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A Study on Impact of E-Commerce on Consumer Buying Behaviour (With Special Reference to Grocery Products, Consumer of Coimbatore District) 电子商务对消费者购买行为的影响研究(以哥印拜陀地区的消费者为例)
Pub Date : 2023-04-30 DOI: 10.35940/ijmh.g1584.049823
Dr. N. S. Lissy, Dr. M. Esther Krupa
E-commerce not only means conducting business on the internet. In the era of internet technology, e-commerce completely changes our lifestyle. E-commerce continuously achieving success, and its become more important for businessman to follow the current trends because as technology changes, consumer behavior also changes. Consumer behavior has a tremendous impact on e-commerce. Electronic commerce is far more than just transacting business over the internet. It will have a far-reaching and more significant effect than we presently realize. This is since the information technology revolution is occurring at the same time as other trends, most notably the globalization of business. The new era of global e-commerce is spawning an entirely new economy, which will profoundly influence our lives, reshape competition in multiple sectors, and change the world economy.
电子商务不仅仅意味着在互联网上做生意。在互联网技术时代,电子商务彻底改变了我们的生活方式。电子商务不断取得成功,对商人来说,跟上当前的趋势变得更加重要,因为随着技术的变化,消费者的行为也在变化。消费者行为对电子商务有着巨大的影响。电子商务不仅仅是在互联网上进行交易。它将产生比我们目前认识到的更为深远和重要的影响。这是因为信息技术革命与其他趋势同时发生,最明显的是商业全球化。全球电子商务的新时代正在孕育一个全新的经济,它将深刻地影响我们的生活,重塑多个领域的竞争,并改变世界经济。
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引用次数: 0
Digital Marketing and Sublimation User Satisfaction, Piura - Perú 数字营销和升华用户满意度,Piura - Perú
Pub Date : 2023-04-30 DOI: 10.35940/ijmh.g1586.049823
George David Núñez Morante, Román Junior Balvin Azaña, Flores Zafra David
The objective of this study was to determine the relationship between digital marketing and the satisfaction of sublimation users in the department of Piura - Peru. For this purpose, a basic type of research was improved, with a non-experimental design, with a correlational scope, and cross-sectional. Users of the Piura sublimation service who will be between 18 and 65 years of age will be left as a population. Likewise, the sample was considered based on the statistical calculation, resulting in 384 respondents. The technique applied was the survey, and the research instrument was complemented with two questionnaires based on the Likert scale, whose collected data was processed using the SPSS software. The results that were achieved proved that there is a relationship between the variables studied. Finally, to reach this conclusion, the non-parametric test of Spearman's Rho was obtained with a p-value equal to 0.000 and a level of connections of 0.839. Finally, the conclusions obtained in the investigation indicate that there is a high positive confirmation between the variables digital marketing and satisfaction of sublimation users in the department of Piura, this indicates that digital marketing offers tools and strategies that are useful to increase user satisfaction, and, therefore, have loyal customers, thus showing better results for the organization.
本研究的目的是确定数字营销和升华用户在Piura -秘鲁部门的满意度之间的关系。为此,改进了一种基本类型的研究,采用非实验设计,具有相关范围和横断面。Piura升华服务的用户年龄在18岁到65岁之间。同样,根据统计计算考虑样本,得到384名受访者。所采用的方法是问卷调查,研究工具辅以两份基于李克特量表的问卷,收集的数据使用SPSS软件进行处理。所得结果证明所研究的变量之间存在一定的关系。最后,为了得出这个结论,我们得到了Spearman's Rho的非参数检验,p值为0.000,连接水平为0.839。最后,调查得出的结论表明,Piura部门的数字营销变量与升华用户满意度之间存在高度的正确认,这表明数字营销提供了有助于提高用户满意度的工具和策略,从而拥有忠诚的客户,从而为组织显示更好的结果。
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引用次数: 0
Profitability as a Knock-on Benefit to Collegiate-Athlete Brand Compensation 盈利能力对大学生运动员品牌薪酬的连锁效应
Pub Date : 2023-04-30 DOI: 10.35940/ijmh.h1596.049823
Dr. Nizam Nadj, Stephanie Parrish-Chester
For the first time in the history of collegiate sports, college athletes can be compensated without the risk of losing their status as amateurs. The Fair Pay to Play act sparked a revolution of state laws allowing college athletes to be compensated for using their Name, Image, and Likeness (NIL). Agency representation, another allowance that has historically been restricted from college athletes, has been granted by these new laws. With the governance of intercollegiate play removed from the authority of the National Collegiate Athlete Association (NCAA) and placed in the hands of the individual states in which universities reside, the respective universities are now in a place to profit as knock-on benefactors. NIL brings corporate relationships closer to the University and, in some states, allows boosters to serve in the capacity of sponsors. Using the school's intellectual property – logo, brand, mascot, etc. – cannot financially benefit the collegiate athlete but can serve as another opportunity for universities to profit from the existence of the NIL legislature. This research explores the impact NIL laws have had on the financial performance of the Universities in the Southeastern Conference (SEC) West Division. The correlational study analyzes the profitability of universities before and after the NIL legislature passed to determine if there is a correlating pattern. The study leverages key performance indicators to describe the financial performance of seven universities across five states. Although the metrics suggest a correlation pattern before and after NIL was passed, it does not find significant variation between the profitability metrics or the components that measure profitability.
这是大学体育史上第一次,大学运动员可以在不失去业余运动员身份的情况下获得补偿。《公平报酬法》引发了一场州法律的革命,允许大学运动员使用他们的名字、形象和肖像(NIL)获得补偿。经纪公司代表权是另一项历史上限制大学运动员获得的津贴,这些新法律已经批准了这项津贴。随着校际比赛的管理从全国大学生运动员协会(NCAA)的权力下放到大学所在的各个州手中,各个大学现在可以作为连锁捐助者获利。NIL拉近了企业与大学之间的关系,在一些州,它还允许赞助者以赞助者的身份服务。使用学校的知识产权——标志、品牌、吉祥物等——不能给大学运动员带来经济上的好处,但可以成为大学从NIL立法机构的存在中获利的另一个机会。本研究探讨了零法律对东南会议(SEC)西区大学财务绩效的影响。相关研究分析了《零成本法案》通过前后大学的盈利能力,以确定是否存在相关模式。该研究利用关键绩效指标来描述五个州七所大学的财务绩效。虽然这些指标显示了零成本标准通过之前和之后的相关模式,但它并没有发现盈利能力指标或衡量盈利能力的组成部分之间的显著差异。
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引用次数: 0
HR Policies and Strategies in It Companies in India - A Conceptual Study 印度It公司的人力资源政策和战略——一个概念研究
Pub Date : 2023-04-30 DOI: 10.35940/ijmh.h1599.049823
Raju Challa, Dr. Smitha Sambrani
HR are abilities, disposition, imaginative capacities, comprehension and various qualities acquired in an organization or company point of view. They compare to the complete inbuilt limits, got data and abilities as mentioned in the job description. The approach, practice and techniques lead the organization in achieving its objectives which in turns builds an image or brand to the company in society. Methodology adopted in this is clear with the objective that everyone working in the firm can fathom its objective, the necessary resources to achieving the goals or objectives. Sky is the limit on the off chance that the HR department of firm is working satisfactorily and is adjusted to the business activities of the association. The paper is destined to clear information about different elements of HR approaches and methodologies chosen by IT firms in India.
人力资源是在一个组织或公司中获得的能力、性格、想象力、理解力和各种素质。它们与工作描述中提到的完整的内置限制、获得的数据和能力进行比较。方法、实践和技术引导组织实现其目标,从而为公司在社会上建立形象或品牌。在这方面采用的方法是明确的,目标是每个在公司工作的人都能理解其目标,实现目标或目的所需的资源。公司的人力资源部门工作满意并适应协会的业务活动的可能性是无限的。这篇论文的目的是明确关于印度IT公司所选择的人力资源方法和方法的不同元素的信息。
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引用次数: 0
The Impact of Modern Crisis Management Strategies on Crisis Management Planning 现代危机管理策略对危机管理规划的影响
Pub Date : 2023-03-30 DOI: 10.35940/ijmh.f1578.039723
Amany Saflow, Dr. Mostafa Aldarwish, Dr. Hussam Khadija
The research aims to identify modern strategies for crisis management, and their impact on planning for crisis management, where the research was applied to employees in the directorates of the university presidency and its offices, totaling (75) employees. The researcher used the descriptive approach, and a questionnaire consisting of (28) items was prepared. It included two approaches (modern strategies for crisis management, and crisis management planning). A questionnaire was distributed electronically to a research sample of (60) employees, which was determined from the Krejci and Morgan table. The researcher found that there is a statistically significant effect of modern strategies for crisis management on management planning the crisis, at the level of significance of 5%, and the most modern used strategies were the strategy of Crisis Fragmentation, followed by Changing Path strategy, then the strategy of Containing the Crisis, then the strategy of Crisis Exhausting, followed by the strategy of the Work Teams, then the strategy of the Mobilization Reserve in the last phase. The research concluded there are no statistically significant differences in modern strategies for crisis management according to the variable (gender, educational qualification, respondent’s character, age), at the level of significance of 5%, and the researcher recommended the need to form task forces to manage crises in colleges with expertise, provide the necessary material and human support.
该研究旨在确定危机管理的现代策略,以及它们对危机管理计划的影响,该研究应用于大学校长及其办公室理事会的员工,共计(75)名员工。研究者采用描述性的方法,并准备了一份由(28)个项目组成的问卷。它包括两种方法(现代危机管理战略和危机管理规划)。问卷以电子方式分发给研究样本(60)名员工,这是由Krejci和Morgan表确定的。研究发现,现代危机管理策略对危机管理计划的影响在统计学上显著,显著性水平为5%,现代使用最多的策略是危机碎片化策略,其次是改变路径策略,然后是遏制危机策略,然后是危机耗尽策略,其次是工作团队策略,最后是动员储备策略。研究得出结论,根据变量(性别、教育程度、被调查者的性格、年龄),现代危机管理策略在统计学上没有显著差异,显著性水平为5%,研究人员建议需要组建专门的工作队来管理大学危机,提供必要的物质和人力支持。
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引用次数: 0
Communication Skill of Service Provider as the Principal Determinant of Customer Satisfaction: A Case of Doctors’ Service 服务提供者沟通技巧作为顾客满意的主要决定因素:以医生服务为例
Pub Date : 2023-03-30 DOI: 10.35940/ijmh.g1585.039723
Dr. Indrani Majumder
Communication style is intensely influential on customers' purchase probability, trust, satisfaction, perceived service quality, and perceptions of brand affection, competence, and attachment. Social interaction models tell us that when consumers engage in service interactions, they rely largely on the communication style of the service personnel to develop their evaluations in which they have little knowledge of service issues. The frontline service personnel represent the image of the organization. The perception of customers towards the organization is influenced by their experiences at the frontline. A poor service delivery experience by a customer influences the image of the organization as the customer may share his/her bad encounters with other people. So, it is important that the organization ensure the quality of frontline services to secure a positive image of the organization. The study suggests the need for employers to provide training to the staff to improve their communication skills and develop favourable attitudes.
沟通方式对顾客的购买概率、信任、满意度、感知服务质量、品牌情感感知、能力感知和依恋感知有显著影响。社会互动模型告诉我们,当消费者参与服务互动时,他们很大程度上依赖于服务人员的沟通方式来发展他们的评估,而他们对服务问题知之甚少。前线服务人员代表着组织的形象。顾客对组织的看法受到他们在第一线的经历的影响。客户的不良服务交付体验会影响组织的形象,因为客户可能会与其他人分享他/她的不良经历。因此,重要的是组织要确保一线服务的质量,以确保组织的积极形象。研究表明,雇主有必要为员工提供培训,以提高他们的沟通技巧,培养良好的态度。
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引用次数: 0
Factors Relevant for the Development of Small Business Management in Andaman and Nicobar 安达曼和尼科巴小企业管理发展的相关因素
Pub Date : 2023-03-30 DOI: 10.35940/ijmh.g1582.039723
Dr. Treemurutulu B
The paper explores the key factors relevant to the development of micro and small businesses in the Andaman and Nicobar Islands. This study specifically focused on the relevant factors from the islands' perspectives. This study used primary sources of data collected in the South Andaman Islands (Andaman and Nicobar Islands), and the obtained data were analyzed using SPSS. The findings of the study proved that tourism business and marine and wood-based businesses have huge potential in the Andaman Islands. The study's findings highlighted the significance of subsidies and incentives for island promotion and sustainable development, which could be accomplished through capital investment, as well as transportation subsidies, which are critical for new and existing businesses on islands. Cargo transportation from the mainland to islands is the primary mode of sea transportation and the only mode between island regions. Under this situation, the Andaman and Nicobar Islands totally rely on manufacturing or service businesses as a lifeline. Hence, micro- and small businesses will play a vital role in employment generation, production, investments, and the growth of a small business. As a result, the administration of the islands should implement appropriate policy measures based on the relevant factors in the islands' region. The local administration needs to support and provide easy access to finance, transportation, and other facilities for small businesses in the Andaman and Nicobar Islands.
本文探讨了影响安达曼和尼科巴群岛小微企业发展的关键因素。本研究特别从岛屿的角度关注相关因素。本研究的主要数据来源为南安达曼群岛(安达曼和尼科巴群岛),所获得的数据使用SPSS进行分析。研究结果证明,安达曼群岛的旅游业、海洋和木材业具有巨大的潜力。这项研究的结果突出了补贴和奖励对岛屿推广和可持续发展的重要性,这可以通过资本投资和运输补贴来实现,这对岛屿上的新企业和现有企业都是至关重要的。从大陆到岛屿的货物运输是海上运输的主要方式,也是岛屿地区之间的唯一方式。在这种情况下,安达曼和尼科巴群岛完全依赖制造业或服务业作为生命线。因此,微型和小型企业将在创造就业、生产、投资和小企业成长方面发挥至关重要的作用。因此,岛屿的管理应根据岛屿所在地区的有关因素实施适当的政策措施。当地政府需要支持并为安达曼和尼科巴群岛的小企业提供便利的融资、交通和其他设施。
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引用次数: 0
Problems of Legal Regulation of Humanitarian Relief in Armed Conflicts 武装冲突中人道主义救济的法律规制问题
Pub Date : 2023-02-28 DOI: 10.35940/ijmh.f1577.029623
Mohammed Reada Jalkhy, Dr. Ibrahim Shasho, Dr. Obada Tamer
Armed conflicts lead to the deterioration of the living conditions of civilians and deprive them of the basic necessities of life, which may result in catastrophic human tragedies, due to the inability of the parties to the conflict to provide basic goods and services or obstruct that. Humanitarian relief work provided by states and humanitarian organizations comes as a decisive and necessary tool to preserve The life, health, and dignity of these people, and this relief is subject to a long-standing legal regulation in international law, which despite its importance in achieving facilitation of humanitarian relief work and ensuring its arrival, but it has some problems that may prevent it, so this study comes as an attempt to identify these problems and put them on the research table Hoping to spark discussion about possible solutions to it so that the goal of the provisions of international law regulating humanitarian relief is achieved in facilitating the arrival of humanitarian relief to those in need at the right time and in the appropriate form.
武装冲突导致平民生活条件的恶化,剥夺了他们的基本生活必需品,这可能造成灾难性的人间悲剧,因为冲突各方无法提供或阻挠基本物品和服务。国家和人道主义组织提供的人道主义救济工作是维护这些人的生命、健康和尊严的决定性和必要工具,这种救济受国际法中一项长期法律规定的约束,尽管它在促进人道主义救济工作和确保其抵达方面具有重要意义,但它存在一些可能阻碍这种救济工作的问题。因此,本研究的目的是试图找出这些问题,并把它们放在研究桌上,希望能引发对可能解决这些问题的讨论,从而实现国际法规定的人道主义救济的目标,促进人道主义救济在适当的时间以适当的形式到达需要的人手中。
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引用次数: 0
Servant Leadership. Case Study-Starbucks 仆人式的领导风格。案例Study-Starbucks
Pub Date : 2023-02-28 DOI: 10.35940/ijmh.f1570.029623
I. Dimitrakaki
The concept of leadership is perhaps the most overused word, which has been harnessed with so many conceptual meanings, stakes and implications. In the various scientific articles, it has been understood as a structural characteristic of the personality, while many times it has been linked to the organizational conditions of the organization. Often, it has been approached as a behavioral characteristic. Given the proven research value of the concept of leadership, a deeper understanding of the nature of leadership can be extremely important. Leadership has been understood as a process of exercising social influence in an organization or group. In the same context, a leading individual (leader) will tend to initiate invisible and overt processes, where other individuals may be supported in starting and completing tasks. According to the above approach, a leader does not simply plan on the safe side, but leads by taking a significant, ongoing risk—of achieving overall goals or approaching total failure. Servant leadership can be an extremely important leadership philosophy to match the complex conditions of the modern environment. This was explored in the current paper, through the analysis of the global success of the Starbucks café chain.
领导力的概念可能是被滥用最严重的一个词,它被赋予了如此多的概念意义、利害关系和含义。在各种科学文章中,它被理解为人格的一种结构性特征,而很多时候它与组织的组织条件有关。通常,它被认为是一种行为特征。鉴于领导力概念的研究价值已得到证实,对领导力本质的深入理解可能是极其重要的。领导被理解为在一个组织或群体中行使社会影响力的过程。在同样的背景下,一个领导个体(领导者)会倾向于发起无形的和公开的过程,在这个过程中,其他个体可能会在开始和完成任务时得到支持。根据上述方法,领导者不只是在安全的一边做计划,而是通过承担重大的、持续的风险来领导——实现总体目标或接近彻底失败。仆人式领导可以成为一种极其重要的领导哲学,以适应现代环境的复杂条件。本文通过对星巴克咖啡连锁店在全球取得成功的分析,探讨了这一点。
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引用次数: 0
Economic Time Impacts on HTMA 经济时间对HTMA的影响
Pub Date : 2023-02-28 DOI: 10.35940/ijmh.f1571.029623
Fawzan F. AlEnizi, Abdullah M Almodayan, Ahmed S. Negm
There are many stages in the medical device management lifecycle to consider, and from the planning stage to commissioning, dismantling and decommissioning, replaceing an equipment is a critical decision. This phase includes several information that help replacement decisions intelligent. Technical, monetary and safety principles are taken into account when replacing medical equipment. One of the most frequently criterion is service life. In recent times, the delivery of a sustainable competitive advantage through the optimization of the management of non-essence activities is considered more relevant. A non-essence example is the Lifespan management of capital goods which are required in supporting the processes involved in healthcare operations ranging from acquiring assets to maximizing the operation, sustaining the performance and conclude the right time to get rid of it properly. The objective: is to identify if Total Cost Ownership (TCO) will give recommendations for decision-making even though it is capable of helping us identify the optimal economic life of the medical device. Overall, 40% of our specimens showed that monitoring TCO is essential to the continuous mapping of the cost of these devices on service.
在医疗器械管理生命周期中有许多阶段需要考虑,从规划阶段到调试、拆除和退役,更换设备是一项关键决策。这一阶段包括一些信息,这些信息有助于做出明智的替换决策。在更换医疗设备时,考虑到技术、资金和安全原则。最常见的标准之一是使用寿命。最近,通过优化非本质活动的管理来提供可持续的竞争优势被认为是更相关的。一个非本质的例子是资本货物的生命周期管理,这是支持医疗保健业务所涉及的流程所必需的,从获取资产到最大限度地提高运营,维持绩效和确定正确的时间以适当地摆脱它。目标是确定总成本所有权(TCO)是否会为决策提供建议,即使它能够帮助我们确定医疗设备的最佳经济寿命。总体而言,我们40%的样本表明,监测TCO对于持续绘制这些设备在服务中的成本至关重要。
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引用次数: 0
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International Journal of Management and Humanities
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