Pub Date : 2024-07-08DOI: 10.1007/s11846-024-00785-7
Gianluigi Guido
Disruptive shifts in the current environment are engendering uncertainty, radically changing market relationships and consumers’ priorities. This challenging-the-boundaries article introduces a new marketing paradigm, Godfather Marketing, according to which firms evolve into organizations reminiscent of ‘mafia families,’ yet completely devoid of criminal connotations. Their aim is to deeply fulfill customer needs and desires through favors, not just product sales. This approach requires customers to adhere to a mutual ‘code of honor,’ where merit is rewarded and wrongdoing punished, participating in the firm’s favor exchange network. Through a theoretical approach grounded in historical cultural factors, this article explores firm credibility, favor conditions, reciprocation methods, customer traits, and organizational dynamics. In an era where the quality of information will supersede its quantity, Godfather Marketing offers a distinct perspective, giving marketers a competitive edge for fostering consumer loyalty and local policymakers a potential tool for community governance, within a shared framework of careful controls ensuring the protection of individual freedoms.
{"title":"Godfather Marketing: offering favors before products","authors":"Gianluigi Guido","doi":"10.1007/s11846-024-00785-7","DOIUrl":"https://doi.org/10.1007/s11846-024-00785-7","url":null,"abstract":"<p>Disruptive shifts in the current environment are engendering uncertainty, radically changing market relationships and consumers’ priorities. This challenging-the-boundaries article introduces a new marketing paradigm, Godfather Marketing, according to which firms evolve into organizations reminiscent of ‘mafia families,’ yet completely devoid of criminal connotations. Their aim is to deeply fulfill customer needs and desires through favors, not just product sales. This approach requires customers to adhere to a mutual ‘code of honor,’ where merit is rewarded and wrongdoing punished, participating in the firm’s favor exchange network. Through a theoretical approach grounded in historical cultural factors, this article explores firm credibility, favor conditions, reciprocation methods, customer traits, and organizational dynamics. In an era where the quality of information will supersede its quantity, Godfather Marketing offers a distinct perspective, giving marketers a competitive edge for fostering consumer loyalty and local policymakers a potential tool for community governance, within a shared framework of careful controls ensuring the protection of individual freedoms.</p>","PeriodicalId":20992,"journal":{"name":"Review of Managerial Science","volume":null,"pages":null},"PeriodicalIF":5.5,"publicationDate":"2024-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141570058","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Konstantin Bauman, Alexander Tuzhilin, Moshe Unger
Contextual situations, such as having dinner at a restaurant on Friday with the spouse, became a useful mechanism to represent context in context-aware recommender systems (CARS). Prior research has shown important advantages of using latent embedding representation approaches to model contextual information in the Euclidean space leading to better recommendations. However, these traditional approaches have major challenges with the construction of proper embeddings of hierarchical structures of contextual information, as well as with interpretations of the obtained representations. To address these problems, we propose the HyperCARS method that models hierarchical contextual situations in the latent hyperbolic space. HyperCARS combines hyperbolic embeddings with hierarchical clustering to construct contextual situations, which allows loose coupling of the contextual modeling component with recommendation algorithms and, therefore, provides flexibility to use a broad range of previously developed recommendation algorithms. We demonstrate empirically that HyperCARS better captures and interprets hierarchical contextual representations, leading to better context-aware recommendations. Because hyperbolic embeddings can also be used in many other applications besides CARS, we also propose the latent embeddings representation framework that systematically classifies prior work on embeddings and identifies novel research streams for hyperbolic embeddings across information systems applications.
{"title":"HyperCARS: Using Hyperbolic Embeddings for Generating Hierarchical Contextual Situations in Context-Aware Recommender Systems","authors":"Konstantin Bauman, Alexander Tuzhilin, Moshe Unger","doi":"10.1287/isre.2022.0202","DOIUrl":"https://doi.org/10.1287/isre.2022.0202","url":null,"abstract":"Contextual situations, such as having dinner at a restaurant on Friday with the spouse, became a useful mechanism to represent context in context-aware recommender systems (CARS). Prior research has shown important advantages of using latent embedding representation approaches to model contextual information in the Euclidean space leading to better recommendations. However, these traditional approaches have major challenges with the construction of proper embeddings of hierarchical structures of contextual information, as well as with interpretations of the obtained representations. To address these problems, we propose the HyperCARS method that models hierarchical contextual situations in the latent hyperbolic space. HyperCARS combines hyperbolic embeddings with hierarchical clustering to construct contextual situations, which allows loose coupling of the contextual modeling component with recommendation algorithms and, therefore, provides flexibility to use a broad range of previously developed recommendation algorithms. We demonstrate empirically that HyperCARS better captures and interprets hierarchical contextual representations, leading to better context-aware recommendations. Because hyperbolic embeddings can also be used in many other applications besides CARS, we also propose the latent embeddings representation framework that systematically classifies prior work on embeddings and identifies novel research streams for hyperbolic embeddings across information systems applications.","PeriodicalId":48411,"journal":{"name":"Information Systems Research","volume":null,"pages":null},"PeriodicalIF":4.9,"publicationDate":"2024-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141569901","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Organizations must excel at what they do well while also learning new ways of operating to achieve long‐term success. Work teams may thus find themselves pursuing contradictory objectives to support the organization's strategy. We investigated teams' goal orientation (in)congruence and its impact on task meaningfulness and, ultimately, performance, hypothesizing the potential pitfalls of teams simultaneously pursuing both learning‐ and performance‐goal orientations. Three‐wave, multisource data were collected from 109 teams at a large North American mortgage company. In a polynomial regression and response surface analytical framework, team task meaningfulness—and subsequent team performance—was enhanced when teams had greater divergence between their learning‐ and performance‐goal orientations but suffered when both goal orientations were more aligned. Our investigation thus revealed the potential pitfalls of teams simultaneously pursuing both learning‐ and performance‐goal orientations. We discuss the theoretical contributions of the team goal orientation incongruence effect substantiated in this study, as well as implications for practice and future research.
{"title":"Chasing two hares at once: The effects of goal orientation (in)congruence in teams","authors":"Wonbin Sohn, Jean‐François Harvey","doi":"10.1002/hrm.22242","DOIUrl":"https://doi.org/10.1002/hrm.22242","url":null,"abstract":"Organizations must excel at what they do well while also learning new ways of operating to achieve long‐term success. Work teams may thus find themselves pursuing contradictory objectives to support the organization's strategy. We investigated teams' goal orientation (in)congruence and its impact on task meaningfulness and, ultimately, performance, hypothesizing the potential pitfalls of teams simultaneously pursuing both learning‐ and performance‐goal orientations. Three‐wave, multisource data were collected from 109 teams at a large North American mortgage company. In a polynomial regression and response surface analytical framework, team task meaningfulness—and subsequent team performance—was enhanced when teams had greater divergence between their learning‐ and performance‐goal orientations but suffered when both goal orientations were more aligned. Our investigation thus revealed the potential pitfalls of teams simultaneously pursuing both learning‐ and performance‐goal orientations. We discuss the theoretical contributions of the team goal orientation incongruence effect substantiated in this study, as well as implications for practice and future research.","PeriodicalId":48310,"journal":{"name":"Human Resource Management","volume":null,"pages":null},"PeriodicalIF":6.6,"publicationDate":"2024-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141575701","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-07-08DOI: 10.1007/s11192-024-05097-x
Muammer Maral
In recent years, there has been a growing interest in the measurement of research performance. These studies evaluate a country or groups of countries according to their research performance and make some inferences to improve their performance. This study analyses the research performance of Turkish higher education, which aims for higher positions in international rankings, in the context of publication productivity, impact and collaboration with data based on Web of Science and comprehensive indicators for the years 1980–2022. In addition, research area-based analyses were also made. In this way, by presenting Türkiye’s performance from past to present in a comprehensive manner, rich information has been provided to policy makers, decision makers, and practical implications have been made for the improvement of performance. According to the results of the study, Türkiye has been faced with low productivity for many years. Both the area-based analyses and the results for the overall publication impact revealed that although there has been an increase in publication impact in recent years, Türkiye’s publication impact has performed below the world average in all years examined. The results indicated that Turkish higher education has some problems in terms of quality. As for research collaboration, the results showed that Türkiye gives more importance to domestic collaborative publications rather than international collaboration, while industry collaboration continues to remain in the background. Based on the results of the study, practical implications for policy makers and decision makers were made.
近年来,人们对研究绩效的衡量越来越感兴趣。这些研究根据一个国家或一组国家的研究绩效对其进行评估,并为提高其绩效做出一些推论。本研究利用基于 Web of Science 的数据和 1980-2022 年的综合指标,从出版生产力、影响力和合作等方面分析了土耳其高等教育的研究绩效,旨在提高其在国际排名中的位置。此外,还进行了基于研究领域的分析。这样,通过全面介绍土 耳其从过去到现在的表现,为政策制定者和决策者提供了丰富的信息,并为提高表现提出 了切实可行的建议。根据研究结果,土耳其多年来一直面临生产率低下的问题。基于领域的分析和总体出版影响的结果都表明,虽然近年来出版影响有所提高,但土耳其的出版影响在所有研究年份都低于世界平均水平。结果表明,土耳其高等教育在质量方面存在一些问题。在研究合作方面,研究结果表明,土耳其更重视国内合作出版物而非国际合作,而行业合作仍处于次要地位。根据研究结果,提出了对政策制定者和决策者的实际启示。
{"title":"Research performance of higher education institutions in Türkiye: 1980–2022","authors":"Muammer Maral","doi":"10.1007/s11192-024-05097-x","DOIUrl":"https://doi.org/10.1007/s11192-024-05097-x","url":null,"abstract":"<p>In recent years, there has been a growing interest in the measurement of research performance. These studies evaluate a country or groups of countries according to their research performance and make some inferences to improve their performance. This study analyses the research performance of Turkish higher education, which aims for higher positions in international rankings, in the context of publication productivity, impact and collaboration with data based on Web of Science and comprehensive indicators for the years 1980–2022. In addition, research area-based analyses were also made. In this way, by presenting Türkiye’s performance from past to present in a comprehensive manner, rich information has been provided to policy makers, decision makers, and practical implications have been made for the improvement of performance. According to the results of the study, Türkiye has been faced with low productivity for many years. Both the area-based analyses and the results for the overall publication impact revealed that although there has been an increase in publication impact in recent years, Türkiye’s publication impact has performed below the world average in all years examined. The results indicated that Turkish higher education has some problems in terms of quality. As for research collaboration, the results showed that Türkiye gives more importance to domestic collaborative publications rather than international collaboration, while industry collaboration continues to remain in the background. Based on the results of the study, practical implications for policy makers and decision makers were made.</p>","PeriodicalId":21755,"journal":{"name":"Scientometrics","volume":null,"pages":null},"PeriodicalIF":3.9,"publicationDate":"2024-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141574607","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}