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Identified disclosure to increase Consumers’ detection of native advertising 识别信息披露,增加消费者对原生广告的发现
IF 2.5 2区 经济学 Q2 ECONOMICS Pub Date : 2025-03-01 Epub Date: 2025-02-04 DOI: 10.1016/j.joep.2025.102800
Dalia Shilian , Eyal Pe'er
Native advertising of online content, such as articles embedded within news websites, is a covert attempt by marketers to influence consumers’ attitudes and behavior. Despite attempts to regulate and mandate disclosure for native ads, studies repeatedly find that consumers continue to fail to detect native and disguised ads even when they include various disclosure labels. We argue that the failure of these disclosures stems from consumers becoming so habituated to these notices that they do not recognize or use them effectively. We propose and test a form of “smart disclosure” for native ads requiring explicit identification of the name of the company or marketing agent paying for the non-original content. In two online experiments, we show how identified disclosures significantly and consistently increase detection of native ads rates compared to no disclosures or generic disclosures. We discuss important implications arising from using smart disclosures for native ads in particular and consumer protection in general.
在线内容的原生广告,如嵌入新闻网站的文章,是营销人员影响消费者态度和行为的一种隐蔽尝试。尽管试图对原生广告进行监管和强制披露,但研究一再发现,消费者仍然无法发现原生和伪装的广告,即使它们包含各种披露标签。我们认为,这些披露的失败源于消费者变得如此习惯这些通知,他们不承认或有效地使用它们。我们提出并测试了一种“智能披露”形式的原生广告,要求明确标识为非原创内容付费的公司或营销代理的名称。在两个在线实验中,我们展示了与没有披露或一般披露相比,识别披露如何显著且持续地提高原生广告的检测率。我们讨论了在原生广告中使用智能披露所产生的重要影响,以及一般的消费者保护。
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引用次数: 0
Nudging: An experiment on transparency, accounting for reactance and response time 轻推:一个关于透明度的实验,考虑到电抗和反应时间
IF 2.5 2区 经济学 Q2 ECONOMICS Pub Date : 2025-03-01 Epub Date: 2025-01-16 DOI: 10.1016/j.joep.2025.102797
Tobias Schütze , Carsten Spitzer , Philipp C. Wichardt
Is being informed about a nudge detrimental to its effect? This paper reports results from an experimental online study testing the effects of transparency on the effectiveness of a default nudge while accounting for psychological reactance and response time. Overall and in line with earlier studies, we find no negative effect of transparency on average behaviour. Adding to the previous discussion, we find that effects of transparency differ depending on response time. In particular, decision makers with longer response time in fact react more positively (keeping the default) if nudging is made transparent. Moreover, the data show an interaction of reactance and response time in that more reactant subjects with longer response time leave the default more often. Thus, a positive effect of transparency as well as a negative impact of reactance can be established in the data if response time is accounted for.
被告知“助推”对其效果有害吗?本文报告了一项在线实验研究的结果,该研究在考虑心理抗拒和反应时间的情况下,测试了透明度对默认轻推有效性的影响。总的来说,与早期的研究一致,我们发现透明度对平均行为没有负面影响。加上前面的讨论,我们发现透明度的影响取决于响应时间。特别是,如果推动是透明的,响应时间较长的决策者实际上会做出更积极的反应(保持默认值)。此外,数据还显示了阻抗与反应时间的相互作用,反应时间越长,反应越强烈的受试者越容易离开默认值。因此,如果考虑到响应时间,则可以在数据中建立透明度的积极影响以及电抗的负面影响。
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引用次数: 0
Visceral influences and gender difference in competitiveness 竞争力的内在影响与性别差异
IF 2.5 2区 经济学 Q2 ECONOMICS Pub Date : 2025-03-01 Epub Date: 2025-01-09 DOI: 10.1016/j.joep.2024.102788
Jingcheng Fu , Songfa Zhong
Building upon the much-celebrated sex-specific hypothesis regarding visceral responses, we explore the potential impact of visceral responses on the well-replicated gender difference in competitiveness. In the first experiment, we document that exposure to the piece-rate and tournament tasks leads to an arousal of sex hormones among men, while women do not experience a similar response. This arousal is positively associated with competitiveness. In the second experiment, we observe that the gender gap in competitiveness is reduced by introducing a resting period. Our results contribute to the literature on gender differences in the willingness to compete and suggest that mitigating visceral influences is beneficial for promoting gender equality.
基于著名的关于内脏反应的性别特异性假设,我们探讨了内脏反应对竞争力性别差异的潜在影响。在第一个实验中,我们记录了暴露在计件工资和比赛任务中会导致男性的性激素被唤醒,而女性则没有类似的反应。这种兴奋感与竞争力呈正相关。在第二个实验中,我们观察到竞争力的性别差距通过引入休止期而缩小。我们的研究结果支持了有关性别竞争意愿差异的文献,并表明减轻本能影响有利于促进性别平等。
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引用次数: 0
How do humans respond to large realized losses? 人类如何应对巨大的已实现损失?
IF 2.5 2区 经济学 Q2 ECONOMICS Pub Date : 2025-03-01 Epub Date: 2025-02-18 DOI: 10.1016/j.joep.2025.102805
Redzo Mujcic , Nattavudh Powdthavee
In a controlled field setting, in which the majority of people in our sample lose more than £90,000, we examine how human beings respond to major financial losses. University ethics boards would not allow this kind of huge-loss phenomenon to be studied with normal social-science experiments. Yet the scientific and practical issues at stake are unusually important ones. In the analyzed gameshow setting, individuals are handed £100,000 in cash. They then have to make risky decisions. Facing a sequence of seven questions, individuals are required to distribute their cash endowment over a set of possible answers. Participants lose any cash placed on a wrong answer. In a sample of British participants, we find that people become increasingly more cautious as they lose more of their cash endowment. A realized prior loss of £75,000 or more increases the propensity to fully diversify by 50 percentage points compared to a prior loss of £25,000. We find a similar cautious response in a smaller sample of US participants when the stakes are raised to $1 million US dollars. Our study appears to be the first to be able to calculate systematically how human beings react to large and unrecoverable financial losses.
在一个受控的现场环境中,我们的样本中大多数人损失超过9万英镑,我们研究了人类如何应对重大经济损失。大学伦理委员会不会允许用正常的社会科学实验来研究这种巨大损失现象。然而,利害攸关的科学和实际问题却异常重要。在分析的游戏设定中,每个人都会得到10万英镑的现金。然后他们不得不做出冒险的决定。面对一连串的七个问题,个人被要求将他们的现金捐赠分配给一组可能的答案。回答错误的参与者将失去任何现金。在一份英国参与者的样本中,我们发现,随着现金禀赋的损失越来越大,人们变得越来越谨慎。与之前损失2.5万英镑相比,7.5万英镑或以上的实际损失会使投资者完全分散投资的倾向增加50%。当赌注提高到100万美元时,我们在一个较小的美国参与者样本中发现了类似的谨慎反应。我们的研究似乎是第一个能够系统地计算人类如何应对巨大且无法挽回的经济损失的研究。
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引用次数: 0
Loss aversion is not robust: A re-meta-analysis 损失厌恶并不稳健:重新荟萃分析
IF 2.5 2区 经济学 Q2 ECONOMICS Pub Date : 2025-03-01 Epub Date: 2025-02-12 DOI: 10.1016/j.joep.2025.102801
Eldad Yechiam, Dana Zeif
There is an ongoing debate in the literature about the existence and boundary conditions of loss aversion. In a recent paper Brown et al. (2024) meta-analyzed the literature on empirical estimates of loss aversion, spanning thirty years, and reported strong loss aversion across studies. Here, we re-meta-analyzed their dataset, dividing studies into those with asymmetric gains and losses (typically smaller losses than gains) versus symmetric gains and losses, and studies where the presentation of gains or losses was ordered by size compared to those with no ordering. This analysis was possible for 84 papers (163 estimates of loss aversion, n = 149,218). The results showed that while the findings of strong loss aversion are replicated when losses are smaller than gains and when gains and losses are presented in an ordered fashion, for studies with symmetric gains and losses and no ordering of items, the loss aversion parameter was approximately 1.07 and not significantly above 1.0, suggesting similar weighting of gains and losses. This casts considerable doubts on the robustness of loss aversion.
关于损失厌恶的存在和边界条件,文献中一直存在争论。在最近的一篇论文中,Brown等人(2024)荟萃分析了30年来关于损失厌恶的实证估计的文献,并在研究中报告了强烈的损失厌恶。在这里,我们重新分析了他们的数据集,将研究分为非对称的收益和损失(通常比收益小)和对称的收益和损失,以及收益或损失的呈现按大小排序的研究,而不是按顺序排列的研究。该分析适用于84篇论文(163篇损失厌恶估计,n = 149,218)。结果表明,当损失小于收益,收益和损失以有序的方式呈现时,强烈的损失厌恶的研究结果被复制,对于对称的收益和损失以及没有项目排序的研究,损失厌恶参数约为1.07,不显著高于1.0,表明收益和损失的权重相似。这让人们对损失厌恶的稳健性产生了相当大的怀疑。
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引用次数: 0
Purely hedonic image concerns and audience size: Evidence from a charity dictator game 纯粹的享乐形象和用户规模:来自慈善独裁者游戏的证据
IF 2.5 2区 经济学 Q2 ECONOMICS Pub Date : 2025-03-01 Epub Date: 2025-01-18 DOI: 10.1016/j.joep.2025.102798
Sem Manna , Alessandro Stringhi
We study whether image preferences in isolation from strategic considerations, namely purely hedonic image concerns, can motivate prosocial behavior and whether this audience effect is mediated by the number of observers. Answers to related questions from the extant experimental literature are often mixed or influenced by multiple mechanisms evoked by the context at hand or design employed. We employ an experiment involving a dictator game with a charity receiver and a binary choice with unambiguous social valence. Choices are observed by an anonymous, passive, and external audience whose size varies across treatments. Our simple experimental design allows us to isolate purely hedonic image concerns about appearing altruistic from strategic considerations and other confounding features of alternative designs. We find that donations rise by 10.2 percentage points on average when audiences are present, with every observer increasing the probability of donating by an estimated 2.12 percentage points. We provide evidence that the size of the audience also matters.
我们研究了独立于策略考虑的形象偏好(即纯粹的享乐形象关注)是否能激发亲社会行为,以及这种观众效应是否受观察者数量的调节。对现有实验文献中相关问题的回答往往是混合的,或受到当前情境或所采用的设计所引发的多种机制的影响。我们采用了一个实验,包括一个独裁者游戏和一个慈善接受者,以及一个具有明确社会效价的二元选择。选择是由一个匿名的、被动的、外部的观众观察的,他们的规模在不同的治疗中有所不同。我们简单的实验设计使我们能够从策略考虑和其他可选设计的混淆特征中分离出对利他主义的纯粹享乐形象的关注。我们发现,当有观众在场时,捐款平均增加了10.2个百分点,每增加一个旁观者,捐赠的可能性估计增加了2.12个百分点。我们提供的证据表明,观众的规模也很重要。
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引用次数: 0
The superstar effect on perceived performance in professional football: An online experiment 超级巨星效应对职业足球运动表现的影响:在线实验
IF 2.5 2区 经济学 Q2 ECONOMICS Pub Date : 2025-01-01 Epub Date: 2024-11-13 DOI: 10.1016/j.joep.2024.102776
Yu Pan , Marco Henriques Pereira , Carlos Gomez-Gonzalez , Helmut M. Dietl
We conduct a novel experiment to investigate whether football superstars consistently receive more favorable evaluations than non-superstars. Engaging 500 participants from Prolific, we randomly assign them to evaluate the same football videos with either visible or obscured players. In the control group, where players are visible, superstars receive lower performance ratings than non-superstars, challenging common perceptions. This trend is more intensified in the treatment group, where obscured identities result in even lower ratings for superstars, relative to non-superstars, suggesting a diminished superstar premium. These findings provide causal experimental evidence contributing to the literature on evaluation bias and the superstar effect.
我们进行了一项新颖的实验,研究足球巨星是否总是比非巨星获得更多的好评。我们从 Prolific 公司招募了 500 名参与者,随机分配他们对相同的足球视频进行评价,视频中的球员是可见的还是不可见的。在球员可见的对照组中,超级球星的表现评分低于非超级球星,这挑战了人们的普遍看法。这种趋势在处理组中更加明显,在处理组中,模糊身份导致超级球星的评分甚至低于非超级球星,这表明超级球星的溢价能力降低了。这些发现提供了因果实验证据,为有关评价偏差和巨星效应的文献做出了贡献。
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引用次数: 0
Stochastic choice and imperfect judgments of line lengths: What is hiding in the noise? 线长的随机选择和不完美判断:隐藏在噪声中的是什么?
IF 2.5 2区 经济学 Q2 ECONOMICS Pub Date : 2025-01-01 Epub Date: 2024-12-26 DOI: 10.1016/j.joep.2024.102787
Sean Duffy , John Smith
Noise is a pervasive feature of economic choice. However, standard economics experiments are not well equipped to study the noise because experiments are constrained: preferences are often either unknown or only imperfectly measured by experimenters. As a result of these designs – where the optimal choice is not observable to the analyst – many important questions about the noise in apparently random choice cannot be addressed. There is a long tradition in psychology of studying settings where subjects make choices about objectively measurable, but imperfectly perceived objects. We simply supplement this design with material incentives in a way that resembles economic choice. In our design, subjects make incentivized binary choices between lines and are paid a function of the length of the selected line. We find a gradual (not sudden) relationship between the difference in the lengths of the lines and the optimal choice. Our analysis suggests that the errors are better described as having a Gumbel distribution rather than a normal distribution, and our simulated data increase our confidence in this inference. We find evidence that suboptimal choices are associated with longer response times than optimal choices.
噪音是经济选择的一个普遍特征。然而,标准的经济学实验并不能很好地研究噪音,因为实验是受限的:偏好往往是未知的,或者实验者只能不完美地测量。这些设计的结果是——分析师无法观察到最优选择——许多关于明显随机选择中的噪声的重要问题无法解决。在心理学中有一个悠久的传统,即研究对象对客观可测量但不完美感知的物体做出选择。我们只是以一种类似于经济选择的方式,用物质激励来补充这种设计。在我们的设计中,受试者在线之间做出激励的二元选择,并根据所选线的长度获得报酬。我们发现线的长度差异和最优选择之间的关系是渐进的(而不是突然的)。我们的分析表明,误差更好地描述为具有甘贝尔分布而不是正态分布,我们的模拟数据增加了我们对这一推断的信心。我们发现有证据表明,次优选择比最佳选择的响应时间更长。
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引用次数: 0
From strong exceptions to parameter spaces: A précis to the special issue on meta-analyses in economic psychology 从强例外到参数空间:经济心理学的元分析专刊
IF 2.5 2区 经济学 Q2 ECONOMICS Pub Date : 2025-01-01 Epub Date: 2024-12-10 DOI: 10.1016/j.joep.2024.102784
Eldad Yechiam
Meta-analysis is a valuable tool for synthesizing empirical findings across studies, particularly in light of weak or contradicting findings. However, applying meta-analysis in economic psychology and behavioral economics presents unique challenges, partly due to the fact that these two disciplines have originated from studies demonstrating strong contradictions to rationality and rationality-based models. The counter-examples themselves are often reliable when using the original study parameters (e.g., same payoff structure as those of the original studies). However, in meta-analyses seeking to broaden the breadth across different parameters, the presence of a plethora of studies using the same or similar parameters, may lead to an implicit selection bias that is difficult to characterize and control for. This article discusses this challenge and potential solutions and presents the articles in the special issue on meta-analyses in economic psychology.
荟萃分析是一种有价值的工具,可以综合研究中的实证结果,特别是在研究结果薄弱或相互矛盾的情况下。然而,在经济心理学和行为经济学中应用元分析面临着独特的挑战,部分原因是这两个学科起源于与理性和基于理性的模型存在强烈矛盾的研究。当使用原始研究参数时,反例本身通常是可靠的(例如,与原始研究相同的收益结构)。然而,在寻求跨不同参数扩大广度的荟萃分析中,使用相同或相似参数的大量研究的存在可能导致难以表征和控制的内隐选择偏差。本文讨论了这一挑战和潜在的解决方案,并介绍了《经济心理学中的元分析》特刊中的文章。
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引用次数: 0
Slipping on stereotypes – Interactive gender effects in the erosion of ethical behavior 在刻板印象上滑落——道德行为侵蚀中的交互式性别影响
IF 2.5 2区 经济学 Q2 ECONOMICS Pub Date : 2025-01-01 Epub Date: 2024-12-15 DOI: 10.1016/j.joep.2024.102785
Anja Bodenschatz , Gari Walkowitz
We investigate how gender affects ethical outcomes in repeated same- or mixed-gender interactions. In our first study (N = 681), we use an experimental slippery-slope audit setting (Gino and Bazerman, 2009), in which an “auditor” makes an approval decision about the emerging unethical behavior of an “estimator” whose gender has been made salient. Based on previous evidence, unethical behavior is more likely to be accepted when it emerges gradually compared to a situation where it occurs abruptly. While we do not find a general slippery-slope effect across the whole sample, a significant slippery-slope effect is detected when the estimator is male (d = 0.36) or when the auditor is female (d = 0.27). We observe no slippery-slope effects in same-gender estimator-auditor constellations. However, in mixed-gender constellations, we find opposite effects: when male estimators are audited by females, we observe a significant slippery-slope effect (d = 0.53), driven by a high approval rate in the slippery-slope treatment. Conversely, when female estimators are audited by males, the approval rate increases in the abrupt treatment (d = 0.33). To better understand the drivers of these findings, we asked a different sample of participants (N = 90) to indicate the level of competence or honesty they attribute to male and female estimators in the estimation task. Responses suggest that the detected slippery-slope effects may be driven by auditors (especially females), attributing more competence to male estimators (d = 0.62), which is particularly relevant in the slippery-slope treatment where unethical behavior is difficult to detect. Moreover, our finding that male auditors are particularly inclined to approve overvaluations by females in the abrupt treatment, where unethical behavior becomes salient, may be driven by a more ethical assessment of female estimators (d = 0.90).
我们研究性别如何在重复的同性或混合性别互动中影响伦理结果。在我们的第一项研究(N = 681)中,我们使用了一个实验性滑坡审计设置(Gino和Bazerman, 2009),其中“审计师”对性别突出的“估计员”出现的不道德行为做出批准决定。根据之前的证据,与突然出现的不道德行为相比,逐渐出现的不道德行为更容易被接受。虽然我们没有在整个样本中发现普遍的滑坡效应,但当估计者是男性(d = 0.36)或审计师是女性(d = 0.27)时,可以检测到显著的滑坡效应。我们观察到在同性估计者-审计员星座中没有滑坡效应。然而,在混合性别星座中,我们发现了相反的效果:当男性估计者由女性审计时,我们观察到明显的滑坡效应(d = 0.53),这是由滑坡处理的高批准率驱动的。相反,当女性估计员由男性审核时,突兀处理的批准率增加(d = 0.33)。为了更好地理解这些发现的驱动因素,我们要求不同的参与者样本(N = 90)表明他们在估计任务中赋予男性和女性估计者的能力或诚实程度。回应表明,检测到的滑坡效应可能是由审计师(尤其是女性)驱动的,将更多的能力归因于男性估计员(d = 0.62),这在难以检测不道德行为的滑坡处理中尤其相关。此外,我们发现男性审计师特别倾向于批准女性在突然处理中的高估,其中不道德行为变得突出,可能是由对女性估计员的更道德的评估驱动的(d = 0.90)。
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引用次数: 0
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Journal of Economic Psychology
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