This article contributes to sociolinguistic scholarship on register formations, digital technology, and labor by analyzing technofuturist registers—historically inherited, typified, and socially shared modes of speaking about technology. These registers create distinct modes of feeling, relating, idealizing, and desiring technology and its effects on society and our future. The focus is on recruiters’ and tech entrepreneurs’ talk about artificial intelligence (AI) as a site for the enregisterment of AI. These registers link recruitment and AI-powered job matching technologies to a broader anarcho-capitalist vision of an AI-driven future, one that both recruiters and society are encouraged to embrace. Centering technofuturist registers contributes to our understanding of contemporary language about tech, helping to understand how AI is made desirable and, in so doing, how digital technology shapes the social imagination of the future and with it, reconfigures visions of labor, personhood, and modernity.
{"title":"Technofuturist Registers for AI and the Future of Work","authors":"Alfonso Del Percio","doi":"10.1111/josl.12714","DOIUrl":"https://doi.org/10.1111/josl.12714","url":null,"abstract":"<p>This article contributes to sociolinguistic scholarship on register formations, digital technology, and labor by analyzing technofuturist registers—historically inherited, typified, and socially shared modes of speaking about technology. These registers create distinct modes of feeling, relating, idealizing, and desiring technology and its effects on society and our future. The focus is on recruiters’ and tech entrepreneurs’ talk about artificial intelligence (AI) as a site for the enregisterment of AI. These registers link recruitment and AI-powered job matching technologies to a broader anarcho-capitalist vision of an AI-driven future, one that both recruiters and society are encouraged to embrace. Centering technofuturist registers contributes to our understanding of contemporary language about tech, helping to understand how AI is made desirable and, in so doing, how digital technology shapes the social imagination of the future and with it, reconfigures visions of labor, personhood, and modernity.</p>","PeriodicalId":51486,"journal":{"name":"Journal of Sociolinguistics","volume":"29 5","pages":"319-331"},"PeriodicalIF":2.6,"publicationDate":"2025-08-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/josl.12714","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145530124","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper responds to a recent call to develop a sociolinguistics of potentiality by examining how semiotic and multilingual practices may participate in processes of ethical world-building. It looks at contexts where minoritized language speakers who are subjected to colonial government use colonial languages (e.g., English) along with other semiotic resources to create spaces of potentiality where alternative social projects embody complex interplays of hope and despair. Employing the Southern notion of sumud pedagogy as a localized application of Stroud's notion of Linguistic Citizenship, I examine how Palestinian Arabic-speaking youth in Israel employ multilingual and semiotic resources to deconstruct social constructs and reject imposed subjectivities. Combining my voice as a Palestinian sociolinguist in Israel with the voices of Palestinian youth from Haifa, I illustrate how a horizontal movement from one language to another enables multilingual-minoritized speakers to disrupt English hegemony through constructing new modes of being, belonging, and knowing.
{"title":"Sumud Pedagogy as Linguistic Citizenship: A World-Building Semiotics Where Languages Are Used “Otherwise”","authors":"Muzna Awayed-Bishara","doi":"10.1111/josl.12713","DOIUrl":"https://doi.org/10.1111/josl.12713","url":null,"abstract":"<p>This paper responds to a recent call to develop a sociolinguistics of potentiality by examining how semiotic and multilingual practices may participate in processes of ethical world-building. It looks at contexts where minoritized language speakers who are subjected to colonial government use colonial languages (e.g., English) along with other semiotic resources to create spaces of potentiality where alternative social projects embody complex interplays of hope and despair. Employing the Southern notion of <i>sumud</i> pedagogy as a localized application of Stroud's notion of Linguistic Citizenship, I examine how Palestinian Arabic-speaking youth in Israel employ multilingual and semiotic resources to deconstruct social constructs and reject imposed subjectivities. Combining my voice as a Palestinian sociolinguist in Israel with the voices of Palestinian youth from Haifa, I illustrate how a horizontal movement from one language to another enables multilingual-minoritized speakers to disrupt English hegemony through constructing new modes of being, belonging, and knowing.</p>","PeriodicalId":51486,"journal":{"name":"Journal of Sociolinguistics","volume":"29 4","pages":"250-267"},"PeriodicalIF":2.6,"publicationDate":"2025-08-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/josl.12713","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145051232","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Bill Labov passed away peacefully at home on December 17, 2024, with his wife and fellow Penn linguist Gillian Sankoff by his side. He leaves behind a legacy so large that it is hard to put into words. All three authors were fortunate enough to have had Bill as our PhD supervisor (Laurel: 2012, Meredith: 2014, Betsy: 2018). We feel that the many hours we spent in his presence and with his work have given us a good insight into who and how he was. We also feel deep love and gratitude for him and for his imprint on the field and on us. As such, this piece is our reflection on Bill as a person, an advisor, and a scholar, from our perspective as three of his students from his later years.
{"title":"Bill Labov: Looking Back, Looking Forward","authors":"Betsy Sneller, Laurel MacKenzie, Meredith Tamminga","doi":"10.1111/josl.12711","DOIUrl":"https://doi.org/10.1111/josl.12711","url":null,"abstract":"<p>Bill Labov passed away peacefully at home on December 17, 2024, with his wife and fellow Penn linguist Gillian Sankoff by his side. He leaves behind a legacy so large that it is hard to put into words. All three authors were fortunate enough to have had Bill as our PhD supervisor (Laurel: 2012, Meredith: 2014, Betsy: 2018). We feel that the many hours we spent in his presence and with his work have given us a good insight into who and how he was. We also feel deep love and gratitude for him and for his imprint on the field and on us. As such, this piece is our reflection on Bill as a person, an advisor, and a scholar, from our perspective as three of his students from his later years.</p>","PeriodicalId":51486,"journal":{"name":"Journal of Sociolinguistics","volume":"29 4","pages":"309-316"},"PeriodicalIF":2.6,"publicationDate":"2025-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/josl.12711","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145051107","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Being and Understanding","authors":"Kristin Snoddon","doi":"10.1111/josl.12708","DOIUrl":"https://doi.org/10.1111/josl.12708","url":null,"abstract":"","PeriodicalId":51486,"journal":{"name":"Journal of Sociolinguistics","volume":"29 4","pages":"302-308"},"PeriodicalIF":2.6,"publicationDate":"2025-07-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145051111","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}