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BUYING BEHAVIOR OF ‘GEN Y’ TOWARDS SMARTPHONE OF ANDROID Y世代对安卓智能手机的购买行为
Q4 Business, Management and Accounting Pub Date : 2019-10-17 DOI: 10.26643/rb.v118i10.9572
J. Manikandan, M. Premkumar
Every generation has its own Characteristics. They have been affected by the changes of world and vice versa they changed the world.  Soon a new generation will rule the world and marketers have to prepare for it. Smartphone of Android is a mobile device which is more than merely make and receives phone calls, text messages, video calls and voice mail etc.,. The basic feature of Smartphone is able to access the internet.  It can also access digital media such as picture, photos, music and videos etc. The expansion of Android mobile communication technology e.g. wireless internet, mobile phone and Global Positioning System (GPS) are constantly evolving and upgrading as a result of Gen Y changing needs and preferences. Thus the main purpose of this paper is to investigate the buying behaviour of “Gen y’ towards Android mobiles in Thiruchirappalli.  The data are collected through questionnaire and the sampling technique is convenient sampling technique.  For statistical analyses, SPSS used and Statistical tools like percentage analysis, ANOVA, Correlation, Chi-square and‘t’ test applied.  The findings were based on the Research hypothesis, demographic profile and various dimensions of buying behaviour of ‘Gen Y’ towards Smartphone of Android.  Suggestions and Conclusion are based on these findings.  This paper is important for the marketers to understand the buying behaviour of ‘Gen Y’ towards Smartphone of Android and their purchase decision to more competitive.
每一代人都有自己的特点。他们受到了世界变化的影响,反之亦然,他们改变了世界。很快,新一代将统治世界,营销人员必须为此做好准备。Android的智能手机是一种移动设备,它不仅仅是拨打和接收电话、短信、视频通话和语音邮件等。智能手机的基本功能是能够访问互联网。它还可以访问图片、照片、音乐和视频等数字媒体。由于Y世代不断变化的需求和偏好,Android移动通信技术(如无线互联网、手机和全球定位系统)的扩展正在不断发展和升级。因此,本文的主要目的是调查“y一代对Thiruchirauseri的Android手机。数据是通过问卷收集的,抽样技术是一种方便的抽样技术。对于统计分析,使用了SPSS,并应用了百分比分析、方差分析、相关、卡方和非’检验等统计工具。研究结果基于研究假设、人口统计概况和各种维度“Y世代”对安卓智能手机的购买行为。建议和结论是基于这些发现。本文对市场营销人员了解“Y世代”对安卓智能手机的购买行为以及他们的购买决策以提高竞争力具有重要意义。
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引用次数: 0
Customers’ eyeshot on Information Technology services in the Banking Industry – A Synoptic View 客户对银行业资讯科技服务的看法-概观
Q4 Business, Management and Accounting Pub Date : 2019-10-11 DOI: 10.26643/rb.v118i10.9574
D. Suhas, H. Ramesh
Globalization has made banks to use Information Technology in offering banking services to customers, and which made customers in creating high expectations in banking services through electronic mode. Electronic banking services are now considered a new delivery channel for banks in India and which made customers access banking services easily and quickly. The transformation of traditional banking to modern banking is started by using Automatic Teller Machines, Bill Payments,          E-Fund Transfer and so on. This made customers easy to do banking activitieseven in their homes and offices at any time. The success of E-banking is largely depended on banker’s commitment and participation of the functioning at all stages and customer acceptance. In this view, the present work has made an attempt to study the customer’s perception of electronic banking services. The survey was conducted to 70 customers of nationalized banks in India. The data has been analyzed using percentages and chi-square tests to ascertain the results of the study.
全球化使得银行利用信息技术向客户提供银行服务,这使得客户通过电子模式对银行服务产生了很高的期望。电子银行服务现在被认为是印度银行的一种新的交付渠道,它使客户能够轻松快速地获得银行服务。传统银行向现代银行的转变是从自动柜员机、票据支付、电子资金转账等开始的。这使得客户可以很容易地进行银行活动,甚至在他们的家里和办公室里。电子银行的成功在很大程度上取决于银行家对各阶段运作的承诺和参与以及客户的接受程度。在此观点下,本研究尝试研究客户对电子银行服务的感知。这项调查是对印度国有银行的70名客户进行的。使用百分比和卡方检验对数据进行分析,以确定研究结果。
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引用次数: 0
The Damages of Liberal Marketing Myopia 自由市场短视的危害
Q4 Business, Management and Accounting Pub Date : 2019-10-11 DOI: 10.26643/rb.v118i10.9573
Yogesh Hole, S. Hole, M. Bhaskar
In the academy and business of knowledge creation and diffusion, the marketing academics fell into Levitt (1960) trap described as Marketing Myopia, which means the company focuses more on their products instead of understanding the customer needs. This review paper’s purpose is to evaluate the marketing academic practices to recognize what precisely they preach. Does Marketing Myopia orient really create confusion and collapse of industries as the main business field of knowledge generation and dissemination? In the methodology, design, and approach, the paper evaluates critically the epistemology of marketing myopia literature emphasizes the performance of marketing knowledge in the production and industry field. Hence, the paper finds whether the knowledge of marketing science can be regarded as valid. Unfortunately, Marketing academicians have turned myopic to understand what marketing knowledge is all about, as they feel it has become a production-oriented, having the objective to produce the optimum. Certainly, there is an urgent need to drive action research, using practitioner tools underlining marketing facts. Hence, this paper tries to investigate the theory of marketing with critically observing its validity, scope, and methods and highlights every aspect of marketing academic literature. It is concluded that industries and companies hold a myopic view and attitude concerning their business, mainly because of the fact that they assume many things, ignorant of the market changing trends and hence oblivious of future tendencies of their own resources. Therefore, they should alter their attitude to bring strategic changes to improve business for success.
在知识创造和传播的学术和商业领域,营销学者陷入了Levitt(1960)的陷阱,被称为营销近视,这意味着公司更多地关注他们的产品,而不是了解客户的需求。这篇综述文章的目的是评估营销学术实践,以准确地认识到它们所宣扬的内容。作为知识生成和传播的主要业务领域,营销近视真的会造成行业的混乱和崩溃吗?在方法论、设计和方法上,本文对营销近视文学的认识论进行了批判性评价,强调营销知识在生产和工业领域的表现。因此,本文确定了营销科学知识是否可以被视为有效。不幸的是,营销学者们已经变得目光短浅,无法理解营销知识的全部内容,因为他们觉得营销知识已经成为一种以生产为导向的知识,其目标是生产出最佳产品。当然,迫切需要推动行动研究,使用强调营销事实的从业者工具。因此,本文试图通过批判性地观察市场营销理论的有效性、范围和方法来研究市场营销理论,并突出市场营销学术文献的各个方面。结论是,行业和公司对自己的业务持有短视的看法和态度,主要是因为他们承担了很多事情,对市场变化趋势一无所知,因此对自己资源的未来趋势视而不见。因此,他们应该改变态度,带来战略变革,以提高业务的成功率。
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引用次数: 8
Analysis of Mobile Banking Adoption by Customers of Private Commercial Banking Sector in Yangon, Myanmar 缅甸仰光私人商业银行客户采用手机银行的分析
Q4 Business, Management and Accounting Pub Date : 2019-10-10 DOI: 10.26643/rb.v118i10.9151
N. Lwin, Sui Reng Liana, M. Nusari
Obviously, there are two sectors of industry that are balanced for phenomenal development in Myanmar: telecommunications and financial services. One can just envision how energizing the prospects may be for the cover between the two: mobile financial services. Due to the liberalization of telecommunication market in Myanmar, the private banking sector is trying to introduce mobile banking system. The rise of electronic money is becoming popular. Paying for groceries with a wave of an SMS, sending some money to a relative in another region or receiving one’s Government pension per mobile bank account may additionally soon become a part of every-day lifestyles in Myanmar. In Myanmar, booming of mobile technology has had many impacts on individuals, enterprises and government employees at different level.
显然,缅甸有两个产业部门可以实现惊人的发展:电信和金融服务。人们可以想象,移动金融服务这两者之间的掩护可能会给前景带来多大的活力。由于缅甸电信市场的自由化,私人银行部门正试图引入移动银行系统。电子货币的兴起正变得流行起来。用短信支付食品杂货、给另一个地区的亲戚寄一些钱或通过手机银行账户领取政府养老金,这些都可能很快成为缅甸日常生活的一部分。在缅甸,移动技术的蓬勃发展对个人、企业和政府雇员产生了不同程度的影响。
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引用次数: 1
A Study on Impact on the Service Quality and Customer Satisfaction of SBI in Tirunelveli District 蒂鲁内韦利区SBI服务质量和顾客满意度影响研究
Q4 Business, Management and Accounting Pub Date : 2019-10-10 DOI: 10.26643/rb.v118i10.9157
Dr.N. Kamala, S. Selvi, M. Chandra, S. Maheswari
Now days in the banking sector experts have to pay special attention to the service quality because it will decide the customer decision making process, but also it will make some changes in the customer satisfaction, purchase retention, loyalty and business survival. It may be shown in many researches. The main objective of this paper is to review the relationship between service quality and customer satisfaction. The research will help to understand the impact on the service quality and customer satisfaction.
如今,银行业的专家们不得不特别关注服务质量,因为它将决定客户的决策过程,但也会在客户满意度、购买保留率、忠诚度和业务生存方面做出一些改变。它可以在许多研究中得到体现。本文的主要目的是回顾服务质量与客户满意度之间的关系。该研究将有助于了解其对服务质量和客户满意度的影响。
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引用次数: 0
Employees Attitude towards E-Learning in Banking Sector -An Empirical Study of Shivamogga District 银行业员工对电子学习的态度——对Shivamogga地区的实证研究
Q4 Business, Management and Accounting Pub Date : 2019-10-10 DOI: 10.26643/rb.v118i10.9112
Dr.Mamatha. S.M, Mr.Panduranganagouda Honnali
E-learning has become a global phenomenon and it is the central theme of many industries and organizations for the additional method of training which can complement traditional methods of learning. The practices of E-learning and Learning management system (LMS) in the banking sectormake the drastic changes in the employee performance and their knowledge regarding job in the modern banking structure. This study provides a comprehensive body of knowledge about LMS and e-learning, in general, within the public and private bank in India. The main objective of this paper to understand and analyze the attitude of employeestowards E-learning practices in banking sector in Shivamogga district.
电子学习已经成为一种全球性现象,它是许多行业和组织的中心主题,以补充传统学习方法的额外培训方法。电子学习和学习管理系统(LMS)在银行业的实践表明,在现代银行结构中,员工的表现和他们对工作的认识发生了巨大变化。本研究提供了关于LMS和印度公共和私人银行电子学习的全面知识。本文的主要目的是了解和分析Shivamogga区银行业员工对电子学习实践的态度。
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引用次数: 0
Analysis of Economic Participation of Out-Migrants from Odisha in Household Management 奥里萨邦外来移民在家庭管理中的经济参与分析
Q4 Business, Management and Accounting Pub Date : 2019-10-10 DOI: 10.26643/rb.v118i10.9150
S. Sahoo, S. Swain
Household is the key economic agent of any country. Efficient management of the household calls for automatic efficiency in other agents - firm, government and foreign sector. Managing household in economic front in Odisha has been a challenge owing to dismal percapita income and concentration of economic power with a few. This, in turn, calls for economic participation of more members of the household but Odisha fails to cater engagement avenues to all individuals who aspire to participate in economic management of their respective households. Thus, people get insisted to migrate different places to earn and remit to support their households. The scope of this study is confined only to out-migrants from Odisha placed temporarily in other states of India.  The Objectives of this Study are to sketch the broad demography of out-migrants from Odisha and unfold the reality of economic participation of such migrants in their household management.
家庭是任何国家的主要经济主体。高效的家庭管理要求其他代理人——公司、政府和外国部门——自动提高效率。由于人均收入惨淡,经济权力集中在少数人手中,在奥里萨邦的经济战线上管理家庭一直是一项挑战。这反过来又要求更多的家庭成员参与经济管理,但奥迪沙未能满足所有渴望参与各自家庭经济管理的个人的参与途径。因此,人们被要求迁移到不同的地方以赚取收入并汇款养家。这项研究的范围仅限于来自奥里萨邦的临时安置在印度其他邦的外来移民。本研究的目的是描绘来自奥迪沙的外来移民的广泛人口统计,并揭示这些移民在家庭管理中经济参与的现实。
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引用次数: 0
An Empirical Evidence of Global Warming and its impact on India’s Agricultural Production 全球变暖及其对印度农业生产影响的实证研究
Q4 Business, Management and Accounting Pub Date : 2019-10-10 DOI: 10.26643/rb.v118i10.9328
Dr. P Prema, Ms. R. Kanchana
India is a large country with all types of climates and different kinds of soil requiring different types of farming. Most of the agricultural land in India is dependent on rainfall for irrigation. India has about 15 Agro-climatic zones with different types of farming methods and crops. As most of the population is dependent on agriculture and two-third of the country depend on monsoon rains to aid in agriculture, any change in frequency of the rains will affect these areas critically. Assessment of the effects of global climate changes on agriculture might help to properly anticipate and adapt farming to maximize agricultural production. At the same time agriculture has been shown significant effects on climate change, primarily through the production and release of greenhouse gases such as carbon dioxide, methane, and nitrous oxide. The impact of climate change on agriculture could result in problems like food security and may threaten the livelihood on which much of the population depends. Climate change can affect crop yields ( both positively and negatively), as well as the types of crop that can be grown in certain areas, by impacting agricultural inputs such as water for irrigation, amounts of solar radiation that affect plant growth, as well as prevalence of pests. The impact of climate change on wheat showed that its yield decreased due to the adverse effects of temperature during grain filling and maturity stages of the growth. The results of this study indicate that crop characteristics such as sensitivity of grain filling duration to temperature, play a major role in determining the effects of climate change on crop productivity. Several studies projected increase or decrease in yields of cereal crops, oilseed and pulses crops depending on interaction of temperature and CO2 changes in India. The present study has selected a thirteen years period from 2000 – 2012. .
印度是一个拥有各种气候和不同土壤的大国,需要不同类型的农业。印度大部分农业用地依靠降雨灌溉。印度大约有15个农业气候带,有着不同的耕作方法和作物类型。由于大多数人口依赖农业,三分之二的国家依靠季风降雨来帮助农业,降雨频率的任何变化都将严重影响这些地区。评估全球气候变化对农业的影响可能有助于正确预测和调整农业,以最大限度地提高农业产量。与此同时,农业已经显示出对气候变化的重大影响,主要是通过二氧化碳、甲烷和一氧化二氮等温室气体的生产和释放。气候变化对农业的影响可能导致粮食安全等问题,并可能威胁到许多人口赖以生存的生计。气候变化可以通过影响农业投入,如灌溉用水、影响植物生长的太阳辐射量以及害虫的流行,影响作物产量(正面和负面)以及某些地区可以种植的作物类型。气候变化对小麦产量的影响主要表现为灌浆期和生育期温度的不利影响。研究结果表明,灌浆期对温度的敏感性等作物特性在气候变化对作物生产力的影响中起着重要作用。几项研究预测,谷类作物、油籽和豆类作物产量的增减取决于印度温度和二氧化碳变化的相互作用。本研究选取了2000年至2012年的十三年时间。
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引用次数: 0
Can excessive use of social media contribute to addictive behaviors (drugs, tobacco, alcohol) or mental health issues? 过度使用社交媒体会导致成瘾行为(毒品、烟草、酒精)或心理健康问题吗?
Q4 Business, Management and Accounting Pub Date : 2019-10-09 DOI: 10.26643/rb.v118i10.8779
Bukman Lian, P. T. Nguyen, E. Lydia, K. Shankar
Although every facility have negative and positive outcomes. Similarly social media is now playing very important role in human life. But to the other side there is also many dark impact. In this research it is tried to conclude how social media is affecting human life and what are the consequences human health is facing. The addiction of social media is similar to drug addiction. Earlier few years back the access of social media was limited to personal computers or laptops. But now a days through mobile phones everyone connect himself 24 hours with social media. Specially the addiction of social media use is affecting youngsters life style and they start doing abnormal behavior when ever a notification bell rings in mobile device or his/her laptop. Even they are not interested in doing any outdoor activity. Such as outdoor games, physical activity games ets. Even the worst thing is the youth started playing games like ludo, snakes ladder or other physical activitiy games on mobile and connected to friends via social media only. So in order to overcome the parents should counsil their children and youngster. They should motivate them to do some other activities rather than spending whole day in virtual world. In this research such issues and impact of social media on youngsters are discussed and it is tried to findout the points how to overcome with this addiction.
尽管每个设施都有消极和积极的结果。同样,社交媒体现在在人类生活中扮演着非常重要的角色。但另一方面也有许多黑暗的影响。在这项研究中,试图得出社交媒体是如何影响人类生活的,以及人类健康面临的后果。社交媒体成瘾与毒瘾相似。几年前,社交媒体的访问仅限于个人电脑或笔记本电脑。但现在,每个人都通过手机24小时与社交媒体联系。特别是社交媒体的使用成瘾正在影响年轻人的生活方式,当移动设备或他/她的笔记本电脑响起通知铃声时,他们就会开始做出异常行为。甚至他们对做任何户外活动都不感兴趣。如户外游戏、体育活动游戏等。最糟糕的是,年轻人开始在手机上玩ludo、蛇梯或其他体育游戏,只通过社交媒体与朋友联系。因此,为了克服困难,父母应该照顾他们的孩子和孩子。他们应该激励他们做一些其他的活动,而不是整天呆在虚拟世界里。在这项研究中,讨论了这些问题以及社交媒体对青少年的影响,并试图找出如何克服这种成瘾的要点。
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引用次数: 4
Migration and Mobility in the Age of Disruption 颠覆时代的移民与流动
Q4 Business, Management and Accounting Pub Date : 2019-10-08 DOI: 10.26643/rb.v118i10.8952
Mr. Umasih, P. T. Nguyen, E. Lydia, K. Shankar
This research is focusing on various factors involving impact on adults and youngsters by migration and mobility in the age of disruption. The issue of whether migration has ramifications for the instruction of kids who stay behind in the nation of source possesses an undeniably conspicuous spot in the plans of the two researchers and strategy creators. The customary way of thinking is that the migration of relatives may profit youngsters by loosening up spending limitations through settlements that can be utilized to cover instructive costs. In any case, the exact proof on the general impact of movement is uncertain. This is expected to a limited extent to a substantive accentuation on settlements in the writing, just as the powerlessness of certain investigations to manage the endogeneity of family relocation choices in contrasting results crosswise over transient and non-vagrant families.
这项研究的重点是在混乱的时代,移民和流动对成年人和年轻人的影响。移民是否会对留在原籍国的孩子的教育产生影响,这个问题在这两位研究人员和策略制定者的计划中占有不可否认的突出位置。通常的思维方式是,亲戚的迁移可能会使年轻人受益,因为可以利用定居点来支付教育费用,从而放松支出限制。在任何情况下,关于运动的一般影响的确切证据是不确定的。预计这将在有限的程度上实质性地强调书面上的定居问题,正如某些调查在管理家庭重新安置选择的内在性方面无能为力一样,横向对比了流动家庭和非流动家庭的结果。
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引用次数: 2
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Restaurant Business
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