Memorable tourism experience (MTE) and memorable food tourism experience (MFTE) research has focused almost exclusively on positive experiences. This has limited theoretical development because categorizing positive experiences may not cover all memorable experiences. This study asked travelers for their most memorable negative food travel experience. Notably, about 30% stated they never had a negative MFTE. Factors contributing to a negative MFTE were: food/drink quality; sanitation/food safety; cultural differences; dietary/menu restrictions; service attributes; price/perceived value; and destination's lack of food or restaurant availability. These factors differ from positive MFTE. Negative MFTE focused more on food and service than other attributes (e.g. social, touristic) found with positive MFTE. Some factors (e.g. food, service) contribute to both positive and negative MFTE, while others (e.g. sanitation) only to negative MFTE. Thus, Herzberg's two-factor theory can be applied to MFTE: attributes may be satisfiers (leading to positive MTE), dissatisfiers (leading to negative MTE), or either.
The growth of ageing populations has seen a popularity surge in seniors travelling for healthy ageing. While senior tourism is stereotypically associated with group travel, our study has identified a novel trend—senior solo travel. Despite the growing prominence, this segment remains under-researched. This paper proposes a healthy ageing travel framework, examining the motivations of senior solo travellers in body, mind, and spirit dimensions. Utilising an exploratory netnographic methodology, the study investigated 13 video blogs (vlogs) on senior solo travel posted by individuals sharing their travel experiences on the YouTube platform, and transcribing using thematic analysis with NVivo generated three main themes and nine sub-thematic motivational components. The results illuminate the intricate interplay of physical comfort, an active lifestyle, autonomy, cognitive stimulation, meaningful connection, and pursuing passion among senior solo travellers. These insights are crucial for developing targeted travel interventions promoting healthy ageing among seniors exploring the world independently.
Academic studies that highlight the importance of customer engagement for sustaining organisational success have generally assumed that engaged customers are a homogenous market segment. This study provides an alternative scholarly perspective by reconsidering the multidimensionality of customer engagement and uses cognitive, affective, and behavioural elements to segment customers. A cluster analysis with data from 574 integrated resort customers in Macau, China supports the three-dimensional structure, and additional analyses show that customers can be segmented into totally-engaged, shallowly-engaged, potentially-engaged, and non-engaged groups based on their psychological investment (which consists of cognitive and affective engagements) and behavioural engagement. The findings both address the dimensional structure of customer engagement in the market segmentation context and provide some valuable theoretical and market segment-related managerial implications.
This study aims to examine the underlying barriers that hinder social and environmental sustainability at food tourism festivals from the perspectives of the local community and festival organizers. In the context of an abalone festival in Japan, a qualitative analysis of in-depth interviews with key stakeholders was conducted. The findings suggest that the local community's skepticism and mediocre (un)involvement, ambiguous representation of local tradition/culture, and limited social interactions between hosts and tourists were hindering social sustainability. Challenges in food resource management and the effects of climate change impacted the food festival's environmental sustainability. The study confirms that social and environmental sustainability are symbiotic in food festivals, and thus their mutual influence and interplay must be considered in planning long-lasting and sustainable food tourism events. The relevance and efficacy of relational theory of society as a paradigmatic and theoretical lens is presented in the context of food tourism events/festivals and sustainability.
Although scholars have studied women's career barriers, how mid-level female managers conceptualise and contest such barriers to senior-level positions under the impact of gendered nei-wai ideology remain unknown. Based on 39 in-depth interviews with mid-level female managers from academia, government, and industry, this study aims to propose a conceptual framework regarding women's underrepresentation in tourism and hospitality management positions in China. Findings based on a gendered nei-wai ideology revealed factors inhibiting mid-level female leaders' promotion to senior positions across social, organisational, familial, and personal dimensions. Besides being passively rejected from further promotion, mid-level female leaders might subjectively cease promotion to conform to family and social expectations. Yet in contemporary society, a growing number of Chinese women have begun to recognise their disadvantaged positions and fight against these obstacles. These findings advance the literature on women career advancement and aid practitioners in encouraging gender equality and gender diversity.

