夹心层",他们可能还扮演着 "现场 "危机管理者的角色,经常需要以沟通的方式将情况嵌入其中。在此背景下,本文探讨了以下问题:从教师的角度看,在 COVID-19 大流行期间,高校面临哪些挑战?以及在多大程度上可以由此推断出高等教育(HE)系统的转折点?答案基于文献综述和在线调查数据的三角分析。结果指出了在交流、教学、复原力和危机管理方面存在的人力、组织和技术挑战以及机遇。最后,得出了一些可用于进一步研究的假设。
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引用次数: 0
Organizational ambidexterity: A reconceptualization and research agenda for the VUCA international context 组织的灵活性:针对 VUCA 国际背景的概念重构和研究议程
IF 3.1 3区 管理学 Q1 Business, Management and Accounting Pub Date : 2024-04-13 DOI: 10.1111/1468-5973.12565
Susana Fernández-Pérez de la Lastra, Gonzalo Sánchez-Gardey

The literature confirms that organizational ambidexterity (OA) is the key to increasing an organization's prospects for survival and success in an increasingly volatile, uncertain, complex, ambiguous (VUCA) international environment. A critical review of this literature reveals that the conceptualization of OA is disorganized and ambiguous when it establishes and labels relevant aspects of this construct, such as its development and implementation. This study provides a conceptual framework for OA and its dimensions and explains the mechanisms for building and implementing OA. The most important contribution resides in providing research guidelines to improve the consistency and rigour of OA conceptualization in the VUCA international context. To develop this research agenda, we use the VUCA framework, which allows us to identify possible future research and the application of theories and methodologies not previously used. Thus, in general terms, to respond to volatility, studies must be carried out on the agility of organizations. For uncertainty, the topics of knowledge and information management are interesting. To respond to the complexity, topics on restructuring are interesting. And to avoid ambiguity, studies on experimentation would be ideal. Based on this generality, this study proposes multiple future lines of research.

文献证实,在日益动荡、不确定、复杂、模糊(VUCA)的国际环境中,组织灵活性(OA)是提高组织生存和成功前景的关键。对这些文献的批判性回顾表明,OA 的概念化在确立和标注这一概念的相关方面(如其发展和实施)时是混乱和模糊的。本研究为开放式办公及其维度提供了一个概念框架,并解释了建立和实施开放式办公的机制。最重要的贡献在于提供了研究指南,以提高在 VUCA 国际背景下 OA 概念化的一致性和严谨性。为了制定这一研究议程,我们使用了 VUCA 框架,该框架使我们能够确定未来可能开展的研究,并应用以前未使用过的理论和方法。因此,一般来说,为了应对波动性,必须对组织的敏捷性进行研究。对于不确定性,知识和信息管理的课题很有意义。为了应对复杂性,关于结构调整的专题很有意义。而为了避免模糊性,关于实验的研究则是理想之选。基于这种普遍性,本研究提出了多个未来研究方向。
{"title":"Organizational ambidexterity: A reconceptualization and research agenda for the VUCA international context","authors":"Susana Fernández-Pérez de la Lastra,&nbsp;Gonzalo Sánchez-Gardey","doi":"10.1111/1468-5973.12565","DOIUrl":"https://doi.org/10.1111/1468-5973.12565","url":null,"abstract":"<p>The literature confirms that organizational ambidexterity (OA) is the key to increasing an organization's prospects for survival and success in an increasingly volatile, uncertain, complex, ambiguous (VUCA) international environment. A critical review of this literature reveals that the conceptualization of OA is disorganized and ambiguous when it establishes and labels relevant aspects of this construct, such as its development and implementation. This study provides a conceptual framework for OA and its dimensions and explains the mechanisms for building and implementing OA. The most important contribution resides in providing research guidelines to improve the consistency and rigour of OA conceptualization in the VUCA international context. To develop this research agenda, we use the VUCA framework, which allows us to identify possible future research and the application of theories and methodologies not previously used. Thus, in general terms, to respond to volatility, studies must be carried out on the agility of organizations. For uncertainty, the topics of knowledge and information management are interesting. To respond to the complexity, topics on restructuring are interesting. And to avoid ambiguity, studies on experimentation would be ideal. Based on this generality, this study proposes multiple future lines of research.</p>","PeriodicalId":47674,"journal":{"name":"Journal of Contingencies and Crisis Management","volume":null,"pages":null},"PeriodicalIF":3.1,"publicationDate":"2024-04-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140550057","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Building tourism SMEs' business resilience through adaptive capability, supply chain collaboration and strategic human resource 通过适应能力、供应链合作和战略性人力资源,增强旅游业中小型企业的业务复原力
IF 3.1 3区 管理学 Q1 Business, Management and Accounting Pub Date : 2024-04-08 DOI: 10.1111/1468-5973.12564
Ai Na Seow, Yuen Onn Choong, Mei Peng Low, Nur Hafizah Ismail, Chee Keong Choong

Small- and medium-sized enterprises (SMEs) play a significant role in the global economy, particularly, in tourism and hospitality. However, they face challenges due to their vulnerability to external disruptions. A research model was proposed to enhance SME resilience in tourism through supply chain collaboration, strategic human resource and adaptive capability. Drawing on Dynamic Capability Theory, a total of seven hypotheses were presented. The data collection were conducted in Malaysia. There were 210 SME owners/managers participated in the survey. Data were analysed using Smart PLS software version 4. Results suggest that addressing business collaboration and human resource development are critical factors in developing capabilities that foster business resilience in tourism SMEs. The study addresses the dearth of theoretical and practical research on tourism SMEs. While calling SMEs for more attention to developing resilient businesses, this study serves as insights for disaster planning to withstand potential future shocks.

中小型企业(SMEs)在全球经济中发挥着重要作用,尤其是在旅游业和酒店业。然而,由于容易受到外部干扰,它们面临着挑战。我们提出了一个研究模型,通过供应链协作、战略性人力资源和适应能力来提高旅游业中小企业的抗灾能力。根据动态能力理论,共提出了七个假设。数据收集工作在马来西亚进行。共有 210 名中小企业业主/经理参与了调查。数据使用 Smart PLS 软件第 4 版进行分析。结果表明,解决业务合作和人力资源开发问题是旅游业中小型企业发展促进业务恢复能力的关键因素。这项研究弥补了旅游业中小企业理论和实践研究的不足。在呼吁中小型企业更加关注发展具有抗灾能力的业务的同时,本研究也为制定灾难规划以抵御未来潜在的冲击提供了启示。
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引用次数: 0
Expanding victim-centred postcrisis communication through memorials: A case study of Lufthansa's communication efforts following the 2015 Germanwings plane crash 通过纪念馆扩大以受害者为中心的危机后传播:汉莎航空在 2015 年德国之翼空难后的传播案例研究
IF 3.1 3区 管理学 Q1 Business, Management and Accounting Pub Date : 2024-03-28 DOI: 10.1111/1468-5973.12561
Elina R. Tachkova

Most of the existing literature on crisis communication focuses on the crisis response immediately following a crisis. There is a dearth of research examining postcrisis communication efforts. Postcrisis communication is especially important in the context of tragic crises, which leave stakeholders deeply affected and traumatized. This paper examines the multifaceted nature of memorials and their significance in postcrisis communication. Using the 2015 Germanwings crash as an illustrative case study, the paper highlights how memorials serve as artifacts of grief, remembrance and celebration of life. Postcrisis communication that centres on victim needs is a keystone to better crisis management. Moreover, I argue that postcrisis communication should facilitate healing by serving the needs of victims, which supersede those of organizations. The paper examines the notions of victim-centred crisis communication and ethics of care by looking at memorials as artefacts of postcrisis communication.

关于危机传播的现有文献大多侧重于危机发生后的即时危机应对。对危机后传播工作的研究还很缺乏。危机后传播在悲剧性危机的背景下尤为重要,因为悲剧性危机会给利益相关者留下深刻的影响和创伤。本文探讨了纪念馆的多面性及其在危机后传播中的意义。本文以 2015 年德国之翼客机坠毁事件为案例,重点介绍了纪念馆如何作为哀悼、缅怀和庆祝生命的人工制品。以受害者需求为中心的危机后传播是更好地进行危机管理的基石。此外,我认为危机后传播应通过满足受害者的需求来促进愈合,而受害者的需求高于组织的需求。本文通过将纪念馆作为危机后传播的人工制品,探讨了以受害者为中心的危机传播和关爱伦理的概念。
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引用次数: 0
Sudden crisis events and firms' stock price fluctuations: A multidimensional heterogeneity perspective 突发危机事件与公司股价波动:多维异质性视角
IF 3.1 3区 管理学 Q1 Business, Management and Accounting Pub Date : 2024-03-25 DOI: 10.1111/1468-5973.12560
Meng Tian, Xinyi Wang, Jiaxin Xie, Wei Huang

This study takes listed companies that have experienced sudden crisis events as samples. The event study method and multiple regression analysis are further adopted to explore the relationship between sudden crisis events and the stock price fluctuations of listed companies from the perspective of multidimensional characteristics. Findings reveal that sudden crisis events have a significant impact on stock price fluctuations. However, the firms' response frequency and response time to crisis events can exert a buffering role in their adverse association. Further analysis shows that the stock price fluctuations also vary with different heterogeneous characteristics including crisis event types, ownership types, firm competitiveness and firm size. The multidimensional analysis targeting the impact of sudden crisis events on the stock market is conducive to helping firms grasp the rhythm of crisis events and further implement some practical and feasible crisis management measures.

本研究以经历过突发危机事件的上市公司为样本。进一步采用事件研究法和多元回归分析法,从多维特征的角度探讨突发危机事件与上市公司股价波动之间的关系。研究结果表明,突发危机事件对股价波动有显著影响。然而,企业对危机事件的反应频率和反应时间会对其不利关联起到缓冲作用。进一步分析表明,股价波动也会随着危机事件类型、所有权类型、企业竞争力和企业规模等不同异质性特征的变化而变化。针对突发危机事件对股市影响的多维度分析,有利于帮助企业把握危机事件的节奏,进一步实施一些切实可行的危机管理措施。
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引用次数: 0
We are sidekicks! Concretizing the antecedents and outcomes of communal coping in the COVID-19 crisis renewal 我们是跟班!在 COVID-19 危机复兴中将社区应对的前因后果具体化
IF 3.1 3区 管理学 Q1 Business, Management and Accounting Pub Date : 2024-03-21 DOI: 10.1111/1468-5973.12557
Yang Yi, Dongqing Xu, Weiting Tao, Yeunjae Lee

Scholars have gradually shifted efforts to understand the COVID-19 crisis renewal stage. Viewing a gap in college communities' knowledge regarding COVID-19 renewal, this study drew upon the extended theoretical model of communal coping and explored college students' stressor coping in back-to-campus situations. Results of an online survey (N = 460) across nine US universities, first, supported the presence of communal coping in such a situation. Second, universities' transparent communication benefited students' communal coping appraisal, while online and offline bonding social capital boosted communal coping action; both the appraisal and action components positively contributed to student adaptivity, with life satisfaction being associated only with the action dimension. Theoretical and practical implications for interdisciplinary model concretization and public health crisis renewal are discussed.

学者们逐渐将工作重心转移到了解 COVID-19 危机重建阶段。鉴于大学生群体对 COVID-19 危机重建阶段的认识存在空白,本研究借鉴了群体应对的扩展理论模型,探讨了大学生在返校情况下的压力应对。美国九所大学的在线调查(N = 460)结果表明:第一,大学生在这种情况下的集体应对能力得到了支持。其次,大学的透明交流有利于学生的集体应对评估,而在线和离线的联系社会资本则促进了集体应对行动;评估和行动两个部分都对学生的适应性有积极的促进作用,而生活满意度只与行动维度相关。本文讨论了跨学科模型具体化和公共卫生危机重建的理论和实践意义。
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引用次数: 0
Headline risk: Forging a crisis communication keystone 标题风险:打造危机公关基石
IF 3.1 3区 管理学 Q1 Business, Management and Accounting Pub Date : 2024-03-21 DOI: 10.1111/1468-5973.12559
Jim Pierpoint

In March 2023, headlines about a single ill-conceived press release amplified in the social media triggered a one-day, $42 billion bank run that threatened to destabilise the US financial system. The Silicon Valley Bank collapse represents an extreme example of headline risk, the potential for breaking news to trigger a PR crisis and corresponding brand and business shocks. This paper presents the results of exploratory research supporting the creation of risk management frameworks for measuring, monitoring, managing and ultimately mitigating financially material headline risk. Based on brand tracking data for 24 major companies covered by the news media queried and visualised using an AI-enabled analytics tool, the study confirms that news corresponds to tail risk—defined in this study as low-probability, high-impact events that major companies and national brands would term crises. Time-series data tracking the volatility of consumer attention and the valence of media buzz support an architecture for constructing rigorous communication research and headline risk management frameworks. Crisis communication emerges as the initial phase in managing exogenous, idiosyncratic shocks marked by significant negative shifts in brand perceptions and consumer purchase consideration.

2023 年 3 月,社交媒体上一则未经深思熟虑的新闻稿引发了为期一天、价值 420 亿美元的银行挤兑事件,威胁到美国金融体系的稳定。硅谷银行倒闭事件是标题风险的一个极端例子,即突发新闻有可能引发公关危机以及相应的品牌和业务冲击。本文介绍了探索性研究的结果,这些研究支持建立风险管理框架,以衡量、监测、管理并最终降低重大新闻风险。基于新闻媒体报道的 24 家主要公司的品牌跟踪数据,使用人工智能分析工具对数据进行查询和可视化,研究证实新闻对应于尾部风险,在本研究中被定义为低概率、高影响的事件,主要公司和国家品牌将其称为危机。追踪消费者关注度波动性和媒体热议度的时间序列数据为构建严谨的传播研究和标题风险管理框架提供了支持。危机传播是管理外生、特异性冲击的初始阶段,其标志是品牌认知和消费者购买考虑的显著负面转变。
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引用次数: 0
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Journal of Contingencies and Crisis Management
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