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Building Service Experience to Attain Customer Repurchase Intention: A Moderated-Mediation Model in the Context of Student Consumer in Indonesia 建立服务体验以达到客户回购意愿:印度尼西亚学生消费者背景下的适度调解模型
Pub Date : 2022-10-04 DOI: 10.19166/derema.v17i2.5867
Zulganef Zulganef, I. Nilasari
This study aims to determine the effect of service experience on repurchase intention, by looking at the mediating role of customer satisfaction and moderation of perceived quality. This research was conducted on students at several universities who use online business applications, with a total of 250 respondents. Research data was collected online, and respondents were asked to fill out a questionnaire distributed through Google Forms. The results of this study indicate that service experience has an effect on customer satisfaction and repurchase intention. The findings of this study also indicate that customer satisfaction mediates the relationship between service experience and repurchase intention. Finally, this study looks at the moderating role of perceived quality, and finds that perceived quality can moderate the relationship between service experience and customer satisfaction, the relationship between customer satisfaction and repurchase intention, and the indirect relationship of service experience on repurchase intention through customer satisfaction. Abstrak dalam Bahasa Indonesia. Penelitian ini bertujuan untuk mengetahui pengaruh service experience terhadap repurchase intention, dengan melihat peran mediasi kepuasan pelanggan dan moderasi persepsi kualitas. Penelitian ini dilakukan pada mahasiswa di beberapa perguruan tinggi yang menggunakan aplikasi bisnis online, dengan jumlah responden sebanyak 250 orang. Data penelitian dikumpulkan secara online, dan responden diminta untuk mengisi kuesioner yang disebarkan melalui Google Forms. Hasil penelitian ini menunjukkan bahwa pengalaman layanan berpengaruh terhadap kepuasan pelanggan dan niat beli ulang. Temuan penelitian ini juga menunjukkan bahwa kepuasan pelanggan memediasi hubungan antara pengalaman layanan dan niat membeli kembali. Akhirnya, penelitian ini melihat peran moderasi persepsi kualitas, dan menemukan bahwa kualitas yang dirasakan dapat memoderasi hubungan antara pengalaman layanan dan kepuasan pelanggan, hubungan antara kepuasan pelanggan dan niat membeli kembali, dan hubungan tidak langsung dari pengalaman layanan pada niat pembelian kembali melalui kepuasan pelanggan. 
本研究旨在探讨服务体验对顾客再购买意愿的影响,考察顾客满意度和感知质量的中介作用。这项研究是对几所大学使用在线商务应用程序的学生进行的,共有250名受访者。研究数据是在线收集的,受访者被要求填写一份通过谷歌Forms分发的调查问卷。本研究结果显示,服务体验对顾客满意与再购买意愿有影响。本研究亦发现顾客满意在服务体验与再购买意愿之间具有中介作用。最后,本研究考察了感知质量的调节作用,发现感知质量可以调节服务体验与顾客满意的关系、顾客满意与再购买意愿的关系,并通过顾客满意间接调节服务体验与再购买意愿的关系。摘要:印尼语。penpentian ini bertujuan untuk mengetahui penpenaruh服务体验或回购意向,dendenan melihaperan media kepusan pelangan an moderasi perpersi kualitas。Penelitian ini dilakukan pada mahasiswa di beberapa perguran tinggi yang menggunakan应用程序在线,登甘jumlah回应了250个橙子。数据在网上发布,但在网上发布的数据显示,在网上发布的数据显示,在网上发布的数据显示,在网上发布的数据显示,在网上发布的数据显示。Hasil penelitian ini menunjukkan bahwa pengalaman layanan berpengaruh terhadap kepuasan pelanggan dan niat beli ulang。Temuan penelitian ini juga menunjukkan bahwa kepuasan pelanggan memediasi hubungan antara pengalaman layanan danniat membeli kembali。阿喀里亚那,penelitian ini melihan, peran moderasi persepaskualitas, danmenemukan bahwa kualitas yang diasakan dapat memoderderasi hubungan antara pengalaman layanan danniat membeli kembali, danhubungan tidak langsung dari pengalaman layanan pagatniat penbelian kembali melalui kempuasan pelanggan。
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引用次数: 2
ORGANIZATIONAL INERTIA AND ORGANIZATIONAL PERFORMANCE: FAMILY BUSINESS CONTEXT IN INDONESIA 组织惯性与组织绩效:印尼家族企业背景
Pub Date : 2022-10-04 DOI: 10.19166/derema.v17i2.4995
Intan Ramadania Hartono Putri, Tiffany Angwar, Metta Padmalia
This research focuses on the fast-growing family business in Indonesia. The purpose of this study is to discuss the performance of family companies that are in a state of inertia, where Top Management Team (TMT), namely the executive ranks of the company's leaders is needed to influence the management of cynicism to commitment to move in organizational change. The theory of leadership by comparing the perception of ideal change in organizations is the reference we use, namely the implicit change leadership theory (ICLT). This research method uses a non-probability sampling method where the probability of being selected as a sample is not the same. The sampling technique used was purposive sampling and qualitative analysis of the organizational performance points of 31 family companies in Indonesia. The findings show that the paternalistic attitude of family culture reflects the commitment of TMT to make changes and performance that supports the company's success to move from inertia. The novelty in the article is the relationship of TMT in family businesses that supports the role of change through strong commitment, so that cynicism in family companies does not have a significant effect on organization. Abstrak dalam Bahasa Indonesia. Penelitian ini berfokus pada bisnis keluarga yang berkembang pesat di Indonesia. Tujuan dari penelitian ini adalah untuk membahas kinerja perusahaan keluarga yang sedang dalam keadaan inersia, dimana Top Management Team (TMT) yaitu jajaran eksekutif pimpinan perusahaan sangat dibutuhkan untuk mempengaruhi sinisme manajemen terhadap komitmen untuk bergerak di perubahan organisasi. Teori kepemimpinan dengan membandingkan persepsi perubahan ideal dalam organisasi adalah acuan yang kami gunakan, yaitu teori kepemimpinan perubahan implisit (ICLT). Metode penelitian ini menggunakan metode non-probability sampling dimana probabilitas terpilihnya sebagai sampel tidak sama. Teknik pengambilan sampel yang digunakan adalah purposive sampling dan analisis kualitatif terhadap poin-poin kinerja organisasi 31 perusahaan keluarga di Indonesia. Temuan menunjukkan bahwa sikap paternalistik budaya keluarga mencerminkan komitmen TMT untuk melakukan perubahan dan kinerja yang mendukung keberhasilan perusahaan untuk beranjak dari inersia. Kebaruan dalam artikel tersebut adalah hubungan TMT dalam bisnis keluarga yang mendukung peran perubahan melalui komitmen yang kuat, sehingga sinisme dalam perusahaan keluarga tidak berpengaruh signifikan terhadap organisasi.
这项研究的重点是印尼快速增长的家族企业。本研究的目的是讨论处于惰性状态的家族企业的绩效,其中需要最高管理团队(TMT),即公司领导人的执行级别,来影响管理层在组织变革中对承诺的冷嘲热讽。通过比较组织中理想变革的感知来进行领导的理论是我们使用的参考,即内隐变革领导理论(ICLT)。该研究方法使用非概率抽样方法,其中被选为样本的概率不相同。所采用的抽样技术是对印度尼西亚31家家族企业的组织绩效点进行有目的的抽样和定性分析。研究结果表明,家族文化的家长式态度反映了TMT做出改变的承诺,以及支持公司成功摆脱惰性的业绩。这篇文章的新颖之处在于家族企业中TMT的关系,它通过强有力的承诺来支持变革的作用,因此家族企业中的冷嘲热讽不会对组织产生重大影响。印尼文摘要。这项研究的重点是印尼快速增长的家族企业。本研究的目的是讨论一个固有家族公司的绩效,其中,最高管理团队(TMT),即公司执行董事的执行团队,非常有必要影响管理主义,反对在组织变革中继续前进的承诺。通过比较组织中理想变革感知的领导力理论是我们使用的一个尖锐的理论,即隐性变革领导力理论(ICLT)。这种研究方法使用了一种非概率抽样方法,其中作为样本选择的概率不相同。所使用的抽样技术是针对印度尼西亚31家家族企业的绩效点进行有目的的抽样和定性分析。研究结果表明,家族文化的家长式态度反映了TMT致力于做出改变和表现,以支持公司从惰性开始的成功。这篇新文章是家族企业中的TMT关系,它通过强有力的承诺来支持变革的作用,因此家族企业的sinism不会对组织产生重大影响。
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引用次数: 0
PENGARUH KETIDAKPASTIAN EKONOMI TERHADAP HUTANG PERUSAHAAN DI INDONESIA [THE EFFECT OF ECONOMIC UNCERTAINTY ON COMPANY DEBT IN INDONESIA]
Pub Date : 2022-10-04 DOI: 10.19166/derema.v17i2.5888
Willy Djulianto, V. Nugroho
Economic uncertainty in one country is one of the factors that influence the decision making of debt financing in companies. A high level economic uncertainty can reduce the company's debt level. However, it can also increase the company's debt level. This study aims to examine the effect of economic uncertainty on the level of corporate debt in Indonesia. In this study using 250 companies listed on the Indonesia Stock Exchange starting from the period 2012Q1-2020Q4. The results of the study indicate that economic uncertainty has a negative effect on the market leverage and book leverage of the company. In addition, companies in Indonesia tend to choose to reduce their debt funding when economic uncertainty occurs.
一国经济的不确定性是影响企业债务融资决策的因素之一。较高的经济不确定性可以降低公司的债务水平。然而,这也会增加公司的债务水平。本研究旨在探讨经济不确定性对印尼企业债务水平的影响。在本研究中,从2012Q1-2020Q4期间开始,使用250家在印度尼西亚证券交易所上市的公司。研究结果表明,经济不确定性对公司的市场杠杆和账面杠杆均有负向影响。此外,当经济出现不确定性时,印尼的公司往往会选择减少债务融资。
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引用次数: 0
PENGARUH DIGITAL MARKETING, KEPERCAYAAN MEREK DAN KEPUASAAN PELANGGAN TERHADAP MINAT BELI PRODUK IMPORT PADA E-COMMERCE ALIEXPRESS [THE INFLUENCE OF DIGITAL MARKETING, BRAND TRUST AND CUSTOMER SATISFACTION ON BUYING INTEREST OF IMPORTED PRODUCTS ON E-COMMERCE SITE ALIEXPRESS]
Pub Date : 2022-10-04 DOI: 10.19166/derema.v17i2.5282
Anggun Cahaya Pratiwi, Fitri Ayu Nofirda, Ikhbal Akhmad
Buying interest is one of the important factors that can affect the success of a company. The high consumer buying interest in the company indicates that consumers do not shift their preferences to competitors. This is one of the things that can guarantee the company's success in the future. This study aims to test and analyze whether there is a relationship between pemasaran digital, brand trust, and customer satisfaction on buying interest on Aliexpress e-commerce. In this study, there is a population who are active users of e-commerce AliExpress with a sample of 147 respondents. The research method used in this research is quantitative research using primary data with a questionnaire as a sampling technique. The sampling method used is non-probability sampling using purposive sampling technique. The data were processed using multiple linear regression analysis with the help of SPSS version 22. The results of this study indicate (1) Digital marketing have a positive and significant effect on buying interest; (2) Brand trust variable has a positive and significant effect on buying interest; (3) Customer satisfaction has a positive and significant effect on buying interest.Abstrak dalam Bahasa Indonesia. Minat beli menjadi salah satu faktor penting yang dapat mempengaruhi keberhasilan suatu perusahaan. Tinggi nya tingkat minat beli konsumen terhadap perusahaan menginkasikan bahwa konsumen tidka berpindah preferensinya kekompetitor. Hal ini menjadi salah satu hal yang dapat menjamin kesuksesan perusahaan di masa mendatang. Penelitian ini bertujuan untuk menguji dan menganilisis apakah ada hubungan antar variabel pemasaran digital, kepercayaan merek, dan kepuasan pelanggan terhadap minat beli pada Perdagangan elektronik Aliexpress. Dalam penelitian ini terdapat populasi yang merupakan pengguna aktiv perdagangan elektronik Aliexpress dengan jumlah sampel 147 responden. Metode penelitian yang digunakan dalam penelitian ini adalah penelitian kuantitatif menggunakan data primer dengan kuesioner sebagai teknik pengambilan sampel. Metode penetapan sampel yang digunakan adalah non-probability sampling dengan memakai teknik purposive sampling. Data diolah menggunakan analisis regresi linear berganda dengan bantuan SPSS versi 22. Hasil penelitian ini menunjukkan (1) Pemasaran digital berpengaruh positif dan signifikan terhadap minat beli; (2) Kepercayaan merek berpengaruh positif dan signifikan terhadap minat beli; (3) Kepuasan pelanggan berpengaruh positif dan signifikan terhadap minat beli.
购买兴趣是影响公司成功的重要因素之一。消费者对该公司的高购买兴趣表明,消费者不会将他们的偏好转移到竞争对手身上。这是公司未来成功的保证之一。本研究旨在检验和分析在全球速卖通电子商务的购买兴趣中,pemasaran digital、品牌信任和顾客满意度之间是否存在关系。在本研究中,有一个群体是电子商务全球速卖通的活跃用户,样本为147名受访者。本研究使用的研究方法是定量研究,使用原始数据,问卷作为抽样技术。抽样方法为非概率抽样,采用目的性抽样技术。数据采用多元线性回归分析,SPSS软件为22版。研究结果表明:(1)数字营销对购买兴趣有显著的正向影响;(2)品牌信任变量对购买兴趣有正向显著影响;(3)顾客满意对购买兴趣有显著的正向影响。摘要:印尼语。Minat beli menjadi salah satu fakto penting yang dapat mempengaruhi keberhasilan suatu perushaan。Tinggi nya tingkat minat beli konsumen terhadap perushaan menginkasikan bahwa konsumen tidka berpindah preferensinya keom竞争者。哈尔尼门加迪salah satu哈尔杨,达帕特门加迪,kesuksesan, perusahaan, masa门达唐。Penelitian ini bertujuan untuk menguji dan menganilis apakah ada hubungan antar variabel pemasaran digital, keperkaaan merek, dan kepuasan pelanggan terhadap minat beli pada Perdagangan electronic Aliexpress。Dalam penelitian ini terdapatatpopulasi yang merupakan pengguna aktiv perdagangan electronics Aliexpress dengan jumlah样本147个回复。方法penelitian yang digunakan dalam penelitian ini adalah penelitian kuantitatian数据primer dengan kuesioner sebagai teknik pengambilan样品。方法为非概率抽样,非概率抽样,目的性抽样。数据diolah menggunakan分析回归线性berganda dengan bantuan SPSS version 22。Hasil penelitian ini menunjukkan (1) Pemasaran数字berpengaru阳性和显著性的terhadap minat信念;(2) keperayaan merek berpengaru positive and significance(显著性);(3) Kepuasan pelanggan berpengaruh positive dan signikan terhadap minat belief。
{"title":"PENGARUH DIGITAL MARKETING, KEPERCAYAAN MEREK DAN KEPUASAAN PELANGGAN TERHADAP MINAT BELI PRODUK IMPORT PADA E-COMMERCE ALIEXPRESS [THE INFLUENCE OF DIGITAL MARKETING, BRAND TRUST AND CUSTOMER SATISFACTION ON BUYING INTEREST OF IMPORTED PRODUCTS ON E-COMMERCE SITE ALIEXPRESS]","authors":"Anggun Cahaya Pratiwi, Fitri Ayu Nofirda, Ikhbal Akhmad","doi":"10.19166/derema.v17i2.5282","DOIUrl":"https://doi.org/10.19166/derema.v17i2.5282","url":null,"abstract":"Buying interest is one of the important factors that can affect the success of a company. The high consumer buying interest in the company indicates that consumers do not shift their preferences to competitors. This is one of the things that can guarantee the company's success in the future. This study aims to test and analyze whether there is a relationship between pemasaran digital, brand trust, and customer satisfaction on buying interest on Aliexpress e-commerce. In this study, there is a population who are active users of e-commerce AliExpress with a sample of 147 respondents. The research method used in this research is quantitative research using primary data with a questionnaire as a sampling technique. The sampling method used is non-probability sampling using purposive sampling technique. The data were processed using multiple linear regression analysis with the help of SPSS version 22. The results of this study indicate (1) Digital marketing have a positive and significant effect on buying interest; (2) Brand trust variable has a positive and significant effect on buying interest; (3) Customer satisfaction has a positive and significant effect on buying interest.Abstrak dalam Bahasa Indonesia. Minat beli menjadi salah satu faktor penting yang dapat mempengaruhi keberhasilan suatu perusahaan. Tinggi nya tingkat minat beli konsumen terhadap perusahaan menginkasikan bahwa konsumen tidka berpindah preferensinya kekompetitor. Hal ini menjadi salah satu hal yang dapat menjamin kesuksesan perusahaan di masa mendatang. Penelitian ini bertujuan untuk menguji dan menganilisis apakah ada hubungan antar variabel pemasaran digital, kepercayaan merek, dan kepuasan pelanggan terhadap minat beli pada Perdagangan elektronik Aliexpress. Dalam penelitian ini terdapat populasi yang merupakan pengguna aktiv perdagangan elektronik Aliexpress dengan jumlah sampel 147 responden. Metode penelitian yang digunakan dalam penelitian ini adalah penelitian kuantitatif menggunakan data primer dengan kuesioner sebagai teknik pengambilan sampel. Metode penetapan sampel yang digunakan adalah non-probability sampling dengan memakai teknik purposive sampling. Data diolah menggunakan analisis regresi linear berganda dengan bantuan SPSS versi 22. Hasil penelitian ini menunjukkan (1) Pemasaran digital berpengaruh positif dan signifikan terhadap minat beli; (2) Kepercayaan merek berpengaruh positif dan signifikan terhadap minat beli; (3) Kepuasan pelanggan berpengaruh positif dan signifikan terhadap minat beli.","PeriodicalId":31092,"journal":{"name":"DeReMa Development Research of Management Jurnal Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-10-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41488195","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
USULAN STRATEGI BERSAING PERUSAHAAN KONTRAKTOR GOLONGAN KECIL [PROPOSED COMPETITIVE STRATEGIES OF SMALL CONTRACTOR COMPANIES]
Pub Date : 2022-10-04 DOI: 10.19166/derema.v17i2.5277
Niken Prawirakusumah, Marianti Marianti
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引用次数: 0
ANALISIS PENGARUH KEPEMIMPINAN TRANSFORMASIONAL DAN PERILAKU KERJA INOVATIF TERHADAP KINERJA KARYAWAN [ANALYSIS OF THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP AND INNOVATIVE WORK BEHAVIOR ON EMPLOYEE PERFORMANCE]
Pub Date : 2022-05-29 DOI: 10.19166/derema.v17i1.4170
Rafika Afza, Dede Iskandar Siregar, Hammam Zaki
{"title":"ANALISIS PENGARUH KEPEMIMPINAN TRANSFORMASIONAL DAN PERILAKU KERJA INOVATIF TERHADAP KINERJA KARYAWAN [ANALYSIS OF THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP AND INNOVATIVE WORK BEHAVIOR ON EMPLOYEE PERFORMANCE]","authors":"Rafika Afza, Dede Iskandar Siregar, Hammam Zaki","doi":"10.19166/derema.v17i1.4170","DOIUrl":"https://doi.org/10.19166/derema.v17i1.4170","url":null,"abstract":"","PeriodicalId":31092,"journal":{"name":"DeReMa Development Research of Management Jurnal Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-05-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43602723","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH PERSEPSI RISIKO DAN PENGALAMAN BERBELANJA SEBELUMNYA TERHADAP KEINGINAN MEMBELI DARING [EFFECT OF RISK PERCEPTION AND PREVIOUS SHOPPING EXPERIENCE ON BUYING ONLINE] 网上购物的风险认知和以往购物经验
Pub Date : 2022-05-29 DOI: 10.19166/derema.v17i1.4261
Alvian Febrianto, Claudia Hamijoyo, Nelson Nursalim, Sabrina Sattwika, Handyanto Widjojo
{"title":"PENGARUH PERSEPSI RISIKO DAN PENGALAMAN BERBELANJA SEBELUMNYA TERHADAP KEINGINAN MEMBELI DARING [EFFECT OF RISK PERCEPTION AND PREVIOUS SHOPPING EXPERIENCE ON BUYING ONLINE]","authors":"Alvian Febrianto, Claudia Hamijoyo, Nelson Nursalim, Sabrina Sattwika, Handyanto Widjojo","doi":"10.19166/derema.v17i1.4261","DOIUrl":"https://doi.org/10.19166/derema.v17i1.4261","url":null,"abstract":"","PeriodicalId":31092,"journal":{"name":"DeReMa Development Research of Management Jurnal Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-05-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47183409","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Parasocial Interaction Dari Travel Vlogger Terhadap Keinginan Untuk Mengunjungi Destinasi Wisata [The Effect of Parasocial Interaction from Travel Vloggers on Desire to Visit Tourist Destinations] 旅游记录者的反社会互动对旅游目的地欲望的影响
Pub Date : 2022-05-29 DOI: 10.19166/derema.v17i1.4247
Purnamaningsih Purnamaningsih, Septi Fahmi Choirisa, E. Lestari, Nosica Rizkalla
{"title":"Pengaruh Parasocial Interaction Dari Travel Vlogger Terhadap Keinginan Untuk Mengunjungi Destinasi Wisata [The Effect of Parasocial Interaction from Travel Vloggers on Desire to Visit Tourist Destinations]","authors":"Purnamaningsih Purnamaningsih, Septi Fahmi Choirisa, E. Lestari, Nosica Rizkalla","doi":"10.19166/derema.v17i1.4247","DOIUrl":"https://doi.org/10.19166/derema.v17i1.4247","url":null,"abstract":"","PeriodicalId":31092,"journal":{"name":"DeReMa Development Research of Management Jurnal Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-05-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48829234","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PRICE SATISFACTION VS PRODUCT QUALITY: WHICH FACTOR HAS A MORE SIGNIFICANT EFFECT ON CUSTOMER LOYALTY TOWARD GREEN PRODUCTS? [KEPUASAN HARGA VS KUALITAS PRODUK: FAKTOR MANA YANG MEMILIKI PENGARUH LEBIH SIGNIFIKAN TERHADAP LOYALITAS PELANGGAN TERHADAP GREEN PRODUCT?]?
Pub Date : 2022-05-29 DOI: 10.19166/derema.v17i1.4970
Nicholas Wilson
This research was conducted in order to thoroughly examine the impact of price satisfaction (comprised of price fairness, relative price, price reliability, and price confidence) and product quality toward customer loyalty on green product through customer satisfaction. In regard with the methodology implemented in this study, survey method was utilized, in which questionnaires were electronically distributed to the respondents originated or living in Jakarta, Bandung, Surabaya, Bali and Medan using google forms. All of these data then were analyzed using PLS-SEM method. A non-probability sampling method in the form of convenience sampling was implemented in order that all respondents had complied with the criteria set in this study, in which, respondents are those who’ve bought any kind of green (eco-friendly) products between 2019 to 2021. A total of 476 usable data were used and assessed in this research. Based on the findings obtained in this study, author concluded that price fairness, price confidence, and product quality positively affect customer loyalty through customer satisfaction, while the impact of the other variables toward customer loyalty had been proven to be insignificant. In the other hand, customer satisfaction positively mediates the effect of price fairness, price confidence, and product quality toward customer loyalty. Furthermore, based on these results, authors would like to also conclude that product quality plays a slightly more important role in affecting consumers’ loyalty toward green products as opposed to price satisfaction, since there are several variables which didn’t significantly affect customer’s level of loyalty toward green products.Bahasa Indonesia Abstrak: Penelitian ini dilakukan guna mengetahui secara mendalam bagaimana pengaruh yang diberikan oleh price fairness, relative price, price reliability, and price confidence (sebagai bagian dari price satisfaction) dan product quality di dalam meningkatkan loyalitas konsumen terhadap produk-produk ramah lingkungan (green products), baik secara langsung ataupun tidak langsung melalui customer satisfaction. Adapun metode survei dengan menggunakan kuesioner diimplementasikan pada penelitian ini, yang dimana, seluruh kuesioner disebarkan secara daring kepada seluruh responden. Responden pada penelitian ini sendiri berasal dari berbagai kota besar di Indonesia, diantaranya adalah Jakarta, Bandung, Surabaya, Bali serta Medan. Selanjutnya, terkait dengan teknik sampling yang digunakan, teknik non-probability sampling dalam bentuk convenience sampling diimplementasikan pada penelitian ini guna memastikan bahwa memang seluruh responden yang berpartisipasi pada penelitian ini telah memenuhi seluruh persyaratan responden yang telah ditentukan, yang dimana, responden haruslah konsumen yang pernah membeli produk ramah lingkungan dalam kurun waktu 2 tahun terakhir antara 2019 hingga 2021. Terkait dengan jumlah sampel pada studi ini, sebanyak 476 data dikumpulkan dari para
本研究旨在通过客户满意度,深入研究价格满意度(包括价格公平性、相对价格、价格可靠性和价格置信度)和产品质量对绿色产品客户忠诚度的影响。关于本研究中实施的方法,采用了调查方法,即使用谷歌表格以电子方式向来自或居住在雅加达、万隆、泗水、巴厘岛和棉兰的受访者分发问卷。然后使用PLS-SEM方法对所有这些数据进行分析。采用便利抽样形式的非概率抽样方法,以确保所有受访者都符合本研究中设定的标准,其中,受访者是在2019年至2021年间购买过任何类型的绿色(环保)产品的人。本研究共使用和评估了476个可用数据。基于本研究的结果,作者得出结论,价格公平性、价格信心和产品质量通过客户满意度对客户忠诚度产生积极影响,而其他变量对客户忠诚度的影响已被证明是微不足道的。另一方面,客户满意度对价格公平、价格信心和产品质量对客户忠诚度的影响起正向中介作用。此外,基于这些结果,作者还想得出结论,与价格满意度相比,产品质量在影响消费者对绿色产品的忠诚度方面发挥着略为重要的作用,因为有几个变量并没有显著影响消费者对绿色产品的忠诚度。印尼Abstrak:[UNK]这项研究旨在详细了解价格公平性、相对价格、价格可靠性、价格信心(作为价格满意度的一部分)和产品质量如何提高消费者对绿色产品的忠诚度,-直接或不直接通过客户满意度。至于本研究中使用内聚力进行测量的方法,即将整个内聚力直接分布到整个响应中。这项研究的受访者来自印度尼西亚的许多大城市,包括雅加达、万隆、泗水、巴厘岛和棉兰。接下来,关于所使用的抽样技术,本研究采用了便利抽样形式的非概率抽样技术,以确保参与本研究的整个受访者确实满足了整个特定的响应条件,-受访者应该是在2019年至2021年的过去两年中购买过环保产品的消费者。关于本研究中的样本数量,从受访者那里收集了476份数据,根据PLS-SEM方法的数据收集结果,可以得出结论,价格公平性、价格信心和产品质量通过客户满意度对客户忠诚度有显著影响。此外,客户满意度可以显著中介价格公平性、价格信心和产品质量对客户忠诚度的影响。此外,研究还发现,产品质量在影响消费者对环保产品的忠诚度方面发挥着更重要的作用,因为价格满意度中有一些变量不会显著影响忠诚度。
{"title":"PRICE SATISFACTION VS PRODUCT QUALITY: WHICH FACTOR HAS A MORE SIGNIFICANT EFFECT ON CUSTOMER LOYALTY TOWARD GREEN PRODUCTS? [KEPUASAN HARGA VS KUALITAS PRODUK: FAKTOR MANA YANG MEMILIKI PENGARUH LEBIH SIGNIFIKAN TERHADAP LOYALITAS PELANGGAN TERHADAP GREEN PRODUCT?]?","authors":"Nicholas Wilson","doi":"10.19166/derema.v17i1.4970","DOIUrl":"https://doi.org/10.19166/derema.v17i1.4970","url":null,"abstract":"This research was conducted in order to thoroughly examine the impact of price satisfaction (comprised of price fairness, relative price, price reliability, and price confidence) and product quality toward customer loyalty on green product through customer satisfaction. In regard with the methodology implemented in this study, survey method was utilized, in which questionnaires were electronically distributed to the respondents originated or living in Jakarta, Bandung, Surabaya, Bali and Medan using google forms. All of these data then were analyzed using PLS-SEM method. A non-probability sampling method in the form of convenience sampling was implemented in order that all respondents had complied with the criteria set in this study, in which, respondents are those who’ve bought any kind of green (eco-friendly) products between 2019 to 2021. A total of 476 usable data were used and assessed in this research. Based on the findings obtained in this study, author concluded that price fairness, price confidence, and product quality positively affect customer loyalty through customer satisfaction, while the impact of the other variables toward customer loyalty had been proven to be insignificant. In the other hand, customer satisfaction positively mediates the effect of price fairness, price confidence, and product quality toward customer loyalty. Furthermore, based on these results, authors would like to also conclude that product quality plays a slightly more important role in affecting consumers’ loyalty toward green products as opposed to price satisfaction, since there are several variables which didn’t significantly affect customer’s level of loyalty toward green products.Bahasa Indonesia Abstrak: Penelitian ini dilakukan guna mengetahui secara mendalam bagaimana pengaruh yang diberikan oleh price fairness, relative price, price reliability, and price confidence (sebagai bagian dari price satisfaction) dan product quality di dalam meningkatkan loyalitas konsumen terhadap produk-produk ramah lingkungan (green products), baik secara langsung ataupun tidak langsung melalui customer satisfaction. Adapun metode survei dengan menggunakan kuesioner diimplementasikan pada penelitian ini, yang dimana, seluruh kuesioner disebarkan secara daring kepada seluruh responden. Responden pada penelitian ini sendiri berasal dari berbagai kota besar di Indonesia, diantaranya adalah Jakarta, Bandung, Surabaya, Bali serta Medan. Selanjutnya, terkait dengan teknik sampling yang digunakan, teknik non-probability sampling dalam bentuk convenience sampling diimplementasikan pada penelitian ini guna memastikan bahwa memang seluruh responden yang berpartisipasi pada penelitian ini telah memenuhi seluruh persyaratan responden yang telah ditentukan, yang dimana, responden haruslah konsumen yang pernah membeli produk ramah lingkungan dalam kurun waktu 2 tahun terakhir antara 2019 hingga 2021. Terkait dengan jumlah sampel pada studi ini, sebanyak 476 data dikumpulkan dari para","PeriodicalId":31092,"journal":{"name":"DeReMa Development Research of Management Jurnal Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-05-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43722364","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
INTENTION TO STAY MILENIAL PADA 5 E-COMMERCE TERBESAR DI INDONESIA: EFEK KARAKTERISTIK PEKERJAAN, STRES KERJA, DAN DUKUNGAN PEER & SUPERVISOR [INTENTION TO STAY MILLENIALS IN INDONESIA'S 5 BIGGEST E-COMMERCES: EFFECTS OF JOB CHARACTERISTICS, WORK STRESS, AND PEER & SUPERVISOR SUPPORT] 在印尼五大电子商务巨头中保持千禧一代的意愿:EFEK karakteritik PEKERJAAN、STRES KERJA和DUKUNGAN PEER&SUPERVISOR
Pub Date : 2022-05-29 DOI: 10.19166/derema.v17i1.4302
Amanda Restu Adzani, S. Purba
This research aims at investigating the relationship between job characteristics and job stress towards intention to stay as well as investigating the role of job stress as mediating variable toward job characteristics and intention to stay; and investigating the role of peer & supervisor support as moderating variable toward job characteristics and intention to stay. The research was conducted on 202 millenials staffs from 5 biggest e-commerce in Indonesia. The data was analyzed using regression by utilizing Hayes macro process on SPSS. The findings suggest that job characteristics and job stress significantly and negatively influence intention to stay; while job stress mediate the relationship between job characteristics and intention to stay significantly; and peer & supervisor support moderate the relationship between job characteristics and intention to stay. Therefore, it’s crucial for e-commerce management to ensure that their employees are well-equipped; in terms of man power and technology resource as well as peer and supervisor support,and keep developing interesting employee development program to motivate millenial employees in bringing out their best potential.
本研究旨在探讨工作特征与工作压力对留守意愿的影响,以及工作压力作为中介变量对工作特征和留守意愿的作用;以及研究同伴和主管支持作为调节变量对工作特征和留任意愿的作用。这项研究是对来自印尼五大电子商务公司的202名千禧员工进行的。数据采用SPSS上的Hayes宏观过程进行回归分析。研究结果表明,工作特点和工作压力对离职意愿有显著的负面影响;而工作压力显著地介导了工作特征与留职意愿之间的关系;同伴和上司的支持调节了工作特征与离职意愿之间的关系。因此,对于电子商务管理来说,确保员工装备精良至关重要;在人力和技术资源以及同行和主管的支持方面,并不断开发有趣的员工发展计划,以激励千禧一代员工发挥最大潜力。
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DeReMa Development Research of Management Jurnal Manajemen
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