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The effects of digital marketing implementation on online consumer in Selangor during COVID-19 pandemic 在2019冠状病毒病大流行期间,数字营销实施对雪兰莪在线消费者的影响
Pub Date : 2022-01-01 DOI: 10.5267/j.msl.2021.8.002
Z. Zaidi, S. Shukri
The COVID-19 pandemic caused significant changes in many aspects especially towards small medium entrepreneurs (SMEs) as many of SMEs need to shut down their business due to movement control order (MCO) conducted by Malaysia government as SMEs cannot reach their customers. Previous studies show that having an effective digital marketing strategy in place might leave businesses vulnerable to severe setbacks towards SMEs. This research proposal aims to carry out and prove the possible potential effects and factors that influence digital marketing implementation towards online consumers in Selangor during COVID-19 pandemic. The methodology of this paper uses a descriptive qualitative approach by analyzing various previous literature on digital marketing scope of study. The sample size of the study is 235 respondents who were selected based on convenience sampling. The finding has discovered that there is a significant relationship between customer loyalty with implementation of digital marketing towards online consumers in Selangor during COVID-19 pandemic and there is a significance relationship between brand awareness and the implementation of digital marketing towards online consumer in Selangor during COVID-19 pandemic.
新冠肺炎疫情在许多方面造成了重大变化,特别是对中小企业(SMEs)来说,由于马来西亚政府实施的流动管制令(MCO),许多中小企业需要关闭业务,因为中小企业无法接触到他们的客户。先前的研究表明,拥有有效的数字营销策略可能会使企业容易受到中小企业的严重挫折。本研究计划旨在开展并证明在COVID-19大流行期间影响雪兰莪州在线消费者的数字营销实施的可能潜在影响和因素。本文的研究方法采用描述性定性方法,通过分析以往各种关于数字营销研究范围的文献。本研究的样本量为235人,是根据方便抽样的原则选择的。该发现发现,在2019冠状病毒病大流行期间,客户忠诚度与对雪兰莪在线消费者实施数字营销之间存在显著关系,在2019冠状病毒病大流行期间,品牌知名度与对雪兰莪在线消费者实施数字营销之间存在显著关系。
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引用次数: 1
Enhancing the large-scale electric power systems to meet future demands considering the sustainable technologies 考虑可持续发展技术,加强大型电力系统以满足未来需求
Pub Date : 2022-01-01 DOI: 10.5267/j.msl.2022.4.001
G. Alvarez
Electricity systems are currently expanding towards more efficient forms of production. Several expansionary strategies are being developed to cover increases in future electricity demand. Goals such as reducing greenhouse gas emissions, increasing the efficiency of operations, and achieving more equitable participation of the actors in charge of the investments are set. Following this premise, this paper presents a multi-objective model that helps in decision-making on the problem of expanding electricity generation. The model considers more realistic views than other works in the literature. The vast majority of the stakeholders in the studied field are satisfied with the present proposal. Investment costs, greenhouse emissions, and investment contribution rates are considered. Also, the actual procedures of the generation and transmission stages are rigorously studied. This means obtaining solutions that are closer to reality. The case study is the electricity system of Argentina. The results obtained indicate that the recommended solutions are the most convenient from all points of view. They constitute a mix of the generation with renewable and non-renewable technologies. The case study reveals emission reductions of up to 25% and it can be achieved that the most vulnerable social groups do not have to finance future system expansions.
电力系统目前正在向更有效的生产形式扩展。目前正在制定若干扩张性战略,以应付未来电力需求的增加。制定了诸如减少温室气体排放、提高运营效率以及使负责投资的行为者更公平地参与等目标。在此前提下,本文提出了一个多目标模型,该模型有助于扩大发电问题的决策。该模型比文献中其他作品考虑了更多的现实观点。所研究领域的绝大多数利益相关者都对目前的建议感到满意。考虑了投资成本、温室气体排放和投资贡献率。同时,对发电和输电阶段的实际程序进行了严格的研究。这意味着获得更接近现实的解决方案。案例研究是阿根廷的电力系统。结果表明,从各个角度来看,推荐的解决方案是最方便的。它们混合了可再生和不可再生技术。案例研究表明,减排高达25%,并且可以实现最脆弱的社会群体不必为未来的系统扩展提供资金。
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引用次数: 0
The impact of spiritual leadership on the decision-making process in the Kuwaiti ministries 属灵领导对科威特各部委决策过程的影响
Pub Date : 2022-01-01 DOI: 10.5267/j.msl.2022.2.002
Mubarak Almutairi, A. Khashman
This study investigates the impact of spiritual leadership on the decision-making process in Kuwaiti ministries. Also, this study adopted a quantitative analytical, and descriptive approach. The study relies on the strategy of a comprehensive survey of the study population, and it depends on the questionnaire as a main tool in collecting primary data. The survey is conducted on 322 employees in the Kuwaiti ministries. The data analysis uses the SPSS version 26. The results show that spiritual leadership dimensions, vision, altruistic love, calling, hope, and membership, have a significant impact on the decision-making process in the Kuwaiti ministries.
本研究探讨属灵领导对科威特事工决策过程的影响。此外,本研究采用定量分析和描述的方法。该研究依赖于对研究人群进行全面调查的策略,并依赖于问卷作为收集原始数据的主要工具。这项调查是对科威特各部委的322名雇员进行的。数据分析使用SPSS版本26。研究结果显示,属灵领导的异象、无私之爱、呼召、盼望和成员身分对科威特事工的决策过程有显著影响。
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引用次数: 0
Gym Layout Modeling and Optimization 体育馆布局建模与优化
Pub Date : 2022-01-01 DOI: 10.5267/j.msl.2022.2.001
Tarik Küçükdeniz
The purpose of the loop layout problem is to determine the optimal sequence for operations by giving a cyclical arrangement of the machines along a given route. Calculating the initial cost of processes is critical in general. Additionally, these expenses can be reduced by proposing an alternate flow for the system's components. It has been observed that machines at gyms are utilized in accordance with a certain program, and so they require the optimal arrangement to accommodate these programs. In this study, the best cyclical arrangement of the machines in a gym was determined using an intuitive method. Customers enrolled in various training programs will be required to change machines in accordance with the sequence of the machines in their training program. The purpose of this study is to determine the optimal layout of these machines in order to alleviate gym traffic congestion and provide a more intuitive movement plan for consumers. The purpose is to build a layout plan that minimizes backward movement using an objective function created from the positions of the machines in the training programs, the number of customers who use these programs, and the frequency with which the machines appear in multiple programs. For the first time in gyms, an effective solution to the machine layout problem has been proposed using an optimization approach.
循环布局问题的目的是通过给机器沿着给定路线的循环安排来确定最佳的操作顺序。通常,计算流程的初始成本是至关重要的。此外,这些费用可以通过为系统组件提出替代流程来减少。据观察,健身房的机器是按照一定的程序使用的,因此它们需要最佳的安排来适应这些程序。在本研究中,使用一种直观的方法来确定健身房中机器的最佳循环安排。参加各种培训计划的客户将被要求按照培训计划中机器的顺序更换机器。本研究的目的是确定这些机器的最佳布局,以缓解健身房的交通拥堵,为消费者提供更直观的运动计划。目的是建立一个布局计划,使用一个目标函数来最小化向后移动,这个目标函数是由机器在培训计划中的位置、使用这些计划的客户数量以及机器在多个计划中出现的频率创建的。在健身房中,首次提出了一种用优化方法求解机器布局问题的有效方法。
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引用次数: 0
Dissolution of companies and partnerships: causes and effects in accordance with the legal environment in Kingdom of Saudi Arabia 公司和合伙企业的解散:根据沙特阿拉伯王国的法律环境的因果关系
Pub Date : 2022-01-01 DOI: 10.5267/j.msl.2022.4.005
Bader Nasser Adosari
The term dissolution of the company refers to the expiration of the legal relationship between the partners, in different words the dissolution of the moral character of the company. Basically, commercial companies are established for the purpose of achieving the objective and the profits which are impossible for each partner to achieve alone, so partners work hardly to keep this company standing and ongoing practicing its commercial activities.in this paper focuses on the most prominent reasons for the expiry of commercial companies, whether partnerships or corporations, whether by the expiration of the definite-period of the company on the Saudi System for Companies. Also each company represents a person with a moral character who is entitled to legal capacity which enables it to acquire the rights and bear the liabilities the same as the natural person. The company is entitled to practice its activities with the assigned purposes of establishment and to conclude all legal acts including selling, purchasing, renting, leasing and whatsoever. Gaining the moral character capacity makes the company entitled to be plaintiff or defendant in case of disputes with other parties. Thus, in this scientific paper shall discuss the independent reasons which are entitled by the companies in its capacity as moral persons, moreover it can go beyond to other factors as well as being dependent by liability against other companies liabilities, and having a deputy to represent this company. It is also entitled to have the nationality of the country where its management office is located.
公司解散是指合伙人之间法律关系的终止,换句话说就是公司道德性质的解散。基本上,商业公司的成立是为了实现目标和利润,这是每个合伙人不可能单独实现的,所以合伙人很难保持公司的存在和持续进行其商业活动。本文主要关注商业公司失效的最突出原因,无论是合伙企业还是公司,是否由公司在沙特公司制度上的确定期限到期。此外,每个公司都代表一个具有道德品质的人,他具有法律行为能力,使其能够获得与自然人相同的权利并承担与自然人相同的责任。公司有权按照指定的成立目的开展经营活动,并有权订立销售、采购、租赁等一切法律行为。获得道德人格能力使公司在与其他当事人发生纠纷时具有原告或被告的资格。因此,在这篇科学论文中,将讨论公司作为道德人所享有的独立理由,并且可以超越其他因素,以及依赖于其他公司的责任,以及有一个代表公司的代理人。它也有权拥有其管理机构所在国家的国籍。
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引用次数: 1
Dimensions of learning organization: Implications for human resources effectiveness in commercial banks 学习型组织的维度:对商业银行人力资源有效性的启示
Pub Date : 2022-01-01 DOI: 10.5267/j.msl.2021.10.002
Sulaiman Olusegun Atiku, G. Kaisara, S. Kaupa, H. Villet
This study examines the dimensions of learning organization essential in enhancing Human Resources (HR) effectiveness towards the attainment of the strategic objectives of commercial banks operating in Nigeria. This study adopted a survey research design following a quantitative approach for data collection and analysis procedure. The respondents (professional bankers) were selected using a convenience sampling technique. A structured questionnaire was designed and administered to 305 respondents in the participating commercial banks. The data was analysed using a variance-based structural equation modelling via SmartPLS, version 3.2.9. The results showcased specific learning dimensions to consider in designing learning and development interventions for HR effectiveness in commercial banks. There is a dearth of literature on the specific learning dimensions that play a prominent role in ensuring HR effectiveness in the banking industry in developing countries, particularly in Nigeria. The outcomes of this study contribute to the extant literature and assist HR business partners in adding value to commercial banks through HR effectiveness.
本研究考察了学习型组织在提高人力资源(HR)有效性方面必不可少的维度,以实现在尼日利亚经营的商业银行的战略目标。本研究采用调查研究设计,采用定量方法进行数据收集和分析。受访者(专业银行家)选择使用方便的抽样技术。设计了一份结构化的问卷,并对参与调查的商业银行的305名受访者进行了调查。数据分析使用基于方差的结构方程建模通过SmartPLS,版本3.2.9。研究结果显示了在设计商业银行人力资源有效性的学习和发展干预措施时需要考虑的具体学习维度。关于在确保发展中国家(特别是尼日利亚)银行业人力资源有效性方面发挥突出作用的具体学习维度的文献缺乏。本研究的结果对现有文献有所贡献,并有助于人力资源业务合作伙伴通过人力资源有效性为商业银行增加价值。
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引用次数: 1
Subjective norms as a mediation of the opportunity to donate factors and agreeableness personality that can affect the intention to donate 主观规范作为中介的机会捐赠因素和宜人性对捐赠意愿的影响
Pub Date : 2022-01-01 DOI: 10.5267/j.msl.2021.11.001
A. Susanto, M. A. Musadieq, K. Hidayat, Mohammad Iqbal
The purpose of this study was to determine the role of subjective norms as a mediation between the relationship opportunity to donate and agreeableness personality on intention to donate. This research includes a quantitative approach with a survey method distributed to 400 participants of BPJAMSOSTEK East Java Province using a Likert scale. Data analysis using SEM using WarpPLS 6.0 software. The results of this study state that subjective norms can be a link between the opportunity to donate and in accordance with the intention to donate. This can increase the intention to donate for BPJAMSOSTEK participants. The increased intention to donate owned by participants will increase participants who donate.
本研究的目的是确定主观规范在关系捐赠机会和亲和性人格对捐赠意愿的中介作用。本研究采用定量方法,采用李克特量表对东爪哇省400名BPJAMSOSTEK参与者进行调查。数据分析采用扫描电镜,使用WarpPLS 6.0软件。本研究结果表明,主观规范可以在机会捐赠和按照意愿捐赠之间建立联系。这可以增加BPJAMSOSTEK参与者的捐赠意愿。参与者拥有的捐赠意愿的增加将增加捐赠的参与者。
{"title":"Subjective norms as a mediation of the opportunity to donate factors and agreeableness personality that can affect the intention to donate","authors":"A. Susanto, M. A. Musadieq, K. Hidayat, Mohammad Iqbal","doi":"10.5267/j.msl.2021.11.001","DOIUrl":"https://doi.org/10.5267/j.msl.2021.11.001","url":null,"abstract":"The purpose of this study was to determine the role of subjective norms as a mediation between the relationship opportunity to donate and agreeableness personality on intention to donate. This research includes a quantitative approach with a survey method distributed to 400 participants of BPJAMSOSTEK East Java Province using a Likert scale. Data analysis using SEM using WarpPLS 6.0 software. The results of this study state that subjective norms can be a link between the opportunity to donate and in accordance with the intention to donate. This can increase the intention to donate for BPJAMSOSTEK participants. The increased intention to donate owned by participants will increase participants who donate.","PeriodicalId":30205,"journal":{"name":"Management Science Letters","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70877334","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Selecting maintenance strategy in a combined cycle power plant: An AHP model utilizing BOCR technique 联合循环电厂维修策略选择:基于BOCR技术的AHP模型
Pub Date : 2022-01-01 DOI: 10.5267/j.msl.2022.2.004
M. A. Arjomandi, Behzad Mosallanezhad
Maintenance philosophies and their activities have always been a major concern in industry. So, every industrial complex needs a clear and comprehensive maintenance plan to keep its equipment reliable and available. In this study, we proposed an AHP model combined with the BOCR method to select the most reliable maintenance strategy for a combined cycle power plant (GTG-HRSG). Five well-known maintenance alternatives including root cause analysis, condition-based maintenance, reliability-centered maintenance, run-to-failure and preventive maintenance are chosen to be evaluated by several experts from various departments of operation, planning and maintenance via three priorities of economic, technical and operation and 30 sub criteria and controls. Then, five different BOCR synthesize methods have been utilized to rank maintenance alternatives. The final result shows that four out of five synthesize methods have ranked RCA as the top maintenance strategy and RCM as second. In one other method, the rank of these two strategies is vice versa.
维护理念及其活动一直是工业界关注的主要问题。因此,每个工业综合体都需要一个清晰而全面的维护计划,以保持其设备的可靠性和可用性。在本研究中,我们提出了结合BOCR方法的AHP模型来选择联合循环电厂(GTG-HRSG)最可靠的维护策略。从经济、技术、运行三个优先级和30个子标准和控制项,选择五大知名的维修方案,包括根本原因分析、基于状态的维修、以可靠性为中心的维修、运行到故障和预防性维修。然后,利用5种不同的BOCR综合方法对维修方案进行排序。最终结果表明,在5种综合方法中,有4种综合方法将RCA排在维护策略的首位,RCM排在第二位。在另一种方法中,这两种策略的排名是相反的。
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引用次数: 6
The role of differentiation strategy and organizational citizenship behavior in mediating the effect of transformational leadership on the performance of private high schools 差异化策略和组织公民行为在变革型领导对私立高中绩效影响中的中介作用
Pub Date : 2022-01-01 DOI: 10.5267/j.msl.2022.2.007
Defi Warman, B. Budiyanto, Agustedi Agustedi, Tomy Fitrio
This study aimed to develop a conceptual model of the role of differentiation strategy and organizational citizenship behavior in mediating the effect of transformational leadership on the performance of private high schools in Pekanbaru. The sample was 140 principals and vice-principals of private high schools in Pekanbaru. The data obtained were processed using Structural Equation Modeling Partial Least Square (SEM PLS). The findings in this study are that transformational leadership has a positive effect on the performance of private high schools in Pekanbaru, differentiation strategy and organizational citizenship behavior mediate the effect of transformational leadership on the performance of private high schools in Pekanbaru. The most effective pathway to affect the performance of private high schools is the mediating pathway of organizational citizenship behavior on the effect of transformational leadership on the performance of private high schools.
本研究旨在建立差异化策略和组织公民行为在北干巴鲁私立高中变革型领导对绩效影响中的中介作用的概念模型。样本是北干巴鲁私立高中的140名校长和副校长。所得数据采用结构方程建模偏最小二乘法(SEM PLS)进行处理。本研究发现:变革型领导对北干巴鲁私立高中的绩效有正向影响,差异化战略和组织公民行为在变革型领导对北干巴鲁私立高中绩效的影响中起中介作用。影响民办高中绩效的最有效路径是组织公民行为对变革型领导对民办高中绩效影响的中介路径。
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引用次数: 1
The mediating role of organizational commitment and organizational citizenship behavior on the effect of organizational justice on the performance of civil servants 组织承诺和组织公民行为在组织公正对公务员绩效影响中的中介作用
Pub Date : 2022-01-01 DOI: 10.5267/j.msl.2022.2.008
Irfan Maidelis, B. Budiyanto, Agustedi Agustedi, Tomy Fitrio
This study aimed to develop a conceptual model of the mediating role of organizational commitment and organizational citizenship behavior on the influence of organizational justice on the performance of civil servants in the Pekanbaru Municipal Government. The sample was 147 civil servants in the Pekanbaru Municipal Government. The sampling was done using systematic sampling while the data processing was done using Structural Equation Modeling Partial Least Square (SEM PLS). The findings in this study are organizational justice has a positive influence on the performance of civil servants in the Pekanbaru Municipal Government, organizational citizenship behavior mediates the influence of organizational justice on the performance of civil servants in the Pekanbaru Municipal Government, organizational commitment does not mediate the influence of organizational justice on the performance of civil servants in the Pekanbaru Municipal Government. The most effective pathway in influencing employee performance is the mediating pathway of organizational citizenship behavior on the influence of organizational justice on the performance of civil servants.
本研究旨在建立组织承诺和组织公民行为在组织公正对北干巴鲁市政府公务员绩效影响中的中介作用的概念模型。样本为北干巴鲁市政府147名公务员。抽样采用系统抽样,数据处理采用结构方程建模偏最小二乘法(SEM PLS)。本研究发现:组织公正对北干巴鲁市政府公务员绩效有正向影响,组织公民行为中介组织公正对北干巴鲁市政府公务员绩效的影响,组织承诺不中介组织公正对北干巴鲁市政府公务员绩效的影响。影响员工绩效的最有效途径是组织公民行为对组织公正对公务员绩效影响的中介途径。
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引用次数: 0
期刊
Management Science Letters
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