Pub Date : 2020-08-28DOI: 10.2991/assehr.k.200826.245
Nan Dai
On the logical starting point of log news report, this paper takes “Wuhan: My Dairy of Combating Coronavirus”as an example, discusses the innovative practice of Vlog in Combat Coronavirus News Reporting and considers the path change for news production in the ear of Web 2.0.
{"title":"The Usage of Vlog in Combat Coronavirus News Reporting—A Case Study of “Wuhan: My Dairy of Combating Coronavirus”","authors":"Nan Dai","doi":"10.2991/assehr.k.200826.245","DOIUrl":"https://doi.org/10.2991/assehr.k.200826.245","url":null,"abstract":"On the logical starting point of log news report, this paper takes “Wuhan: My Dairy of Combating Coronavirus”as an example, discusses the innovative practice of Vlog in Combat Coronavirus News Reporting and considers the path change for news production in the ear of Web 2.0.","PeriodicalId":142546,"journal":{"name":"Proceedings of the 2020 4th International Seminar on Education, Management and Social Sciences (ISEMSS 2020)","volume":"57 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-08-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117308955","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-08-28DOI: 10.2991/assehr.k.200826.076
Aiping Cai
The core competitiveness of enterprises is an important factor to maintain the long-term stable development of enterprises, which can enable enterprises to occupy a stable position in the fierce market competition. By analyzing the survival environment faced by small and medium-sized enterprises, this paper studies the effective ways to improve the core competitiveness of innovative small and medium-sized enterprises, so as to provide valuable reference for the rapid and healthy development of small and medium-sized enterprises in shandong province and even the whole country.
{"title":"Study on Effective Ways to Improve the Core Competitiveness of Innovative Smes","authors":"Aiping Cai","doi":"10.2991/assehr.k.200826.076","DOIUrl":"https://doi.org/10.2991/assehr.k.200826.076","url":null,"abstract":"The core competitiveness of enterprises is an important factor to maintain the long-term stable development of enterprises, which can enable enterprises to occupy a stable position in the fierce market competition. By analyzing the survival environment faced by small and medium-sized enterprises, this paper studies the effective ways to improve the core competitiveness of innovative small and medium-sized enterprises, so as to provide valuable reference for the rapid and healthy development of small and medium-sized enterprises in shandong province and even the whole country.","PeriodicalId":142546,"journal":{"name":"Proceedings of the 2020 4th International Seminar on Education, Management and Social Sciences (ISEMSS 2020)","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-08-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126623111","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-08-28DOI: 10.2991/assehr.k.200826.092
Jiahao Xu
This article studies how brand cross-border cooperation affects customer loyalty and customer numbers. The model of cross-border cooperation between the two brands will be used in this article. This article adopts a qualitative method and selects multiple peer articles for theoretical basis and analysis. Meanwhile, sales data and keywords searched on the sales platform are collected for verification. Because brand cross-border cooperation has the advantages of sharing resource, saving capital, increasing brand topical heat, and accumulating customer loyalty, it can be concluded that cooperative marketing will be beneficial to brand marketing. But at the same time, there are some potential risks in brand cooperation. For example, meaningless cooperation will lead to customer loss. Therefore, brands should try to avoid these problems when conducting cross-border marketing with partners.
{"title":"The Impact of Cross-Border Cooperation and Brand Co-Branding on Product Sales and Customer Loyalty","authors":"Jiahao Xu","doi":"10.2991/assehr.k.200826.092","DOIUrl":"https://doi.org/10.2991/assehr.k.200826.092","url":null,"abstract":"This article studies how brand cross-border cooperation affects customer loyalty and customer numbers. The model of cross-border cooperation between the two brands will be used in this article. This article adopts a qualitative method and selects multiple peer articles for theoretical basis and analysis. Meanwhile, sales data and keywords searched on the sales platform are collected for verification. Because brand cross-border cooperation has the advantages of sharing resource, saving capital, increasing brand topical heat, and accumulating customer loyalty, it can be concluded that cooperative marketing will be beneficial to brand marketing. But at the same time, there are some potential risks in brand cooperation. For example, meaningless cooperation will lead to customer loss. Therefore, brands should try to avoid these problems when conducting cross-border marketing with partners.","PeriodicalId":142546,"journal":{"name":"Proceedings of the 2020 4th International Seminar on Education, Management and Social Sciences (ISEMSS 2020)","volume":"128 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-08-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124811449","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-08-28DOI: 10.2991/assehr.k.200826.147
Jialin Wang, Sheng Yan
Engineering education professional certification is an internationally accepted quality assurance system for engineering education. Its core is to ensure that engineering graduates meet the established quality standards recognized by the industry. It is a qualification evaluation standard oriented by training objectives and graduation export requirements. Engineering education professional certification has become a new wind vane for Chinese universities. There are many similarities and distinctive features between automation major of our university and that of local universities. At present, there is no research on the comparison between the accreditation evaluation standard of automation engineering education specialty and the construction status of Automation Specialty in our university. This paper studies the accreditation evaluation standards and requirements of automation engineering education specialty, and conducts in-depth comparative analysis and research with the existing training objectives and curriculum system setting, teacher team configuration, engineering ability training and practice of students, graduation design, etc., and puts forward the strategies and methods to solve the construction problems of Automation Specialty, so as to promote the education and teaching reform of Automation Specialty in our university. It provides the basis for strengthening engineering practice education, further strengthening the relationship between the training of students and the post, and improving the adaptability of students.
{"title":"Analysis and Countermeasures of Automation Specialty Construction in Our University Under the Background of Engineering Education Professional Certification","authors":"Jialin Wang, Sheng Yan","doi":"10.2991/assehr.k.200826.147","DOIUrl":"https://doi.org/10.2991/assehr.k.200826.147","url":null,"abstract":"Engineering education professional certification is an internationally accepted quality assurance system for engineering education. Its core is to ensure that engineering graduates meet the established quality standards recognized by the industry. It is a qualification evaluation standard oriented by training objectives and graduation export requirements. Engineering education professional certification has become a new wind vane for Chinese universities. There are many similarities and distinctive features between automation major of our university and that of local universities. At present, there is no research on the comparison between the accreditation evaluation standard of automation engineering education specialty and the construction status of Automation Specialty in our university. This paper studies the accreditation evaluation standards and requirements of automation engineering education specialty, and conducts in-depth comparative analysis and research with the existing training objectives and curriculum system setting, teacher team configuration, engineering ability training and practice of students, graduation design, etc., and puts forward the strategies and methods to solve the construction problems of Automation Specialty, so as to promote the education and teaching reform of Automation Specialty in our university. It provides the basis for strengthening engineering practice education, further strengthening the relationship between the training of students and the post, and improving the adaptability of students.","PeriodicalId":142546,"journal":{"name":"Proceedings of the 2020 4th International Seminar on Education, Management and Social Sciences (ISEMSS 2020)","volume":"670 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-08-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134485207","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-08-28DOI: 10.2991/assehr.k.200826.066
Yiquan Wang
Modern society pays more and more attention to women’s opportunities. Although the Australian government and parliament have implemented appropriate legislation and taken appropriate government interventions to solve these problems, this social problem still exists. People with different level of educations have different views on women’s opportunities. This study assumes that there is a connection between people’s education level and the government’s attitude to intervene in women’s opportunities and uses hypothesis testing methods to give experimental results and analyse data to draw conclusions. This case will use the chi-square test, which will make the test more rigorous and more convincing. The conclusion from the hypothesis test is that there is a connection between the education level of the Australian people and their attitudes or beliefs about supporting women’s economic empowerment.
{"title":"The Application of Quantitative Research in the Issue of Australian Women’s Economic Empowerment","authors":"Yiquan Wang","doi":"10.2991/assehr.k.200826.066","DOIUrl":"https://doi.org/10.2991/assehr.k.200826.066","url":null,"abstract":"Modern society pays more and more attention to women’s opportunities. Although the Australian government and parliament have implemented appropriate legislation and taken appropriate government interventions to solve these problems, this social problem still exists. People with different level of educations have different views on women’s opportunities. This study assumes that there is a connection between people’s education level and the government’s attitude to intervene in women’s opportunities and uses hypothesis testing methods to give experimental results and analyse data to draw conclusions. This case will use the chi-square test, which will make the test more rigorous and more convincing. The conclusion from the hypothesis test is that there is a connection between the education level of the Australian people and their attitudes or beliefs about supporting women’s economic empowerment.","PeriodicalId":142546,"journal":{"name":"Proceedings of the 2020 4th International Seminar on Education, Management and Social Sciences (ISEMSS 2020)","volume":"71 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-08-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114926476","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-08-28DOI: 10.2991/assehr.k.200826.157
Bo Liu, Z. Zhou, Bei Wu, Yi Gong, Juan Yang
Smart campus and educational governance are the hot spots of university informatization, and data governance is an important task in the middle and late period of smart campus. In order to solve the problems such as unclear definition and unclear target of smart campus construction, this paper expounds four principles of school data management and four goals of school data management on the basis of combing the present situation and predicament of university information construction. In the implementation path, this paper proposes two kinds of data governance paths: standard model and process-driven, designs the top-level data governance flow chart and user metadata-driven flow chart, and makes the functional positioning from multiple roles such as manager, teacher and student. Finally, this paper discusses the application of data governance path in general higher education and adult education, analyses the advantages and difficulties of the two paths, and provides support for the future application of big data, and its ideas can be used for reference and promotion.
{"title":"Research on the Path of Smart Campus Construction Facing Data Governance","authors":"Bo Liu, Z. Zhou, Bei Wu, Yi Gong, Juan Yang","doi":"10.2991/assehr.k.200826.157","DOIUrl":"https://doi.org/10.2991/assehr.k.200826.157","url":null,"abstract":"Smart campus and educational governance are the hot spots of university informatization, and data governance is an important task in the middle and late period of smart campus. In order to solve the problems such as unclear definition and unclear target of smart campus construction, this paper expounds four principles of school data management and four goals of school data management on the basis of combing the present situation and predicament of university information construction. In the implementation path, this paper proposes two kinds of data governance paths: standard model and process-driven, designs the top-level data governance flow chart and user metadata-driven flow chart, and makes the functional positioning from multiple roles such as manager, teacher and student. Finally, this paper discusses the application of data governance path in general higher education and adult education, analyses the advantages and difficulties of the two paths, and provides support for the future application of big data, and its ideas can be used for reference and promotion.","PeriodicalId":142546,"journal":{"name":"Proceedings of the 2020 4th International Seminar on Education, Management and Social Sciences (ISEMSS 2020)","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-08-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129353005","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-08-28DOI: 10.2991/assehr.k.200826.219
Hongrui Wang, Guangtian Jia, R. Wei
As an important support platform for discipline construction, talent training, scientific research innovation and social service, large-scale precision instruments and equipment in colleges and universities have important strategic significance for supporting the development of national science and technology. In order to optimize the resource allocation of precision instrument and maximize the use benefit of precision instrument, it is necessary to establish a sharing benefit evaluation system for precision instrument. The weight of the evaluation index will have an important influence on the evaluation results. This paper presents a linear weight evaluation method for sharing benefits of large instruments and equipment in colleges and universities, and uses analytic hierarchy process (AHP) method to determine the index weight, so as to form a scientific evaluation system for sharing benefits of large instruments and equipment.
{"title":"The Sharing Benefit Evaluation Method of Large Instruments and Equipment in Colleges and Universities Based on Analytic Hierarchy Process","authors":"Hongrui Wang, Guangtian Jia, R. Wei","doi":"10.2991/assehr.k.200826.219","DOIUrl":"https://doi.org/10.2991/assehr.k.200826.219","url":null,"abstract":"As an important support platform for discipline construction, talent training, scientific research innovation and social service, large-scale precision instruments and equipment in colleges and universities have important strategic significance for supporting the development of national science and technology. In order to optimize the resource allocation of precision instrument and maximize the use benefit of precision instrument, it is necessary to establish a sharing benefit evaluation system for precision instrument. The weight of the evaluation index will have an important influence on the evaluation results. This paper presents a linear weight evaluation method for sharing benefits of large instruments and equipment in colleges and universities, and uses analytic hierarchy process (AHP) method to determine the index weight, so as to form a scientific evaluation system for sharing benefits of large instruments and equipment.","PeriodicalId":142546,"journal":{"name":"Proceedings of the 2020 4th International Seminar on Education, Management and Social Sciences (ISEMSS 2020)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-08-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122026606","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-08-28DOI: 10.2991/assehr.k.200826.124
Chuning Xu
An education is a British film directed by the famous Danish female director, screenwriter and producer, Lone Scherfig. The background of the story is set in the 1960s in London, England. Through the analysis on the plot of this film and combining with the heroine’s own personal background and experience, the inconsistency in education ideal and education practice is discussed in this paper. Besides, the imbalance in the purpose of education as the excessive emphasis on utilitarian aspect of education and lack of value-orientation guidance for students, as well as its possible outcomes and the impacts are analyzed. This paper calls for the society and the masses to utilize critical thinking and subversive innovative angle of view to re-examine the current education system, reshape and clarify the significance of education. Moreover, the utilitarianism of education in the existing education system should be re-considered, and people should select appropriate corresponding education materials and content. In addition, eliminating the fuzziness on the purpose of education in hearts of the society, teachers and students should be attached importance to. Only in this way the educational goal of “developing the abilities as well as cultivating the person itself” can be eventually achieved .
{"title":"Analysis on the Problems in Education-A Case Study on the Film an Education","authors":"Chuning Xu","doi":"10.2991/assehr.k.200826.124","DOIUrl":"https://doi.org/10.2991/assehr.k.200826.124","url":null,"abstract":"An education is a British film directed by the famous Danish female director, screenwriter and producer, Lone Scherfig. The background of the story is set in the 1960s in London, England. Through the analysis on the plot of this film and combining with the heroine’s own personal background and experience, the inconsistency in education ideal and education practice is discussed in this paper. Besides, the imbalance in the purpose of education as the excessive emphasis on utilitarian aspect of education and lack of value-orientation guidance for students, as well as its possible outcomes and the impacts are analyzed. This paper calls for the society and the masses to utilize critical thinking and subversive innovative angle of view to re-examine the current education system, reshape and clarify the significance of education. Moreover, the utilitarianism of education in the existing education system should be re-considered, and people should select appropriate corresponding education materials and content. In addition, eliminating the fuzziness on the purpose of education in hearts of the society, teachers and students should be attached importance to. Only in this way the educational goal of “developing the abilities as well as cultivating the person itself” can be eventually achieved .","PeriodicalId":142546,"journal":{"name":"Proceedings of the 2020 4th International Seminar on Education, Management and Social Sciences (ISEMSS 2020)","volume":"289 1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-08-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121262150","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-08-28DOI: 10.2991/assehr.k.200826.097
Xiuyi Jia
This article summarizes the general advantages of positive psychology, optimism and the correct usage of it. During the past decades, topics revolving around positive psychology have aroused attentions of the public. Misinterpretations are frequent, whereby people are misled. Several literatures show the benefits of correct applications of optimism including healing emotional issue, faster and better recovery, and preventative effect. Another research has provided evidence that people cannot systematically fool himself. Therefore, the suitable approaches are introduced. This article studies different groups of people, including patients, teenagers, and people with longevity. Distinct measures are taken to conduct respective experiments, mostly through surveys and interviews. Additionally, the article is based on ample authoritative researches published within decades and represents the author’s personal aspect of positive psychology. In conclusion, positive psychology might be beneficial to put forward the way to apply it in daily lives.
{"title":"Great Power of Positive Thinking When Applied Correctly","authors":"Xiuyi Jia","doi":"10.2991/assehr.k.200826.097","DOIUrl":"https://doi.org/10.2991/assehr.k.200826.097","url":null,"abstract":"This article summarizes the general advantages of positive psychology, optimism and the correct usage of it. During the past decades, topics revolving around positive psychology have aroused attentions of the public. Misinterpretations are frequent, whereby people are misled. Several literatures show the benefits of correct applications of optimism including healing emotional issue, faster and better recovery, and preventative effect. Another research has provided evidence that people cannot systematically fool himself. Therefore, the suitable approaches are introduced. This article studies different groups of people, including patients, teenagers, and people with longevity. Distinct measures are taken to conduct respective experiments, mostly through surveys and interviews. Additionally, the article is based on ample authoritative researches published within decades and represents the author’s personal aspect of positive psychology. In conclusion, positive psychology might be beneficial to put forward the way to apply it in daily lives.","PeriodicalId":142546,"journal":{"name":"Proceedings of the 2020 4th International Seminar on Education, Management and Social Sciences (ISEMSS 2020)","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-08-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115884139","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-08-28DOI: 10.2991/assehr.k.200826.246
Ying-ju Wang
Cost accounting is a core course of accounting major with strong theory and practice. Because of its characteristics of many calculations, many formulas, and cross content, it has increased the difficulty of teaching. This article combines the relevant content of the cost accounting course to explore how to use the Task-driven Method in the teaching process to help students master relevant knowledge points and improve teaching effects. learning
{"title":"Application of Task-driven Method in Cost Accounting Teaching","authors":"Ying-ju Wang","doi":"10.2991/assehr.k.200826.246","DOIUrl":"https://doi.org/10.2991/assehr.k.200826.246","url":null,"abstract":"Cost accounting is a core course of accounting major with strong theory and practice. Because of its characteristics of many calculations, many formulas, and cross content, it has increased the difficulty of teaching. This article combines the relevant content of the cost accounting course to explore how to use the Task-driven Method in the teaching process to help students master relevant knowledge points and improve teaching effects. learning","PeriodicalId":142546,"journal":{"name":"Proceedings of the 2020 4th International Seminar on Education, Management and Social Sciences (ISEMSS 2020)","volume":"31 2-3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-08-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132636667","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：