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The impact of growth hacking on firm performance under environmental turbulence: A moderated-mediation analysis
IF 10.5 1区 管理学 Q1 BUSINESS Pub Date : 2025-03-01 DOI: 10.1016/j.jbusres.2025.115271
Yatish Joshi , Rahul Bodhi , Sheshadri Chatterjee , Marcello Mariani
The purpose of the study is to examine the influence of growth hacking on marketing capability, disruptive innovation, and firms’ performance. Structural equation modeling was used to analyze the data. The results show that growth hacking positively influences marketing capabilities, disruptive innovation, and firms’ performance. Further, marketing capabilities and disruptive innovation were observed to mediate the association between growth hacking and firm performance, whereas technological turbulence moderates the association between disruptive innovation and firm performance. The findings suggest that firms can use growth hacking to foster marketing capabilities and disruptive innovation, which may affect firm performance. Besides, firms need to constantly monitor the technological turbulence levels.
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引用次数: 0
Exploring the unknowns of international open innovation and international dynamic capabilities on the speed of innovation and firm international performance: A strategic view
IF 15.6 1区 管理学 Q1 BUSINESS Pub Date : 2025-03-01 DOI: 10.1016/j.jik.2025.100683
Noor Ul Hadi , Imtiaz Ali
Technological advancements are forcing firms to innovate quickly to sustain a competitive advantage. However, despite theoretical arguments and empirical findings, the mechanisms that influence the speed of innovation and firms’ international performance are surprisingly unexplored in the international business literature. Therefore, this study offers theoretical rigor through the resource-based view and dynamic capabilities framework to improve our understanding of how firms can achieve international performance. This study develops a conceptual model to investigate the joint effects of international open innovation, international dynamic capabilities, and the speed of innovation on firms’ international performance. This study empirically examines a conceptual model using 303 valid responses from marble manufacturers in the province of Khyber Pakhtunkhwa (KP) Pakistan. The results confirm that international open innovation has a positive and significant effect on the international performance of marble manufacturers. The findings also suggest that international open innovation and international dynamic capabilities together influence the speed of innovation and the international performance of marble manufacturers. This study concludes that strong dynamic international capabilities can turn open international innovation into a source of international performance for manufacturers through the speed of innovation. Several theoretical and policy implications are discussed.
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引用次数: 0
From booking to rating activities: A holistic analysis of online review behavior in a destination
IF 8.9 2区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2025-03-01 DOI: 10.1016/j.jdmm.2025.100995
Juan Luis Nicolau , Enrique Bigné , Jacques Bulchand-Gidumal , Edu William
The objective of this study is to analyze the online review behavior of users in the context of a range of activities undertaken at a destination while considering the determinant factors at three stages, namely, reservation (booking time and price), consumption (experience), and post-consumption (online behavior). Drawing on expectancy–value theory and cognitive dissonance theory, the main contribution of this paper to the tourism literature lies in its argument that the timing of the characteristics that describe the above activities may have different effects on the final response of users, be it their qualitative decision of posting or their quantitative decision of rating. By taking advantage of a unique database containing information at different stages from booking to rating, results show that the prices, which are observed at the booking time, can affect the posting and rating decisions of users, while the moment of the activity, which is observed at the consumption stage, only affects their posting decision.
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引用次数: 0
The performance effects of innovative service transition strategies
IF 15.6 1区 管理学 Q1 BUSINESS Pub Date : 2025-03-01 DOI: 10.1016/j.jik.2025.100687
Christoph Buck , Nils-Ole Floegel , Maximilian B. Stöter , Kevin C. Desouza , Timothy Robb
In recent years, the management research has increasingly discussed service transition. However, studies have not used sufficiently granular empirical data for valid quantitative evaluation of service-intensive strategies by, for example, examining the possible effects of resource slack on firm performance. To test the hypothesis that resource slack moderates the performance effects of a servitization-based strategy, a regression model was applied to data spanning several industrial and geographic sectors. Tobin's q and return on assets were applied as uniform measures of financial performance. The study shows some potential positive and negative effects of the servitization of manufacturing firms on their financial performance. However, resource slack on its own is not shown to moderate these effects. The conclusion is that servitization is not a panacea for manufacturing firms, nor is the combination of servitization with resource slack. The contribution of this article lies in providing further evidence of the positive performance effects of servitization, while showing that servitization can have negative effects on firm performance in certain circumstances.
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引用次数: 0
“Domo arigato, Mr. Roboto”: A qualitative content analysis of AI music in WorldCat
IF 2.5 3区 管理学 Q2 INFORMATION SCIENCE & LIBRARY SCIENCE Pub Date : 2025-03-01 DOI: 10.1016/j.acalib.2025.103026
Adam Eric Berkowitz
Artificial intelligence (AI) has been used for experimentation in generating music for the last seventy years, but recent advances in generative AI (genAI) have led to novel, creative, and even surprising results. Issues arise when genAI and human efforts are simultaneously recognized in a creative work, constituting the uncanny valley and leading to discomfort among listeners. Additionally, the lack of transparency required of media producers regarding genAI use robs audiences of their right to choose whether to engage or avoid genAI content. This has sparked discussions among researchers, industry leaders, and lawmakers about regulating genAI use with priority given to enforcing transparency. Libraries can play a role in this by curating metadata when cataloging genAI materials, but current cataloging practices and policies inhibit the cataloger's ability to maximize accuracy and transparency when describing genAI items. This study features a content analysis that examines WorldCat item records belonging to genAI songs and music albums and finds inconsistent item record descriptions, often vaguely referring to or omitting genAI use. Supported by epidata theory, this study recommends adopting Resource Description and Access (RDA) standards to improve accuracy and transparency in cataloging genAI music.
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引用次数: 0
Trio of human, old and new copilots: Collaborative accountability of human, manuals/standards, and artificial intelligence (AI) 人类、老飞行员和新飞行员三位一体:人力、手册/标准和人工智能(AI)的协同问责
IF 3.1 4区 管理学 Q2 BUSINESS Pub Date : 2025-03-01 DOI: 10.1016/j.orgdyn.2024.101090
Junesoo Lee , Duk-Jo Kong , Taejun Lee
Humans have developed and employed manuals to systematically organize, standardize, and transfer knowledge for decision-making in organizations. These manuals and standards have served as a "conventional copilot" for humans’ intellectual activities, taking the form of collected references or operational procedures. Recently, artificial intelligence (AI) has emerged as a "novel copilot" that aids humans in organizations. Given the two non-human supports, this article aims to redefine the relational dynamics among the trio (human, manuals/standards, and AI). It analyzes and suggests that, rather than the new copilot (AI) making the old one (manuals/standards) obsolete, the trio needs to collaborate and complement one another to sustain accountabilities in terms of contingency, competence, and stewardship.
人类制定并使用手册来系统地组织、规范和传递知识,以便在组织中进行决策。这些手册和标准以收集参考资料或操作程序的形式,成为人类智力活动的 "传统副驾驶"。最近,人工智能(AI)作为 "新型副驾驶 "出现,在组织中为人类提供帮助。鉴于这两种非人类支持,本文旨在重新定义三者(人类、手册/标准和人工智能)之间的关系动态。文章分析并提出,与其说新的副驾驶(人工智能)使旧的副驾驶(手册/标准)过时,不如说三者需要相互协作、相互补充,以维持在应急、能力和管理方面的责任。
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引用次数: 0
Emoji marketing: Toward a theory of brand paralinguistics 表情符号营销:迈向品牌副语言学理论
IF 5.9 2区 管理学 Q1 BUSINESS Pub Date : 2025-03-01 DOI: 10.1016/j.ijresmar.2024.06.002
Jacob Almaguer , Reto Felix , Colleen M. Harmeling
Emojis, or pictographs that supplement or replace written language, have become ubiquitous in contemporary communication, including emoji marketing. Drawing on insights from linguistics and sign theory, the current research proposes an emoji marketing framework in which emoji symbolism (symbolic vs. iconic emoji use) affects consumers’ message appraisals (perceived message intimacy and clarity), which in turn influence brand cultural relevance (propositions P1 and P2). Emoji syntax (i.e., whether emojis are supplemented with text or not) and marketer-consumer group relatedness (shared vs. unshared group membership) moderate the relationship between emoji symbolism and consumers’ message appraisals. The framework suggests that messages that use emojis as symbols, relative to no-emoji (text-only) marketing messages, evoke greater perceived message clarity (P3a) and greater perceived message intimacy (P4a) if those emojis are supplemented with text, as well as greater intimacy if group relatedness is shared (P5a). In contrast, if messages use emojis as icons, again relative to no-emoji (text-only) marketing messages, they produce greater perceived message clarity if emojis are not supplemented with text (P3b) and higher perceived message clarity and intimacy regardless of marketer-consumer group relatedness (P4b and P5b). The authors present several implications and pertinent avenues for research that can leverage this novel emoji marketing framework.
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引用次数: 0
The power of generative marketing: Can generative AI create superhuman visual marketing content?
IF 5.9 2区 管理学 Q1 BUSINESS Pub Date : 2025-03-01 DOI: 10.1016/j.ijresmar.2024.09.002
Jochen Hartmann , Yannick Exner , Samuel Domdey
Generative AI’s capacity to create photorealistic images has the potential to augment human creativity and disrupt the economics of visual marketing content production. This research systematically compares the performance of AI-generated to human-made marketing images across important marketing dimensions. First, we prompt seven state-of-the-art generative text-to-image models (DALL-E 3, Midjourney v6, Firefly 2, Imagen 2, Imagine, Stable Diffusion XL Turbo, and Realistic Vision) to create 10,320 synthetic marketing images, using 2,400 real-world, human-made images as input. 254,400 human evaluations of these images show that AI-generated marketing imagery can surpass human-made images in quality, realism, and aesthetics. Second, we give identical creative briefings to commissioned human freelancers and the AI models, showing that the best synthetic images also excel in ad creativity, ad attitudes, and prompt following. Third, a field study with more than 173,000 impressions demonstrates that AI-generated banner ads can compete with professional human-made stock photography, achieving an up to 50% higher click-through rate than a human-made image. Collectively, our findings suggest that the paradigm shift brought about by generative AI can help advertisers produce marketing content not only faster and orders of magnitude cheaper but also at superhuman effectiveness levels with important implications for firms, consumers, and policymakers. To facilitate future research on AI-generated marketing imagery, we release GenImageNet that contains all of our synthetic images and their human ratings.
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引用次数: 0
Essential elements in evidence-based interventions to improve employee mindfulness 以证据为基础的干预措施的基本要素,以提高员工的思想觉悟
IF 3.1 4区 管理学 Q2 BUSINESS Pub Date : 2025-03-01 DOI: 10.1016/j.orgdyn.2023.101025
Grace Lemmon , Goran Kuljanin , Kevin P. Taylor
The use of mindfulness skill promises a bevy of positive outcomes at work, increasing organizational interest in designing interventions for boosting it. To create these interventions, organizations need more information on key elements that support mindfulness and deeper understanding about how each element mechanizes deployment of mindfulness skill. This manuscript addresses these needs. We articulate how the micro mindfulness skills of self-awareness, self-regulation, and self-transcendence (identified as the “S-ART framework” by neuropsychologists) emerge and combine to create a state of mindfulness. We then provide an example to demonstrate how including each of these elements in a mindfulness intervention provides employees with a stepwise self-management technique for better interacting with distressing or uncomfortable cognition. In all, we demonstrate how mindfulness interventions that incorporate self-awareness, self-regulation, and self-transcendence create a more robust state of mindfulness.
正念技能的使用有望在工作中产生一系列积极的结果,这也增加了组织对设计干预措施来促进正念技能的兴趣。为了制定这些干预措施,组织需要更多有关支持正念的关键因素的信息,并深入了解每个因素是如何使正念技能的部署机械化的。本手稿满足了这些需求。我们阐述了自我意识、自我调节和自我超越等微观正念技能(被神经心理学家称为 "S-ART 框架")是如何产生并结合在一起,从而形成正念状态的。然后,我们举例说明如何在正念干预中包含这些要素,为员工提供一种循序渐进的自我管理技巧,以更好地与痛苦或不舒服的认知进行互动。总之,我们展示了结合自我意识、自我调节和自我超越的正念干预是如何创造出更强大的正念状态的。
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引用次数: 0
Artificial stupidity and coping strategies 人为愚蠢和应对策略
IF 3.1 4区 管理学 Q2 BUSINESS Pub Date : 2025-03-01 DOI: 10.1016/j.orgdyn.2024.101059
Hao Ma , Mengyue Su
While artificial intelligence (AI) is supposed to augment the capability of human beings, paradoxically, it could also dehumanize, suppress, and demobilize them and result in mistakes, failures, and even disasters, actually manifesting itself in some forms of artificial stupidity (AS). This article dissects two basic types of artificial stupidity -- replacement and enslavement -- and suggests corresponding coping strategies. Replacement happens when human efforts and intelligence are entirely replaced by AI, which could result in a lack of human sensitivity, overlooking interdependencies and firm-specificity, and the inability to deal with extreme challenges. Enslavement happens through dehumanization, suppression, and alienation of human users of AI. Coping strategies to remedy AS include improving the training data, machine learning process, and the learning of firm-specific knowledge through supervised learning, fostering AI-user fit and complementarity, and building trust and understanding between AI and its users.
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引用次数: 0
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