This article builds on conversations about the nature of a pedagogy specifically for babies, which are defined in this paper as 0–2 year olds. To do this, we explore articulations of social purpose and social pedagogy among 15 baby room educators working in UK nurseries. Our findings suggest four types of social purpose and four types of social pedagogy that inform what baby educators do, how they do it and why they do it. The baby educators in our study articulated their social purpose in terms of providing a secure foundation for childhood and adulthood; acting as a support system for parents; enabling healthy early development; and inspiring learning across the lifespan. Correspondingly, they identified their social pedagogy in terms of giving care and nurture to meet physical and emotional needs; cultivating parent partnerships; planning activities, interactions and resources around developmental goals; and creating provocations to stimulate learning based on individual interests. We hope that this typology helps to deepen our understanding of what baby educators experience and the pedagogies they enact day to day, as well as acting as a reflective tool for baby room educators to use to deepen their practice.