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Apparel product developers: An exploration through the lens of work analysis 服装产品开发人员:工作分析视角下的探索
IF 3.8 Q1 Social Sciences Pub Date : 2022-03-14 DOI: 10.1080/20932685.2021.2016064
Meegan Feori-Payne, E. McKinney
ABSTRACT Apparel product developers facilitate the interactions between creativity and management by completing product development; without their contributions, production would falter. However, there is little understanding regarding the contributions of apparel product developers. Therefore, a qualitative approach was utilized to complete in-depth interviews of apparel product developers, exploring their work responsibilities and tasks. The findings support that apparel product developers are integral to producing apparel products, and they possess a strong sense of stewardship towards the products. Based upon the findings, we propose a conceptual framework that explains the contributions of apparel product developers during product ideation, determination of product requirements, analysis and review of components and prototypes, sample review, pre-production, and production and post-production. A better understanding of the contributions of apparel product developers during product development offers companies insights from which to improve training for apparel product developers.
摘要服装产品开发人员通过完成产品开发,促进创意与管理之间的互动;如果没有他们的贡献,生产就会步履蹒跚。然而,人们对服装产品开发人员的贡献知之甚少。因此,采用定性方法对服装产品开发人员进行深入访谈,探讨他们的工作职责和任务。研究结果支持服装产品开发人员是生产服装产品不可或缺的一部分,他们对产品有强烈的管理意识。基于这些发现,我们提出了一个概念框架,解释了服装产品开发人员在产品构思、产品需求确定、组件和原型分析和审查、样品审查、预生产、生产和后期生产过程中的贡献。更好地了解服装产品开发人员在产品开发过程中的贡献,为公司提供了改进服装产品开发培训的见解。
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引用次数: 1
Effects of consumer characteristics and product presentations on online apparel impulse buying 消费者特征和产品展示对在线服装冲动购买的影响
IF 3.8 Q1 Social Sciences Pub Date : 2022-03-13 DOI: 10.1080/20932685.2022.2032793
Jessie H. Chen-Yu, D. Kincade, Young-sun Rhee
ABSTRACT In the current study, we examined three consumer characteristics (i.e. perceived hedonic value of apparel, perceived symbolic value of apparel, and impulsive apparel shopping tendency) and ten online product presentation methods (i.e. organized product displays, attractive product displays, detailed product descriptions, large images, good quality pictures, products pictured from various angles, products pictured in all available colours, images that coordinate various items, helpful size charts, and a visual model) to understand the interactions between themselves and their relationships with online apparel impulse buying. The data were collected by an online survey that involved U.S. college students of ages 18 to 22 who had purchased apparel online within the past six months, and 262 useful responses were received. The results show that perceived hedonic value and symbolic value of apparel are antecedents of impulsive apparel shopping tendency. Impulsive tendency is a predictor of online apparel impulse buying. Three of the ten product presentation methods have both significant direct effects on online apparel impulse buying and moderating effects on the relationship between impulsive tendency and impulse buying. Four presentation methods do not have significant direct effects but have significant moderating effects, making the effect of impulsive tendency on impulse buying stronger.
在本研究中,我们考察了三种消费者特征(即感知到的服装享乐价值、感知到的服装象征价值和冲动的服装购物倾向)和十种在线产品展示方法(即有组织的产品展示、有吸引力的产品展示、详细的产品描述、大图片、高质量的图片、从不同角度拍摄的产品、所有可用颜色的产品、协调各种商品的图片、有用的尺寸图表和视觉模型),以了解他们自己之间的互动以及他们与在线服装冲动购买的关系。这些数据是通过一项在线调查收集的,调查对象是在过去六个月内在网上购买过服装的18至22岁的美国大学生,共收到262份有用的回复。结果表明,服装的享乐价值和象征价值是服装冲动消费倾向的前因。冲动倾向是在线服装冲动购买的预测因子。10种产品展示方式中有3种对在线服装冲动购买具有显著的直接影响,同时对冲动倾向与冲动购买之间的关系具有显著的调节作用。四种呈现方式均不具有显著的直接效应,但具有显著的调节效应,使得冲动倾向对冲动购买的影响更强。
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引用次数: 1
Green perceived value and intention to purchase sustainable apparel among Gen Z: The moderated mediation of attitudes Z世代的绿色感知价值和购买可持续服装的意愿:态度的适度中介
IF 3.8 Q1 Social Sciences Pub Date : 2022-02-23 DOI: 10.1080/20932685.2021.2021435
N. Arora, Parul Manchanda
ABSTRACT Gen Z consumers are the most lucrative segment concerning fashion products, including apparel and have showcased a willingness to shift towards more sustainable processes. This research explores the mediating role of positive attitude towards sustainable apparel with green perceived value and intention to purchase sustainable apparel amongst Gen Z. The paper also explores a moderated mediation model with materialistic values and consumer knowledge about sustainable apparel as moderators. A survey method was employed to collect data, and 308 undergraduate students from universities of Delhi – National Capital Region (NCR) were selected as respondents. The study results indicated a partial mediating role of positive attitude towards sustainable apparel and confirms the moderating role of materialistic values and consumer knowledge about sustainable apparel. Further, materialistic values and consumer knowledge were suggested as significant moderators in the model. The study also confirms a significant relationship among – green perceived value, positive attitude towards sustainable apparel, and intention to purchase sustainable apparel.
Z世代消费者是包括服装在内的时尚产品最赚钱的群体,他们已经表现出向更可持续的过程转变的意愿。本研究探讨了z世代对具有绿色感知价值的可持续服装的积极态度和购买可持续服装的意愿的中介作用,并探讨了以物质价值观和消费者对可持续服装的认知为调节因子的调节模型。采用问卷调查的方法收集数据,选取来自德里-国家首都地区(NCR)大学的308名本科生作为调查对象。研究结果表明,对可持续服装的积极态度具有部分中介作用,并证实了物质价值观和消费者可持续服装知识的调节作用。此外,物质价值观和消费者知识在模型中被认为是显著的调节因子。研究还证实了绿色感知价值、对可持续服装的积极态度和购买可持续服装的意愿之间存在显著的关系。
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引用次数: 15
Sustainability in fashion and luxury marketing: Results, paradoxes and potentialities 时尚和奢侈品营销的可持续性:结果、悖论和潜力
IF 3.8 Q1 Social Sciences Pub Date : 2022-02-23 DOI: 10.1080/20932685.2021.2017320
Houcine Akrout, S. Guercini
ABSTRACT This guest editorial article introduces a special issue devoted to the results, paradoxes, and potentialities emerging from the growing interest within the marketing and management research in the sustainability of fashion and luxury companies. While there has been extensive discussion of the meaning and forms of sustainability in the literature, the consistency of the models and behaviors applied to sustainability adopted by companies, and the results achieved in a field as important as fashion and luxury marketing, have not been verified. The articles in the special issue are briefly discussed, with some conclusions about the main results emerging from the various research studies. The five articles in this special issue seek to contribute to research that systemizes new models and tools that may be useful for practitioners and marketing researchers working in this field.
摘要:这篇客座编辑文章介绍了一期特刊,专门讨论了营销和管理研究对时尚和奢侈品公司可持续发展日益增长的兴趣所带来的结果、悖论和潜力。尽管文献中对可持续性的含义和形式进行了广泛的讨论,但公司采用的可持续性模式和行为的一致性,以及在时尚和奢侈品营销等重要领域取得的成果,尚未得到验证。对特刊上的文章进行了简要讨论,并对各种研究的主要结果得出了一些结论。本期特刊中的五篇文章旨在为系统化新模型和工具的研究做出贡献,这些模型和工具可能对该领域的从业者和营销研究人员有用。
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引用次数: 3
Pro-environmental purchase intention towards eco-friendly apparel: Augmenting the theory of planned behavior with perceived consumer effectiveness and environmental concern 环保服装的环保购买意向:用感知的消费者有效性和环境关注增强计划行为理论
IF 3.8 Q1 Social Sciences Pub Date : 2022-01-05 DOI: 10.1080/20932685.2021.2016062
N.Prasanna Kumar, Pratibha Garg, Shailender Singh
ABSTRACT The textile industry has emerged as a major pollution source owing to a rise in carbon footprint, the spike in greenhouse gas emission, and increasing landfill waste. Sustainable fashion has become a new style statement and industries are shifting their orientation towards environment-friendly manufacturing. The theory of planned behavior (TPB) model was employed with environmental concern, personal moral norms, and perceived consumer effectiveness to better predict the eco-friendly apparel purchase intention of educated Indian youths. Variance-based partial least square-structural equation modeling (PLS-SEM) was applied to evaluate the hypothesized model. Findings indicated that perceived behavioral control has a strong significant positive influence on purchase intention followed by personal moral norms, attitude, and perceived consumer effectiveness. Environmental concern was found to have an indirect effect on purchase intention through three primary TPB variables and personal moral norms. Multi-group analysis (MGA) was performed to examine the moderating effect of perceived consumer effectiveness on an attitude–intention relationship. The highly perceived consumer effectiveness group was shown to have a more consistent attitude-purchase intention relationship as compared to the low-perceived consumer effectiveness group. The study promulgates insights to professionals and policymakers to formulate sustainable marketing strategies and policies to cope with the indigenous market conditions.
摘要:由于碳足迹的增加、温室气体排放的激增和垃圾填埋场的增加,纺织业已成为一个主要的污染源。可持续时尚已经成为一种新的风格宣言,各行业正在将方向转向环保制造业。计划行为理论(TPB)模型结合环境关注、个人道德规范和感知消费者有效性,更好地预测受过教育的印度青年的环保服装购买意愿。应用基于方差的偏最小二乘结构方程建模(PLS-SEM)对假设模型进行评估。研究结果表明,感知行为控制对购买意愿、个人道德规范、态度和感知消费者有效性有显著的正向影响。环境关注通过三个主要的TPB变量和个人道德规范对购买意愿产生间接影响。进行了多组分析(MGA),以检验感知消费者有效性对态度-意图关系的调节作用。与低感知消费者效用组相比,高感知消费者效能组具有更一致的态度-购买-意向关系。该研究为专业人士和决策者提供了见解,以制定可持续的营销战略和政策,应对本土市场条件。
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引用次数: 26
How do you depict sustainability? An analysis of images posted on Instagram by sustainable fashion companies 你如何描述可持续发展?对可持续时尚公司在Instagram上发布的图片进行分析
IF 3.8 Q1 Social Sciences Pub Date : 2022-01-05 DOI: 10.1080/20932685.2021.1998789
M. Milanesi, Yuliia Kyrdoda, A. Runfola
ABSTRACT Sustainability is strongly becoming imperative for all fashion companies to respond to stakeholders’ concerns and meet their expectations. While companies are more and more engaged in sustainability practices regarding all the activities carried out, there is also a growing opportunity for them to communicate it to reinforce the brand through various means. One of these is undoubtedly represented by social media. The social media landscape is increasingly characterized by the use of images as a highly impactful way of communication, with image-based social media such as Instagram that are experiencing significant growth among consumers and businesses. Consequently, the paper aims to understand how sustainability is depicted through Instagram by sustainable fashion companies. For these reasons, the paper investigates the use of images on Instagram by two sustainable fashion brands, Patagonia and Stella McCartney. To this aim, the paper employs the visual content analysis on over 300 pictures downloaded from the two corporate accounts on Instagram. The findings show the most used image categories to depict sustainability, and how such categories generate online interaction with users in terms of digital engagement. Implications for sustainable fashion companies and social media managers are provided.
摘要可持续发展正成为所有时尚公司回应利益相关者关切并满足其期望的迫切要求。虽然公司越来越多地参与到所有活动的可持续发展实践中,但他们也有越来越多的机会通过各种方式进行沟通,以加强品牌。其中之一无疑是社交媒体。社交媒体领域越来越以使用图像作为一种极具影响力的沟通方式为特征,Instagram等基于图像的社交媒体在消费者和企业中正经历着显著的增长。因此,本文旨在了解可持续时尚公司是如何通过Instagram描述可持续性的。出于这些原因,本文调查了两个可持续时尚品牌Patagonia和Stella McCartney在Instagram上使用图片的情况。为此,本文对从这两家公司在Instagram上的账户下载的300多张图片进行了视觉内容分析。研究结果显示了最常用的图像类别来描述可持续性,以及这些类别如何在数字参与方面与用户产生在线互动。为可持续发展的时尚公司和社交媒体管理者提供了启示。
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引用次数: 9
Key success factors to be sustainable and innovative in the textile and fashion industry: Evidence from two Italian luxury brands 纺织和时尚行业可持续和创新的关键成功因素:来自两个意大利奢侈品牌的证据
IF 3.8 Q1 Social Sciences Pub Date : 2022-01-05 DOI: 10.1080/20932685.2021.2011766
A. Bernardi, C. Cantù, E. Cedrola
ABSTRACT Sustainable innovation – the introduction of new products and processes that bring economic, social and environmental benefits – have a crucial role in the textile and fashion industry. However, current literature mainly focuses on new product development and the consequent environmental impacts. One of the main challenges for textile and fashion companies is how to be environmentally, socially and economically sustainable and innovative in the meantime. This paper is based on the Triple Bottom Line framework and attempts to address this gap by identifying some key success factors (KSFs) that could allow textile and fashion companies to develop product and process innovations, taking into account their social, environmental and economic outcomes. The research is based on a multiple-case study method and results show that textile and fashion companies can achieve a competitive advantage by being sustainable and innovative and when there are strong corporate values, cultural heritage and stable relationships with the territory. Besides extending the literature on sustainable, the paper highlights the main challenges and opportunities within this sector.
可持续创新——引进新产品和新工艺,带来经济、社会和环境效益——在纺织和时尚行业发挥着至关重要的作用。然而,目前的文献主要集中在新产品的开发和随之而来的环境影响。纺织和时尚公司面临的主要挑战之一是如何在环境、社会和经济上可持续发展,同时保持创新。本文基于三重底线框架,并试图通过确定一些关键成功因素(ksf)来解决这一差距,这些因素可以让纺织和时尚公司开发产品和工艺创新,同时考虑到它们的社会、环境和经济成果。该研究基于多案例研究方法,结果表明,纺织品和时装公司可以通过可持续发展和创新,以及具有强大的企业价值观,文化遗产和与地区的稳定关系来实现竞争优势。除了扩展关于可持续的文献外,本文还强调了该部门的主要挑战和机遇。
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引用次数: 9
Men’s and women’s implicit negativity towards obese fashion models 男性和女性对肥胖时尚模特的含蓄否定
IF 3.8 Q1 Social Sciences Pub Date : 2021-12-06 DOI: 10.1080/20932685.2021.1977164
Ulf Aagerup
ABSTRACT The purpose of this article is to investigate whether women’s relatively positive response to obese models is the result of social desirability bias on the part of women rather than deep seated attitudes. 60 university students in Sweden underwent an Implicit Associations Test (IAT) to reveal attitudes towards obese models that the participants were not able or willing to openly express. The study shows that even though women express significantly more positive attitudes towards obese models than men do, women and men display similar implicit negativity towards obese models. The study replicates a previously shown explicit gender effect, but also extends theory on gender preferences towards models of different sizes and body types by introducing measurements of implicit attitudes. Finally, the paper provides a possible explanation for why the fashion industry largely refrains from using obese models even though women express relatively positive attitudes towards them.
摘要本文的目的是调查女性对肥胖模型的相对积极反应是否是女性社会期望偏见的结果,而不是根深蒂固的态度。瑞典的60名大学生接受了内隐联想测试(IAT),以揭示参与者对肥胖模型的态度,而这些模型是参与者无法或不愿公开表达的。研究表明,尽管女性对肥胖模特的积极态度明显高于男性,但女性和男性对肥胖模特表现出相似的隐性消极态度。这项研究复制了之前显示的显性性别效应,但也通过引入内隐态度的测量,将性别偏好理论扩展到不同体型和体型的模特身上。最后,这篇论文提供了一个可能的解释,解释为什么时尚界在很大程度上不使用肥胖模特,尽管女性对她们表现出相对积极的态度。
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引用次数: 0
The evolution of journalists´ style in the cinema in Spain: From the Historias de la radio to Spotlight 西班牙电影记者风格的演变:从广播史到聚光灯
IF 3.8 Q1 Social Sciences Pub Date : 2021-11-04 DOI: 10.1080/20932685.2023.2205862
Alfonso de la Quintana García
ABSTRACT The cinema is a fashion promoter that has always influenced journalists’ stereotypes. From their clothes, hairstyles, gestures and even the way of speaking. It has been an essential instrument for studying the aesthetic movements through the different eras in history. It also turned the journalist into an opinion leader and, hereinafter, those journalists would influence in their audience by creating style icons through movies and promoting items of clothing. In order to analyse the evolution of cinema fashion in Spain, two representative films of the journalistic profession have been analysed for their screen share acceptance, but very different in time, space and form in order to try to cover all possible characteristics. By means of a comparative study, the similarities, differences and fashion pattern are analysed and summarised. The most important conclusion is that fashion is a cross-cuing phenomenon that is used to denounce injustice in each of the films. Fashion is not only the costume, it is the way of speaking in the script, the furniture, the place filmed and sometime even the problems that are denounced. Fashion has social effects. Finally, a small, very limited simple is made with a series of in-depth interviews with three journalists in relevant positions, with more than ten years of seniority working in the world fashion.
摘要电影是时尚的推动者,它一直影响着记者的刻板印象。从他们的衣服、发型、手势甚至说话方式。它一直是研究历史上不同时代美学运动的重要工具。它还将记者变成了一名舆论领袖,在下文中,这些记者将通过电影创造时尚偶像和宣传服装来影响观众。为了分析西班牙电影时尚的演变,分析了两部具有代表性的新闻界电影的银幕份额接受度,但在时间、空间和形式上都非常不同,以试图涵盖所有可能的特征。通过比较研究的方法,对其异同和时尚模式进行了分析和总结。最重要的结论是,时尚是一种交叉现象,在每一部电影中都被用来谴责不公正。时尚不仅仅是服装,它还是剧本中的说话方式、家具、拍摄地点,有时甚至是被谴责的问题。时尚具有社会效应。最后,通过对三位在世界时尚界工作了十多年的资深记者的一系列深入采访,做了一个非常有限的小简单。
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引用次数: 0
Sustainability supplier scorecard assessment tools: A comparison between apparel retailers 可持续性供应商记分卡评估工具:服装零售商之间的比较
IF 3.8 Q1 Social Sciences Pub Date : 2021-11-01 DOI: 10.1080/20932685.2021.1987289
Rachel Creighton, I. Jestratijević, Daton Lee
ABSTRACT The purpose of this qualitative study is to evaluate and compare eight sustainability supplier scorecard assessment tools in use among five major international apparel retailers, Walmart, Eileen Fisher, Nike, H&M, and Gap. Inductive content analysis was used to study the raw textual data and make evidence-based inferences. Results showed that the field of sustainable supply chain management (SSCM) is subject to inefficiencies because there are inadequate standards for reporting information which would expose these inefficiencies. The investigated tools varied in terms of scope, performance measurements, and scoring methodologies, which had negative effects on their comparability. This obstacle, however, does not invalidate the major findings, which revealed an evident and concerning lack of information to support the practical application of the tools investigated. Because no retailer disclosed information about its lower tier suppliers’ assessments, it is uncertain whether and how suppliers in lower tiers are engaged in sustainability assessments. Because sustainability violations occur at a higher rate within fragmented supply chains, it is critical to communicate supplier engagement throughout the value chain. The findings of this study urge the application of standardized and comprehensive scorecard assessments which would help to enhance the credibility of SSCM practice, its assessment, and its communication.
摘要本定性研究的目的是评估和比较沃尔玛、艾琳·费舍尔、耐克、H&M和Gap五大国际服装零售商使用的八种可持续发展供应商记分卡评估工具。归纳内容分析用于研究原始文本数据并进行循证推理。结果表明,可持续供应链管理领域存在效率低下的问题,因为报告信息的标准不充分,这会暴露出这些效率低下的情况。所调查的工具在范围、绩效衡量和评分方法方面各不相同,这对其可比性产生了负面影响。然而,这一障碍并没有使主要调查结果无效,这些调查结果表明,明显缺乏支持所调查工具实际应用的信息,令人担忧。由于没有零售商披露其低级别供应商评估的信息,因此不确定低级别供应商是否以及如何参与可持续性评估。由于在分散的供应链中,违反可持续性的行为发生率更高,因此在整个价值链中传达供应商参与度至关重要。这项研究的结果敦促应用标准化和全面的记分卡评估,这将有助于提高SSCM实践、评估和沟通的可信度。
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引用次数: 2
期刊
Journal of Global Fashion Marketing
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