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Online Hospitality and Tourism Education 在线酒店与旅游教育
IF 1.7 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-01-31 DOI: 10.37741/t.70.2.10
Shweta Chandra, Aditya Ranjan, N. Chowdhary
The study attempts to understand students' apprehensions, satisfaction, and experience concerning online hospitality and tourism education (HTE) during the COVID-19 pandemic. Focused group discussions were conducted to gather student experiences implementing ICT in hospitality and tourism education. The group discussions were recorded, transcribed, and analyzed in search of themes to identify and validate the constructs to develop the questionnaire for the study. The questionnaire was then presented before the subject experts to cross-check the validity of constructs. Importance-Performance Analysis (IPA) was used to determine students' satisfaction by comparing students' perceptions to students' expectations. The study's findings show the importance of practical classes and labs and on-site instructor comments on students' overall satisfaction. Online teaching can complement traditional classroom teaching but cannot fully replace lab sessions with instructor feedback. Transitioning to an online platform requires effective tools and curriculum modifications to fill the gap in industry expectations regarding student employability. Online teaching has immense capability, but it cannot be generalized and requires subject-specific attention and feedback. Online education needs to keep evolving alongside contemporary classroom teaching to meet student expectations. Future research would concentrate on communication, interpersonal, and technology skills and their effect on the study's results.
该研究试图了解新冠肺炎大流行期间学生对在线酒店和旅游教育(HTE)的担忧、满意度和体验。进行了重点小组讨论,以收集学生在酒店和旅游教育中实施信息和通信技术的经验。小组讨论被记录、转录和分析,以寻找主题,从而确定和验证为研究开发问卷的结构。然后将问卷提交给受试者专家,以交叉检查结构的有效性。重要性绩效分析(IPA)通过比较学生的感知和期望来确定学生的满意度。研究结果表明,实践课和实验室以及现场讲师的评论对学生整体满意度的重要性。在线教学可以补充传统的课堂教学,但不能完全取代教师反馈的实验室课程。向在线平台过渡需要有效的工具和课程修改,以填补行业对学生就业能力的期望差距。在线教学具有巨大的能力,但它不能一概而论,需要特定学科的关注和反馈。在线教育需要与当代课堂教学一起不断发展,以满足学生的期望。未来的研究将集中在沟通、人际交往和技术技能及其对研究结果的影响上。
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引用次数: 3
Restaurant Customers' Quality Expectations 餐厅顾客的质量期望
IF 1.7 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-01-31 DOI: 10.37741/t.70.2.2
Sasa Planinc, Marko Kukanja
This study examines changes in restaurant customers' quality expectations prior to and after the COVID-19 pandemic. The purpose of this study is to investigate if and how restaurant customers' quality expectations have changed during the pandemic. In addition, the present research also aims to determine which marketing (7P) quality dimensions will best explain customers' expectations in the post-COVID era. With a snowball sampling method, a total of 421 valid online questionnaires were obtained. The structured questionnaire included 42 marketing quality indicators belonging to the seven marketing dimensions. In addition, exploratory factor analyses and a sign test were used to assess differences in quality expectations. Results indicate statistically significant differences in customers' quality expectations before and after the pandemic. Four factors (Product-Physical Evidence, Promotion, People, and Price) best explained customers' expectations before and five factors (Product-Physical Evidence, Placement-Promotion, People, Price, and Processes) after the crisis. This paper contributes to the marketing and restaurant management literature by providing a detailed understanding of the importance of the different marketing indicators before and after the crisis. By applying a 7P research concept, we have also facilitated an international benchmarking process. The conclusion provides suggestions for future research directions and information for restaurant managers.
这项研究考察了新冠肺炎大流行前后餐馆顾客对质量期望的变化。这项研究的目的是调查在疫情期间,餐馆顾客的质量期望是否以及如何发生变化。此外,本研究还旨在确定在后新冠肺炎时代,哪些营销(7P)质量维度最能解释客户的期望。采用滚雪球抽样方法,共获得421份有效的在线问卷。结构化问卷包括42项营销质量指标,属于七个营销维度。此外,还使用探索性因素分析和符号检验来评估质量预期的差异。结果表明,疫情前后客户的质量期望存在统计学上的显著差异。四个因素(产品实物证据、促销、人员和价格)最能解释危机前客户的期望,五个因素(商品实物证据、职位促销、人员、价格和流程)最能说明危机后客户的期望。本文通过详细了解危机前后不同营销指标的重要性,为营销和餐厅管理文献做出了贡献。通过应用7P研究概念,我们还促进了国际基准测试过程。该结论为餐厅管理者今后的研究方向和信息提供了建议。
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引用次数: 2
Perceptions of Industry Engagement in Tourism and Hospitality Studies in South Africa 行业参与旅游和酒店研究在南非的看法
IF 1.7 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-01-31 DOI: 10.37741/t.70.2.3
T. Daniels, T. Tichaawa, D. Abrahams
This research aimed to determine student and industry perceptions of industry engagement in tourism and hospitality studies in South Africa. The study applied a mixed methodology to ascertain these perceptions to determine how industry engagement can be enhanced in order to produce work-ready, employable and entrepreneurial graduates, particularly in light of the COVID-19 pandemic. Based on 420 valid surveys conducted with students across six universities, the key findings suggest that students perceive that their universities sufficiently and effectively provide them with the necessary soft skills, practical skills, creativity skills, and personal responsibility tools through industry engagement activities. Respondents agreed that universities are actively preparing tourism and hospitality students for the world of work and assisting them with career development through industry engagement. The study concludes that the benefits of industry engagement for students include inter alia academic progress, personal development, career planning and workplace exposure, as well as the development of key skills and competencies.
这项研究旨在确定学生和行业对南非旅游业和酒店业参与研究的看法。该研究采用混合方法来确定这些看法,以确定如何提高行业参与度,从而培养出适合工作、可就业和创业的毕业生,特别是在新冠肺炎大流行的情况下。根据对六所大学的420名学生进行的有效调查,关键发现表明,学生认为他们的大学通过行业参与活动充分有效地为他们提供了必要的软技能、实践技能、创造力和个人责任工具。受访者一致认为,大学正在积极为旅游和酒店专业的学生做好工作准备,并通过行业参与帮助他们发展职业。该研究得出结论,行业参与对学生的好处包括学业进步、个人发展、职业规划和工作场所接触,以及关键技能和能力的发展。
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引用次数: 0
Green Hotel Visit Intention and the Role of Ecological Concern Among Young Tourists in Indonesia 印尼年轻游客的绿色酒店访问意愿与生态关注的作用
IF 1.7 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-01-31 DOI: 10.37741/t.70.2.6
Mugiarti Mugiarti, W. R. Adawiyah, Rahab Rahab
This study examines Ajzen’s extended Theory of Planned Behavior (TPB) framework and predicts young customers’ green hotel visit intentions. The proposed model fit was scrutinized using Smart-PLS on primary source data from 219 respondents. The results show that ecological concern is an important predictor of attitude, subjective norms, and perceived behavioral control. According to empirical findings, the green hotel image significantly moderates the relationship between TPB and visit intention. The findings support the extended TPB framework in predicting young consumers’ intention to visit green hotels in the context of young Indonesian consumers, as it has amplified the conceptual model’s predictive power. This study plays an essential role in expanding the perception of green hotel image as a critical factor in young consumer visit intention through a rigorous conceptual model and empirical research.
本研究检验Ajzen的扩展计划行为理论(TPB)框架,并预测年轻顾客的绿色酒店访问意向。使用Smart-PLS对219名受访者的主要来源数据进行了仔细审查。结果表明,生态关注是态度、主观规范和感知行为控制的重要预测因子。实证发现,绿色酒店形象显著调节城市旅游规划与游客意愿的关系。研究结果支持扩展的TPB框架,在印度尼西亚年轻消费者的背景下预测年轻消费者访问绿色酒店的意愿,因为它扩大了概念模型的预测能力。本研究通过严谨的概念模型和实证研究,拓展了绿色酒店形象作为年轻消费者访问意愿关键因素的认知。
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引用次数: 2
Case Study on Self-Help Groups Intervention and Destination Sustainability in Kerala 喀拉拉邦自助团体干预与目的地可持续性案例研究
IF 1.7 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-01-31 DOI: 10.37741/t.70.2.4
A. Vinodan, S. Meera
The study aims to explore the linkages between self-help groups (SHGs) and destination sustainability. These linkages, examined through literature review, interview, and observation methodology to explore these linkages. The study observed that the impact of SHGs on tourist destinations could be assessed as changes due to their intervention in destination areas following Input-Output- Outcome Model. The community-level sustainability initiatives are construed as input variables; the result of initiatives is considered output, and the subsequent changes in the area as outcome variables. The study assumes significance in assessing the impact of community intervention based on local action initiated through SHGs with outcome variables generated from the locality concerned. Further, the study gives a more holistic approach to understanding the intervention strategies of SHGs pivoting around the coexistence of good guest-host relationships in tourism.
该研究旨在探讨自助团体与目的地可持续性之间的联系。通过文献综述、访谈和观察方法来探讨这些联系。该研究观察到,SHG对旅游目的地的影响可以根据投入产出-结果模型评估为因其对目的地地区的干预而产生的变化。社区一级的可持续性倡议被解释为输入变量;倡议的结果被视为产出,随后该领域的变化被视为结果变量。该研究在评估基于SHG发起的当地行动的社区干预的影响方面具有重要意义,其结果变量来自相关地区。此外,该研究提供了一种更全面的方法来理解SHG的干预策略,这些策略围绕着旅游业中良好的宾主关系的共存。
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引用次数: 0
Travel Decisions 旅游决策
IF 1.7 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-01-31 DOI: 10.37741/t.70.2.5
Angela G. Sebby, Kenneth Jordan, Prawannarat Brewer
Travel aggregator websites empower vacation planners to efficiently match their travel-specific needs with tourism suppliers. Prominent in communication studies, limited aggregator website research has been conducted in examining vacation planners’ usage behavior with travel aggregators. Particularly relevant during the travel and tourism restrictions midst COVID-19, this study extends the Information Needs Model by recognizing the broadened role travel aggregator websites play in the decision-making process of vacation planning. This research explores how leisure planners utilized travel aggregators when travel restrictions and mandates were employed and then rescinded the following year. Travel aggregation websites’ functionality was analyzed via vacation planners who use these websites. The online survey addressed: website functionality, demographics, perceived needs of leisure travelers, motivation for travel information sharing, and security concerns during COVID-19. Items addressed were personalization, needs, and satisfaction per demographics. This research provides recommendations to help travel aggregation websites, marketers, and tourism organizations adapt travel aggregation websites’ search functionality and customize content post-pandemic to create a more consumer-focused approach.
旅游聚合网站使度假计划者能够有效地将他们的旅游特定需求与旅游供应商相匹配。在传播学研究中,有限聚合网站研究在调查度假计划者使用旅游聚合网站的行为方面表现突出。在2019冠状病毒病期间的旅行和旅游限制期间,本研究通过认识到旅游聚合网站在度假计划决策过程中发挥的更广泛作用,扩展了信息需求模型。本研究探讨了当旅游限制和授权被实施并在次年被取消时,休闲规划师如何利用旅游聚合器。通过使用这些网站的度假计划者来分析旅游聚合网站的功能。在线调查涉及:网站功能、人口统计、休闲旅行者的感知需求、旅游信息共享的动机以及COVID-19期间的安全问题。涉及的项目是个性化、需求和每个人口统计的满意度。这项研究提供了建议,以帮助旅游聚合网站、营销人员和旅游组织调整旅游聚合网站的搜索功能,并在疫情后定制内容,以创建更以消费者为中心的方法。
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引用次数: 2
Small Tourism Businesses Adapting to the New Normal 适应新常态的小型旅游企业
IF 1.7 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2022-01-31 DOI: 10.37741/t.70.2.7
K. Fuchs
It is reasonable to state that the impact on Thailand’s economy has been severe due to the lack of international tourists. In particular, the mass-tourist destination Phuket has suffered economic consequences due to a plunge in the number of international passenger arrivals and inadequate domestic tourists to fill their places. This paper aims to identify inadequacies to help stakeholders more effectively manage tourism development amid COVID-19, as well as to contribute to the body of knowledge and establish a baseline that recommends a potential area of interest for future quantitative research. This case study utilizes a variety of primary and secondary data sources. The empirical data for this study were collected through a series of semi-structured interviews with local small business owners. After a rigorous review process, a total of 21 in-depth interviews were included in the content analysis. This research not only disclosed a high level of resilience amongst the small local business owner community but revealed that Phuket continues to depend strongly on international tourism to manage its local economy sustainably. This research offers insights into the recent tourism developments during the COVID-19 global pandemic and provides a baseline for future studies that seek to validate results through quantitative methods of inquiry. Furthermore, it offers guidance for policymakers that seek recommendations for implementing good governance strategies.
可以合理地说,由于缺乏国际游客,泰国经济受到了严重影响。特别是,由于国际游客数量的下降和国内游客不足,大众旅游目的地普吉岛遭受了经济后果。本文旨在确定不足之处,以帮助利益相关者在新冠肺炎期间更有效地管理旅游业发展,并为知识体系做出贡献,并建立一个基线,为未来的定量研究推荐潜在的感兴趣领域。本案例研究利用了各种主要和次要数据源。本研究的实证数据是通过对当地小企业主的一系列半结构化访谈收集的。经过严格的审查过程,共有21次深度访谈被纳入内容分析。这项研究不仅揭示了当地小企业主社区的高度韧性,还揭示了普吉岛继续强烈依赖国际旅游业来可持续地管理当地经济。这项研究深入了解了新冠肺炎全球大流行期间旅游业的最新发展,并为未来寻求通过定量调查方法验证结果的研究提供了基线。此外,它还为寻求实施善政战略建议的决策者提供了指导。
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引用次数: 4
A Study of Online Tourism Services in Iran 伊朗在线旅游服务研究
IF 1.7 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2021-12-22 DOI: 10.37741/t.70.1.5
Sanaz Shafiee, Ali Rajabzadeh Ghatari, A. Hasanzadeh, Saeed Jahanyan
Given the fact that tourismis an important sector of many national economies, it is very essential to examine thefactors which can help develop successful and smart tourism experiences. The importanceof developing tourism destinations through smart technologies as a strategictool to develop tourism has persuaded many countries to explore theimplementation of these destinations, their models, components, and policies. The present studyproposed a model for developing online tourism services in smart tourismdestinations. The model was analyzed via structural equation modeling usingSPSS (version 20) and Lisrel (version 8.8). The data analysis identified21 components in six major dimensions which can affect smarttourism development: online content quality, accessto interactive online services, end-user internet service,demand for online services, the utilization rate of location-based services, and levelof online services. The identifiedfactors can help researchers gain a better understanding of the factorsaffecting the development of smart destinations and recognize their importanceand their degree of influence and power. It is recommended that more attention be paid toimproving the quality of services provided to tourists for developing smartdestinations.
鉴于旅游业是许多国家经济的重要部门,研究有助于发展成功和智能旅游体验的因素是非常重要的。通过智能技术开发旅游目的地作为发展旅游业的战略工具的重要性促使许多国家探索这些目的地的实施、模式、组成部分和政策。本研究提出了一种在智能旅游目的地开发在线旅游服务的模式。该模型使用SPSS(版本20)和Lisrel(版本8.8)通过结构方程建模进行分析。数据分析在六个主要维度上确定了21个影响智能旅游发展的因素:在线内容质量、交互式在线服务的访问、最终用户互联网服务、在线服务需求、基于位置的服务利用率,以及在线服务水平。识别出的因素可以帮助研究人员更好地了解影响智能目的地发展的因素,并认识到它们的重要性及其影响力和力量。建议更多地关注提高为游客提供的服务质量,以发展智能目的地。
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引用次数: 1
Examining the Feasibility of Vaccine Tourism 疫苗旅游的可行性研究
IF 1.7 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2021-12-22 DOI: 10.37741/t.70.1.11
V. G. Girish, Choong‐Ki Lee, P. Shyju, Yae-Na Park
The study assesses the feasibility of vaccine tourism. Psychological factors, such as perceived stress and fear of COVID-19, were treated as the antecedents of the constructs of the theory of planned behavior (TPB). Data were collected from the respondents from India, and the partial least squares-structural equation modeling (PLS-SEM) method was employed for the analysis. Results reveal that perceived stress and fear of COVID-19 positively and significantly influence attitude, subjective norms, andperceived behavioral control. Furthermore, subjective norms predominantly influence behavioral intention. Likewise, perceived behavioral control and attitude influence behavioral intention.
本研究评估了疫苗旅游的可行性。心理因素,如感知压力和对COVID-19的恐惧,被视为计划行为理论(TPB)构建的前因变量。数据来自印度的调查对象,采用偏最小二乘-结构方程模型(PLS-SEM)方法进行分析。结果显示,对COVID-19的感知压力和恐惧对态度、主观规范和感知行为控制有积极而显著的影响。此外,主观规范主要影响行为意愿。同样,感知行为控制和态度影响行为意向。
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引用次数: 3
Crisis Management Practices in Tourism SMEs During COVID-19 新冠肺炎期间旅游业中小企业的危机管理实践
IF 1.7 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2021-12-22 DOI: 10.37741/t.70.1.8
T. Planinc, Marko Kukanja, Marijana Sikošek
This study examines theinfluence of tourism micro, small, and medium-sized enterprises’ (SMEs)business characteristics and liquidity and their managers’ demographiccharacteristics and expectations for assistance regarding crisis managementpractices (CMP) during the COVID-19 pandemic. The survey was conducted in theRepublic of Slovenia, where the majority of businesses are classified as SMEs.This study focuses on tourist agencies, lodging, and food and beveragefacilities. Overall, 572 valid online questionnaires have been obtained fromSME managers. The research model included five research constructs: CMPs, SMEsbusiness characteristics, liquidity, managers’ demographic characteristics, andtheir expectations for assistance. Results show that managers primarily rely onlabour CMPs; liquidity, assistance from stakeholders, and governmental aid indealing with the crisis. Results also indicate that SMEs’ businesscharacteristics, managers’ demographic characteristics, and liquidity do notinfluence CMPs. The amount of provided governmental aid positively influencesmanagers’ expectations for assistance from other stakeholders of the businessecosystem, while the amount of SMEs’ liquid assets negatively influencesmanagers’ expectations for governmental aid. The use of selected indicatorsenables an internationally comparable benchmarking process and facilitates theimprovement of crisis management in tourism SMEs. The conclusion providesrecommendations and useful information for researchers, policymakers, andmanagers.
本研究考察了在2019冠状病毒病大流行期间,旅游业中小微企业(SMEs)的业务特征和流动性及其管理人员的人口特征和对危机管理实践(CMP)援助的期望的影响。这项调查是在斯洛文尼亚共和国进行的,那里的大多数企业被归类为中小企业。本研究以旅行社、住宿、餐饮设施为研究对象。总体而言,从中小微企业管理者那里获得了572份有效的在线问卷。研究模型包括五个研究结构:cmp、中小企业特征、流动性、管理者人口统计学特征和他们对援助的期望。结果表明,管理者主要依赖于劳动力cmp;流动性,利益相关者的援助,以及应对危机的政府援助。结果还表明,中小企业的经营特征、管理者的人口特征和流动性对cmp没有影响。政府援助的数量正向影响管理者对商业生态系统中其他利益相关者援助的期望,而中小企业流动资产的数量负向影响管理者对政府援助的期望。选定指标的使用可形成国际可比的基准过程,并有助于改善旅游业中小企业的危机管理。结论为研究人员、政策制定者和管理者提供了建议和有用的信息。
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引用次数: 8
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Tourism
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