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ISTITHMAR : Jurnal Pengembangan Ekonomi Islam最新文献

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PENGARUH PEMBELAJARAN INSERT EKONOMI SYARIAH, PENGETAHUAN PRODUK, LINGKUNGAN SOSIAL DAN RELIGIUSITAS TERHADAP MINAT MENABUNG DI BANK SYARIAH 伊斯兰经济学学习、产品知识、社会环境和宗教等对伊斯兰银行储蓄兴趣的影响
Pub Date : 2021-12-01 DOI: 10.30762/itr.v5i2.3367
Nurly Faridah, L. Hakim, Tri Sudarwanto
This study aims to analyze the effect of the research variables including the insertion of Islamic economics, product knowledge, social environment and religiosity on interest in saving at Islamic banks in high school/MA students at Darul Ulum Islamic Boarding School. This research is a quantitative research using ex-post facto method. The population and sample in this study were students of SMA/MA Darul Ulum Islamic Boarding School class XI IIS with a total of 378 and the number of samples used was 100 students. Data collection techniques using a questionnaire. The data analysis technique used multiple linear regression analysis. The results showed that the insertion of Islamic economics learning and the social environment had a significant effect on students' saving interest in Islamic banks, while product knowledge and religiosity variables had no effect on interest in saving in Islamic banks. Simultaneously, the insertion of Islamic economics learning, product knowledge, social environment and religiosity affect the interest in saving in Islamic banks in the students of the Darul Ulum Islamic Boarding School Jombang.Key word: Economic Learning Insert Sharia Economics, Product Knowledge, Social Environment, Religiosity, Interest in Savings in Islamic Banks 
本研究旨在分析伊斯兰经济学、产品知识、社会环境、宗教信仰等研究变量对Darul Ulum伊斯兰寄宿学校高中/硕士学生在伊斯兰银行储蓄兴趣的影响。本研究采用事后分析方法进行定量研究。使用问卷调查的数据收集技术。数据分析技术采用多元线性回归分析。结果表明,伊斯兰经济学学习和社会环境的插入对学生的伊斯兰银行储蓄兴趣有显著影响,而产品知识和宗教信仰变量对伊斯兰银行储蓄兴趣没有影响。同时,伊斯兰经济学知识、产品知识、社会环境、宗教信仰等因素的介入影响了中邦达鲁洛伊斯兰寄宿学校学生在伊斯兰银行的储蓄兴趣。关键词:经济学习插入伊斯兰经济学,产品知识,社会环境,宗教信仰,伊斯兰银行存款利息
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引用次数: 1
Handling the Financing Problem: A Narrative Study of Agricultural Capital Financing Murabahah Contracts at BMT 融资问题的处理:BMT农业资本融资Murabahah合同的叙事研究
Pub Date : 2021-12-01 DOI: 10.30762/itr.v5i2.3373
Joko Hadi Purnomo, Anike Putri Rahmawati, Niswatin Nurul Hidayati
This research aimed to determine how the implementation of agricultural capital financing with the murabahah contract, the factors that caused problematic financing, and how to handle problematic financing, especially in the financing of agricultural capital with a murabahah contract at BMT BUS KPU Tuban Branch. Agricultural capital financing is a type of financing that is quite rare for BMT in Tuban District, because in providing agricultural financing, BMT is very vulnerable to suffer losses due to problematic financing. This research was a field research with a qualitative approach. Data collection techniques were carried out through interviews and documentation. Data sources consisted of primary and secondary data. Data analysis used analytic descriptive technique. The results explained that the murabahah financing procedure implemented at BMT BUS KPU Tuban Branch on agricultural capital financing practices can be said to be good, because in its implementation each prospective member of the financing was obliged to meet the applicable requirements and procedures, the factors that cause problematic financing were external and internal factors, The strategy for handling problematic financing at BMT BUS KPU Tuban Branch used a family approach, intensive billing, financing restructuring, collateral takeover, collateral execution and finally if it was not successful with financing elimination. Keywords: Agricultural Capital Financing, Murabahah Contract, Problematic Financing 
本研究旨在确定农资融资如何与murabahah合同实施,导致融资问题的因素,以及如何处理融资问题,特别是农资融资与murabahah合同在BMT BUS KPU图班分行。农资融资是农资银行在吐蕃地区少有的一种融资方式,因为农资银行在提供农资融资时,极易因融资问题而蒙受损失。本研究采用定性方法进行实地研究。数据收集技术是通过面谈和记录文件进行的。数据来源包括一手数据和二手数据。数据分析采用分析描述技术。结果表明,BMT BUS KPU图班分行在农业资本融资实践中实施的murabahah融资程序可以说是好的,因为在其实施过程中,每个潜在的融资成员都有义务满足适用的要求和程序,导致融资问题的因素有外部因素和内部因素,BMT BUS KPU图班分行处理问题融资的策略采用了家庭方法。密集的开票,融资重组,抵押品接管,抵押品执行,最后如果融资不成功就取消。关键词:农业资本融资,Murabahah合同,融资问题
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引用次数: 0
Quick Response Code Indonesia Standard (QRIS) Sebagai Strategi Survive UMKM Di Masa Pandemi di Kota Kediri
Pub Date : 2021-12-01 DOI: 10.30762/itr.v5i2.3376
Sri Anugrah Natalina, Arif Zunaidi, Risa Rahmah
Peradaban dalam bertransaksi muncul dengan adanya krisis kesehatan atau pandemic corona. Pemerintah Indonesia membuat kebijakan-kebijakan yang dapat membantu adanya dampak dari pandemic dapat di minimalkan. Dampak atas pandemic ini salah satunya adalah pelaku UMKM yang harus siap dengan adanya pola dan prilaku konsumen yang baru. Adaptasi atas kemajuan tekhnologi harus dapat dilakukan oleh pelaku UMKM untuk dapat survive. Bank Indonesia sebagai bank sentral Indonesia melakukan gebrakan untuk memanfaatkan QRIS sebagai salah satu cara pelaku UMKM untuk survive atas adanya pandemic ini.            Hasil dari penelitian ini yang diuji dengan pendekatan kualitatif, dengan interviewer pelaku UMKM dengan keterwakilan 5 ( lima ) orang pelaku UMKM yang ada di masing-masing kecamatan yang ada di kota Kediri. Kemanfaatan yang didapat dari QRIS adalah kemudahan untuk transaksi dengan konsumen tanpa menggunakan uang tunai, dan dapat dengan mudah / memudahkan dalam penerapan protocol kesehatan dengan konsumen. Sedangkan kendala yang terjadi adalah masih adanya konektivitas internet yang tidak lancar, biaya data yang cukup mahal dan rasa tidak percaya diri pelaku UMKM untuk terus bisa belajar untuk menggunakan tekhnologi. Dari Dinas Koperasi dan UMKM Kota Kediri telah banyak kebijakan yang dilakukan untuk dapat menunjang suvive pelaku UMKM kota Kediri yaitu adanya pelatihan-pelatihan dan adanya koperasi pelaku UMKM. Dan QRIS di Kota Kediri menunjukkan bahwa sebanyak 53% menyatakan minat untuk menggunakan QRIS untuk transaksi perdagangannya.Kata Kunci : QRIS, UMKM
商业交易的文明产生于健康危机或日冕大流行。印度尼西亚政府制定的政策可以减少大流行的影响。大热化的影响之一是,我们的客户必须为新的消费者模式和行为做好准备。适应技术进步必须由UMKM的肇事者能够生存。印尼银行作为印尼中央银行的做法是利用QRIS作为UMKM参与者在大灾难中生存的一种方式。这项研究的结果是通过定性方法进行测试,在Kediri镇的每个街道上都有一名UMKM肇袭击者接受采访。QRIS获得的权宜之计是不使用现金与消费者交易的便利,并可以很容易地与消费者实施健康协议。然而,存在的障碍是网络连接仍然不顺利,数据成本相当昂贵,任何UMKM参与者继续学习技术的不安全感。在合作社服务和kekm镇Kediri的工作中,已经采取了许多政策,以支持在kekm镇的UMKM参与者,也就是在UMKM的培训和合作。Kediri的QRIS表示有53%的人对利用QRIS进行贸易感兴趣。关键词:QRIS, UMKM
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引用次数: 2
STRATEGI MENINGKATKAN LOYALITAS DAN KINERJA KARYAWAN (STUDI PADA AYEE CAFE, MOJOROTO, KEDIRI) 战略促进员工的忠诚和业绩(在AYEE CAFE, MOJOROTO, KEDIRI的研究)
Pub Date : 2021-12-01 DOI: 10.30762/itr.v5i2.3377
Sri Hariyanti
The role of human resources (HR) in a company is very significant and has enormous potential to carry out company activities. Therefore, humans function as the main driving force in every activity carried out by the company. Therefore, human resources should be empowered as much as possible in order to be able to produce optimal output. Good HR management will also affect the increase in company productivity and profitability. And one way that can be taken is by increasing the loyalty and performance of employees to develop companies . This study uses a qualitative method by taking place at Ayee Cafe, Mojoroto-Kediri. The purpose of this study was to determine the operational management Ayee Cafe and how the strategy is to increase employee loyalty and performance. Ayee cafe has a special way to increase employee loyalty and performance that has been implemented for the last 5 years. Ayee cafe also considers all those involved in helping its business as employees. It's just that the owner's job is to manage the business, if the boss makes himself the owner, there will be no discipline. Because what comes to mind is that the owner's name is only receiving the results, that's what the owner of Ayee Cafe avoids. Keywords: strategy, loyalty, employee performance
人力资源(HR)在公司中的作用是非常重要的,并且具有开展公司活动的巨大潜力。因此,在公司开展的每一项活动中,人都是主要的驱动力。因此,应尽可能赋予人力资源权力,以便能够产生最佳产出。良好的人力资源管理也会影响公司生产力和盈利能力的提高。可以采取的一种方法是通过提高员工的忠诚度和绩效来发展公司。本研究采用定性方法,在Mojoroto-Kediri的Ayee Cafe进行。本研究的目的是确定运营管理的Ayee咖啡馆,以及如何战略是提高员工的忠诚度和绩效。在过去的5年里,Ayee cafe有一种特殊的方法来提高员工的忠诚度和绩效。Ayee cafe也将所有帮助其业务的人视为员工。只是老板的工作是管理企业,如果老板把自己当成老板,那就没有纪律了。因为我想到的是,老板的名字只会收到结果,这是Ayee Cafe的老板所避免的。关键词:战略,忠诚度,员工绩效
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引用次数: 0
Wakaf Produktif dalam Perspektif Maqasid Shari’ah (Studi tentang Wakaf Produktif di PMDG- Ponorogo) 从Maqasid Shari的观点来看,
Pub Date : 2021-12-01 DOI: 10.30762/itr.v5i2.3378
Masruchin Masruchin, A’yunina Mahanani, Diyah Ekowati
Wakaf is a Maliyah worship that have tight relation with development of umat welfare. It is a worship in the form of social economy. The potential of wakaf is huge nowadays however it does not use optimally yet because of some factors so that it cannot give maximum role in bringing welfare for society and empowering society’s economy. Wakaf does not only support the development of science but also prepare all facilities needed by students of university or society.Modern Boarding School Darussalam Gontor, Islamic boarding school that considered has been successful in organizing productive wakaf to finance itself and because of that, it can be the role model for developing educational institution base wakaf. Most of the result of wakaf used to develop the business and another used for teachers’ welfare and funding institutions of boarding school in shelter of PMDG. Some of the fund also donated to assistance founding of religious social life of society around.As for the concept of wakaf PMDG refers to maqashid – al shari’ah that is in level of law enforcement (tatbiq al hukmi) that is create welfare and avoid mercilessness. Trimutri in his wakaf concept more emphasizes on the welfare aspect aimed to that wakaf is a media to get closer with Allah SWT. It is form of Hajiyyat needs to possess the nature of religion, and give humanity assistance institutionally (at – tahbis), and for education of Islamic boarding school related to the intelligence development, so that it can give advantage optimally for Muslim’s life later.Key words: productive wakaf, Wakaf Gontor, Maqashid al – shari’ah.
瓦卡夫是与人类福利发展密切相关的一种宗教信仰。它是一种社会经济形式的崇拜。如今wakaf的潜力是巨大的,但由于一些因素,它还没有得到最佳利用,因此它不能在为社会带来福利和赋予社会经济权力方面发挥最大作用。Wakaf不仅支持科学的发展,而且还准备大学或社会学生所需的所有设施。达鲁萨兰国贡托尔现代寄宿学校是一所伊斯兰寄宿学校,它被认为成功地组织了富有成效的瓦卡夫以资助自己,正因为如此,它可以成为发展瓦卡夫教育机构的榜样。wakaf的大部分成果用于发展业务,另一部分用于教师福利和资助PMDG庇护下的寄宿学校机构。部分资金还捐赠用于协助各地建立宗教社会生活的社会。至于wakaf的概念,PMDG指的是执法层面的伊斯兰教法(tatbiq al hukmi),即创造福利,避免无情。Trimutri在他的wakaf概念中更强调福利方面,目的是wakaf是一个更接近安拉SWT的媒体。这种形式的哈吉耶特需要具有宗教的本质,并在制度上给予人性援助(at - tahbis),并对伊斯兰寄宿学校的教育进行与智力发展相关的教育,从而为穆斯林以后的生活提供最佳的优势。关键词:生产性wakaf, wakaf Gontor, Maqashid al - shari。
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引用次数: 0
PROSPEK PERKEMBANGAN REKSA DANA SYARIAH DI INDONESIA 伊斯兰共同基金在印尼的发展前景
Pub Date : 2021-07-17 DOI: 10.30762/itr.v5i1.2566
Lili Andini
Dengan adanya lembaga reksa dana di Indonesia diharapkan dapat menciptakan presepsi baru bahwa untuk berinvestasi di pasar modal sangat mudah dan diperlukan modal yang tidak terlalu besar. Reksa dana merupakan alternatif investasi bagi masyarakat Indonesia yang sebagian besar penduduknya pemeluk agama islam terbanyak di dunia dan kesempatan untuk mendapatkan hasil investasi yang lebih baik dalam jangka waktu tertentu. Reksa dana syariah tidak menginvestasikan saham-saham dari perusahaan yang pengelolaan atau produknya bertentangan dengan syariah Islam seperti alkohol, rokok, perjudian, pornografi, dan hal-hal lainnya yang diharamkan dalam syariat Islam.  Hal yang membedakan antara reksa dana konvensional dengan reksa dana syariah adalah adanya proses screening dan cleansing.
随着印度尼西亚的共同基金机构的出现,预计将会产生新的预测,即投资资本市场是非常容易和必要的。共同基金是印尼伊斯兰教人口最多的国家之一的另一种投资选择,也是在一段时间内获得更好投资结果的机会。伊斯兰基金不会投资其管理或产品违反伊斯兰教法的公司,如酒精、香烟、赌博、色情和伊斯兰公司所谴责的其他东西。传统基金和伊斯兰信托基金的区别在于筛选和清洗过程。
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引用次数: 0
IMPLEMENTASI KUALITAS LAYANAN DAN PERSEPSI KONSUMEN TENTANG KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN PADA DEALER WULING TULUNGAGUNG 服务质量实现,消费者对产品质量的看法,对伍林图伦加贡经销商的消费者满意度
Pub Date : 2021-06-01 DOI: 10.30762/itr.v5i1.2383
Moh Irbash Dzikrulloh, Lantip Susilowati
Service quality in an economic aspect is very important and a challenge for every company. This study aims to determine the extent of the implementation of service quality and consumer perceptions and satisfaction regarding product quality at Wuling Tulungagung Dealer.The method in this study used a qualitative design with data collection methods through interviews and data analysis using content analysis. The findings in this study indicate that the implementation of service quality and consumer perceptions of product quality on customer satisfaction at Dialer Wuling Tulungagung has fulfilled the pillars of success. Its implementation is to provide quality service that has an impact on good consumer perceptions and consumer satisfaction accompanied by quality Dialer Wuling Tulungagung products.
服务质量在经济方面是非常重要的,对每个公司来说都是一个挑战。本研究旨在确定五菱图龙岗经销商实施服务质量的程度以及消费者对产品质量的感知和满意度。本研究方法采用定性设计,通过访谈收集数据,采用内容分析进行数据分析。本研究结果表明,服务质量的实施和消费者对产品质量的感知对迪亚尔五菱图龙岗顾客满意度的影响已经实现了成功的支柱。它的实施是提供优质的服务,对良好的消费者感知和消费者满意度产生影响,伴随着优质的Dialer Wuling Tulungagung产品。
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引用次数: 0
FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BERWIRAUSAHA MAHASISWA STAI MUHAMMADIYAH TULUNGAGUNG
Pub Date : 2021-06-01 DOI: 10.30762/itr.v5i1.2230
Mendah Nur Kumala, Mei Santi, Hasan Sultoni
One alternative to reduce the unemployment rate in Indonesia is to foster entrepreneurship in college students because this is expected to be an educated young entrepreneur who is able to start his own business, and be able to open up jobs for others. The formulation of the problem include: what are internal factors (income, self-esteem, motivation) and whether external factors (family environment, surrounding environment, education, and opportunities) influence the interest in entrepreneurship of STAI Muhammadiyah Tulungagung students ?. This study aims to determine internal factors (income, self-esteem, motivation) and external factors (family environment, surrounding environment, education, and opportunities) affect the entrepreneurial interest of STAI Muhammadiyah Tulungagung students. The approach used is a quantitative approach to the type of associative research. The population and sample in this study were students of STAI Muhammadiyah Tulungagung which consisted of 50 students who had taken Entrepreneurship courses and students who had been entrepreneurs. Sampling using a purposive sampling technique. The data source is primary data. Data collection was carried out through questionnaires. The measurement uses a Likert scale. The next stage, the results of the questionnaire were analyzed with multiple linear regression which serves to prove the research hypothesis. The data that has met the validity test, reliability test, and the classic assumption test are processed to produce a regression equation. Based on the results of the study showed that internal and external factors partially had a positive and significant effect on the entrepreneurial interest of STAI Muhammadiyah Tulungagung students. With an adjusted R2 value of 0.407 so the magnitude of the influence of internal and external factors on entrepreneurial interest is 40.7% while the remaining 59.3% is influenced by other factors not examined in this study.Keywords: Factors, Interests, Entrepreneurship, STAI Muhammadiyah Tulungagung
降低印尼失业率的另一种选择是培养大学生的创业精神,因为这将是一名受过良好教育的年轻企业家,他们能够创办自己的企业,并能够为他人提供工作机会。问题的提法包括:内部因素(收入、自尊、动机)是什么,外部因素(家庭环境、周围环境、教育、机会)是否影响STAI Muhammadiyah Tulungagung学生的创业兴趣?本研究旨在确定影响STAI Muhammadiyah Tulungagung学生创业兴趣的内部因素(收入、自尊、动机)和外部因素(家庭环境、周围环境、教育、机会)。所使用的方法是对关联研究类型的定量方法。本研究的人口和样本为STAI Muhammadiyah Tulungagung的学生,其中包括50名参加过创业课程的学生和曾经是企业家的学生。使用有目的的抽样技术进行抽样。数据源是主要数据。数据收集是通过问卷调查进行的。测量使用李克特量表。第二阶段,对问卷结果进行多元线性回归分析,验证研究假设。对满足效度检验、信度检验和经典假设检验的数据进行处理,得到回归方程。基于研究结果,内部因素和外部因素对STAI Muhammadiyah Tulungagung学生的创业兴趣有部分正向显著影响。调整后的R2值为0.407,内外部因素对创业兴趣的影响程度为40.7%,其余59.3%受到本研究未考察的其他因素的影响。关键词:因素,利益,企业家精神,STAI Muhammadiyah Tulungagung
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引用次数: 0
MODEL PENGHIMPUNAN DAN PENDAYAGUNAAN DANA UMAT MELALUI GERAKAN KOIN NU PEDULI 通过“关怀硬币运动”来安排和利用人民资金的模式
Pub Date : 2021-06-01 DOI: 10.30762/itr.v5i1.3473
Supri Sugiarto, Nurul Aulia Febriyani
Manajemen dalam pengelolaan dana zakat, infaq dan shadaqah di suatu lembaga amil sangatlah penting. Hal ini agar dana umat dapat dihimpun dan disalurkan secara baik dan terarah. Diperlukan semangat lembaga amil zakat agar terus mengupgrade, meningkatkan strategi serta memaksimalkan sosialisasi terhadap masyarakat utamanya pada muzakki agar mampu menarik minat dan kepercayaan para donatur. Termasuk membuat model penghimpunan dan pendayagunaan dana umat dengan sedemikian rupa agar para donator secara sukarela memberikan sebagian hartanya untuk dikelola oleh para lembaga amil untuk kemudian didayagunakan sesuai peruntukannya. Hal ini lah yang sedang dilakukan oleh LAZISNU melalui Gerakan Koin-NU Peduli.Penelitian ini menggunakan metode kualitatif dengan mengambil tempat penelitian di  LAZISNU MWC Rejoso. Penelitian ini mempunyai dua tujuan yaitu untuk mengetahui model penghimpunan dana umat melalui Gerakan Koin-NU Peduli dan untuk mengetahui model penghimpunan dana umat melalui Gerakan Koin-NU Peduli. Gerakan Koin-NU Peduli merupakan salah satu strategi LAZISNU dalam memaksimalkan sosialisasi terhadap masyarakat agar mampu menarik minat dan kepercayaan para donatur. Kata Kunci: LAZISNU, Koin-NU Peduli, Dana Umat
在阿米尔机构的zakat、infaq和shadaqah资金管理方面的管理非常重要。这是为了收集和引导人民的资金。为了吸引捐助者的兴趣和信任,阿米尔·扎卡(amil zakat)的精神需要不断升级,增加战略,最大化对其主要社会的社会化。其中包括建立一个编译和利用人民资金的模型,让捐款人自愿将其部分财产供阿卡尔机构管理,然后根据其规定使用。这就是拉兹洛努通过昆-努的关怀运动所做的。该研究采用了一种定性方法,在LAZISNU MWC Rejoso的研究场所进行研究。这项研究的目的有两个,分别是通过“关怀”运动来确定一种公共资金积累模式,以及通过“关怀运动”来确定一种公共资金编译模式。“昆努行动”是拉兹洛努在最大化社会社会化以吸引捐助者的兴趣和信任方面的战略之一。关键词:LAZISNU, Koin-NU关心,人民基金
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引用次数: 1
PENGARUH PROMOSI TERHADAP KEPUTUSAN PENGGUNAAN OVO (Studi Pada Mahasiswa Fakultas Ekonomi dan Bisnis Islam IAIN Kediri Angkatan 2016) 推广OVO决策的影响(2016年经济学与伊斯兰商业学院学生IAIN Kediri class的研究)
Pub Date : 2021-06-01 DOI: 10.30762/itr.v5i1.3475
A. Andriani, Indra Nuraini
AbstrakPengalaman dalam pembayaran yang semakin canggih di era sekarang telah menjadi suatu tren tersendiri dalam bertransaksi ketika berbelanja barang keperluan, membayar sebuah jasa atau sekedar membayar tagihan bulanan. Pilihan akan metode pembayaran semakin memudahkan kita dalam bertransaksi setiap harinya. Salah satu diantaranya adanya uang elektronik (e-money/e-wallet). Tidak terkecuali dengan layanan uang elektronik dari PT. Visionet Internasional (OVO), mereka memiliki strategi dalam memasarkan produk unggulan layanan mereka diantaranya promosi, yang mana merupakan kegiatan dalam menarik minat konsumen untuk memakai barang atau jasa perusahaan melalui keunggulan-keunggulan suatu produk barang atau jasa yang ditawarkan. Dimana promosi yang lakukan oleh perusahaan layanan uang elektronik (OVO) memiliki pengaruh terhadap keputusan untuk menggunakan layanan mereka. Penelitian ini menggunakan metode dengan pendekatan penelitian lapangan. dengan analisis kuantitatif deskriptif, analisis regresi sederhana, koefisien determinasi dalam menginterpretasikan fenomena yang ada. Hasil penelitian menjelaskan bahwa promosi dan keputusan penggunaan pada kategori sangat baik. Dari analisis Korelasi Pearson didapatkan nilai sebesar 0,661. Hal ini menandakan bahwa hubungan promosi dengan keputusan pembelian memiliki hubungan regresi yang sedang. Dari hasil analisis Regresi didapatkan persamaan Y= 212,847 + 0,772X; apabila di interpretasikan memiliki pengertian sebagai berikut pada variabel Keputusan Penggunaan (Y) akan bernilai 212,847 jika tidak terdapat variabel lain yang mempengaruhi. Apabila terdapat intervensi variabel Promosi (X), variabel Keputusan Penggunaan (Y) akan naik 0,772 basis poin dalam setiap kenaikannya. Berdasarkan analisis koefisien determinan, nilai R­-square = 0,4367 (43,67%), yang menunjukkan bahwa variabel Keputusan Penggunaan (Y) dalam model regresi mampu dipengaruhi variabel Promosi (X) sebesar 43,67%, dan sisanya sebesar 53,33% dipengaruhi oleh faktor-faktor lain di luar model regresi. Kata Kunci: Promosi, Keputusan Penggunaan, Uang Elektronik, Pemasaran, Transaksi non-Tunai
在这个时代,拖欠还款的经验已经成为一种独特的趋势,即在购物、支付服务或只支付月费时进行交易。付款方式的选择使我们更容易日常交易。其中之一就是电子钱包。除了PT. Visionet international (OVO)的电子货币服务,他们还制定了一项战略,将自己旗下的服务商品销售出去,这是一种通过所提供的商品或服务的优势吸引消费者使用公司商品或服务的活动。电子货币服务公司(OVO)提供的促销活动对决定使用它们的服务产生了影响。这项研究采用了实地研究方法。用描述性的定量分析,简单的回归分析,简化的决心系数分析来解释现有的现象。研究结果表明,在类别中推广和使用决策非常好。通过分析皮尔森相关,得分为0.661分。这表明促进与购买决定的关系具有温和的回归关系。回归分析得到了方程Y= 212.847 + 0.772x;如果没有其他变量的影响,那么根据Y的定义,它将值212.847。当促销变量干预措施(X)出现时,使用决策变量(Y)将在每次上升中增加0.772个点。基于确定的系数分析,R -square = . 4367(43,67%)的值表明,回归模型中的使用变量可以影响43,67%的升值变量(X),而总计53,33%受到回归模型之外的其他因素的影响。关键词:促销、使用决策、电子资金、营销、非现金交易
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ISTITHMAR : Jurnal Pengembangan Ekonomi Islam
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