Frequent flyer programs (FFPs) have evolved from simple mileage-based loyalty schemes into sophisticated, revenue-generating entities that play a central role in airline business models. This study conducts a systematic literature review of 107 academic papers on airline FFPs, synthesizing research across ten thematic areas, including their historical development, financial and operational structures, consumer benefits, behavioral impacts, and competitive implications. The review highlights how FFPs enhance airline profitability through increased customer retention, fare premiums, and partnerships with financial institutions, while also serving as strategic tools to maintain market dominance. However, findings reveal that while FFPs successfully drive short-term behavioral loyalty—particularly among elite-tier members—their ability to foster long-term emotional loyalty remains uncertain. Studies indicate that perceived benefits vary across traveler segments, with business travelers and frequent flyers valuing status and exclusivity, while leisure travelers prioritize monetary savings and redemption flexibility. FFPs also create significant switching costs, limiting competition and enabling dominant airlines to command fare premiums, particularly at hub airports. The review further examines challenges such as status demotion, fairness perceptions, regulatory scrutiny, and liability management, alongside emerging trends in personalization, gamification, and technology integration. Identified research gaps include the long-term financial sustainability of FFPs, the psychological mechanisms driving member engagement, and the evolving role of artificial intelligence and big data in loyalty management. Addressing these areas will be crucial for airlines to refine their FFP strategies and maintain customer trust in an increasingly dynamic and competitive aviation landscape.
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