Jun Wen, Fangli Hu, Danni Zheng, Haifeng Hou, Wei Wang
Research suggests that approximately 75% of the world's population suffers from suboptimal health status, meaning these individuals often feel unwell but have no clearly diagnosable conditions. Suboptimal health status, originating from traditional Chinese medicine, signifies an intermediate state between health and disease. Tourism has been deemed beneficial for personal health and general well-being. More recently, it has been proposed as a non-pharmacological intervention for individuals with dementia, given its potential contributions to health promotion and disease prevention/treatment. Yet, the tourism literature has paid scarce attention to populations with suboptimal health status, even as an aging society becomes inevitable. This paper critically discusses research and knowledge gaps in the tourism and health literature. It also outlines opportunities to enhance personal health through the lens of tourism, ideally with objective evidence collected via interdisciplinary studies.
{"title":"Interdisciplinary Research Among Tourism, Public Health, and Global Health: A Promising Stream Focusing on Populations With Suboptimal Health Status","authors":"Jun Wen, Fangli Hu, Danni Zheng, Haifeng Hou, Wei Wang","doi":"10.1002/jtr.70012","DOIUrl":"https://doi.org/10.1002/jtr.70012","url":null,"abstract":"<p>Research suggests that approximately 75% of the world's population suffers from suboptimal health status, meaning these individuals often feel unwell but have no clearly diagnosable conditions. Suboptimal health status, originating from traditional Chinese medicine, signifies an intermediate state between health and disease. Tourism has been deemed beneficial for personal health and general well-being. More recently, it has been proposed as a non-pharmacological intervention for individuals with dementia, given its potential contributions to health promotion and disease prevention/treatment. Yet, the tourism literature has paid scarce attention to populations with suboptimal health status, even as an aging society becomes inevitable. This paper critically discusses research and knowledge gaps in the tourism and health literature. It also outlines opportunities to enhance personal health through the lens of tourism, ideally with objective evidence collected via interdisciplinary studies.</p>","PeriodicalId":51375,"journal":{"name":"International Journal of Tourism Research","volume":"27 2","pages":""},"PeriodicalIF":4.1,"publicationDate":"2025-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/jtr.70012","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143852858","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Sita Mishra, Madhurima Deb, Vibha Arora, Harvinder Singh
In recent years, minimalism has become a trend and garnered academics and practitioners' interest. Consumer minimalism encourages mindful consumption and promotes concern for protecting the environment by reducing excessive purchases. Drawing on psychological ownership theory, this paper uses three studies to examine the interplay between consumer minimalism, psychological ownership, the ascription of responsibility towards the environment, and anticipated guilt in the context of furniture rental consumption behavior. Study 1 used Instagram post data to capture the latest trends in furniture rental on Instagram. In contrast, Study 2 (experiment) and Study 3 (survey) examined the mediation and moderation effects between consumer minimalism and rental consumption behavior. This study enriches the scarce literature on alternative consumption models by integrating the theory of psychological ownership with consumer minimalism and examining moderating roles of the ascription of responsibility and anticipated guilt.
{"title":"Role of Consumer Minimalism and Psychological Ownership in Consumption Behavior","authors":"Sita Mishra, Madhurima Deb, Vibha Arora, Harvinder Singh","doi":"10.1111/ijcs.70049","DOIUrl":"https://doi.org/10.1111/ijcs.70049","url":null,"abstract":"<div>\u0000 \u0000 <p>In recent years, minimalism has become a trend and garnered academics and practitioners' interest. Consumer minimalism encourages mindful consumption and promotes concern for protecting the environment by reducing excessive purchases. Drawing on psychological ownership theory, this paper uses three studies to examine the interplay between consumer minimalism, psychological ownership, the ascription of responsibility towards the environment, and anticipated guilt in the context of furniture rental consumption behavior. Study 1 used Instagram post data to capture the latest trends in furniture rental on Instagram. In contrast, Study 2 (experiment) and Study 3 (survey) examined the mediation and moderation effects between consumer minimalism and rental consumption behavior. This study enriches the scarce literature on alternative consumption models by integrating the theory of psychological ownership with consumer minimalism and examining moderating roles of the ascription of responsibility and anticipated guilt.</p>\u0000 </div>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 3","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143852877","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-04-20DOI: 10.1177/01492063251330200
Brent B. Clark, Karen A. Schnatterly, Felipe Calvano, John P. Berns, Cynthia E. Devers, K. Ashley Gangloff
While many boards adopt technology committees to support firm innovation, the impact of such committees is largely unexplored. We draw on agency and resource dependence theories to suggest that technology committees can improve firm innovation (patenting and new product introductions). We further hypothesize that relevant committee expertise (technology and executive expertise) enhances the effectiveness of the committee, and that the benefit of committee expertise is strengthened when coupled with financial resource provision. Our results support our theorizing about the impact of technology committees—they positively impact new product introductions, although they had no impact on patenting. We also found that committee expertise enhances committee effectiveness, but only when accompanied by greater financial resources. We discuss the implications of optional board structures, such as technology committees and their composition, on firm innovation.
{"title":"Aligning the Stars: How Technology Committees and Relevant Resources Drive Firm Innovation","authors":"Brent B. Clark, Karen A. Schnatterly, Felipe Calvano, John P. Berns, Cynthia E. Devers, K. Ashley Gangloff","doi":"10.1177/01492063251330200","DOIUrl":"https://doi.org/10.1177/01492063251330200","url":null,"abstract":"While many boards adopt technology committees to support firm innovation, the impact of such committees is largely unexplored. We draw on agency and resource dependence theories to suggest that technology committees can improve firm innovation (patenting and new product introductions). We further hypothesize that relevant committee expertise (technology and executive expertise) enhances the effectiveness of the committee, and that the benefit of committee expertise is strengthened when coupled with financial resource provision. Our results support our theorizing about the impact of technology committees—they positively impact new product introductions, although they had no impact on patenting. We also found that committee expertise enhances committee effectiveness, but only when accompanied by greater financial resources. We discuss the implications of optional board structures, such as technology committees and their composition, on firm innovation.","PeriodicalId":54212,"journal":{"name":"Journal of Management","volume":"34 1","pages":""},"PeriodicalIF":13.5,"publicationDate":"2025-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143853643","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-04-20DOI: 10.1177/01492063251325220
Frank Wijen
Why do so many responsible business initiatives fail? While earlier studies have stressed the lack of commitment, we know little about the ways in which prosocial firms seek to secure the requisite resources to accomplish such practices. This study investigates how the management of multiple resource dependencies impacts the (non)accomplishment of a firm’s aspired responsible practices. A granular, comparative study of six prosocial firms embarking on voluntary environmental practices over a decade shows that mainstreamed development resulted from securing the full-fledged and sustained support of all complementary resource providers over a longer period, whereas practices facing constrained or missing resources turned into partial or outright failures. Securing multiple resources involves several problems (resource inaccessibility, resource dispersion, and resource instability), which firms address through different mechanisms. They empathically mobilize resources to overcome resistance from reluctant actors, enact integrative structures to secure resources from dispersed actors, and reshuffle resources to respond to fluctuations in availability and need. The combined use of these mechanisms does not guarantee success but is imperative to overcome the barriers that threaten the mainstreaming of responsible practices. These insights have implications for the corporate responsibility, resource dependence, and ecosystem literatures.
{"title":"Moving in Tandem or Failing Altogether: Managing Resource Configurations for Responsible Practice Development","authors":"Frank Wijen","doi":"10.1177/01492063251325220","DOIUrl":"https://doi.org/10.1177/01492063251325220","url":null,"abstract":"Why do so many responsible business initiatives fail? While earlier studies have stressed the lack of commitment, we know little about the ways in which prosocial firms seek to secure the requisite resources to accomplish such practices. This study investigates how the management of multiple resource dependencies impacts the (non)accomplishment of a firm’s aspired responsible practices. A granular, comparative study of six prosocial firms embarking on voluntary environmental practices over a decade shows that mainstreamed development resulted from securing the full-fledged and sustained support of all complementary resource providers over a longer period, whereas practices facing constrained or missing resources turned into partial or outright failures. Securing multiple resources involves several problems (resource inaccessibility, resource dispersion, and resource instability), which firms address through different mechanisms. They empathically mobilize resources to overcome resistance from reluctant actors, enact integrative structures to secure resources from dispersed actors, and reshuffle resources to respond to fluctuations in availability and need. The combined use of these mechanisms does not guarantee success but is imperative to overcome the barriers that threaten the mainstreaming of responsible practices. These insights have implications for the corporate responsibility, resource dependence, and ecosystem literatures.","PeriodicalId":54212,"journal":{"name":"Journal of Management","volume":"5 1","pages":""},"PeriodicalIF":13.5,"publicationDate":"2025-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143853644","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-04-20DOI: 10.1177/01492063251328584
Alexander C. Romney, Daniel W. Newton, Michael D. Ulrich
Organizations rely on employees to report problems that hinder organizational effectiveness and on supervisors to resolve those problems. Although prohibitive voice is generally thought to help organizations avoid costly and tragic outcomes, the voice literature has also demonstrated that supervisors respond more negatively to prohibitive voice than promotive voice. This tension motivates our inquiry into a fundamental but overlooked reason as to why supervisors might implement prohibitive voice. Drawing upon theoretical distinctions between prohibitive and promotive voice articulated in the voice literature and regulatory focus theory, we propose that supervisors tend to implement prohibitive voice episodes because they elicit an urgency to respond. We find support for our theoretical model in a field study of 555 discrete voice episodes delivered over the course of four years in a high-speed transit system (Study 1). We reproduce and extend these findings—that supervisors implement prohibitive voice because it triggers an urgency to respond—in a recall experiment in which we find that prevention focus enhances supervisors’ response urgency toward prohibitive voice (Study 2). Taken together, our findings demonstrate that despite the potential negative consequences voicers may incur for speaking up with prohibitive voice, a primary function of prohibitive voice is to elicit response urgency that ultimately generates real change.
{"title":"Putting Out Burning Fires: Investigating the Urgency Triggered By Prohibitive Voice","authors":"Alexander C. Romney, Daniel W. Newton, Michael D. Ulrich","doi":"10.1177/01492063251328584","DOIUrl":"https://doi.org/10.1177/01492063251328584","url":null,"abstract":"Organizations rely on employees to report problems that hinder organizational effectiveness and on supervisors to resolve those problems. Although prohibitive voice is generally thought to help organizations avoid costly and tragic outcomes, the voice literature has also demonstrated that supervisors respond more negatively to prohibitive voice than promotive voice. This tension motivates our inquiry into a fundamental but overlooked reason as to why supervisors might implement prohibitive voice. Drawing upon theoretical distinctions between prohibitive and promotive voice articulated in the voice literature and regulatory focus theory, we propose that supervisors tend to implement prohibitive voice episodes because they elicit an urgency to respond. We find support for our theoretical model in a field study of 555 discrete voice episodes delivered over the course of four years in a high-speed transit system (Study 1). We reproduce and extend these findings—that supervisors implement prohibitive voice because it triggers an urgency to respond—in a recall experiment in which we find that prevention focus enhances supervisors’ response urgency toward prohibitive voice (Study 2). Taken together, our findings demonstrate that despite the potential negative consequences voicers may incur for speaking up with prohibitive voice, a primary function of prohibitive voice is to elicit response urgency that ultimately generates real change.","PeriodicalId":54212,"journal":{"name":"Journal of Management","volume":"63 1","pages":""},"PeriodicalIF":13.5,"publicationDate":"2025-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143853642","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Siamak Seyfi, Sayed Elhoushy, Salar Kuhzady, Tan Vo-Thanh, Mustafeed Zaman
This study investigates the gap between how hotels present their sustainability efforts (projected green image) and how guests perceive them (perceived green image). Drawing on signaling theory and using a multiple-case approach, we combined content and sentiment analysis to examine communication strategies and guest responses. The findings reveal frequent misalignments: some practices are promoted but not noticed (greenwashing risk), while others are valued by guests but undercommunicated (greenhushing). Based on these patterns, we propose a two-dimensional framework that maps four communication scenarios. The concept of green cohering—where projection and perception align—emerges as the ideal state for building credibility and trust. By introducing this framework, the study contributes to green marketing literature and offers practical guidance for hospitality businesses seeking to align sustainability messaging with guest experience. Our analysis highlights the need for communication strategies that are both operationally grounded and perceptually resonant.
{"title":"Bridging the Green Marketing Communication Gap: Assessing Image Coherence in Green Hotels","authors":"Siamak Seyfi, Sayed Elhoushy, Salar Kuhzady, Tan Vo-Thanh, Mustafeed Zaman","doi":"10.1002/jtr.70027","DOIUrl":"https://doi.org/10.1002/jtr.70027","url":null,"abstract":"<div>\u0000 \u0000 <p>This study investigates the gap between how hotels present their sustainability efforts (projected green image) and how guests perceive them (perceived green image). Drawing on signaling theory and using a multiple-case approach, we combined content and sentiment analysis to examine communication strategies and guest responses. The findings reveal frequent misalignments: some practices are promoted but not noticed (greenwashing risk), while others are valued by guests but undercommunicated (greenhushing). Based on these patterns, we propose a two-dimensional framework that maps four communication scenarios. The concept of green cohering—where projection and perception align—emerges as the ideal state for building credibility and trust. By introducing this framework, the study contributes to green marketing literature and offers practical guidance for hospitality businesses seeking to align sustainability messaging with guest experience. Our analysis highlights the need for communication strategies that are both operationally grounded and perceptually resonant.</p>\u0000 </div>","PeriodicalId":51375,"journal":{"name":"International Journal of Tourism Research","volume":"27 2","pages":""},"PeriodicalIF":4.1,"publicationDate":"2025-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143852859","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-04-20DOI: 10.1016/j.tourman.2025.105203
Mingchuan Yu , Weijin Shi
Drawing on affective event theory (AET), this study explores the dual-edged impact of digital technology embedded in jobs (DTEJ) on employee job performance through on information accessibility satisfaction (IAS) and dehumanization. Using data collected over 10 consecutive workdays from 71 employees at a hotel in Zhejiang Province, China, we find that DTEJ positively influences job performance via IAS, while concurrently contributing to digital-induced dehumanization, which negatively affects job performance. Furthermore, the study found that emotional malleability negatively moderates the relationship between DTEJ and dehumanization. Unexpectedly, we also found that emotional malleability also negatively moderates the relationship between DTEJ and IAS. These findings highlight the complex role of digital technology in the workplace, suggesting that although it can enhance information accessibility and performance, it may simultaneously provoke dehumanization. Theoretical contributions to DTEJ literature, and practical implications for hotel management-along with the study's limitations-are also discussed.
{"title":"The bright and dark sides of digital technology embedded in jobs: A daily investigation from hotel industry","authors":"Mingchuan Yu , Weijin Shi","doi":"10.1016/j.tourman.2025.105203","DOIUrl":"10.1016/j.tourman.2025.105203","url":null,"abstract":"<div><div>Drawing on affective event theory (AET), this study explores the dual-edged impact of digital technology embedded in jobs (DTEJ) on employee job performance through on information accessibility satisfaction (IAS) and dehumanization. Using data collected over 10 consecutive workdays from 71 employees at a hotel in Zhejiang Province, China, we find that DTEJ positively influences job performance via IAS, while concurrently contributing to digital-induced dehumanization, which negatively affects job performance. Furthermore, the study found that emotional malleability negatively moderates the relationship between DTEJ and dehumanization. Unexpectedly, we also found that emotional malleability also negatively moderates the relationship between DTEJ and IAS. These findings highlight the complex role of digital technology in the workplace, suggesting that although it can enhance information accessibility and performance, it may simultaneously provoke dehumanization. Theoretical contributions to DTEJ literature, and practical implications for hotel management-along with the study's limitations-are also discussed.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"110 ","pages":"Article 105203"},"PeriodicalIF":10.9,"publicationDate":"2025-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143850213","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-04-20DOI: 10.1177/01492063251324500
Dejun Tony Kong, Nicole A. Gillespie, Kurt T. Dirks
Human resource (HR) practices hold great promise in fostering employee trust, and insights into how HR practices relate to employee trust are critical to evidence-informed management. However, extant research findings are fragmented and dispersed across disciplines and use a confusing plethora of concepts, limiting insights. To address these problems, we conducted a systematic review to offer a more comprehensive and nuanced understanding of “what,” “how,” and “when” HR practices influence employee trust toward four referents (supervisor, management, peers, and organization). Specifically, we identify the evidence-based patterns regarding “what” HR practices are related to employee trust toward “what” referents, “how” HR practices are related to employee trust, and “when” HR practices are more or less related to employee trust. We find that while bundles of HR practices are positively associated with vertical trust toward management, lateral trust toward peers, and organizational trust, individual HR practices have differential associations with trust toward the four referents, which in turn predict different outcomes. We discuss research limitations and opportunities and provide a framework and set of methodological recommendations to guide a new wave of future research. We propose a broader set of theories to enrich understanding of “how” HR practices lead to employee trust, further clarifications on the HR and trust concepts examined, and explore additional moderators. These efforts will further integrate trust and HR research and generate more rigorous knowledge to inform management of employee trust through HR practices.
{"title":"Human Resource Practices and Employee Trust: A Systematic Review With a Guiding Framework","authors":"Dejun Tony Kong, Nicole A. Gillespie, Kurt T. Dirks","doi":"10.1177/01492063251324500","DOIUrl":"https://doi.org/10.1177/01492063251324500","url":null,"abstract":"Human resource (HR) practices hold great promise in fostering employee trust, and insights into how HR practices relate to employee trust are critical to evidence-informed management. However, extant research findings are fragmented and dispersed across disciplines and use a confusing plethora of concepts, limiting insights. To address these problems, we conducted a systematic review to offer a more comprehensive and nuanced understanding of “what,” “how,” and “when” HR practices influence employee trust toward four referents (supervisor, management, peers, and organization). Specifically, we identify the evidence-based patterns regarding “what” HR practices are related to employee trust toward “what” referents, “how” HR practices are related to employee trust, and “when” HR practices are more or less related to employee trust. We find that while bundles of HR practices are positively associated with vertical trust toward management, lateral trust toward peers, and organizational trust, individual HR practices have differential associations with trust toward the four referents, which in turn predict different outcomes. We discuss research limitations and opportunities and provide a framework and set of methodological recommendations to guide a new wave of future research. We propose a broader set of theories to enrich understanding of “how” HR practices lead to employee trust, further clarifications on the HR and trust concepts examined, and explore additional moderators. These efforts will further integrate trust and HR research and generate more rigorous knowledge to inform management of employee trust through HR practices.","PeriodicalId":54212,"journal":{"name":"Journal of Management","volume":"38 1","pages":""},"PeriodicalIF":13.5,"publicationDate":"2025-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143857753","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study explores the relationship between female conspicuous consumption behaviors and mating goals (i.e., mate attraction or mate guarding) from an evolutionary psychology perspective as well as male response and attitude toward these behaviors. Study 1 demonstrates that females with high power are more likely to engage in conspicuous consumption under mate-guarding conditions, whereas those with low power are more inclined to do so under mate-attraction conditions. Study 2 reveals that males associate females who prefer luxury brands with higher financial expectations from their partners and that conspicuous consumption may deter males' affiliative behaviors. Additionally, males tend to perceive females as more authentic when their conspicuous consumption aligns with their level of power, enhancing their perceptions of physical attractiveness and eliciting more positive reactions. Conversely, if there is a discrepancy between female power and consumption behavior, males respond negatively. These insights not only contribute to the fields of evolutionary and consumer psychology by illustrating how consumer behaviors can be interpreted through the lens of human mating strategies but also inform marketing strategies. The current research suggests that understanding the underlying motivations for consumer preferences for luxury goods can lead to more effective marketing approaches and open new avenues for research on the evolutionary psychology of human mating.
{"title":"Exploring the Relationship Between Female Conspicuous Consumption and Mating Goals","authors":"Kumju Hwang, Lei Zhang","doi":"10.1111/ijcs.70067","DOIUrl":"https://doi.org/10.1111/ijcs.70067","url":null,"abstract":"<p>This study explores the relationship between female conspicuous consumption behaviors and mating goals (i.e., mate attraction or mate guarding) from an evolutionary psychology perspective as well as male response and attitude toward these behaviors. Study 1 demonstrates that females with high power are more likely to engage in conspicuous consumption under mate-guarding conditions, whereas those with low power are more inclined to do so under mate-attraction conditions. Study 2 reveals that males associate females who prefer luxury brands with higher financial expectations from their partners and that conspicuous consumption may deter males' affiliative behaviors. Additionally, males tend to perceive females as more authentic when their conspicuous consumption aligns with their level of power, enhancing their perceptions of physical attractiveness and eliciting more positive reactions. Conversely, if there is a discrepancy between female power and consumption behavior, males respond negatively. These insights not only contribute to the fields of evolutionary and consumer psychology by illustrating how consumer behaviors can be interpreted through the lens of human mating strategies but also inform marketing strategies. The current research suggests that understanding the underlying motivations for consumer preferences for luxury goods can lead to more effective marketing approaches and open new avenues for research on the evolutionary psychology of human mating.</p>","PeriodicalId":48192,"journal":{"name":"International Journal of Consumer Studies","volume":"49 3","pages":""},"PeriodicalIF":8.6,"publicationDate":"2025-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.70067","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143852856","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-04-19DOI: 10.1016/j.jbusres.2025.115354
Cheng-Han Wu , Netnapha Chamnisampan , Liou Sin
The freemium pricing strategy is widely adopted by digital firms, despite the challenges posed by piracy. This study assesses whether digital firms should use freemium strategies to capitalize on piracy or combat it. Analyzing a digital firm’s strategic options against piracy for both its base and add-on products, the study examines three strategies: no action, deterrence, and freemium. The findings reveal that deterring piracy may backfire, as it can push consumers toward pirated alternatives, particularly when penalties for using pirated products are low. The freemium strategy, which involves offering a free base product, is more profitable under such conditions. Furthermore, a no-action strategy may lead to greater adoption of legitimate products. The study also considers network effects, revealing that strong cross-version and cross-product effects favor a no-action strategy. In contrast, cross-version and cross-product/same-version network effects support the freemium strategy. These insights help digital firms develop effective strategies against piracy.
{"title":"Freemium vs. Deterrence: Optimizing revenue in the face of piracy competition","authors":"Cheng-Han Wu , Netnapha Chamnisampan , Liou Sin","doi":"10.1016/j.jbusres.2025.115354","DOIUrl":"10.1016/j.jbusres.2025.115354","url":null,"abstract":"<div><div>The freemium pricing strategy is widely adopted by digital firms, despite the challenges posed by piracy. This study assesses whether digital firms should use freemium strategies to capitalize on piracy or combat it. Analyzing a digital firm’s strategic options against piracy for both its base and add-on products, the study examines three strategies: no action, deterrence, and freemium. The findings reveal that deterring piracy may backfire, as it can push consumers toward pirated alternatives, particularly when penalties for using pirated products are low. The freemium strategy, which involves offering a free base product, is more profitable under such conditions. Furthermore, a no-action strategy may lead to greater adoption of legitimate products. The study also considers network effects, revealing that strong cross-version and cross-product effects favor a no-action strategy. In contrast, cross-version and cross-product/same-version network effects support the freemium strategy. These insights help digital firms develop effective strategies against piracy.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"194 ","pages":"Article 115354"},"PeriodicalIF":10.5,"publicationDate":"2025-04-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143850429","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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