The COVID-19 pandemic has exposed tourism villages to various challenges. Tourism villages as a form of rural tourism which are managed by local people face more serious problems due to their lack of expertise. This study aims to apply customer-driven strategies in formulating strategies to market tourism villages. Employing marketing concepts of service quality, satisfaction, and revisit intention, this research investigates the mediating role of satisfaction in the relationship between service quality and revisit intention. Tourist perceptions are further analyzed based on their demographic and psychographic characteristics to provide insights into the formulation of segmentation strategies. This research collects data from 203 people who have visited tourism villages. Data were collected offline and online using Google Forms. Results of Regression Analysis with Mediation and Bonferonni's Multiple Comparison indicated that Reliability, Empathy, and Tangibles have a positive effect on satisfaction. Further, satisfaction fully mediates the effect of Reliability and Empathy on revisit intention. Meanwhile, satisfaction partially mediates the effect of Responsiveness and Tangibles on revisit intention.
{"title":"Reformulating a Market-Driven Service Strategy of Community-Based Tourist Destinations Post-Pandemic Covid-19: Evidence from Indonesia","authors":"Ginta Ginting, Ike Janita Dewi","doi":"10.52728/ijjm.v3i3.495","DOIUrl":"https://doi.org/10.52728/ijjm.v3i3.495","url":null,"abstract":"The COVID-19 pandemic has exposed tourism villages to various challenges. Tourism villages as a form of rural tourism which are managed by local people face more serious problems due to their lack of expertise. This study aims to apply customer-driven strategies in formulating strategies to market tourism villages. Employing marketing concepts of service quality, satisfaction, and revisit intention, this research investigates the mediating role of satisfaction in the relationship between service quality and revisit intention. Tourist perceptions are further analyzed based on their demographic and psychographic characteristics to provide insights into the formulation of segmentation strategies. This research collects data from 203 people who have visited tourism villages. Data were collected offline and online using Google Forms. Results of Regression Analysis with Mediation and Bonferonni's Multiple Comparison indicated that Reliability, Empathy, and Tangibles have a positive effect on satisfaction. Further, satisfaction fully mediates the effect of Reliability and Empathy on revisit intention. Meanwhile, satisfaction partially mediates the effect of Responsiveness and Tangibles on revisit intention.","PeriodicalId":325965,"journal":{"name":"Ilomata International Journal of Management","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134423505","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Leadership is seen as the most critical aspect in successfully developing educational institutions, supporting stated aims and objectives, and enhancing education. It is a vital aspect in determining whether an organization succeeds or fails. A leader's style is defined by how he guides and encourages others to accomplish institutional objectives. Basic skills are described as "a collection of psychological and social areas of expertise and interpersonal skills that enable individuals to make informed choices, resolve issues, think critically and analytically, effectively communicate, develop relationships, empathize with others, and cope and enhance their quality of life, productively and healthily." This research aims to determine the effect of Leadership as a practical skill on educational establishments. From the perspective of the school, the principal's Leadership is critical. His function and responsibilities will impact all facets of the school organization’s life. At the executive level of the school, the principal's Leadership is the significant variable that serves as a bridge between individual lives and the future outlook of any institution. This research aims to demonstrate how Leadership as a practical skill, affects educational institution’s performance. This is a conceptual study that provides a theoretical foundation for the notion. The reports and findings indicate that leadership style plays a critical role in boosting an institution's success since it influences the organization's culture and the value of its personnel.
{"title":"Leadership-The most important area of educational performance.","authors":"Seema Bhakuni","doi":"10.52728/ijjm.v3i3.474","DOIUrl":"https://doi.org/10.52728/ijjm.v3i3.474","url":null,"abstract":"Leadership is seen as the most critical aspect in successfully developing educational institutions, supporting stated aims and objectives, and enhancing education. It is a vital aspect in determining whether an organization succeeds or fails. A leader's style is defined by how he guides and encourages others to accomplish institutional objectives. Basic skills are described as \"a collection of psychological and social areas of expertise and interpersonal skills that enable individuals to make informed choices, resolve issues, think critically and analytically, effectively communicate, develop relationships, empathize with others, and cope and enhance their quality of life, productively and healthily.\" This research aims to determine the effect of Leadership as a practical skill on educational establishments. From the perspective of the school, the principal's Leadership is critical. His function and responsibilities will impact all facets of the school organization’s life. At the executive level of the school, the principal's Leadership is the significant variable that serves as a bridge between individual lives and the future outlook of any institution. This research aims to demonstrate how Leadership as a practical skill, affects educational institution’s performance. This is a conceptual study that provides a theoretical foundation for the notion. The reports and findings indicate that leadership style plays a critical role in boosting an institution's success since it influences the organization's culture and the value of its personnel.","PeriodicalId":325965,"journal":{"name":"Ilomata International Journal of Management","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121513657","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The development of information and communication technology, which has now entered the industrial revolution 4.0, has received a new challenge, namely society 5.0 as conveyed by Japanese Prime Minister Shinzo Abe in 2017, which is to combine all aspects of people's lives in the development of digital technology intelligence. The COVID-19 pandemic is a momentum for disruption and changes in people's lifestyles on a larger scale towards a digital society. Leadership is one of the factors that will encourage or hinder the implementation of the digital transformation of society 5.0, including in terms of increasing the capacity of MSMEs in Indonesia. This study uses a qualitative research method, namely by making direct observations and using a question form.
{"title":"The Challenges of Leadership in Indonesia in Implementing the Digital Transformation of Community 5.0 in the Context of Improving MSME Capacity","authors":"Mohammad Aliardo","doi":"10.52728/ijjm.v3i2.449","DOIUrl":"https://doi.org/10.52728/ijjm.v3i2.449","url":null,"abstract":"The development of information and communication technology, which has now entered the industrial revolution 4.0, has received a new challenge, namely society 5.0 as conveyed by Japanese Prime Minister Shinzo Abe in 2017, which is to combine all aspects of people's lives in the development of digital technology intelligence. The COVID-19 pandemic is a momentum for disruption and changes in people's lifestyles on a larger scale towards a digital society. Leadership is one of the factors that will encourage or hinder the implementation of the digital transformation of society 5.0, including in terms of increasing the capacity of MSMEs in Indonesia. This study uses a qualitative research method, namely by making direct observations and using a question form.","PeriodicalId":325965,"journal":{"name":"Ilomata International Journal of Management","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130255190","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Investment is one of the economic drivers in various countries, because investment will be able to have a very significant impact on economic development. Therefore, this investment growth has special attention in various regions to support the smooth development of investment. Therefore, investment services, especially in licensing development, have changed dynamically in line with global economic developments. This situation requires innovation in investment and licensing processes to improve the investment climate. Handling efforts can be carried out in various ways such as human resource development or organizational management aimed at facilitating services for the business community. Based on the newest phenomena and facts supported by data, the problems were analyzed using qualitative method approaches and descriptive analysis methods. Thus, a descriptive analysis method is applied to find facts by accurately interpreting and describing the group and individual characteristics of the phenomena found from the results of this study. The results of this research showed that the bureaucratic path in completing licensing was very long and had an impact on the increasingly expensive licensing fees, so that this will not support the objectives of investment policies in the region. It can be concluded that the problem lies in the institutional aspect of the agency that handles licensing and investment issues that exist in each region which are still weak in formal and informal regulations and their enforcement, so that the implementation of policies on investment is still very difficult to be implemented, or bad implementation. The implementated of law enforcement both formal and informal, one of them is supported by the synergy between policy actors and harmonization of communication among organizations because this will have an impact on making licensing easily for investment to cut long bureaucratic paths as well as expensive costs
{"title":"Institutional Arrangement in the Investment Sector through Inter-Organizational Communication","authors":"M. Widaningsih, Novianita Rulandari, Garut Hampor","doi":"10.52728/ijjm.v3i2.470","DOIUrl":"https://doi.org/10.52728/ijjm.v3i2.470","url":null,"abstract":"Investment is one of the economic drivers in various countries, because investment will be able to have a very significant impact on economic development. Therefore, this investment growth has special attention in various regions to support the smooth development of investment. Therefore, investment services, especially in licensing development, have changed dynamically in line with global economic developments. This situation requires innovation in investment and licensing processes to improve the investment climate. Handling efforts can be carried out in various ways such as human resource development or organizational management aimed at facilitating services for the business community. Based on the newest phenomena and facts supported by data, the problems were analyzed using qualitative method approaches and descriptive analysis methods. Thus, a descriptive analysis method is applied to find facts by accurately interpreting and describing the group and individual characteristics of the phenomena found from the results of this study. The results of this research showed that the bureaucratic path in completing licensing was very long and had an impact on the increasingly expensive licensing fees, so that this will not support the objectives of investment policies in the region. It can be concluded that the problem lies in the institutional aspect of the agency that handles licensing and investment issues that exist in each region which are still weak in formal and informal regulations and their enforcement, so that the implementation of policies on investment is still very difficult to be implemented, or bad implementation. The implementated of law enforcement both formal and informal, one of them is supported by the synergy between policy actors and harmonization of communication among organizations because this will have an impact on making licensing easily for investment to cut long bureaucratic paths as well as expensive costs","PeriodicalId":325965,"journal":{"name":"Ilomata International Journal of Management","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126183558","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Murtala A. Garba, Fauzilah Salleh, Usman Ahmed Hafiz
Sustainable development is one of the topical issues posing a global challenge to the business world. To remain successful in today's competitive business environment, Small and Medium-Scale Enterprises (SMEs) must find a way to exist by adapting to dynamic sustainability challenges. The study aimed to examine Hawley’s Risk Theory of Profit's underpinning role in explaining the connection between Risk Intelligence (RI) and SMEs’ sustainability (SUS). It was understood that risk could pose both opportunities and threats to business, and therefore, proactive detection is paramount to address the risk capable of ridiculing sustainability. Therefore, we proposed integrating the moderating role of financial performance in the relationship between Nigerian SMEs' risk intelligence and sustainability. The study found Hawley’s theory relevant to risk and sustainability tradeoff. Previous studies proxied risk intelligence by knowledge management, financial literacy, and risk-taking propensity, which paved the way for developing a framework for attaining sustainable SMEs in Nigeria. We concluded that SME’s sustainability could be ensured by effectively managing inherent risks and should be incorporated into Enterprise Risk Management (ERM) systems.
{"title":"Underpinning Hawley’s Risk Theory of Profit on Risk Intelligence and Sustainability Relations of SMEs in Nigeria","authors":"Murtala A. Garba, Fauzilah Salleh, Usman Ahmed Hafiz","doi":"10.52728/ijjm.v3i2.469","DOIUrl":"https://doi.org/10.52728/ijjm.v3i2.469","url":null,"abstract":"Sustainable development is one of the topical issues posing a global challenge to the business world. To remain successful in today's competitive business environment, Small and Medium-Scale Enterprises (SMEs) must find a way to exist by adapting to dynamic sustainability challenges. The study aimed to examine Hawley’s Risk Theory of Profit's underpinning role in explaining the connection between Risk Intelligence (RI) and SMEs’ sustainability (SUS). It was understood that risk could pose both opportunities and threats to business, and therefore, proactive detection is paramount to address the risk capable of ridiculing sustainability. Therefore, we proposed integrating the moderating role of financial performance in the relationship between Nigerian SMEs' risk intelligence and sustainability. The study found Hawley’s theory relevant to risk and sustainability tradeoff. Previous studies proxied risk intelligence by knowledge management, financial literacy, and risk-taking propensity, which paved the way for developing a framework for attaining sustainable SMEs in Nigeria. We concluded that SME’s sustainability could be ensured by effectively managing inherent risks and should be incorporated into Enterprise Risk Management (ERM) systems.","PeriodicalId":325965,"journal":{"name":"Ilomata International Journal of Management","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129617735","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Dipta Harimbawa, Mohamad Hasanudin, Bagas Putra Pradana, A. Sadida
Many information systems make it easier for stock investors to make decisions to buy shares. But no information system provides an easy-to-understand display and exclusive features to make it easier for investors to make decisions and find information about stock investments, especially for novice investors. Therefore, this study aims to design and build a web-based information system that can assist stock investors in making decisions and seeking information about stock investments. The design of this information system is equipped with a stock overview, moving average analysis, analysis of Minervini trends templates, analysis of candlestick patterns, stock screeners, and stock lists. Stocks that can be analyzed using technical analysis and candlestick patterns are only stocks belonging to the LQ45, KOMPAS100, IDX80, IDX30, JII70, Investor33, Pefindo25 constituents. The results of this study are stock investors can get stock recommendations in real-time and information about stock investments quickly.
{"title":"Design and Development of Information Systems Supporting Stock Investors \"Batch of Automatic Stock Analysis System\"","authors":"Dipta Harimbawa, Mohamad Hasanudin, Bagas Putra Pradana, A. Sadida","doi":"10.52728/ijjm.v3i2.455","DOIUrl":"https://doi.org/10.52728/ijjm.v3i2.455","url":null,"abstract":"Many information systems make it easier for stock investors to make decisions to buy shares. But no information system provides an easy-to-understand display and exclusive features to make it easier for investors to make decisions and find information about stock investments, especially for novice investors. Therefore, this study aims to design and build a web-based information system that can assist stock investors in making decisions and seeking information about stock investments. The design of this information system is equipped with a stock overview, moving average analysis, analysis of Minervini trends templates, analysis of candlestick patterns, stock screeners, and stock lists. Stocks that can be analyzed using technical analysis and candlestick patterns are only stocks belonging to the LQ45, KOMPAS100, IDX80, IDX30, JII70, Investor33, Pefindo25 constituents. The results of this study are stock investors can get stock recommendations in real-time and information about stock investments quickly.","PeriodicalId":325965,"journal":{"name":"Ilomata International Journal of Management","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125355069","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The impact of implementing Green Human Resource Management (GHRM) is an important research agenda in human resource management practices in modern business companies. This type of research is descriptive qualitative and uses a systematic literature review approach. The purpose study is to provide an overview of the latest research on the application of GHRM, problems that arise in the application of GHRM, policies and operational steps for implementing GHRM, the impact of implementing GHRM, and recommendations for further research studies on the impact of implementing GHRM in the corporate environment. This paper presents a structural overview of 30 peer-reviewed articles published in leading academic journals from 2018 to 2022. This review provides an increased understanding of the current state of research, trends, and future research directions. The literature review framework uses the PRISMA model. Research findings show that the implementation of GHRM is developing in both developed and developing countries, effective GHRM implementation requires organizational commitment and employee participation. The GHRM implementation system is the uniqueness of the organization and the impact of GHRM implementation leads to green managerial innovation and green HR process innovation that supports green management and sustainable green industries.
{"title":"Impact of the Implementation of Green Human Resources Management: A Study of Systematic Literature","authors":"Lina Saptaria, B. Soetjipto, Cipto Wardoyo","doi":"10.52728/ijjm.v3i2.471","DOIUrl":"https://doi.org/10.52728/ijjm.v3i2.471","url":null,"abstract":"The impact of implementing Green Human Resource Management (GHRM) is an important research agenda in human resource management practices in modern business companies. This type of research is descriptive qualitative and uses a systematic literature review approach. The purpose study is to provide an overview of the latest research on the application of GHRM, problems that arise in the application of GHRM, policies and operational steps for implementing GHRM, the impact of implementing GHRM, and recommendations for further research studies on the impact of implementing GHRM in the corporate environment. This paper presents a structural overview of 30 peer-reviewed articles published in leading academic journals from 2018 to 2022. This review provides an increased understanding of the current state of research, trends, and future research directions. The literature review framework uses the PRISMA model. Research findings show that the implementation of GHRM is developing in both developed and developing countries, effective GHRM implementation requires organizational commitment and employee participation. The GHRM implementation system is the uniqueness of the organization and the impact of GHRM implementation leads to green managerial innovation and green HR process innovation that supports green management and sustainable green industries.","PeriodicalId":325965,"journal":{"name":"Ilomata International Journal of Management","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128806661","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to and analyze the extent of the influence of the covid-19 pandemic on the Profitability of the Water Hyacinth Craft Cluster SMEs "Klinting" in Semarang Regency. The research method used is a hypothetical empirical method that is used to test the difference between the ability to earn profits (Profitability) of the Water hyacinth Handicraft Klater SMES "Klinting" before and during the Covid-19 pandemic. Profitability of Water Hyacinth Craft Cluster "Klinting" Kab. Semarang in 2019 is 26% and in 2020 is 21%. The results of the different test using the paired sample t test resulted in a value of t = 2.763 with a 2-tailed significance of 0.018, less than 0.05, so Ho was rejected and Hi was accepted. So it was concluded that there were significant differences in the Klinting Cluster Encenggondok SMEs in earning profits before and during the Covid-19 pandemic.
{"title":"Analysis Model of the Impact of the Covid-19 Pandemic on the Profitability of SMEs","authors":"Ardian Widiarto, Lardin Korawijayanti, Arum Febriyanti Ciptaningtias, Tutik Dwi Karyanti","doi":"10.52728/ijjm.v3i2.460","DOIUrl":"https://doi.org/10.52728/ijjm.v3i2.460","url":null,"abstract":"This study aims to and analyze the extent of the influence of the covid-19 pandemic on the Profitability of the Water Hyacinth Craft Cluster SMEs \"Klinting\" in Semarang Regency. The research method used is a hypothetical empirical method that is used to test the difference between the ability to earn profits (Profitability) of the Water hyacinth Handicraft Klater SMES \"Klinting\" before and during the Covid-19 pandemic. Profitability of Water Hyacinth Craft Cluster \"Klinting\" Kab. Semarang in 2019 is 26% and in 2020 is 21%. The results of the different test using the paired sample t test resulted in a value of t = 2.763 with a 2-tailed significance of 0.018, less than 0.05, so Ho was rejected and Hi was accepted. So it was concluded that there were significant differences in the Klinting Cluster Encenggondok SMEs in earning profits before and during the Covid-19 pandemic.","PeriodicalId":325965,"journal":{"name":"Ilomata International Journal of Management","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121667181","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Nadzifah Sabila Husna, Mohamad Hasanudin, Musyafa Al Farizi Farizi
Hotel XY Semarang is a star hotel that provides various services and facilities, so it is necessary to increase cost efficiency without reducing the value provided to customers. This study aims to analyze the cost efficiency of activities by applying the Activity-Based Management method using accurate cost information to reduce non-value-added activities. This study uses a quantitative descriptive method. The data were collected through observation, interviews, and documentation. This study first calculated the room rental cost using Activity-Based Costing, then calculated the value of cost efficiency with the Activity-Based Management method and tested the hypothesis to determine whether there is a significant difference after the implementation of Activity Based Management. The results showed that Hotel XY Semarang still calculates room rental costs using the traditional method. After implementing the Activity Based Costing method, the results show the difference in under costing in the President Suite room types and over costing in the Deluxe Room, Junior Suite, and Executive Suite room types. The implementation of Activity Based Management can reduce costs by Rp. 734.526.570 or increase cost efficiency by 7.91% of the total cost of Rp. 9.287.146.443.
{"title":"The Analysis of Activity-Based Management Implementation to Increase Cost Efficiency in Hotel XY Semarang","authors":"Nadzifah Sabila Husna, Mohamad Hasanudin, Musyafa Al Farizi Farizi","doi":"10.52728/ijjm.v3i2.444","DOIUrl":"https://doi.org/10.52728/ijjm.v3i2.444","url":null,"abstract":"Hotel XY Semarang is a star hotel that provides various services and facilities, so it is necessary to increase cost efficiency without reducing the value provided to customers. This study aims to analyze the cost efficiency of activities by applying the Activity-Based Management method using accurate cost information to reduce non-value-added activities. This study uses a quantitative descriptive method. The data were collected through observation, interviews, and documentation. This study first calculated the room rental cost using Activity-Based Costing, then calculated the value of cost efficiency with the Activity-Based Management method and tested the hypothesis to determine whether there is a significant difference after the implementation of Activity Based Management. The results showed that Hotel XY Semarang still calculates room rental costs using the traditional method. After implementing the Activity Based Costing method, the results show the difference in under costing in the President Suite room types and over costing in the Deluxe Room, Junior Suite, and Executive Suite room types. The implementation of Activity Based Management can reduce costs by Rp. 734.526.570 or increase cost efficiency by 7.91% of the total cost of Rp. 9.287.146.443.","PeriodicalId":325965,"journal":{"name":"Ilomata International Journal of Management","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133368023","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Mohammad Sofyan, Alian Natision, Tung Tran Minh, Teguh Santoso
This research aims to analyze the customer satisfaction of BRImo app users. Descriptive qualitative research design describes systematically and accurately the facts and characteristics of customer satisfaction and loyalty of BRImo app users. The results showed that dominant customers were also satisfied and were most likely to tell positive things about the BRImo application. Bank BRI needs to evaluate customers who feel dissatisfied and disloyal.
{"title":"Analysis of Customer Satisfaction and Loyalty Using BRImo","authors":"Mohammad Sofyan, Alian Natision, Tung Tran Minh, Teguh Santoso","doi":"10.52728/ijjm.v3i1.425","DOIUrl":"https://doi.org/10.52728/ijjm.v3i1.425","url":null,"abstract":"This research aims to analyze the customer satisfaction of BRImo app users. Descriptive qualitative research design describes systematically and accurately the facts and characteristics of customer satisfaction and loyalty of BRImo app users. The results showed that dominant customers were also satisfied and were most likely to tell positive things about the BRImo application. Bank BRI needs to evaluate customers who feel dissatisfied and disloyal.","PeriodicalId":325965,"journal":{"name":"Ilomata International Journal of Management","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131099901","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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