Journal of Business Research最新文献

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The brand activism path: Mapping the activism intensity and consumer responses 品牌行动主义路径：绘制行动主义强度与消费者反应

IF 9.8 1区管理学 Q1 BUSINESS

Journal of Business Research

Pub Date : 2026-03-01 Epub Date: 2026-01-13 DOI: 10.1016/j.jbusres.2026.115990

Antonella Cammarota , Mario D’Arco , Vittoria Marino , Riccardo Resciniti

Effectively communicating authentic brand activism and garnering consumer support remains ongoing challenges for brands. This study examines how they can develop and communicate authentic brand activism on social media, and how consumers respond to such communication over time. Using a Computational Grounded Theory (CGT) approach, we analyzed 489 activist posts and 17,634 user comments on Instagram from a reputable activist brand. Findings reveal the Brand Activism Path (BAP), driven by “activism intensity”, which is expressed through messaging frequency and tone of voice. The results also show that adverse reactions stem from ideological misalignment and perceived brand over-politicization, highlighting that backlash extends beyond perceptions of inauthenticity. Finally, we propose the Activism Intensity-Response Matrix (AIRM), which categorizes distinct forms of brand activism based on the intensity of activism and consumer responses. These insights can guide managers in developing effective activist communication and sustaining audience support, while outlining empirically testable pathways grounded in the research propositions.

有效地传播真实的品牌行动主义并获得消费者的支持仍然是品牌面临的挑战。本研究探讨了他们如何在社交媒体上发展和传播真实的品牌行动主义，以及消费者如何随着时间的推移对这种传播做出反应。使用计算基础理论（CGT）方法，我们分析了Instagram上来自知名活动家品牌的489篇活动家帖子和17,634条用户评论。研究结果揭示了品牌行动主义路径（BAP），由“行动主义强度”驱动，通过信息频率和语调表达。结果还表明，不良反应源于意识形态的不一致和品牌的过度政治化，强调了这种反弹超出了对不真实的看法。最后，我们提出了行动主义强度-反应矩阵（AIRM），它根据行动主义的强度和消费者的反应对不同形式的品牌行动主义进行了分类。这些见解可以指导管理者发展有效的活动家沟通和维持受众支持，同时概述基于研究命题的经验可测试的途径。

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引用次数: 0

Reducing consumers’ resistance to AI agents in online healthcare consultations: the role of human-AI teaming from a trust transfer perspective 减少消费者在在线医疗咨询中对人工智能代理的抵制：从信任转移的角度看人类-人工智能团队的作用

IF 9.8 1区管理学 Q1 BUSINESS

Journal of Business Research

Pub Date : 2026-03-01 Epub Date: 2025-12-30 DOI: 10.1016/j.jbusres.2025.115959

Gang Du , Chuanmei Zhou , Xusen Cheng

While collaborative models that integrate human doctors and AI agents are increasingly critical in online healthcare consultations, little is known about how variations in doctors’ professional titles (e.g., senior vs. junior) within these teams influence healthcare consumers’ resistance to AI agents. Drawing on trust transfer theory, this study examines how various compositions of human doctor-AI teams affect consumers’ resistance to the AI agent. Across four scenario-based studies, we discovered that human doctor-AI teaming can reduce consumers’ resistance to the AI agent. Specifically, senior doctor-AI teaming more effectively reduces consumers’ resistance to the AI agent by enhancing trust transfer compared to junior doctor-AI teaming. However, this effect was not observed when the severity of the diseases consulted by consumers was low or the AI agent served as a partner. This study enriches human-AI collaboration research and suggests strategies to improve consumer acceptance of AI in healthcare services.

虽然整合人类医生和人工智能代理的协作模型在在线医疗咨询中越来越重要，但人们对这些团队中医生专业头衔（例如高级与初级）的变化如何影响医疗保健消费者对人工智能代理的抵制知之甚少。利用信任转移理论，本研究考察了人类医生-人工智能团队的不同组成如何影响消费者对人工智能代理的抵抗力。在四个基于场景的研究中，我们发现人类医生-人工智能团队可以减少消费者对人工智能代理的抵抗力。具体而言，与初级医生-AI团队相比，高级医生-AI团队通过增强信任转移，更有效地降低了消费者对AI代理的抵抗力。然而，当消费者咨询的疾病严重程度较低或人工智能代理作为合作伙伴时，没有观察到这种效果。本研究丰富了人类与人工智能的协作研究，并提出了提高消费者对人工智能在医疗保健服务中的接受度的策略。

引用次数: 0

Marketing agility in high power distance cultures 高权力距离文化中的营销敏捷性

IF 9.8 1区管理学 Q1 BUSINESS

Journal of Business Research

Pub Date : 2026-03-01 Epub Date: 2026-01-02 DOI: 10.1016/j.jbusres.2025.115962

Scott B. Friend , Wim Biemans , Avinash Malshe , Kumar Rakesh Ranjan , Jamal Al-Khatib

Marketing agility drives organizational growth and competitive advantage by enabling firms to sense and respond to market changes. Yet, how firms navigate agility within different cultural conditions, particularly in high power distance environments, remains underexplored. This study examines marketing agility within Saudi Arabia. Through 36 in-depth interviews with marketing and sales personnel, this research explores the culturally ingrained challenges impacting marketing agility and the strategies firms employ to mitigate those barriers. Study findings reveal that high power distance cultures impede customer-facing personnel from enacting each of marketing agility’s four core pillars. The authors further identify targeted strategies that firms can implement to address these contextual challenges. By situating marketing agility within a unique socio-cultural landscape, this study advances theoretical understanding of its boundary conditions and contributes to empirical generalization in emerging markets. Finally, strategic implications are offered for marketing managers seeking to embed agile practices in high power distance cultures.

营销敏捷性通过使公司能够感知和响应市场变化来推动组织增长和竞争优势。然而，企业如何在不同的文化条件下，特别是在高权力距离的环境中，驾驭敏捷性仍未得到充分探讨。本研究考察了沙特阿拉伯的营销敏捷性。通过对36名营销和销售人员的深度访谈，本研究探讨了影响营销敏捷性的文化根深蒂固的挑战以及公司采用的缓解这些障碍的策略。研究结果表明，高权力距离文化阻碍了面向客户的人员实现营销敏捷性的四个核心支柱。作者进一步确定了企业可以实施的有针对性的战略，以应对这些背景挑战。通过将营销敏捷性置于独特的社会文化景观中，本研究推进了对其边界条件的理论理解，并有助于新兴市场的经验概括。最后，本文为寻求在高权力距离文化中嵌入敏捷实践的营销经理提供了战略启示。

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引用次数: 0

Corporate strategic digital orientation and stock price crash risk: evidence from firm life cycle stages 企业战略数字化导向与股价崩盘风险：来自企业生命周期阶段的证据

IF 9.8 1区管理学 Q1 BUSINESS

Journal of Business Research

Pub Date : 2026-03-01 Epub Date: 2025-12-27 DOI: 10.1016/j.jbusres.2025.115948

Umer Sahil Maqsood , Qian Li , Muhammad Waleed Younas , Fiza Amjad

While prior research frequently explores the impact of digital transformation on various aspects of corporate operations, there is limited understanding of how specific digital strategies, such as corporate strategic digital orientation (SDO) influence firm-level risks like stock price crash risk (SPCR). Understanding this relationship is crucial, as SPCR poses significant threats to market stability and investor confidence. This study fills this critical gap by addressing the ambiguity in measuring digital transformation and examines how firm SDO affects SPCR using data from China A-share listed firms from 2007 to 2021. The findings show that adopting firm SDO significantly reduces SPCR, with the effect lasting 3–5 years post-implementation. A dual-channel analysis reveals that firm SDO enhances internal control and alleviates financing constraints, thereby lowering SPCR. The reduction in SPCR is more pronounced during a firm’s growth and maturity stages than during its introduction and decline stages. Further analysis indicates that the impact of SDO on SPCR is stronger in regions with advanced financial technology (fintech) development and in technology-oriented firms. The primary results remain robust across alternative SDO measures, instrumental variable approaches and propensity score matching techniques.

虽然之前的研究经常探讨数字化转型对企业运营各个方面的影响，但对具体的数字战略（如企业战略数字导向（SDO））如何影响公司层面的风险（如股价暴跌风险（SPCR））的理解有限。理解这种关系至关重要，因为SPCR对市场稳定和投资者信心构成了重大威胁。本研究通过解决衡量数字化转型的模糊性来填补这一关键空白，并使用2007年至2021年中国a股上市公司的数据来研究公司SDO如何影响SPCR。研究结果表明，采用公司SDO显著降低了SPCR，其效果在实施后持续3-5年。双通道分析表明，企业SDO增强了内部控制，缓解了融资约束，从而降低了SPCR。SPCR的减少在公司的成长和成熟阶段比在其引入和衰落阶段更为明显。进一步分析表明，SDO对SPCR的影响在金融技术发达的地区和技术型企业中更强。在不同的SDO测量方法、工具变量方法和倾向评分匹配技术中，主要结果仍然是稳健的。

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引用次数: 0

Types of aspirations and divestment decisions following underperformance 业绩不佳后的期望类型和撤资决定

IF 9.8 1区管理学 Q1 BUSINESS

Journal of Business Research

Pub Date : 2026-03-01 Epub Date: 2026-01-08 DOI: 10.1016/j.jbusres.2026.115981

Dam Yoo , Jon Jungbien Moon

This study draws on attribution theory to examine how underperformance influences divestment activity. We argue that the impact of performance below aspirations on divestment varies depending on the type of aspiration used as the comparison standard. Analyzing divestment deals completed by U.S. manufacturing firms between 2010 and 2020, we find that underperformance increases divestment activity, with the effect being stronger when firms fall short of social aspirations than when they fall short of historical aspirations. Furthermore, we find that external market uncertainty weakens the relationship between underperformance and divestment, with a more pronounced mitigating effect when performance falls below historical rather than social aspirations.

本研究利用归因理论来研究业绩不佳如何影响撤资活动。我们认为，业绩低于期望对撤资的影响取决于作为比较标准的期望类型。分析2010年至2020年间美国制造业企业完成的撤资交易，我们发现，业绩不佳会增加撤资活动，当企业达不到社会期望时，这种影响比达不到历史期望时更强。此外，我们发现外部市场的不确定性削弱了业绩不佳与撤资之间的关系，当业绩低于历史预期而不是社会预期时，撤资的缓解效果更为明显。

引用次数: 0

Mind over matter: How CEO attentional vigilance sparks radical innovation 思想高于物质：首席执行官的注意力警觉如何激发激进的创新

IF 9.8 1区管理学 Q1 BUSINESS

Journal of Business Research

Pub Date : 2026-03-01 Epub Date: 2026-01-08 DOI: 10.1016/j.jbusres.2026.115980

Bowen Zheng, Shuyang Wang, Xiaotong Huo, Xiaoyu Wu

Radical innovation is essential for firms to remain competitive in dynamic markets. Although the attention-based view (ABV) examines how CEO attention affects firms’ strategic outcomes, the impact of CEO attentional vigilance on firms’ radical innovation is less explored. This study examines the relationship between CEO attention allocation patterns and firms’ radical innovation. Using data from Chinese A-share listed companies, we propose that CEO attention quantity (EA) negatively affects firms’ radical innovation, while CEO attention stability (VA) positively promotes it. We develop a theoretical framework examining how performance shortfalls and organizational slack moderate these relationships. Our findings reveal that both moderators weaken the negative effect of EA and strengthen the positive impact of VA, suggesting that organizational contexts significantly transform how different attention dimensions influence radical innovation. This study provides valuable insights for firms to balance short-term performance pressures with long-term innovation goals, advancing the understanding regarding the ABV.

激进的创新对于企业在动态市场中保持竞争力至关重要。尽管注意力基础观点（ABV）研究了CEO注意力如何影响企业的战略成果，但对CEO注意力警惕性对企业激进创新的影响研究较少。本研究考察了CEO注意力分配模式与企业激进创新的关系。利用中国a股上市公司的数据，我们发现CEO注意力数量（EA）对企业突破性创新有负向影响，而CEO注意力稳定性（VA）对企业突破性创新有正向促进作用。我们开发了一个理论框架来研究绩效不足和组织松弛如何调节这些关系。我们的研究发现，这两个调节因子都削弱了主观意识的负面影响，强化了主观意识的积极影响，这表明组织情境显著改变了不同注意力维度对突破性创新的影响。本研究为企业平衡短期绩效压力与长期创新目标提供了有价值的见解，促进了对ABV的理解。

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引用次数: 0

Using trust practices to manage risks in open strategy 运用信任实践管理开放式战略中的风险

IF 9.8 1区管理学 Q1 BUSINESS

Journal of Business Research

Pub Date : 2026-03-01 Epub Date: 2026-01-10 DOI: 10.1016/j.jbusres.2026.115982

Madalina Pop , Ingo Kleindienst , Julia Hautz

Organizations increasingly engage in inter-organizational open strategy (IOOS) initiatives, but face risks related to transparency and inclusions. This paper argues that, because of the absence of traditional organizing mechanisms, trust becomes crucial in mitigating these risks. Existing research remains silent on how actors employ trust practices to manage these risks. Through a longitudinal case study of IOOS initiatives, we unveil specific trust practices employed to manage risks as they arise. Of particular importance is the practice of reciprocal sharing as it ensures openness and vulnerability on both sides, as a consequence of openers and contributors disclosing their strategies. We find that reciprocal sharing has the power to maintain trust in the face of multiple continuously arising risks when it is characterized as value-obscuring, (semi)voluntary, and vulnerable. Our findings contribute to open strategy (OS) literature by outlining how trust practices help in managing risks as they arise and theorizing the role of reciprocity.

组织越来越多地参与组织间开放战略（IOOS）计划，但面临与透明度和包容性相关的风险。本文认为，由于传统组织机制的缺失，信任在缓解这些风险方面变得至关重要。现有的研究对行为者如何利用信任实践来管理这些风险保持沉默。通过IOOS计划的纵向案例研究，我们揭示了用于管理风险的具体信任实践。特别重要的是互惠分享的做法，因为它确保了开放者和贡献者公开其战略的结果，使双方都具有开放性和脆弱性。我们发现，当互惠共享具有价值模糊、（半）自愿和脆弱的特征时，它有能力在面对多重持续出现的风险时保持信任。我们的研究结果通过概述信任实践如何在风险出现时帮助管理风险并将互惠的作用理论化，为开放式战略（OS）文献做出了贡献。

引用次数: 0

Operational improvement in the digital era: Interplay between social capital and digital technology capabilities 数字时代的运营改进：社会资本与数字技术能力之间的相互作用

IF 9.8 1区管理学 Q1 BUSINESS

Journal of Business Research

Pub Date : 2026-03-01 Epub Date: 2026-01-10 DOI: 10.1016/j.jbusres.2026.115973

Lixu Li , Yaoqi Liu , Yong Jin , Nan Jiang , T.C.Edwin Cheng

This study draws on the social capital perspective to help firms address the capability dilemma in digital progress and explores the combined effects of social capital and digital technology (DT) capabilities on operational performance. Based on survey data from 307 Chinese firms, a fuzzy-set qualitative comparative analysis (fsQCA) is used to ascertain the interdependence and complexity of various conditions related to operational performance. This study finds that configurations yielding high operational performance require the co-existence of social capital and DT capabilities. Moreover, firms can flexibly select and configure the sub-dimensions of social capital and DT capabilities to achieve high operational performance, rather than relying on a single “best practice.” The study enriches extant digital research and practices by highlighting the multiple interplays between social capital and DT capabilities.

本研究利用社会资本的视角来帮助企业解决数字化进程中的能力困境，并探讨了社会资本和数字技术能力对经营绩效的综合影响。基于307家中国企业的调查数据，采用模糊集定性比较分析（fsQCA）来确定与经营绩效相关的各种条件的相互依赖性和复杂性。本研究发现，产生高运营绩效的配置需要社会资本和DT能力并存。此外，企业可以灵活地选择和配置社会资本和创新能力的子维度，以实现高运营绩效，而不是依赖单一的“最佳实践”。该研究通过强调社会资本与数字技术能力之间的多重相互作用，丰富了现有的数字研究和实践。

引用次数: 0

Capitalizing on the strengths of young adults with psychosocial disabilities to enhance service ecosystem resilience 利用有社会心理残疾的青年的优势，增强服务生态系统的复原力

IF 9.8 1区管理学 Q1 BUSINESS

Journal of Business Research

Pub Date : 2026-03-01 Epub Date: 2026-01-03 DOI: 10.1016/j.jbusres.2025.115955

Thilini Alahakoon, Amanda Beatson, Byron W. Keating, Frank Mathmann, Gary Mortimer

This study examines how leveraging the strengths of young adults with psychosocial disabilities can enhance the resilience of a retail service ecosystem to vulnerability. Drawing from a strength-based perspective, the research highlights the importance of empowering these employees in organizational decision-making to address emotional, social, and process-related challenges. Using participatory design and social-emotional learning to develop and deliver strength-based transformative service initiatives, helps to illuminate three key adaptive capacities within the framing of self-determination theory that promote autonomy, competence, and relatedness. These capacities are pivotal in responding to vulnerability and fostering resilience within a retail service ecosystem and can be used as stabilizing and destabilizing tactics to enable organizations to prepare for, respond to, and adapt to present and future vulnerabilities for employees and customers. This study advances the transformative service research literature by reframing marginalized employees as key change agents.

本研究探讨了如何利用有社会心理障碍的年轻人的优势来增强零售服务生态系统对脆弱性的抵御能力。该研究从基于优势的角度出发，强调了在组织决策中赋予这些员工权力以应对情感、社会和流程相关挑战的重要性。使用参与式设计和社会情感学习来开发和提供基于力量的变革服务倡议，有助于阐明自决理论框架内促进自主性、能力和相关性的三个关键适应能力。这些能力在应对脆弱性和培养零售服务生态系统的弹性方面至关重要，可以用作稳定和破坏稳定的策略，使组织能够为员工和客户准备、响应和适应当前和未来的脆弱性。本研究通过将边缘员工重新定义为关键变革推动者，推动了变革服务研究文献的发展。

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Political regime change and firm bribery 政权更迭与企业贿赂

IF 9.8 1区管理学 Q1 BUSINESS

Journal of Business Research

Pub Date : 2026-03-01 Epub Date: 2025-12-26 DOI: 10.1016/j.jbusres.2025.115942

Yun Dong Yeo

The current study investigates the impact of a political regime change in Central, Eastern Europe and Central Asian (CEECA) countries on firm bribery. We argue that regime change prompts firms to increase bribery. In countries where governments wield significant control over important resources and where market institutions are less developed, a regime change can amplify firms’ resource dependence on the state. This is because competition intensifies for government resources as the relevance of existing government relationships diminishes, and uncertainty in the ’rules of the game’ heightens. In addition, the incoming government may demand higher bribes due to their recent assumption of power. We further examine the moderating effects of government contracts, subsidies, and firm performance that may influence firms’ dependence on the government. Drawing from a survey dataset covering 27 countries in CEECA, we found empirical results that support our hypotheses.

本研究调查了中欧、东欧和中亚（CEECA）国家的政治制度变化对公司贿赂的影响。我们认为，政权更迭促使企业增加贿赂。在政府对重要资源拥有重大控制权且市场制度不发达的国家，政权更迭可能会扩大企业对国家资源的依赖。这是因为，随着现有政府关系相关性的减弱，对政府资源的竞争加剧，“游戏规则”的不确定性加剧。此外，新一届政府可能会因为刚刚上台而要求更高的贿赂。我们进一步研究了政府合同、补贴和企业绩效可能影响企业对政府依赖的调节作用。从中东欧27个国家的调查数据中，我们发现了支持我们假设的实证结果。

引用次数: 0

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