首页 > 最新文献

Verhnevolzhski Philological Bulletin最新文献

英文 中文
Business communication course in Russia: assessments and concerns 俄罗斯商务沟通课程:评估与关注
Pub Date : 1900-01-01 DOI: 10.20323/2499-9679-2022-1-28-96-103
V. Annushkin, Hui H. Yi
The article deals with the problem of teaching business communication in situations of starting professional activity, in situations related to employment and further professional education. Particular attention is paid to the forms of organizing vocational training in Russia. The authors determine the concept of modern business communication and its importance. Not only do the problems of communication attract considerable attention among people of different ages, professions and education, but, above all, they are an essential component of any specialist’s professional competence. A modern specialist needs knowledge in the field of business communications to be able to understand communication partners, establish contacts with them, conduct business conversations, negotiations, and master the basics of public speech. The features of business negotiations are described in the article. Negotiations is business communication with the aim of reaching a joint solution. Throughout our lives, we negotiate, exchange commitments and promises. Whenever two people need to come to an agreement, they must negotiate. Negotiations proceed in the form of business discourse on issues of interest to both parties, and serve to establish cooperation ties. Negotiations differ significantly in their goals: signing a supply contract, a contract for conducting research or design work, an agreement on cooperation and coordination of activities, etc. The authors consider the process of teaching professional business communication in Russia. Business (professional) communication is the most common and complex type of communication between people in society; without it, interaction in the field of economic, legal, diplomatic, commercial, and administrative relations is impossible. The ability to successfully conduct business negotiations, to draw up a business document competently and correctly, and much more has now become an integral part of the professional culture of any person: a manager, a leader at all levels, a referent, an employee. To achieve high performance in almost any professional activity, it is necessary to possess a certain set of information, knowledge, ideas about the rules and principles of business communication. “Business is the ability to talk to people,” say enterprising Americans.
本文探讨了在职业活动、就业和继续职业教育等情境下的商务交际教学问题。特别注意在俄罗斯组织职业培训的形式。作者确定了现代商务沟通的概念及其重要性。沟通问题不仅引起了不同年龄、职业和教育程度的人们的广泛关注,而且最重要的是,它们是任何专家专业能力的重要组成部分。现代专家需要商务沟通领域的知识,能够理解沟通伙伴,与他们建立联系,进行商务对话,谈判,掌握公共演讲的基本知识。本文描述了商务谈判的特点。谈判是一种商业沟通,目的是达成共同的解决方案。在我们的一生中,我们谈判,交换承诺和承诺。当两个人需要达成协议时,他们必须谈判。谈判以商务对话的形式进行,讨论双方感兴趣的问题,并为建立合作关系服务。谈判的目标差别很大:签订供应合同、进行研究或设计工作的合同、合作和协调活动的协议等。作者对俄罗斯专业商务交际教学过程进行了思考。商务(专业)沟通是社会上人与人之间最常见、最复杂的沟通方式;没有它,在经济、法律、外交、商业和行政关系领域的互动是不可能的。成功进行商务谈判的能力,称职而正确地起草商务文件的能力,以及更多的能力,现在已经成为任何人的职业文化的一个组成部分:经理、各级领导、参谋、员工。为了在几乎任何专业活动中取得高绩效,有必要掌握一套关于商业沟通规则和原则的信息、知识和想法。有进取心的美国人说:“做生意就是与人交谈的能力。”
{"title":"Business communication course in Russia: assessments and concerns","authors":"V. Annushkin, Hui H. Yi","doi":"10.20323/2499-9679-2022-1-28-96-103","DOIUrl":"https://doi.org/10.20323/2499-9679-2022-1-28-96-103","url":null,"abstract":"The article deals with the problem of teaching business communication in situations of starting professional activity, in situations related to employment and further professional education. Particular attention is paid to the forms of organizing vocational training in Russia. The authors determine the concept of modern business communication and its importance. Not only do the problems of communication attract considerable attention among people of different ages, professions and education, but, above all, they are an essential component of any specialist’s professional competence. A modern specialist needs knowledge in the field of business communications to be able to understand communication partners, establish contacts with them, conduct business conversations, negotiations, and master the basics of public speech. The features of business negotiations are described in the article. Negotiations is business communication with the aim of reaching a joint solution. Throughout our lives, we negotiate, exchange commitments and promises. Whenever two people need to come to an agreement, they must negotiate. Negotiations proceed in the form of business discourse on issues of interest to both parties, and serve to establish cooperation ties. Negotiations differ significantly in their goals: signing a supply contract, a contract for conducting research or design work, an agreement on cooperation and coordination of activities, etc. The authors consider the process of teaching professional business communication in Russia. Business (professional) communication is the most common and complex type of communication between people in society; without it, interaction in the field of economic, legal, diplomatic, commercial, and administrative relations is impossible. The ability to successfully conduct business negotiations, to draw up a business document competently and correctly, and much more has now become an integral part of the professional culture of any person: a manager, a leader at all levels, a referent, an employee. To achieve high performance in almost any professional activity, it is necessary to possess a certain set of information, knowledge, ideas about the rules and principles of business communication. “Business is the ability to talk to people,” say enterprising Americans.","PeriodicalId":282574,"journal":{"name":"Verhnevolzhski Philological Bulletin","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130876043","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Linguistic specificity of French youth computer gamer jargon 法语青年电脑玩家行话的语言特点
Pub Date : 1900-01-01 DOI: 10.20323/2499-9679-2022-1-28-155-161
S. Soloveva
This article discusses the features of the computer gaming jargon of the French youth. The main purpose of the study was a descriptive analysis of the features of French youth computer gaming jargon. The main task of the study was to classify computer gaming jargon by areas of use. Based on the materials of such sources as the dictionary "Vocabulary des techniques de l'information et de la communication (TIC)", the French-language Internet portal "Le Jargon Fran-çais" (the part that relates to computer and gaming jargon), as well as studies by French speaking authors (J.-M. Adam, I. Oseki-Dépré, A. Jeandidier, J. Lazar, etc.), the features of using computer gaming jargon were analyzed from the point of view of its classification by spheres. There was also an analysis of the formation of Internet slang which is widely used by French gamers and almost all young people who actively use computers. Special attention was paid to Anglicisms in the analyzed area, and it was concluded that the French computer gaming jargon actively bor-rows lexical units from the English language, either leaving them unchanged, or changing their spelling in accordance with the rules of the modern French language. A general conclusion was made: further systematic study of French youth computer gaming jargon will provide an opportunity for a deeper understanding of the language processes tak-ing place in the field of modern French from the point of view of its functioning within the Internet discourse and com-puter gaming jargon.
本文探讨了法国年轻人电脑游戏行话的特点。该研究的主要目的是描述性分析法国青少年电脑游戏术语的特点。这项研究的主要任务是根据使用领域对电脑游戏术语进行分类。基于诸如词典《信息和通信技术词汇》(TIC)、法语互联网门户网站《法语行话》(涉及计算机和游戏行话的部分)以及讲法语的作者(J.-M.)的研究资料。Adam, I. oseki - d, A. Jeandidier, J. Lazar等),从领域分类的角度分析了电脑游戏术语的使用特点。此外,研究人员还分析了网络俚语的形成,这些俚语在法国游戏玩家和几乎所有经常使用电脑的年轻人中广泛使用。研究人员特别关注了分析区域的英语词汇,得出的结论是,法语电脑游戏术语积极地从英语中借用词汇单位,要么保持不变,要么根据现代法语的规则改变它们的拼写。我们得出了一个普遍的结论:对法国青年电脑游戏术语的进一步系统研究将提供一个机会,从其在互联网话语和电脑游戏术语中的作用的角度,更深入地理解现代法语领域中发生的语言过程。
{"title":"Linguistic specificity of French youth computer gamer jargon","authors":"S. Soloveva","doi":"10.20323/2499-9679-2022-1-28-155-161","DOIUrl":"https://doi.org/10.20323/2499-9679-2022-1-28-155-161","url":null,"abstract":"This article discusses the features of the computer gaming jargon of the French youth. The main purpose of the study was a descriptive analysis of the features of French youth computer gaming jargon. The main task of the study was to classify computer gaming jargon by areas of use. Based on the materials of such sources as the dictionary \"Vocabulary des techniques de l'information et de la communication (TIC)\", the French-language Internet portal \"Le Jargon Fran-çais\" (the part that relates to computer and gaming jargon), as well as studies by French speaking authors (J.-M. Adam, I. Oseki-Dépré, A. Jeandidier, J. Lazar, etc.), the features of using computer gaming jargon were analyzed from the point of view of its classification by spheres. There was also an analysis of the formation of Internet slang which is widely used by French gamers and almost all young people who actively use computers. Special attention was paid to Anglicisms in the analyzed area, and it was concluded that the French computer gaming jargon actively bor-rows lexical units from the English language, either leaving them unchanged, or changing their spelling in accordance with the rules of the modern French language. A general conclusion was made: further systematic study of French youth computer gaming jargon will provide an opportunity for a deeper understanding of the language processes tak-ing place in the field of modern French from the point of view of its functioning within the Internet discourse and com-puter gaming jargon.","PeriodicalId":282574,"journal":{"name":"Verhnevolzhski Philological Bulletin","volume":"132 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130895305","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Semantic and communicative-pragmatic features of discursive markers in spanish literary discourse 西班牙文学语篇中话语标记语的语义和交际语用特征
Pub Date : 1900-01-01 DOI: 10.20323/2499_9679_2022_4_31_86_92
Vladimir N. Babayan, Aleksandr E. Kuptsov, N. V. Shilova
{"title":"Semantic and communicative-pragmatic features of discursive markers in spanish literary discourse","authors":"Vladimir N. Babayan, Aleksandr E. Kuptsov, N. V. Shilova","doi":"10.20323/2499_9679_2022_4_31_86_92","DOIUrl":"https://doi.org/10.20323/2499_9679_2022_4_31_86_92","url":null,"abstract":"","PeriodicalId":282574,"journal":{"name":"Verhnevolzhski Philological Bulletin","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133576808","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
The lexeme "clock" as expressive means in R. Sencin's works “时钟”这个词在森金作品中的表达手段
Pub Date : 1900-01-01 DOI: 10.20323/2499_9679_2022_4_31_78_85
Irina A. Kovalskaya
{"title":"The lexeme \"clock\" as expressive means in R. Sencin's works","authors":"Irina A. Kovalskaya","doi":"10.20323/2499_9679_2022_4_31_78_85","DOIUrl":"https://doi.org/10.20323/2499_9679_2022_4_31_78_85","url":null,"abstract":"","PeriodicalId":282574,"journal":{"name":"Verhnevolzhski Philological Bulletin","volume":"112 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131904993","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Chinese national cuisine as a cultural code (Part 2) 中国民族美食作为文化密码(下)
Pub Date : 1900-01-01 DOI: 10.20323/2499-9679-2022-2-29-228-237
L. Xiaotao, Svetlana A. Koloda
The second part of the article examines the major regional food cultures of China in terms of cooking techniques and flavors. The products used in Chinese cuisine are divided into «basic» (rice, noodles, bread, and other cereal products) and « supplementary» (meat, fish, vegetables, fruit, etc.). The author also emphasizes the differences in regional cui-sines in relation to «salty-sweet» and «sour-spicy» oppositions. There are eight main regional food cultures: Shandong cuisine, Sichuan cuisine, Cantonese cuisine, Fujian cuisine, Jiangsu cuisine, Zhengjiang cuisine, Hunan cuisine, Anhui cuisine. It is noted that each regional cuisine has its own characteristics and traditions, there is no pan-Chinese canon and one can hardly talk about the unity of Chinese cuisine. The authors consider gastronomic culture as a cultural text that helps to interpret historical and cultural meanings through symbols. The article presents the main cultural symbols of Chinese cuisine, with the linguistic component (nomination of dishes) being one of the most important. An important factor in forming the national culture code is the festive culture with its specific dishes reflecting the history and my-thology of the holiday. Elements of holiday cuisine as symbols of myths, traditions, and beliefs are less based on culi-nary considerations, but more on the nation's cultural code. Food becomes a sign of situations and events. The most significant and recognizable symbols of festive culture are traditional dishes. There is a set of obligatory dishes for cer-tain holidays - weddings, birthdays, holiday banquets, depending on particular celebrations. The authors examines cer-tain national, cultural, historical, and ethnographic lacunae that the names of Chinese dishes contain.
文章的第二部分从烹饪技术和口味方面考察了中国主要的区域饮食文化。中国烹饪中使用的产品分为“基本”(大米、面条、面包和其他谷类产品)和“补充”(肉、鱼、蔬菜、水果等)。作者还强调了地区菜肴在“咸甜”和“酸辣”对立方面的差异。主要有八大地域饮食文化:鲁菜、川菜、粤菜、闽菜、江苏菜、郑江菜、湖南菜、安徽菜。值得注意的是,每个地方的菜都有自己的特点和传统,没有泛中国的经典,很难谈论中国菜的统一性。作者认为美食文化是一种文化文本,有助于通过符号来解释历史和文化意义。本文介绍了中国烹饪的主要文化符号,其中最重要的是语言成分(菜肴命名)。形成民族文化规范的一个重要因素是节日文化,其特定的菜肴反映了节日的历史和神话。节日美食的元素作为神话、传统和信仰的象征,很少基于烹饪方面的考虑,而是更多地基于国家的文化准则。食物成为情况和事件的标志。节日文化最重要和最容易辨认的标志是传统菜肴。有一套特定节日的必备菜肴——婚礼、生日、节日宴会,这取决于特定的庆祝活动。作者考察了中国菜名所包含的某些民族、文化、历史和人种学的空白。
{"title":"Chinese national cuisine as a cultural code (Part 2)","authors":"L. Xiaotao, Svetlana A. Koloda","doi":"10.20323/2499-9679-2022-2-29-228-237","DOIUrl":"https://doi.org/10.20323/2499-9679-2022-2-29-228-237","url":null,"abstract":"The second part of the article examines the major regional food cultures of China in terms of cooking techniques and flavors. The products used in Chinese cuisine are divided into «basic» (rice, noodles, bread, and other cereal products) and « supplementary» (meat, fish, vegetables, fruit, etc.). The author also emphasizes the differences in regional cui-sines in relation to «salty-sweet» and «sour-spicy» oppositions. There are eight main regional food cultures: Shandong cuisine, Sichuan cuisine, Cantonese cuisine, Fujian cuisine, Jiangsu cuisine, Zhengjiang cuisine, Hunan cuisine, Anhui cuisine. It is noted that each regional cuisine has its own characteristics and traditions, there is no pan-Chinese canon and one can hardly talk about the unity of Chinese cuisine. The authors consider gastronomic culture as a cultural text that helps to interpret historical and cultural meanings through symbols. The article presents the main cultural symbols of Chinese cuisine, with the linguistic component (nomination of dishes) being one of the most important. An important factor in forming the national culture code is the festive culture with its specific dishes reflecting the history and my-thology of the holiday. Elements of holiday cuisine as symbols of myths, traditions, and beliefs are less based on culi-nary considerations, but more on the nation's cultural code. Food becomes a sign of situations and events. The most significant and recognizable symbols of festive culture are traditional dishes. There is a set of obligatory dishes for cer-tain holidays - weddings, birthdays, holiday banquets, depending on particular celebrations. The authors examines cer-tain national, cultural, historical, and ethnographic lacunae that the names of Chinese dishes contain.","PeriodicalId":282574,"journal":{"name":"Verhnevolzhski Philological Bulletin","volume":"220 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124262653","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
TWO CONCEPTIONS OF CHILDHOOD IN EUROPEAN AND RUSSIAN POETRY OF XVIII–XIX C. 十八至十九世纪欧洲和俄国诗歌中的两种童年观念。
Pub Date : 1900-01-01 DOI: 10.20323/2499-9679-2020-3-22-8-17
Herman U. Philippovsky
G. R. Derzhavin with his famous Ode on the birth of a future Emperor 1779 became in the Russian poetry of a new epoch the pioneer of Childhood and children theme. The poet except the rossoist topic of Childhood as clear headsprings innovatively revealed a different concept of Childhood as a School (educational) in the episode of fairies gifts who give a child – a future tsar both exceptional abilities and knowledge. Derzhavin outstripped an English poet W. Blake who also touched upon the topic of Childhood and children in his poetic cycles of 1789–1794. The article also discusses the motif of Childhood and children on the material of English (W. Blake and W. Wordsworth) and Russian (N. A. Neckrasov) poetry of the XX c. W. Blake’s cycles («The songs of virginity» (1789) and «The songs of experience» (1794) as well as W. Wordsworth’s cycles «Preludes» and his «Ode.News on immortality coming from early childhood memories» (1803–1807) give the images of children and childhood in the context of nature as a leading principle of Romanticism: a child with his initial natural piety as a real headspring of a man – a pure angel but a sage already. In the Russian poetry of the XIX c. N. A. Neckrasov as well as W.Blake and W. Wordsworth in England turned to the images and motifs of children and Childhood through his whole literary biography («Childhood», «On the Volga. Valezhnikov’s childhood», «A schoolboy» and so on).
1779年,格·r·德尔扎文以其著名的《未来皇帝的诞生颂》成为俄罗斯诗歌新时期童年和儿童主题的开创者。除了rossoist主题的“童年是清澈的源泉”之外,诗人在仙女的礼物中创新地揭示了童年作为学校(教育)的不同概念,仙女的礼物给了一个孩子-未来的沙皇非凡的能力和知识。德尔沙文超越了英国诗人W.布莱克,后者在1789-1794年的诗歌循环中也触及了童年和儿童的主题。本文还讨论了童年和儿童的母题在英国(W.布莱克和W.华兹华斯)和俄罗斯(N. A.内克拉索夫)20世纪诗歌的材料。c. W.布莱克的循环(“童贞之歌”(1789)和“经验之歌”(1794)以及W.华兹华斯的循环“前奏曲”和他的“颂歌”。关于不朽的新闻来自童年早期的记忆»(1803-1807)给出了儿童和童年在自然背景下的形象,作为浪漫主义的主要原则:一个孩子,他最初的自然虔诚是一个真正的男人的源泉-一个纯粹的天使,但已经是一个圣人。在19世纪的俄罗斯诗歌中,英国的涅克拉索夫、布莱克和华兹华斯在他的整个文学传记(《童年》、《伏尔加河上》)中转向了儿童和童年的形象和母题。《瓦列日尼科夫的童年》,《一个小学生》等等)。
{"title":"TWO CONCEPTIONS OF CHILDHOOD IN EUROPEAN AND RUSSIAN POETRY OF XVIII–XIX C.","authors":"Herman U. Philippovsky","doi":"10.20323/2499-9679-2020-3-22-8-17","DOIUrl":"https://doi.org/10.20323/2499-9679-2020-3-22-8-17","url":null,"abstract":"G. R. Derzhavin with his famous Ode on the birth of a future Emperor 1779 became in the Russian poetry of a new epoch the pioneer of Childhood and children theme. The poet except the rossoist topic of Childhood as clear headsprings innovatively revealed a different concept of Childhood as a School (educational) in the episode of fairies gifts who give a child – a future tsar both exceptional abilities and knowledge. Derzhavin outstripped an English poet W. Blake who also touched upon the topic of Childhood and children in his poetic cycles of 1789–1794. The article also discusses the motif of Childhood and children on the material of English (W. Blake and W. Wordsworth) and Russian (N. A. Neckrasov) poetry of the XX c. W. Blake’s cycles («The songs of virginity» (1789) and «The songs of experience» (1794) as well as W. Wordsworth’s cycles «Preludes» and his «Ode.News on immortality coming from early childhood memories» (1803–1807) give the images of children and childhood in the context of nature as a leading principle of Romanticism: a child with his initial natural piety as a real headspring of a man – a pure angel but a sage already. In the Russian poetry of the XIX c. N. A. Neckrasov as well as W.Blake and W. Wordsworth in England turned to the images and motifs of children and Childhood through his whole literary biography («Childhood», «On the Volga. Valezhnikov’s childhood», «A schoolboy» and so on).","PeriodicalId":282574,"journal":{"name":"Verhnevolzhski Philological Bulletin","volume":"89 8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123649972","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Unique information offers as a means of modern communication strategy 独特的信息提供是现代沟通策略的一种手段
Pub Date : 1900-01-01 DOI: 10.20323/2499-9679-2021-2-25-31-40
K. V. Aksenov, D. Bagdasaryan
The article is devoted to the issue of communication strategy in the mass media and PR-departments in organizations of various orientations. The authors draw attention to the existing practice of similar, repetitive messages that fill the information space. This complicates the perception of information by the public and makes this process boring and uninteresting. As one way of solving the problem, it is proposed to focus on unique information offers in communications. The authors believe that a wide potential audience is not aware of truly unique information offers of the mass media or PR departments of companies and organizations. A unique information offer is lost in the conditions of the growing tradition to consume news information from the social media feed, subscribing to a large number of public pages, unless these offers are made by popular and well-known companies. For instance, the authors of the article study unique information offers made by the media service of a football club in March-June 2020 in the context of the coronavirus crisis and the absence of matches. This is one of the most popular Russian clubs, well-known even to those Russians who are not football fans. Moreover, the authors also examine the unique information offers of a beauty company, with some of them not directly related to their products. As a result, theauthors suggest that it is worth advertising not only products on external resources, but also unique information offers directly.
这篇文章是专门讨论在大众传媒和公关部门在不同方向的组织的传播策略的问题。作者提请注意现有的类似的、重复的信息填充信息空间的做法。这使得公众对信息的感知变得复杂,并使这一过程变得无聊和无趣。作为解决这一问题的一种方法,我们建议关注通信中的独特信息提供。作者认为,广泛的潜在受众并没有意识到大众媒体或公司和组织的公关部门提供的真正独特的信息。在不断增长的从社交媒体feed中消费新闻信息、订阅大量公共页面的传统条件下,一种独特的信息提供正在消失,除非这些提供是由知名公司提供的。例如,这篇文章的作者研究了在冠状病毒危机和没有比赛的背景下,一家足球俱乐部的媒体服务在2020年3月至6月提供的独特信息。这是俄罗斯最受欢迎的俱乐部之一,即使对那些不是足球迷的俄罗斯人来说也很有名。此外,作者还研究了一家美容公司提供的独特信息,其中一些信息与他们的产品没有直接关系。因此,作者建议不仅要在外部资源上宣传产品,而且要直接提供独特的信息。
{"title":"Unique information offers as a means of modern communication strategy","authors":"K. V. Aksenov, D. Bagdasaryan","doi":"10.20323/2499-9679-2021-2-25-31-40","DOIUrl":"https://doi.org/10.20323/2499-9679-2021-2-25-31-40","url":null,"abstract":"The article is devoted to the issue of communication strategy in the mass media and PR-departments in organizations of various orientations. The authors draw attention to the existing practice of similar, repetitive messages that fill the information space. This complicates the perception of information by the public and makes this process boring and uninteresting. As one way of solving the problem, it is proposed to focus on unique information offers in communications. The authors believe that a wide potential audience is not aware of truly unique information offers of the mass media or PR departments of companies and organizations. A unique information offer is lost in the conditions of the growing tradition to consume news information from the social media feed, subscribing to a large number of public pages, unless these offers are made by popular and well-known companies. For instance, the authors of the article study unique information offers made by the media service of a football club in March-June 2020 in the context of the coronavirus crisis and the absence of matches. This is one of the most popular Russian clubs, well-known even to those Russians who are not football fans. Moreover, the authors also examine the unique information offers of a beauty company, with some of them not directly related to their products. As a result, theauthors suggest that it is worth advertising not only products on external resources, but also unique information offers directly.","PeriodicalId":282574,"journal":{"name":"Verhnevolzhski Philological Bulletin","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122053464","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
ТHE PROBLEM OF LEXICOGRAPHY OF CULTURAL-LABELED LEXIC UNITS IN THE EDUCATIONAL DICTIONARY Тhe教育词典中文化标记词汇单位的词典编纂问题
Pub Date : 1900-01-01 DOI: 10.20323/2499-9679-2020-3-22-164-170
Olga L. Kramarenko, Oxana Yu. Bogdanova
The article deals with the present state and prospectives of modern learner’s lexicography cultural aspect. The problems of culturally marked lexical units vocabulary representation are considered, among which the main one is the problem of intercultural communication – the problem of the linguistic and communicants’ sociocultural codes commonality. Thanks to the modeling of the intercultural space of society in the dictionary form, it is possible to overcome barriers in the dialogue of cultures, which, in turn, contributes to the formation of a multicultural personality. The priority characteristics of educational dictionaries for both general and special purposes are given. To solve educational and didactic problems in the educational process, a special role is given to cultural dictionaries, providing an understanding of the relationship between language and culture. The article presents a relevant set of parameters presented to the organization of the microstructure of the vocabulary article of the educational dictionary. Certain restrictions on the selected language material have been identified in accordance with the educational orientation and addressing of the dictionary to a foreign language students. Of particular note is the problem of integrating phraseological units and proper names into the body of the educational dictionary that are not subject to direct translation and referring to equivalent forms. The results of the dictionary culturological commentary content analysis in interaction with other parameters, such as: etymological, historical marking, territorial and social affiliation of the commented culturally significant lexeme, are presented. The problems associated with the reflection in the linguistic dictionary of culturally marked lexical units are identified and ways to solve them are outlined.
本文论述了现代学习者词典学文化方面的现状与展望。研究了文化标记词汇单位的词汇表征问题,其中最主要的是跨文化交际问题——语言和交际者的社会文化规范共性问题。由于以词典的形式对社会的跨文化空间进行建模,有可能克服文化对话中的障碍,这反过来又有助于多元文化人格的形成。给出了教育类词典的优先特点,包括通用类词典和专用类词典。为了解决教育过程中的教育和教学问题,文化词典被赋予了特殊的作用,它提供了对语言和文化之间关系的理解。本文提出了一套用于教育词典词汇条目微观结构组织的相关参数。根据词典的教育方向和面向外语学生的定位,确定了对所选语言材料的某些限制。特别值得注意的问题是,将不能直接翻译的用语单位和专有名称纳入教育词典的正文,并引用等效形式。本文给出了词典文化评注内容分析与评注文化意义词的词源、历史标记、地域和社会归属等参数相互作用的结果。指出了文化标记词汇单位在语言词典中的反映存在的问题,并提出了解决这些问题的方法。
{"title":"ТHE PROBLEM OF LEXICOGRAPHY OF CULTURAL-LABELED LEXIC UNITS IN THE EDUCATIONAL DICTIONARY","authors":"Olga L. Kramarenko, Oxana Yu. Bogdanova","doi":"10.20323/2499-9679-2020-3-22-164-170","DOIUrl":"https://doi.org/10.20323/2499-9679-2020-3-22-164-170","url":null,"abstract":"The article deals with the present state and prospectives of modern learner’s lexicography cultural aspect. The problems of culturally marked lexical units vocabulary representation are considered, among which the main one is the problem of intercultural communication – the problem of the linguistic and communicants’ sociocultural codes commonality. Thanks to the modeling of the intercultural space of society in the dictionary form, it is possible to overcome barriers in the dialogue of cultures, which, in turn, contributes to the formation of a multicultural personality. The priority characteristics of educational dictionaries for both general and special purposes are given. To solve educational and didactic problems in the educational process, a special role is given to cultural dictionaries, providing an understanding of the relationship between language and culture. The article presents a relevant set of parameters presented to the organization of the microstructure of the vocabulary article of the educational dictionary. Certain restrictions on the selected language material have been identified in accordance with the educational orientation and addressing of the dictionary to a foreign language students. Of particular note is the problem of integrating phraseological units and proper names into the body of the educational dictionary that are not subject to direct translation and referring to equivalent forms. The results of the dictionary culturological commentary content analysis in interaction with other parameters, such as: etymological, historical marking, territorial and social affiliation of the commented culturally significant lexeme, are presented. The problems associated with the reflection in the linguistic dictionary of culturally marked lexical units are identified and ways to solve them are outlined.","PeriodicalId":282574,"journal":{"name":"Verhnevolzhski Philological Bulletin","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122120125","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Denotative and significative components of paronymic attraction 同名吸引的外延和意义成分
Pub Date : 1900-01-01 DOI: 10.20323/2499-9679-2022-2-29-89-98
O. Severskaya
The article is devoted to paronymic attraction (PA), which some scientists consider as a phenomenon of the lexical-semantic system of the language, others as a stylistic figure, and still others as a mechanism that turns one into the oth-er. The author sees in PA semantic relationship between words that have a phono-morphological similarity, potentially represented in the language and manifested in speech as a result of individual reflection. Since PA can be called a nom-ination of a «non-standard» denotation represented by paronyms included in the attraction, paronymic correlation is considered as an expressive sign that has specific denotative and significative characteristics. After conducting a study on the corpus of Russian poetry of the XX-XXI centuries, the author comes to the following conclusions. In PA, the sound-semantic correlation itself becomes a sign, which is used autonomously, being both a sign and a thing. At the same time, the significatum of the reference name predetermines the scope of denotation of the reinterpreted name. Most often, concrete and abstract nouns, proper names and «attribute» words – adjectives and adverbs – come into attraction; for all classes of words, there is a tendency to increase the nominative value and expand the denotative ability of signs (compared to the general language) and the formation of its single type according to the model of common names (reference to an object, to a class of objects, to class features, to a typical denotative situation). As a result, a mobile structure of meaning of the denotative-significative type is formed; at the same time, the meaning of the sign conveys a set of features of the designated object that allows clarifying its invariant characteristics relevant in each specific situation. The paronymic combination is perceived as an abstract sign characterized by referential polysemy.
这篇文章致力于研究同名吸引(PA),一些科学家认为它是语言的词汇-语义系统的一种现象,另一些人认为它是一种风格形象,还有一些人认为它是一种将一个变成另一个的机制。作者在PA中看到具有语音形态相似性的词之间的语义关系,这些词可能在语言中表现出来,并作为个体反思的结果在言语中表现出来。由于PA可以被称为“非标准”外延的命名,由吸引中包含的同源词所代表,因此同源关联被认为是一种具有特定外延和意义特征的表达符号。通过对20 - 21世纪俄罗斯诗歌语料库的研究,作者得出了以下结论:在PA中,音语义关联本身成为一个符号,自主使用,既是符号又是物。同时,引用名称的意义预先决定了重新解释名称的外延范围。通常,具体的和抽象的名词、专有名词和“属性”词——形容词和副词——会产生吸引力;对于所有类别的词,都有一种趋势,即增加符号的指标值,扩大符号的外延能力(与一般语言相比),并按照普通名称的模式(指一个对象,指一类对象,指一类特征,指一个典型的外延情况)形成其单一类型。这就形成了指意型的流动意义结构;与此同时,标志的意义传达了指定对象的一系列特征,可以澄清其在每种特定情况下相关的不变特征。同义组合被认为是一种具有指称多义特征的抽象符号。
{"title":"Denotative and significative components of paronymic attraction","authors":"O. Severskaya","doi":"10.20323/2499-9679-2022-2-29-89-98","DOIUrl":"https://doi.org/10.20323/2499-9679-2022-2-29-89-98","url":null,"abstract":"The article is devoted to paronymic attraction (PA), which some scientists consider as a phenomenon of the lexical-semantic system of the language, others as a stylistic figure, and still others as a mechanism that turns one into the oth-er. The author sees in PA semantic relationship between words that have a phono-morphological similarity, potentially represented in the language and manifested in speech as a result of individual reflection. Since PA can be called a nom-ination of a «non-standard» denotation represented by paronyms included in the attraction, paronymic correlation is considered as an expressive sign that has specific denotative and significative characteristics. After conducting a study on the corpus of Russian poetry of the XX-XXI centuries, the author comes to the following conclusions. In PA, the sound-semantic correlation itself becomes a sign, which is used autonomously, being both a sign and a thing. At the same time, the significatum of the reference name predetermines the scope of denotation of the reinterpreted name. Most often, concrete and abstract nouns, proper names and «attribute» words – adjectives and adverbs – come into attraction; for all classes of words, there is a tendency to increase the nominative value and expand the denotative ability of signs (compared to the general language) and the formation of its single type according to the model of common names (reference to an object, to a class of objects, to class features, to a typical denotative situation). As a result, a mobile structure of meaning of the denotative-significative type is formed; at the same time, the meaning of the sign conveys a set of features of the designated object that allows clarifying its invariant characteristics relevant in each specific situation. The paronymic combination is perceived as an abstract sign characterized by referential polysemy.","PeriodicalId":282574,"journal":{"name":"Verhnevolzhski Philological Bulletin","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124691819","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Implicit expression of the author’s self-awareness in Francysk Skaryna’s works 作者自我意识在弗朗西斯科·斯卡里娜作品中的含蓄表达
Pub Date : 1900-01-01 DOI: 10.20323/2499-9679-2021-3-26-165-171
Aleksandr V. Brezgunov
The aim of the article is to substantiate the presence of implicit forms expressing the author's self-awareness in the works of Francysk Skaryna, the most prominent representative of the 16th century Belarusian culture. The choice of this personality is connected with the fact that the earliest manifestations of the author's self-awareness in Belarusian literature can be found in his works. The analysis is preceded by an introductory section, which provides a brief overview of the extent to which the concept of «the author's self-awareness» has been developed in contemporary literary studies. In the first part of this article we consider the problems through the prism of F. Skaryna's poetic experiments, which were found in the prefaces to his translations of the Bible. Poetry as a specific field of creativity allows us to most accurately reveal the hidden signs of the author's self-awareness. In the second part the author’s self-awareness is regarded through a popular genre of church lyrics – the akathist, namely, its kontakion part. Despite the canonical status of the akathist, due to its poetic and melodic nature, it allowed a certain freedom in organizing the material. The author comes to a number of conclusions. The author of the article made a number of conclusions. First-ly, the implicit manifestations of the author's self-awareness in F. Skaryna's works are dualistic in nature, their adequate interpretation is only possible in combination with extra-textual information of the cultural context. Secondly, in his prefaces F. Skaryna uses the methods of tonic and syllabic verse which not only allows him to focus the reader's atten-tion on the important meanings, but also reveals the author's attitude to spoken accented verse, traditional for common people. Thirdly, in the kontakion verse of acathistus F. Skaryna deals exclusively with the rhythmic experiments.
本文的目的是证实隐含形式的存在,表达作者的自我意识在弗朗西斯克·斯卡里娜的作品,16世纪白俄罗斯文化的最突出的代表。之所以选择这一人格,是因为作者在白俄罗斯文学中自我意识的最早表现可以在他的作品中找到。分析之前有一个引言部分,简要概述了“作者自我意识”概念在当代文学研究中的发展程度。在本文的第一部分,我们通过F. Skaryna的诗歌实验的棱镜来考虑这些问题,这些实验在他翻译的圣经序言中发现。诗歌作为一种特定的创作领域,使我们能够最准确地揭示作者自我意识的隐藏迹象。第二部分通过一种流行的教会歌词体裁——akathist来考察作者的自我意识,即它的参与部分。尽管akathist的权威地位,由于其诗意和旋律的性质,它允许在组织材料方面有一定的自由。作者得出了许多结论。这篇文章的作者得出了一些结论。首先,作者自我意识在斯卡丽娜作品中的隐性表现具有二重性,只有结合文化语境的文本外信息,才能对其进行充分解读。其次,F. Skaryna在他的序言中使用了主音节诗的方法,这不仅使读者的注意力集中在重要的意义上,而且还揭示了作者对普通人传统的口语重音诗的态度。第三,在阿卡西斯塔斯·f·斯卡瑞娜的kontakion诗中,专门处理节奏实验。
{"title":"Implicit expression of the author’s self-awareness in Francysk Skaryna’s works","authors":"Aleksandr V. Brezgunov","doi":"10.20323/2499-9679-2021-3-26-165-171","DOIUrl":"https://doi.org/10.20323/2499-9679-2021-3-26-165-171","url":null,"abstract":"The aim of the article is to substantiate the presence of implicit forms expressing the author's self-awareness in the works of Francysk Skaryna, the most prominent representative of the 16th century Belarusian culture. The choice of this personality is connected with the fact that the earliest manifestations of the author's self-awareness in Belarusian literature can be found in his works. The analysis is preceded by an introductory section, which provides a brief overview of the extent to which the concept of «the author's self-awareness» has been developed in contemporary literary studies. In the first part of this article we consider the problems through the prism of F. Skaryna's poetic experiments, which were found in the prefaces to his translations of the Bible. Poetry as a specific field of creativity allows us to most accurately reveal the hidden signs of the author's self-awareness. In the second part the author’s self-awareness is regarded through a popular genre of church lyrics – the akathist, namely, its kontakion part. Despite the canonical status of the akathist, due to its poetic and melodic nature, it allowed a certain freedom in organizing the material. The author comes to a number of conclusions. The author of the article made a number of conclusions. First-ly, the implicit manifestations of the author's self-awareness in F. Skaryna's works are dualistic in nature, their adequate interpretation is only possible in combination with extra-textual information of the cultural context. Secondly, in his prefaces F. Skaryna uses the methods of tonic and syllabic verse which not only allows him to focus the reader's atten-tion on the important meanings, but also reveals the author's attitude to spoken accented verse, traditional for common people. Thirdly, in the kontakion verse of acathistus F. Skaryna deals exclusively with the rhythmic experiments.","PeriodicalId":282574,"journal":{"name":"Verhnevolzhski Philological Bulletin","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128422482","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
期刊
Verhnevolzhski Philological Bulletin
全部 Acc. Chem. Res. ACS Applied Bio Materials ACS Appl. Electron. Mater. ACS Appl. Energy Mater. ACS Appl. Mater. Interfaces ACS Appl. Nano Mater. ACS Appl. Polym. Mater. ACS BIOMATER-SCI ENG ACS Catal. ACS Cent. Sci. ACS Chem. Biol. ACS Chemical Health & Safety ACS Chem. Neurosci. ACS Comb. Sci. ACS Earth Space Chem. ACS Energy Lett. ACS Infect. Dis. ACS Macro Lett. ACS Mater. Lett. ACS Med. Chem. Lett. ACS Nano ACS Omega ACS Photonics ACS Sens. ACS Sustainable Chem. Eng. ACS Synth. Biol. Anal. Chem. BIOCHEMISTRY-US Bioconjugate Chem. BIOMACROMOLECULES Chem. Res. Toxicol. Chem. Rev. Chem. Mater. CRYST GROWTH DES ENERG FUEL Environ. Sci. Technol. Environ. Sci. Technol. Lett. Eur. J. Inorg. Chem. IND ENG CHEM RES Inorg. Chem. J. Agric. Food. Chem. J. Chem. Eng. Data J. Chem. Educ. J. Chem. Inf. Model. J. Chem. Theory Comput. J. Med. Chem. J. Nat. Prod. J PROTEOME RES J. Am. Chem. Soc. LANGMUIR MACROMOLECULES Mol. Pharmaceutics Nano Lett. Org. Lett. ORG PROCESS RES DEV ORGANOMETALLICS J. Org. Chem. J. Phys. Chem. J. Phys. Chem. A J. Phys. Chem. B J. Phys. Chem. C J. Phys. Chem. Lett. Analyst Anal. Methods Biomater. Sci. Catal. Sci. Technol. Chem. Commun. Chem. Soc. Rev. CHEM EDUC RES PRACT CRYSTENGCOMM Dalton Trans. Energy Environ. Sci. ENVIRON SCI-NANO ENVIRON SCI-PROC IMP ENVIRON SCI-WAT RES Faraday Discuss. Food Funct. Green Chem. Inorg. Chem. Front. Integr. Biol. J. Anal. At. Spectrom. J. Mater. Chem. A J. Mater. Chem. B J. Mater. Chem. C Lab Chip Mater. Chem. Front. Mater. Horiz. MEDCHEMCOMM Metallomics Mol. Biosyst. Mol. Syst. Des. Eng. Nanoscale Nanoscale Horiz. Nat. Prod. Rep. New J. Chem. Org. Biomol. Chem. Org. Chem. Front. PHOTOCH PHOTOBIO SCI PCCP Polym. Chem.
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1