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Leveraging customer learning and time-based targeting for fast fashion new arrivals 利用客户学习和基于时间的目标定位,打造快时尚新品
IF 11 1区 管理学 Q1 BUSINESS Pub Date : 2024-11-22 DOI: 10.1016/j.jretconser.2024.104141
Joyce Feng Wang , Yufei Zhang , G. Tomas M. Hult , Chen Lin
The fast fashion industry rapidly introduces new products, making early adoption among fashion innovators crucial for sustaining return on investment and setting fashion trends for the diffusion process. This study aims to identify fashion innovators by assessing their learning maturity and to determine the optimal timing for commercializing fashion new arrivals. By leveraging large-scale e-commerce data, we operationalized learning maturity based on customers' past purchase experiences and employed survival analyses to examine how different types of customer learning affect new product adoption across various times of the day and days of the week. Our findings reveal that learning about product features increases customers' likelihood of adopting new products, whereas learning about pricing decreases it. These learning effects are most pronounced for customers shopping at bedtime and on weekends due to variations in consumers’ cognitive resources. By demonstrating the significant effects of customer learning, this research uncovers new, time-varying, experience-based antecedents of new product adoption. Our results provide novel insights into the success of new fashion products, offering readily actionable guidance on targeting the right customers at the right time.
快速时尚产业迅速推出新产品,因此,时尚创新者尽早采用新产品对于维持投资回报和在传播过程中引领时尚潮流至关重要。本研究旨在通过评估时尚创新者的学习成熟度来识别他们,并确定时尚新品商业化的最佳时机。通过利用大规模的电子商务数据,我们根据顾客过去的购买经验对学习成熟度进行了操作化,并采用生存分析来研究不同类型的顾客学习如何影响新产品在一天中不同时间和一周中不同日子的采用。我们的研究结果表明,对产品功能的学习会增加顾客采用新产品的可能性,而对定价的学习则会降低顾客采用新产品的可能性。由于消费者认知资源的不同,这些学习效应在睡前和周末购物的顾客身上表现得最为明显。通过证明顾客学习的显著效果,这项研究发现了新的、随时间变化的、基于经验的新产品采用前因。我们的研究结果为新时尚产品的成功提供了新的见解,为在正确的时间瞄准正确的顾客提供了易于操作的指导。
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引用次数: 0
Facebook and Consumer Research: A Review, AI-Driven Thematic Visualisation, and Research Agenda Facebook 与消费者研究:回顾、人工智能驱动的主题可视化和研究议程
IF 8.6 2区 管理学 Q1 BUSINESS Pub Date : 2024-11-21 DOI: 10.1111/ijcs.13104
Moulik Zaveri, Violetta Wilk

This paper explores the evolution of academic consumer research on Facebook by consolidating the existing body of literature. The study consists of 336 papers on the topic of Facebook and consumers, published in top journals between 2008 and 2023, sourced via Scopus. The data collection followed the PRISMA framework, and bibliometric analysis was conducted using descriptive and performance analyses with the aid of data tabulation software. Additionally, natural language processing (NLP) and thematic analysis of the data were conducted via text mining, topic modelling and data visualisation with Leximancer—an artificial intelligence (AI)-based programme. The results revealed that, over the 15-year time period, and most prominently in the last 5 years, there has been a noticeable shift in consumer research on Facebook in line with the evolution of the social media platform itself. The paper identifies evident gaps in the literature via thematic analysis of future research suggestions and managerial implications emergent from the data. It proposes specific future research directions for academic researchers to explore. Practitioners are provided insights corresponding to consumer-centric and effective social media marketing strategies.

本文通过整合现有文献,探讨了有关 Facebook 的消费者学术研究的演变。本研究通过 Scopus 收录了 2008 年至 2023 年间发表在顶级期刊上的 336 篇有关 Facebook 和消费者主题的论文。数据收集遵循了 PRISMA 框架,并借助数据制表软件使用描述性分析和性能分析进行了文献计量分析。此外,还利用基于人工智能(AI)的 Leximancer 程序,通过文本挖掘、主题建模和数据可视化,对数据进行了自然语言处理(NLP)和主题分析。研究结果表明,在 15 年的时间里,尤其是在过去的 5 年里,随着社交媒体平台本身的发展,有关 Facebook 的消费者研究也发生了明显的变化。本文通过对未来研究建议的专题分析,以及从数据中得出的管理启示,找出了文献中存在的明显差距。它为学术研究人员提出了具体的未来研究方向。同时也为从业人员提供了以消费者为中心的有效社交媒体营销策略。
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引用次数: 0
What is in a Rating? Exploring the Link Between the Italian Legality Rating and Earnings Management 评级有何意义?探索意大利合法性评级与收益管理之间的联系
IF 13.4 1区 管理学 Q1 BUSINESS Pub Date : 2024-11-21 DOI: 10.1002/bse.4059
Federico Bertacchini, Carlotta Magri, Gianluca Gabrielli
Corporate legality is a key dimension of business strategy. However, due to the difficulties associated with its measurement, little has been done to study the activities and behaviors that legally responsible companies enact towards their stakeholders. To address this gap, we consider the Italian Legality Rating (LR) as a proxy for corporate legality to study the earnings quality of legally responsible companies. Considering the theoretical framework of stakeholder theory and agency theory, we hypothesize that the LR scores and the presence of LR are associated with higher earnings quality. Based on a dataset of over 126,000 companies, the results of the analyses confirm our hypotheses and highlight the role of the LR as an effective tool to recognize ethically responsible companies. Our study provides valuable practical insights to private companies and public institutions.
企业合法性是企业战略的一个重要方面。然而,由于对其进行测量存在困难,因此很少有人对负有法律责任的公司对其利益相关者采取的活动和行为进行研究。为了弥补这一不足,我们将意大利合法性评级(LR)作为企业合法性的替代指标,以研究具有法律责任的企业的盈利质量。考虑到利益相关者理论和代理理论的理论框架,我们假设 LR 分数和 LR 的存在与较高的收益质量相关。基于超过 126,000 家公司的数据集,分析结果证实了我们的假设,并强调了 LR 作为识别具有道德责任感公司的有效工具的作用。我们的研究为私营企业和公共机构提供了宝贵的实践启示。
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引用次数: 0
Net‐zero policy and forward default risk in the energy sector: Evidence of corporate environmentalism using (a)symmetric models 能源行业的净零政策和远期违约风险:使用(a)对称模型的企业环保主义证据
IF 13.4 1区 管理学 Q1 BUSINESS Pub Date : 2024-11-21 DOI: 10.1002/bse.4058
Muhammad Mushafiq, Błażej Prusak, Nicholas Apergis
This study aims to examine the impact of the net‐zero policy on forward default risk at the firm level within the energy sector of the US, spanning over the period 2007–2021. The research employs Panel Vector Autoregression (PVAR) modeling, as well as linear and non‐linear Autoregressive Distributed Lag (ARDL) models to investigate this relationship. The findings suggest that the implementation of net‐zero policy measures can have complex effects on firms' default risk in both the short and long run. The PVAR results confirm a unidirectional negative impact of net‐zero policies on forward default risk over 2, 3, and 5 years. The symmetric ARDL model results show a negative long‐run impact on the future probability of default, with short‐run impacts being positive across all time horizons. The asymmetric ARDL model findings indicate that positive net‐zero measures reduce the probability of default in the long run and increase it in the short run across all time horizons. Conversely, negative shocks of net‐zero measures lead to an increase in the forward probability of default in the long run. The differences in findings between the long and short run are attributed to the effects of capital expenditures on infrastructure expenses required to achieve net‐zero results. This study contributes to the literature on financial outcomes and the impact of adopting sustainable development and net‐zero goals. The policy implications suggest that a supportive institutional framework must be provided to reduce the financial default in energy sector firms, which will assist in capital and infrastructure expenditures in the short run.
本研究旨在探讨 2007-2021 年间,净零政策对美国能源行业公司层面远期违约风险的影响。研究采用面板向量自回归(PVAR)模型以及线性和非线性自回归分布滞后(ARDL)模型来研究这种关系。研究结果表明,净零政策措施的实施会对企业的违约风险产生短期和长期的复杂影响。PVAR 结果证实了净零政策在 2 年、3 年和 5 年内对远期违约风险的单向负面影响。对称 ARDL 模型结果显示,对未来违约概率的长期影响为负,短期影响在所有时间跨度内均为正。非对称 ARDL 模型的结果表明,在所有时间跨度内,正的净零措施在长期内会降低违约概率,在短期内会增加违约概率。相反,净零措施的负向冲击会导致长期违约的远期概率增加。长期和短期研究结果的差异归因于资本支出对实现净零结果所需的基础设施支出的影响。本研究为有关金融成果以及采用可持续发展和净零目标的影响的文献做出了贡献。政策影响表明,必须提供一个支持性的制度框架,以减少能源行业企业的财务违约,这将有助于短期内的资本和基础设施支出。
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引用次数: 0
Nature and adventure tourism rarely generate awe or pro-environmental behaviours: Conceptual and methodological rejoinder 自然旅游和探险旅游很少产生敬畏或亲环境行为:概念和方法上的反驳
IF 10.9 1区 管理学 Q1 ENVIRONMENTAL STUDIES Pub Date : 2024-11-21 DOI: 10.1016/j.tourman.2024.105088
Ralf C. Buckley , Zoë Jiabo Zhang , Meisha Liddon , Sonya Underdahl , Mary-Ann Cooper , Paula Brough
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引用次数: 0
Sustaining IT outsourcing performance during a systemic crisis: A configurational approach 在系统性危机期间维持 IT 外包绩效:配置方法
IF 8.7 2区 管理学 Q1 COMPUTER SCIENCE, INFORMATION SYSTEMS Pub Date : 2024-11-21 DOI: 10.1016/j.jsis.2024.101872
Ilan Oshri , Federica Angeli , Julia Kotlarsky , Jatinder S. Sidhu
The COVID-19 pandemic set off a systemic crisis that spread rapidly across the globe in early 2020, significantly affecting the outsourcing industry. Information Technology (IT) vendors as well as client firms found it challenging to maintain their performance levels. The Information Systems (IS) outsourcing literature, notably, had little insight to offer to client firms about effective IT outsourcing strategies for a systemic crisis. However, the literature did discuss two distinct yet interconnected logics for understanding IT outsourcing performance in non-crisis contexts. Whereas one logic revolves around the possession of strong internal capabilities, the other centers on the externalization of services. Building on this work, we develop a conceptual model to guide a configurational analysis centering on the sustenance of IT outsourcing performance during a systemic crisis. Based on the findings emerging from a fuzzy-set qualitative comparative analysis (fsQCA) of 200 companies across 13 countries, we theorize six organizational logics that client firms can consider to sustain IT outsourcing performance. These logics entail different combinations or configurations of client-firms’ IT outsourcing characteristics and the characteristics of the crisis faced. As systemic crises can engender more or less intense uncertainty, thus affecting the strategic options available to decisions makers, we also use our findings to theorize organizational logics that can enable performance sustenance during low, medium, and high severity crises. We discuss our research’s contributions to the IS outsourcing literature as well as its practical implications.
2020 年初,COVID-19 大流行引发了一场迅速蔓延全球的系统性危机,对外包行业造成了重大影响。信息技术(IT)供应商和客户公司都发现,保持业绩水平是一项挑战。值得注意的是,信息系统(IS)外包文献对客户公司应对系统性危机的有效 IT 外包战略几乎没有什么见解。不过,这些文献确实讨论了在非危机背景下理解信息技术外包绩效的两种截然不同但又相互关联的逻辑。一种逻辑围绕着拥有强大的内部能力,另一种逻辑则以服务外部化为中心。在此基础上,我们建立了一个概念模型,用于指导以系统危机期间 IT 外包绩效的维持为中心的配置分析。根据对 13 个国家 200 家公司进行的模糊集定性比较分析(fsQCA)得出的结论,我们从理论上提出了客户公司为维持 IT 外包绩效可以考虑的六种组织逻辑。这些逻辑需要客户企业的 IT 外包特征和所面临危机的特征的不同组合或配置。由于系统性危机会带来或多或少的不确定性,从而影响决策者的战略选择,因此我们还利用我们的研究结果,从理论上提出了在低、中、高严重性危机期间能够维持绩效的组织逻辑。我们将讨论我们的研究对信息系统外包文献的贡献及其实际意义。
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引用次数: 0
Distributed, immutable, and transparent biomedical limited data set request management on multi-capacity network. 多容量网络上分布式、不可变和透明的生物医学有限数据集请求管理。
IF 4.7 2区 医学 Q1 COMPUTER SCIENCE, INFORMATION SYSTEMS Pub Date : 2024-11-21 DOI: 10.1093/jamia/ocae288
Yufei Yu, Maxim Edelson, Anh Pham, Jonathan E Pekar, Brian Johnson, Kai Post, Tsung-Ting Kuo

Objective: Our study aimed to expedite data sharing requests of Limited Data Sets (LDS) through the development of a streamlined platform that allows distributed, immutable management of network activities, provides transparent and intuitive auditing of data access history, and systematically evaluated it on a multi-capacity network setting for meaningful efficiency metrics.

Materials and methods: We developed a blockchain-based system with six types of smart contracts to automate the LDS sharing process among major stakeholders. Our workflow included metadata initialization, access-request processing, and audit-log querying. We evaluated our system using synthetic data on three machines with varying specifications to emulate real-world scenarios. The data employed included ∼1000 researcher requests and ∼360 000 log queries.

Results: On average, it took ∼2.5 s to register and respond to a researcher access request. The average runtime for an audit-log query with non-empty output was ∼3 ms. The runtime metrics at each institution showed general trends affiliated with their computational capacity.

Discussion: Our system can reduce the LDS sharing request time from potentially hours to seconds, while enhancing data access transparency in a multi-institutional setting. There were variations in performance across sites that could be attributed to differences in hardware specifications. The performance gains became marginal beyond certain hardware thresholds, pointing to the influence of external factors such as network speeds.

Conclusion: Our blockchain-based system can potentially accelerate clinical research by strengthening the data access process, expediting access and delivery of data links, increasing transparency with clear audit trails, and reinforcing trust in medical data management. Our smart contracts are available at: https://github.com/graceyufei/LDS-Request-Management.

研究目的我们的研究旨在通过开发一个简化的平台来加快有限数据集(LDS)的数据共享请求,该平台允许对网络活动进行分布式、不可变的管理,提供透明、直观的数据访问历史审计,并在多容量网络设置上对其进行系统评估,以获得有意义的效率指标:我们开发了一个基于区块链的系统,其中包含六种类型的智能合约,可自动执行主要利益相关者之间的 LDS 共享流程。我们的工作流程包括元数据初始化、访问请求处理和审计日志查询。我们在三台不同规格的机器上使用合成数据对系统进行了评估,以模拟真实世界的场景。使用的数据包括 1000 个研究人员请求和 360 000 个日志查询:注册和响应研究人员的访问请求平均需要 2.5 秒。非空输出的审计日志查询的平均运行时间为 3 毫秒。各机构的运行时间指标显示出与其计算能力相关的总体趋势:我们的系统可以将 LDS 共享请求时间从潜在的数小时缩短到数秒,同时提高多机构环境下数据访问的透明度。不同地点的性能存在差异,这可归因于硬件规格的不同。超过一定的硬件阈值后,性能提升变得微不足道,这说明网络速度等外部因素的影响:我们基于区块链的系统有可能通过加强数据访问流程、加快数据链接的访问和交付、通过清晰的审计追踪提高透明度以及加强对医疗数据管理的信任来加速临床研究。我们的智能合约可在以下网址获取:https://github.com/graceyufei/LDS-Request-Management。
{"title":"Distributed, immutable, and transparent biomedical limited data set request management on multi-capacity network.","authors":"Yufei Yu, Maxim Edelson, Anh Pham, Jonathan E Pekar, Brian Johnson, Kai Post, Tsung-Ting Kuo","doi":"10.1093/jamia/ocae288","DOIUrl":"https://doi.org/10.1093/jamia/ocae288","url":null,"abstract":"<p><strong>Objective: </strong>Our study aimed to expedite data sharing requests of Limited Data Sets (LDS) through the development of a streamlined platform that allows distributed, immutable management of network activities, provides transparent and intuitive auditing of data access history, and systematically evaluated it on a multi-capacity network setting for meaningful efficiency metrics.</p><p><strong>Materials and methods: </strong>We developed a blockchain-based system with six types of smart contracts to automate the LDS sharing process among major stakeholders. Our workflow included metadata initialization, access-request processing, and audit-log querying. We evaluated our system using synthetic data on three machines with varying specifications to emulate real-world scenarios. The data employed included ∼1000 researcher requests and ∼360 000 log queries.</p><p><strong>Results: </strong>On average, it took ∼2.5 s to register and respond to a researcher access request. The average runtime for an audit-log query with non-empty output was ∼3 ms. The runtime metrics at each institution showed general trends affiliated with their computational capacity.</p><p><strong>Discussion: </strong>Our system can reduce the LDS sharing request time from potentially hours to seconds, while enhancing data access transparency in a multi-institutional setting. There were variations in performance across sites that could be attributed to differences in hardware specifications. The performance gains became marginal beyond certain hardware thresholds, pointing to the influence of external factors such as network speeds.</p><p><strong>Conclusion: </strong>Our blockchain-based system can potentially accelerate clinical research by strengthening the data access process, expediting access and delivery of data links, increasing transparency with clear audit trails, and reinforcing trust in medical data management. Our smart contracts are available at: https://github.com/graceyufei/LDS-Request-Management.</p>","PeriodicalId":50016,"journal":{"name":"Journal of the American Medical Informatics Association","volume":" ","pages":""},"PeriodicalIF":4.7,"publicationDate":"2024-11-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142683182","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Using human factors methods to mitigate bias in artificial intelligence-based clinical decision support. 使用人为因素方法减少基于人工智能的临床决策支持中的偏差。
IF 4.7 2区 医学 Q1 COMPUTER SCIENCE, INFORMATION SYSTEMS Pub Date : 2024-11-21 DOI: 10.1093/jamia/ocae291
Laura G Militello, Julie Diiulio, Debbie L Wilson, Khoa A Nguyen, Christopher A Harle, Walid Gellad, Wei-Hsuan Lo-Ciganic

Objectives: To highlight the often overlooked role of user interface (UI) design in mitigating bias in artificial intelligence (AI)-based clinical decision support (CDS).

Materials and methods: This perspective paper discusses the interdependency between AI-based algorithm development and UI design and proposes strategies for increasing the safety and efficacy of CDS.

Results: The role of design in biasing user behavior is well documented in behavioral economics and other disciplines. We offer an example of how UI designs play a role in how bias manifests in our machine learning-based CDS development.

Discussion: Much discussion on bias in AI revolves around data quality and algorithm design; less attention is given to how UI design can exacerbate or mitigate limitations of AI-based applications.

Conclusion: This work highlights important considerations including the role of UI design in reinforcing/mitigating bias, human factors methods for identifying issues before an application is released, and risk communication strategies.

目的强调用户界面(UI)设计在减轻基于人工智能(AI)的临床决策支持(CDS)中的偏差方面经常被忽视的作用:本视角论文讨论了基于人工智能的算法开发与用户界面设计之间的相互依存关系,并提出了提高CDS安全性和有效性的策略:在行为经济学和其他学科中,设计在用户行为偏差中的作用已被充分证明。我们举例说明了在基于机器学习的 CDS 开发过程中,用户界面设计是如何影响偏差表现的:讨论:关于人工智能中的偏见的讨论大多围绕数据质量和算法设计展开,而较少关注用户界面设计如何加剧或减轻基于人工智能的应用的局限性:这项工作强调了一些重要的考虑因素,包括用户界面设计在强化/减轻偏见方面的作用、在应用程序发布前发现问题的人为因素方法以及风险沟通策略。
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引用次数: 0
Identifying stigmatizing and positive/preferred language in obstetric clinical notes using natural language processing. 利用自然语言处理技术识别产科临床笔记中的污名化语言和积极/偏好语言。
IF 4.7 2区 医学 Q1 COMPUTER SCIENCE, INFORMATION SYSTEMS Pub Date : 2024-11-21 DOI: 10.1093/jamia/ocae290
Jihye Kim Scroggins, Ismael I Hulchafo, Sarah Harkins, Danielle Scharp, Hans Moen, Anahita Davoudi, Kenrick Cato, Michele Tadiello, Maxim Topaz, Veronica Barcelona

Objective: To identify stigmatizing language in obstetric clinical notes using natural language processing (NLP).

Materials and methods: We analyzed electronic health records from birth admissions in the Northeast United States in 2017. We annotated 1771 clinical notes to generate the initial gold standard dataset. Annotators labeled for exemplars of 5 stigmatizing and 1 positive/preferred language categories. We used a semantic similarity-based search approach to expand the initial dataset by adding additional exemplars, composing an enhanced dataset. We employed traditional classifiers (Support Vector Machine, Decision Trees, and Random Forest) and a transformer-based model, ClinicalBERT (Bidirectional Encoder Representations from Transformers) and BERT base. Models were trained and validated on initial and enhanced datasets and were tested on enhanced testing dataset.

Results: In the initial dataset, we annotated 963 exemplars as stigmatizing or positive/preferred. The most frequently identified category was marginalized language/identities (n = 397, 41%), and the least frequent was questioning patient credibility (n = 51, 5%). After employing a semantic similarity-based search approach, 502 additional exemplars were added, increasing the number of low-frequency categories. All NLP models also showed improved performance, with Decision Trees demonstrating the greatest improvement (21%). ClinicalBERT outperformed other models, with the highest average F1-score of 0.78.

Discussion: Clinical BERT seems to most effectively capture the nuanced and context-dependent stigmatizing language found in obstetric clinical notes, demonstrating its potential clinical applications for real-time monitoring and alerts to prevent usages of stigmatizing language use and reduce healthcare bias. Future research should explore stigmatizing language in diverse geographic locations and clinical settings to further contribute to high-quality and equitable perinatal care.

Conclusion: ClinicalBERT effectively captures the nuanced stigmatizing language in obstetric clinical notes. Our semantic similarity-based search approach to rapidly extract additional exemplars enhanced the performances while reducing the need for labor-intensive annotation.

目的: 利用自然语言处理技术(NLP)识别产科临床笔记中的污名化语言:使用自然语言处理(NLP)识别产科临床记录中的污名化语言:我们分析了美国东北部地区 2017 年入院分娩的电子健康记录。我们对 1771 份临床笔记进行了注释,以生成初始黄金标准数据集。注释者标注了 5 个污名化语言类别和 1 个积极/偏好语言类别的示例。我们采用了一种基于语义相似性的搜索方法,通过添加额外的示例来扩展初始数据集,从而组成了一个增强数据集。我们采用了传统的分类器(支持向量机、决策树和随机森林)和基于变压器的模型 ClinicalBERT(来自变压器的双向编码器表示)和 BERT base。模型在初始数据集和增强数据集上进行了训练和验证,并在增强测试数据集上进行了测试:在初始数据集中,我们将 963 个示例标注为污名化或积极/优先。最常识别的类别是边缘化语言/身份(n = 397,41%),最少识别的类别是质疑患者可信度(n = 51,5%)。在采用基于语义相似性的搜索方法后,又增加了 502 个示例,从而增加了低频类别的数量。所有 NLP 模型的性能也都有所提高,其中决策树的性能提高幅度最大(21%)。临床 BERT 的表现优于其他模型,平均 F1 分数最高,为 0.78:临床 BERT 似乎能最有效地捕捉到产科临床笔记中细微的、与上下文相关的鄙视性语言,这证明了它在实时监控和警报方面的潜在临床应用,以防止鄙视性语言的使用,减少医疗偏见。未来的研究应探索不同地理位置和临床环境中的鄙视性语言,以进一步促进高质量和公平的围产期护理:ClinicalBERT能有效捕捉产科临床笔记中细微的鄙视性语言。我们基于语义相似性的搜索方法可快速提取更多范例,从而提高了性能,同时减少了对劳动密集型注释的需求。
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引用次数: 0
Industry Offshoring and Firm Internationalization: Complementarities in External Learning 产业离岸外包与企业国际化:外部学习的互补性
IF 13.5 1区 管理学 Q1 BUSINESS Pub Date : 2024-11-21 DOI: 10.1177/01492063241296838
Netanel Drori, Daniel S. Andrews, Stav Fainshmidt, Ajai Gaur
We draw upon organizational learning theory to argue that industry offshoring intensity provides knowledge reservoirs for firms to learn about foreign markets. However, learning about foreign markets from other firms’ cross-border input activities is challenging, and a knowledge reservoir embedded in an industry may not be immediately utilizable by all firms. We posit that realizing such external learning opportunities hinges on complementarities facilitated by internationalization-specific experience and general absorptive capacities. Industry offshoring intensity has no effect on the internationalization likelihood of firms lacking foreign market experience. Their absence of internationalization-specific knowledge erects barriers to realizing external learning opportunities unless they possess a general absorptive capacity that supports assimilating insights from new domains, enabling complementarities with the knowledge reservoir. By comparison, firms with foreign market experience can more readily leverage the knowledge reservoirs, increasing the extent of their internationalization. Complementarities between experiential and external knowledge enable this effect. Data from 5,745 United States firms in 56 industries (1997 to 2019) support these arguments. This study offers industry offshoring as a novel internationalization determinant underpinned by a knowledge reservoir stemming from peers’ activities. It also highlights the complementarities between experiential and non-experiential learning forms and absorptive capacity’s role in demarcating potential and realized opportunities.
我们借鉴组织学习理论,认为行业离岸外包强度为企业了解外国市场提供了知识库。然而,从其他企业的跨国投入活动中学习国外市场的知识具有挑战性,而且一个行业中的知识库可能并不是所有企业都能立即利用的。我们认为,实现这种外部学习机会取决于国际化经验和一般吸收能力的互补性。行业离岸外包强度对缺乏国外市场经验的企业的国际化可能性没有影响。除非企业具有一般吸收能力,能够吸收新领域的真知灼见,实现与知识库的互补,否则,缺乏国际化特有知识就会对实现外部学习机会构成障碍。相比之下,拥有国外市场经验的企业更容易利用知识库,从而提高其国际化程度。经验知识与外部知识之间的互补性促成了这种效应。来自 56 个行业 5745 家美国公司的数据(1997 年至 2019 年)支持这些论点。本研究将行业离岸外包作为一种新的国际化决定因素,其基础是源自同行活动的知识库。研究还强调了经验学习和非经验学习形式之间的互补性,以及吸收能力在划分潜在机会和实现机会方面的作用。
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引用次数: 0
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