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Digital Marketing Success Realities to Online Consumer Retention 数字营销成功的现实,在线消费者保留
IF 0.2 Q4 MANAGEMENT Pub Date : 2023-06-07 DOI: 10.52711/2321-5763.2023.00026
Manmeet Kaur
The market has changed after covid-19. Aspects of consumers, their behaviour towards marketing, shopping and their decisions about to choose products have been changed nowadays. They are going and taking interest in online marketing. Use of online marketing has been spread at worldwide level. Consumers are looking and using online marketing due to its various advantages, it is now demand of market to work with online marketing for the marketers. They have to create work environment to satisfy their customers by using digital marketing also. Single traditional marketing is not for future growth of the organisations. Performing with new form of marketing which is digital marketing depends on the aspect of an organisation towards real base or assets required to implement and success of digital marketing. This study is an attempt to present some real assets for performing in better way with digital marketing. Consumers are rational. Their behaviour and buying decisions depends on their thinking about products quality, prices and many other issues which are considerable for them like their trust on company’s product, advertising, website presentation of products, quality of services etc. In the paper some important factors which are like real assets for the organisations to perform with digital marketing has been included and presented. The paper seeks to explain these factors.
新冠疫情后,市场发生了变化。消费者的各个方面,他们对市场营销的行为,购物和他们选择产品的决定都发生了变化。他们对网络营销很感兴趣。网络营销的使用已经在世界范围内传播。由于网络营销的各种优势,消费者正在寻找和使用网络营销,现在市场对营销人员的需求是与网络营销合作。他们还必须通过使用数字营销来创造工作环境来满足他们的客户。单一的传统营销不适合组织的未来发展。执行新的营销形式,即数字营销取决于一个组织对实际基础或资产的方面,需要实施和数字营销的成功。这项研究是一个尝试,提出一些真实的资产,以更好的方式与数字营销执行。消费者是理性的。他们的行为和购买决定取决于他们对产品质量、价格和许多其他问题的思考,这些问题对他们来说很重要,比如他们对公司产品、广告、产品网站展示、服务质量等的信任。在本文中,一些重要的因素,就像真正的资产,为组织与数字营销执行已包括和提出。本文试图解释这些因素。
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引用次数: 0
Customer Satisfaction from Banking Sectors During Pandemic (Special Referance to State Bank of India) 疫情期间银行业的客户满意度(特别参考印度国家银行)
IF 0.2 Q4 MANAGEMENT Pub Date : 2023-06-07 DOI: 10.52711/2321-5763.2023.00022
Aradhna Shukla, Vivek Kumar Shrama, Rakshita Rakshita
The study is conduct on the customer satisfaction towards the service rendered by Indian banking sectors during pandemic. COVID -19 outbreak has hampered the Indian Banking operation and overall banking sector. Not only the banking sectors but it has severely affected every industry across the globe. The economy has been extremely affected due to covid-19 pandemic. Reserve bank of India; the apex bank of India made necessary changes with help of expert in their policy for facing COVID -19 pandemic. The objective of the research paper is to study the customer satisfaction toward the service rendered by Indian banking sectors during covid-19. The research found that Indian Banking system has added various measure due to covid-19 pandemic. No doubt banks are established in India with fundamental purpose to make profit by giving expected comfort to customer. But covid-19 has changed the scenario of Indian customer. These challenges our Indian banks are facing in during pandemic situation.
该研究是在流行病期间对印度银行业提供的服务的客户满意度进行的。2019冠状病毒病的爆发阻碍了印度银行业的运营和整个银行业。不仅是银行业,它还严重影响了全球所有行业。由于新冠疫情,经济受到了极大的影响。印度储备银行;在专家的帮助下,印度最高银行对应对COVID -19大流行的政策做出了必要的改变。研究论文的目的是研究2019冠状病毒病期间印度银行业提供的服务的客户满意度。研究发现,由于covid-19大流行,印度银行系统增加了各种措施。毫无疑问,银行在印度成立的根本目的是通过给客户提供预期的舒适来盈利。但covid-19改变了印度客户的情况。这些挑战是我们印度银行在疫情期间面临的。
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引用次数: 0
Employee Rentention at Danang Dapharco Danang Dapharco的员工保留率
IF 0.2 Q4 MANAGEMENT Pub Date : 2023-06-07 DOI: 10.52711/2321-5763.2023.00024
Ho Tan Tuyen
This study determines the factors affecting at Danang Dapharco. The thesis uses quantitative research methodswith sample of 173 employees working at the company. The research shows that there are seven positive impact on employee retention. Specifically,“Working – Life Balance” has the most positive effect, followed by “Compensation”, “Rewards and Welfare”, “Training and Development”, “Working Environment”, “Superior Relationship” and the least influential factor is “Colleague Relationship”.
本研究确定了影响岘港达法哥的因素。本文采用定量研究方法,以该公司173名员工为样本。研究表明,对员工留任有七种积极影响。其中,“工作与生活平衡”的正向影响最大,其次是“薪酬”、“奖励与福利”、“培训与发展”、“工作环境”、“上级关系”,影响最小的是“同事关系”。
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引用次数: 0
A Study of Problems and Prospects of Women Entrepreneurs: An Empirical Insight on Beauty Parlour Business in Kathmandu 女性企业家的问题与前景研究——以加德满都美容院为例
IF 0.2 Q4 MANAGEMENT Pub Date : 2023-06-07 DOI: 10.52711/2321-5763.2023.00019
Sunita Bhandari Ghimire
This article is mainly focused on the beauty parlour business to find the prospects and problems to be faced by women entrepreneurs involved in this business. Both the entrepreneurs that are benefited from training provided by Event as well as those entrepreneurs who have trained themselves from other organizations are taken into consideration. In this context, study is done to find out- What are the problems and prospects of women entrepreneurs involved in beauty parlour business within Kathmandu Valley? Descriptive, correlational and regression analysis has been done to achieve research objectives and to test the proposed research hypotheses. Different items related to financial, social, technological dimensions has been used for conducting this research study. The study has followed the quantitative analysis under descriptive and analytical research design. Convenient and judgmental sampling has been followed for the selection of the samples. More than thousand parlours are working inside the Kathmandu valley which is the population for this study. 100 organizations have been taken as sample organizations and 150 beauticians as the sample size for the research study. To collect the opinions of beauticians, a structured questionnaire has been distributed which has been developed based on the review of articles. To describe the responses, mean value of each variable has been computed and the Cronbach’s alpha for testing reliability has been calculated with the use of SPSS 18 software. Correlation has been calculated to measure the relationship between different variables. Multiple Regression analysis has been conducted to examine the relationship between studied variables and to identify the strength of that relationship. A significant relationship has been found out between independent variables and the dependent variable.
本文主要以美容院业务为研究对象,寻找从事美容院业务的女性企业家面临的前景和问题。既考虑到从Event提供的培训中受益的企业家,也考虑到从其他组织接受培训的企业家。在此背景下,研究是为了找出-在加德满都谷地从事美容院业务的女企业家的问题和前景是什么?描述性、相关性和回归分析已经完成,以实现研究目标和测试提出的研究假设。不同的项目相关的金融,社会,技术维度已被用于进行这项研究。本研究遵循描述性和分析性研究设计下的定量分析方法。为了选择样本,采用了方便和判断的抽样方法。加德满都谷地有一千多家美容院,这是这项研究的人群。本研究以100家机构为样本,以150名美容师为样本进行研究。为了收集美容师的意见,我们分发了一份结构化的问卷,该问卷是根据对文章的回顾而制定的。为了描述反应,计算了每个变量的平均值,并使用SPSS 18软件计算了用于检验信度的Cronbach 's alpha。通过计算相关性来衡量不同变量之间的关系。多元回归分析已被用于检验研究变量之间的关系,并确定这种关系的强度。自变量和因变量之间存在显著的关系。
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引用次数: 0
Long - Run and Short-Run Co-Integration between FIIs and Nifty Indices: An ARDL Approach fii与Nifty指数之间的长期和短期协整:一种ARDL方法
IF 0.2 Q4 MANAGEMENT Pub Date : 2023-06-07 DOI: 10.52711/2321-5763.2023.00023
Suraj Patel, Amit Manglani, Disha Rani Yadav
The study examines the long run and short run co-integration between Foreign Institutional Investments (FII) and Nifty indices in India using 22 years monthly data from Jan. 2000 to Dec. 2022 for the study. The study is of secondary nature that has been collected from secondary source published in official websites. For examine the co-integration between variables we have applied ARDL bound test approach. The study confirmed that there is positive co-integration in short run but negative co-integration in long run that means a change in nifty by 1 percent accelerates positive change in FII investment by 19.0872 Cr in short run and declining the nifty index affect FIIs investment negatively in long run. The result of bound test depicted that F-statistics (57.58212) is coming more that lower bound (3.62) and upper bound (4.16) which show significant long run co-integration. By looking the result we suggest the investor should go for momentum trading in short run and go for value trading in long run.
该研究使用2000年1月至2022年12月的22年月度数据,研究了印度外国机构投资(FII)和Nifty指数之间的长期和短期协整关系。本研究为第二手性研究,收集自第二手来源,发布于官方网站。为了检验变量间的协整,我们采用了ARDL约束检验方法。研究证实,短期内存在正协整,但长期存在负协整,即nifty指数变化1%,短期内加速了FII投资的正变化19.0872万亿,而nifty指数的下降对FII投资的长期影响为负。边界检验的结果显示,f统计量(57.58212)比下界(3.62)和上界(4.16)出现更多,显示出显著的长期协整。通过观察结果,我们建议投资者在短期内进行动量交易,在长期内进行价值交易。
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引用次数: 0
Disputes and their Settlement Machinery in Tea Plantation Industry in North Bengal 北孟加拉省茶业纠纷及其解决机制
IF 0.2 Q4 MANAGEMENT Pub Date : 2023-06-07 DOI: 10.52711/2321-5763.2023.00016
Dev Anand, Palas R. Sengupta
Industrial disputes are fairly common in the workplace. Industrial disputes were the matter of concern from last so many years. The industrial dispute in tea plantations began in 1848 when workers of the Assam Company India limited went on strike against the delay in payment of wages. Failure in implementation of the provisions of Plantation Labour Act, 1951 related to welfare of tea workers in West Bengal are the main reasons of disputes in the tea plantation Industry. Low wages, bonus issue, poor working condition, limited healthcare facilities and poor living condition are some factors contributing to industrial disputes in tea plantation industries of the West Bengal.
劳资纠纷在工作场所是相当普遍的。多年来,劳资纠纷一直是人们关注的问题。茶园的劳资纠纷始于1848年,当时阿萨姆印度有限公司(Assam Company India limited)的工人举行罢工,抗议拖欠工资。1951年《种植园劳工法》中有关西孟加拉邦茶工人福利的条款未能实施是导致茶业纠纷的主要原因。低工资、奖金问题、恶劣的工作条件、有限的医疗设施和恶劣的生活条件是导致西孟加拉邦茶园行业劳资纠纷的一些因素。
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引用次数: 0
A Literature Review on effects of Covid-19 on Mental Health of Employees and its impact on Organizational Work Culture 新冠肺炎对员工心理健康影响及其对组织工作文化影响的文献综述
IF 0.2 Q4 MANAGEMENT Pub Date : 2023-06-07 DOI: 10.52711/2321-5763.2023.00021
Rajeshwari Narendran, Mehvash Baluch
Aim: The objective of this study is to observe the effect of Covid-19 on Mental health of employees and its impact on the work culture in organizations. Research Question: ● To examine the effects of Covid-19 on Mental Health of workers. ● To evaluate impact of mental health on organizational Work Culture. Research Design: This paper is based on Literature review of previous researches done on the topic and based on it findings have been drawn out to evaluate answers for research question. A manual search was done on Pub Med, Google Scholar, Scopus to find pertinent studies. Based on the stated qualifying requirements, articles were chosen. Findings: It was concluded that there is a significant impact of Covid-19 on Mental Health of Employees. Employees faced mild to severe symptoms of depression, anxiety and distress due to prolonged working hours, change in work dynamics, isolation etc. The impact was majorly seen on employees working in healthcare sector. The impact of Mental Health of employees also affected the work culture in organizations to some extent. There was a seen a shift in work culture dynamics due to work from home and virtual mode of communication during Covid-19 pandemic. Research Limitations: Limited number of Literature was reviewed in order to conduct this study. Further for more accuracy particular industry or geographical locations should have been taken into consideration. Practical Implication: The study sheds light on how how covid-19 has affected employees working in different industry and locations and how the impact of their mental health has changed the work culture of organization. Originality: This paper shows how mental health of employees has impacted the work culture of organizations and the effects of Covid-19 on mental well-being of employees.
目的:本研究的目的是观察新冠肺炎对员工心理健康的影响及其对组织工作文化的影响。研究问题:●研究Covid-19对工人心理健康的影响。●评估心理健康对组织工作文化的影响。研究设计:本文是基于文献综述之前的研究已完成的主题,并在此基础上得出的发现,以评估研究问题的答案。在Pub Med, Google Scholar, Scopus上进行了人工搜索,以找到相关的研究。根据所述的合格要求,选择文章。研究发现:新冠肺炎疫情对员工心理健康有显著影响。由于工作时间延长、工作动态变化、孤立等原因,员工面临轻度至重度的抑郁、焦虑和痛苦症状。这种影响主要体现在医疗保健行业的员工身上。员工心理健康的影响也在一定程度上影响着组织的工作文化。在2019冠状病毒病大流行期间,由于在家工作和虚拟沟通模式,工作文化动态发生了变化。研究局限:为了进行本研究,我们查阅了有限的文献。此外,为了更准确,应该考虑到特定的行业或地理位置。实际意义:该研究揭示了covid-19如何影响在不同行业和地点工作的员工,以及他们的心理健康影响如何改变了组织的工作文化。原创性:本文展示了员工心理健康如何影响组织的工作文化,以及新冠肺炎对员工心理健康的影响。
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引用次数: 0
Juvenile Justice System in India: An Overview 印度少年司法制度:概览
IF 0.2 Q4 MANAGEMENT Pub Date : 2023-06-07 DOI: 10.52711/2321-5763.2023.00025
Sukanta Kumar Dwibedi, Lora Aptaprava
Juvenile justice is a legal framework that defines justice for juveniles. The problem of juvenile delinquency is not new. It happens in all societies simple as well as complex, that is wherever and whenever a relationship is affected between a group of individuals leading to maladjustments and conflict. The major debate and discussion surrounding the juvenile justice system began after the heinous incident of the Nirbhaya Gang Rape Case within which an accused was only six months faraway from reaching the age of 18, the age of becoming significant, and forcing the Indian legal system to convict him as a juvenile instead of a full-fledged offender.1 To solve the challenges of juvenile delinquency various declarations and conventions at the international level and laws were enacted by the respective governments at the national level. It is a serious worry for the country and answers for end the issue should be looked for all around prudently. Indian lawful system and legal executive has reacted to these trends and has acquired a few amendments the laws pertaining to juvenile justice in India.2 The Juvenile Justice System is the most dynamic and irradiated framework embraced by the world which deals with all-round development of children. The main focuses to give consideration to the unprotected children. The concept of juvenile justice was derived from a belief of problems that the hurdles of juvenile delinquency and youth in abnormal situations are not amenable to resolution within the ambit framework of the traditional process of criminal law.3
少年司法是界定少年司法的法律框架。青少年犯罪的问题并不新鲜。它发生在所有简单和复杂的社会中,也就是说,无论何时何地,一群人之间的关系受到影响,导致失调和冲突。围绕青少年司法制度的主要辩论和讨论始于令人发指的尼尔巴雅轮奸案事件,在这起事件中,一名被告离18岁只有6个月的时间,这一年龄变得非常重要,迫使印度法律系统将他定罪为青少年而不是正式的罪犯为了解决青少年犯罪的挑战,各国政府在国家一级制定了各种国际宣言和公约以及法律。这是国家的严重担忧,应该谨慎地寻找解决这个问题的答案。印度的法律制度和执法部门对这些趋势作出了反应,并对印度有关少年司法的法律进行了一些修订。2少年司法制度是世界所接受的最具活力和最具影响力的框架,涉及儿童的全面发展。主要的重点是考虑到未受保护的儿童。少年司法的概念源于这样一种信念,即青少年犯罪和处于异常状况的青少年的障碍无法在传统刑法程序的范围框架内得到解决
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引用次数: 0
Hycons Renewable Private Limited: Viable Biogas Production from Paddy Straws: A Capital Budgeting Decision Hycons可再生能源私人有限公司:可行的沼气生产稻谷秸秆:资本预算决策
IF 0.2 Q4 MANAGEMENT Pub Date : 2023-05-23 DOI: 10.1177/09728201231163701
N. Shankar, Rajani Ramdas
The case revolves around the decision to be taken by Mr Sashikant Hegde, Managing Director, Hycons Renewable Private Ltd, on the project viability of a business proposal. The proposal was to start a manufacturing plant in Punjab to produce compressed biogas using paddy straws. Hegde firmly believed that the company would do well considering the growth of the CNG market in India, as the oil and natural gas sector in India is among the top 10 core industries in the country and plays an important role in the existence of other important sectors as well. The proposal would benefit Hycons to establish its presence in northern India, but the project viability and funding of the investment remained an unanswered question.
本案围绕Hycons可再生能源私人有限公司董事总经理Sashikant Hegde先生就商业提案的项目可行性做出的决定展开。该提议是在旁遮普邦开办一家制造厂,用水稻秸秆生产压缩沼气。Hegde坚信,考虑到印度CNG市场的增长,该公司会做得很好,因为印度的石油和天然气行业是该国十大核心行业之一,在其他重要行业中也发挥着重要作用。该提议将有利于Hycons在印度北部建立业务,但项目可行性和投资资金仍然是一个悬而未决的问题。
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引用次数: 0
Merger Woes: Punjab National Bank Pushed to Crossroads 合并风波:旁遮普国家银行被推向十字路口
IF 0.2 Q4 MANAGEMENT Pub Date : 2023-04-10 DOI: 10.1177/09728201221150063
A. Das, A. Sahay
On1 23 August 2019, the Finance Minister of India declared and cleared the way for the merger2 of 10 public sector banks into four large public sector banks (PSBs). In pursuance thereof, the Oriental Bank of Commerce (OBC) merged into Punjab National Bank (PNB). OBC held a 23% stake in Canara HSBC OBC Life Insurance Co. Ltd. (CHOIC), whereas PNB itself held a 30% stake in PNB MetLife India Insurance Co. Ltd. (PMLI) (Outlook, 2020). Thus, post-merger, PNB had two insurance businesses. Mr Mallikarjuna Rao, Managing Director & CEO, PNB, was in a fix on whether to continue with a 23% stake in Canara HSBC OBC Life Insurance or discard them. He wondered whether the two competing businesses would augur well for PNB. Should he not get out of Canara HSBC OBC Life Insurance and concentrate on PNB MetLife India Insurance or vice versa? How much cash could he raise through this disposal? Would it be right for him to dispose immediately or wait for a better valuation?3 These questions were circling in his mind. He knew that whatever decision he took, his focus had to be on improving Punjab National Bank’s profitability.
2019年8月1日至23日,印度财政部长宣布并为10家公共部门银行合并为4家大型公共部门银行扫清了道路。据此,东方商业银行(OBC)并入旁遮普国家银行(PNB)。OBC持有Canara HSBC OBC人寿保险有限公司有限公司(CHOIC)23%的股份,而PNB本身持有PNB MetLife India Insurance Co.有限公司(PMLI)30%的股份(展望,2020)。因此,合并后,PNB拥有两家保险业务。PNB董事总经理兼首席执行官Mallikarjuna Rao先生决定是继续持有Canara HSBC OBC Life Insurance 23%的股份,还是放弃这些股份。他想知道这两家相互竞争的公司对PNB来说是否是个好兆头。他是否应该退出Canara HSBC OBC人寿保险公司,专注于PNB大都会人寿印度保险公司,反之亦然?通过这次处置,他能筹集到多少现金?他应该立即处理还是等待更好的估价?3这些问题在他的脑海里盘旋。他知道,无论他做出什么决定,他的重点都必须放在提高旁遮普国家银行的盈利能力上。
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引用次数: 0
期刊
Asian Journal of Management Cases
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